Let’s talk product

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Let’s talk Product Raimo van der Klein, CEO

description

Presentation by Raimo van der Klein at the Layar NEXT Event, June 18th 2010

Transcript of Let’s talk product

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Let’s talk ProductRaimo van der Klein, CEO

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© 2010, Layar B.V.

Layar Active users (last 30 days)

400.000

475.000

550.000

625.000

700.000

5/9/10

5/16/10

5/23/10

5/30/10

6/6/10

6/13/10

1.600.000 people since January.

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© 2010, Layar B.V.

716.000 Active users

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© 2010, Layar B.V.

0%

13%

25%

38%

50%

1 layer 2 layers 3 layers 4 layers 5 layers more

Average amount of Layers opened by users

Version 3.0 & 3.1Version 3.5.1 (Stream)

How many layers dopeople experience?

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Three product dimensions

1. Business models for publishers

2. Medium specific discovery mechanism

3. ...

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© 2010, Layar B.V.

Payments

Next Steps?

Global Payments. Soon!!

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Two levels of discovery

CatalogLayers

StreamSituation Awareness

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Medium specific discovery

Television Magazines Internet

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Stream intentions

Part of daily life

Less Drama

Context Dynamic

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2.000.000 lists served

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Nice move!

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No choicesBut content

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1. Set a category for your layer 2. Give short, meaningful titles to POIs. 3. Give your POIs a unique ID. 4. Give your POIs the correct Time To Live5. A high-value POI with actions or 3D is more likely to rank high.

Five Tips for Layar Stream:

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Discovering content

?

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Discovering content

?

Mobile Coupons

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Discovering content

?Dating

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Discovering content

?

Checkins

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Discovering content

?

Event tickets

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Discovering content

?Departure times

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Discovering content

?

Future buildings

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Discovering content

?Games

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Discovering content

?

Nature trails

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Discovering content

?

Restaurant reviews

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Discovering content

?...a new category

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© 2010, Layar B.V.

What is missing?

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Three new dimensions

1. Business models for publishers

2. Medium specific discovery mechanism

3. Open the platform for users

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Discovering content

User placed objects

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Leave & share messages

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Introducing FLOATICONS™

Rhymo: Working on my presentation for Layar NEXT

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Animation

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Feed a cookie!

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Today: Demo with Layar Team

Next Week: BETA 3.9 client for developers

July: Release 4.0 release

Phased Launch:

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Foundation is laid!

Layers Discovery

Objects

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One more announcement!

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Image Recognition

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Video!!!!

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Let’s talk a bout SOAP, baby. Let’s talk a bout UPnP.

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