Let's take a look at Social Media - Giddyup Enterprises
41
LinkedIn Facebook Twitter YouTube Pinterest What’s next?? SOCIAL MEDIA Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
-
date post
19-Oct-2014 -
Category
Self Improvement
-
view
498 -
download
0
description
Social media offers relationship-building opportunities that are virtually limitless and, for the most part, they’re free. Through the use of social media, your retail establishment, consulting firm, or service company has access to information, prospects and alliances worldwide. Your advertising opportunities can grow exponentially through the utilization of social media. Click here to access the Social Media Presentation, which will give you the “low down” on the major social media sites and why you should be utilizing them. If you have any questions or would like some more information on anything that we’ve discussed in this packet or in our presentations, please don’t hesitate to contact us. And of course, if you need a hand with your Digital Strategy, we’ll be happy to assist you… Cheers, Henry III Email: [email protected] Web: www.giddyupenterprises.com
Transcript of Let's take a look at Social Media - Giddyup Enterprises
LinkedInFacebookTwitterYouTubePinterest
What’s next??
SOCIAL MEDIA
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
Social media off ers relationship-building opportunities that are virtually limitless and, for the most part,
they’re free. Through the use of social media, your retail establishment, non - profi t, or service company
has access to information, prospects and alliances worldwide. Your advertising opportunities can grow
exponentially through the utilization of social media.
WHY WORRY ABOUT SOCIAL MEDIA
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
Quick Tip: When you underlined text, you can click on it for more info…
LinkedIn is a business-oriented social networking site where can gain a lot of insight about a organizations and individuals.
Here are a few reasons why both you and your organization need a presence on the site… Search Engine Reputation Management
Google gives a high ranking to to both personal and business profi les in their searches which means you’ll be more likely to show up higher in a search and you can control what is being shown.
Increase Personal and Brand Visibil ity By completing your profi le and becoming active in various discussions and groups
you will increase your online reputation. Lead Generation & Increase your brands visibil ity
You will be able to provide content to a wide range of users and improve your online presence.
Stay in contact Instead of loosing the business card you just received or forgetting the
new contact you just met, Link with them to continue to relationship. Recruiting new talent & fi nding new opportunities Increase industry knowledge and resources
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
“Best results are often achieved well before you need a job, by consistently networking so that when you fi nd yourself job-hunting you have a large network to work with.”
ERIK QUALMAN -
How many times have you gone to an event, collected a handful of business cards and never did
anything with them?
The beauty of LinkedIn is that you can now capitalize on these encounters and connect with the
professional people you meet via LinkedIn. Yes, you may not need their services or network now, though I bet sometime in the future it may be handy to reach out to them. By connecting with them on LinkedIn
when you meet them, it keeps the door open for the future!
Quick Tip: When you reach out to someone on LinkedIn, add a personal note of where you met them and any other bits of information to make your connection a little more personal. Also, when someone connects with you – Thank them!!
LINKEDIN – GOOGLE RANKING
LinkedIn allows me to have the #1 ranking when you search my name…
This allows me to control what
content I would like
communicated…
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
LINKEDIN - PROFILE
Include a professional picture, this makes you a
real person!!
Include your title and a description of your specialties. Must people will only read this and you want something that will show up in search engines.You can use this to talk about what
you’re up to, promote your content or ask questions.
Your chance to show off what you’re currently working on and what you’ve done!
Hyperlinks to your websites, blogs, company, twitter, etc…
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
Utilize “Key Words”
LINKEDIN – PROFILE TIPS
Create a “Key Word” rich summary that sums up who you are and what’s makes you stand apart from the crowd…
Uti
lize t
he d
iffere
nt
tools
th
at
Linke
dIn
allo
ws
you t
o a
dd
to y
ou
r p
rofile
to s
et
yours
elf
apart
fro
m o
thers
and a
llow
in
div
iduals
to learn
more
about
you… Amazon Reading
List – Here you can add books that you’ve read to help others understand a little more about you
SlideShare – Why not add some of the presentations you have created.
Wordpress – You can have this link directly to your WordPress blog to automatically update your blogs
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
LINKEDIN - EXPERIENCE
Think of this as your online resume. Add your different roles and responsibilities along with your achievements.
LinkedIn also allows you you to get recommendations from past colleagues for your different experiences. This is an excellent opportunity to really set yourself apart & don’t forget this works both ways!!
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
Add the various places you volunteer or have volunteered at to give you a more rounded profile…
Some general areas that you can fill in…
Search Engines love keywords and this is an excellent opportunity to be found. Go into the Skills & Experience and include the ones that are relevant to you….
Certificates & Education – Again, think of this as your resume and fill in the different sections and make sure that you include your accomplishments!!
