Let's Really Go Online! The Potential of Social Media for Improving Organizational, Project and...
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Transcript of Let's Really Go Online! The Potential of Social Media for Improving Organizational, Project and...
Let's Really Go Online! The Potential of Social Media for Improving Organizational,
Project and Personal ImpactSimone Staiger-Rivas
Leader, Institutional Knowledge Sharing ProjectICT-KM Program of the CGIAR
Outline
1. Introduction2. Trends3. Behaviors4. Examples5. Context6. Key Messages
• An anthropological introduction to YouTube by Michael Wesch (5:45).
• Twittervisison*
What Does That have to do with us?
A lot.
• People twitter about agriculture*
•
Our Donors
are blogging
•
Our Partners are Twittering
•
Policy makers talk about us
•
Farmers get online
Are we listening?
Are we participating?
Not really.
Les Causeuse – Camille Claudel
• Social Media, Web 2.0, Participatory Web.
• It is not about technology.
It is about conversations enabled by
technology
Expected Impact of Social Media
• Raise organizational, project and personal profile
• Accelerate impact path
• Inclusive
• New Partners / Donors
• Footprint
Outline
1. Introduction2. Trends3. Behaviors4. Examples5. Context6. Key Messages
Increase – World Population
Increase Internet Users
Increase Mobile phones
http://www.itu.int/ITU-D/ict/publications/idi/2009/material/IDI2009_w5.pdf
Increase Facebook
Total amount of Time spent increased 600% in 2008
http://fasterfuture.blogspot.com/2009/03/nielsen-report-on-dominance-of.html
Increase Blogs
Increase Twitter
• Total Users: 1+ million
• Total Active Users: 200,000 per week
• Total Twitter Messages: 3 million/day
CHAOS
What can we do?
• Hide
• Ignore
• Deal with it!
Outline
1. Introduction2. Trends3. Behaviors4. Examples5. Context6. Key Messages
Photo: http://www.flickr.com/photos/wili/2919033535/http://joitskehulsebosch.blogspot.com/2009/03/grown-up-digital.html
Junior versus Senior
Behaviors
Private versus Professionalhttp://technorati.com/blogging/state-of-the-blogosphere/who-are-the-bloggers/
Multiplicity versus Uniqueness
Behaviors
From: David ArmanoNetwork versus Organization
From: David ArmanoNetwork versus Organization
Process versus Product
Openness versus Control
The world is filled with minds who can contribute *
Outline
1. Introduction2. Trends3. Behaviors4. Examples5. Context6. Key Messages
For You
• RSS Feeds / Feed Reader
• Social Bookmarking
• Link Sharing
Cultural Barriers
For Your Project
• Blog *
• Photo, Video and Slide sharing * *
• Wiki or Google Docs *
• Social Reporting
Incentives and Budget-related Barriers
For the Organization
• Mash Up of tools
• Social media Listening
• Capacity building in social media
• Action Days
• ICT4DIT and Management Barriers
Outline
1. Introduction2. Trends3. Behaviors4. Examples5. Context6. Key Messages
Knowledge Sharing Project of the ICT-KM Program of the CGIAR
• Influence behavioural changes within the System.
• Contribute to organizational development
• Improve CGIAR effectiveness by promoting collaborative learning and innovation, and supporting effective use of Knowledge Sharing approaches and tools throughout the CGIAR.
Related Fields
• ICTs for development
• Information management
• Participatory research
• Institutional learning and change
Key Messages
• Social Media has a huge potential for our work. • Organizational control over information can slow
down the outreach. • Social Media can help you to achieve your
impact pathway by increasing your network and reaching out to more next users of your research.
• The CGIAR