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
The recommendations that you receive will also be highlighted near the bottom of your profile.
LinkedIn provides an area to add some more things that you may not have been able to include above
The Groups & Associations allows you to add the various groups your part of and also allows you to join various groups & communities within LinkedIn. It’s important to join industry groups that you’re interested in so you can continue learning and share your ideas and knowledge…
Honors & AwardsHere is your personal info so
others know who to get in touch with you…
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
LINKEDIN – RIGHT HAND GOODIES
On the right hand side of your profile, you will see how much of your profile is completed and shortcuts to improve your profile
A great piece of information that shows you who is looking at your profile along with a handful of other useful statistics
This shows your various updates and network requests
Just as important as it is for you to get recommendations, you should also make sure you write recommendations for others that deserve it. What comes around goes around…
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
LINKEDIN – COMPANY PAGES
Add your company to LinkedIn to increase visibility and to utilize all of the tools LinkedIn has to offer… 1 – Click on “Add
Company”
2 – Confirm with your email address
3 – Fill in the required info
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
LINKEDIN – COMPANY PAGE
Here are a few simple tips for your Linkedin Company Page: • Update/create and complete your company page• Build followers for your LinkedIn company page• Provide interesting and value-added company
page updates• Engage and network with people from companies
you follow• Monitor and focus your efforts
Click on this YouTube video for some more info….
http://youtu.be/gMknZutnVWE
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
4 Reasons to Use Facebook
• Facebook is a good time and a simple way to keep up with your friends and family. You’re in control of who you want to be friends with and what they see!!• Improve connections with friends and family by letting them know what you’re up to. You no longer have to worry about losing touch with people because with Facebook, everyone is just a click away.• Connect with other like-minded people. Facebook is a great way to meet and get to know other people who share your interests and hobbies.• Use Facebook to promote your business, non-profit or organization. The opportunities are endless for promoting yourself or your business on Facebook.
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
FACEBOOK FOR BUSINESS
Do I really need to use Facebook for business or to promote my organization??
• Facebook is popular with all age groups;• Your Facebook Business Page appears in Google Search;• It is public, so you can link it from your web site;• It is an 2-way communication channel with your customers and
prospects;• It has easy-to-manage photo albums - a picture speaks a thousand
words;• You can manage the page yourself;• You can share the management of the page using the administrator
feature.
In short, a Facebook Business Page extends your business presence on the Web. It is a tremendous tool that allows you to continue building your community…
Branding, Customer Engagement, Drive Web Traffic, Reputation Management, New Customer Acquisition, Lead Generation, Client Retention, Viral Effect,
Feedback Mechanism, Access to the Social World!!
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
FACEBOOK FOR BUSINESS
Include an interesting headline picture and update so it doesn’t get stale.Include an interesting profile picture
Add different events and milestones
Add pictures, videos, events,
notes, etc to help give a little more
life to you organization and
gain some interest.
Post regularly and interact with your community and build relationships.
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
Engage with your audience: Remember that when you reach out to people, they will reach out to you!! You can build strong relationships through Digital Media that will extend to the non digital world.
Listen: What is the community saying about your organization? What are they saying about your competitors or your industry?
Educate: You can help your audience solve problems and better understand.
Entertain: If you’re not going on the web to learn something, you’re normally going on to be entertained.
FACEBOOK TIPS
Honesty, Transparent, Accountable, & Reciprocal
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
FACEBOOK FOR BUSINESS
Click on the two videos below to give you a little more information about using Facebook for business…
http://youtu.be/PqXANl3r_Gg http://youtu.be/IwR6sIhyvcU
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
The cocktail party of the Social World. Tweets are text-based posts of up to 140 characters displayed on the user’s profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other users’ tweets - this is known as following and subscribers are known
as followers.
Why are people using Twitter??
• Building Communities• Content Distribution• Customer Service• Branding Awareness• SEO• Lead Generation• Competitive Intelligence
Why should Business’s use Twitter??
• Customer Service & Feedback• Research and identify trends• Keep your customers updated• Post pictures, post and info• Provide a glimpse of your
company• Offer discounts and coupons• Branding• Marketing / News
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
Customize your background image
Include a profile picture and short description to give others a bit of info about you…
Information about your followers, different trends and suggestions to follow others…
Your twitter feed
Followers
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
Click on the two videos below to give you a little more information about using Twitter for business…
http://youtu.be/JXPmI4YaOpMhttp://youtu.be/J0xbjIE8cPM
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
YOUTUBE
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
2nd only to Google for Online Searches!!
YOUTUBE
YouTube is not just a forum for cats, dogs on skateboards, and kids who really like Star Wars.
It's also an opportunity to market your business to millions of people for next to nothing.
Your organization can use web videos to reach out to current and potential customers. This will help to build more personal
relationships with your client base and reap the benefits of this creative indirect marketing strategy.
This platform is perfect for small businesses. There are no big budgets required -- just a video camera, a little creativity, and your
willingness to have a bit of fun!!Quick Tips: Set up a YouTube Channel for your organization, Tag your videos, Video promotions & contests, Create Playlists, Include a call to action, Use as a customer service tool…
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
YOUTUBE
Create a YouTube Channel
Here is your featured video
Create playlists
Include your other Social Media sites
and websites
Add a little information about your organization
Here our your other videos
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
YOUTUBE
Add a title and description that will help users and search engines find your video!!
And don’t forget to include “Key Words”
Playlists that you create to
help users find the videos they
are looking for…
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
YOUTUBE
A really useful tool in YouTube is the ability to embed videos right into your website or blog so that people can watch them directly from
your website, rather then having to click through to your YouTube Channel.
You can embed any YouTube video by clicking on the
“Share Button” under the video and then click on
Embed…Here is the link to the video.
Here is the code if you would like to embed the video directly into your website or blog.
You can change the sizes of the video.
You can easily share your video on these Social Networks with the click of a button.
You can create a custom size for the video.
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
YOUTUBE
Here’s a simple and quick tip for those of your that are not too familiar with html and want to embed the video in your website….
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
1) Copy the embed code from
YouTube…
4) In the HTML view, find the parenthesis and then copy the code from YouTube in between
them.
3) Change the view from “Visual” to “HTML”
2) When you’re in the WordPress Editor, add a set of parenthesis “( )” where you want to put your video…
5) Delete the parenthesis and go back to the “Visual” view and you’re good to go!
YOUTUBE
Click on the two videos below to give you a little more information about using YouTube for business…
http://youtu.be/gQ9JXbK5quU http://youtu.be/3VfuCTxwL4M
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
Pinterest is a virtual pin board that helps you organize and share interesting things you find on the web. People “pin” images that they create or get from other sites onto Pinterest where other people can repin those same images onto their own boards.
Extremely viral (over 80% of pins are repins)Due to it’s simple visual nature, people are clicking through to more sites
What you need to do…• Add the “Pin It” Button to your pages!!• Add the “Pin It” Button to items your
selling!!• Pin your videos from YouTube• Pin your own original content
• Blog Posts• Opt in Pages• Product Pages
• Make sure you use Keywords in your caption!!
• Add prices with applicableHenry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
The key is to make what you’re trying to get across visual!!Infographics, Tutorials, Before / After, Results & Testimonials, Useful Information
Add a description and utilize keywords!!
Utilize the length of photos to get more info in…You can pin videos
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
1) It’s easy, first add a Pinterest Button to your websites and
also as a favorite in your web browser
3) Fill in the description and choose which board you would
like to pin to
2) When you want to add something, just click on the “Pin It” from the website and select
the picture / video
4) All done and you’re good to go!!!
Click on the video for more info and how to use…
http://youtu.be/QtmmGA0M_yk
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
THE OTHERS….
We’ve covered some of the major Social Media sites that are currently the dominate players, though we will always need to be re adjusting our strategies depending on what technology has to bring us…
You will also want to explore:
• Google + (Huge amount of potential with their review feature)
• Ning• Meetup• FourSqaure• Gentlemint• And many, many more!!!
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
There’s no one fi t
approach for an
organization and you wi l l
have to experiment
with the various
networks to fi nd the one that’s best for you…
AND SO IT CONTINUE
S
Henry Hansch III - 2012www.giddyupenterprises.comHenry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
IF YOU HAVE ANY QUESTIONS OR WOULD LIKE MORE INFO, PLEASE JUST SHOOT ME AN EMAIL
OF VISIT ANY OF THE FOLLOWING:
Email : [email protected] Web: www.giddyupenterprises.com
Henry Hansch III – 2012 www.Giddyup Enterprises.com [email protected]
OverviewDigital
Strategy
Download
OverviewDigital Tool Belt
Download
OverviewSocial Media
Download
OverviewWeb
Presence
Download
OverviewBlogs -
WordPress
Download
OverviewWebpage
Setup
Download
Giddyup Enterprises“Creating ideas together, One Smile at a
time!” Whippany NJ, 07981
M: 973.428.1010
W: www.GiddyupEnterprises.com
DigitalNewsletter
Download
If you have any questions or would like some more information on anything that we’ve discussed in this packet or in our presentations, please don’t hesitate to contact us. And of course, if you need a hand with your Digital Strategy, we’ll be happy to assist you…
Cheers, Henry III
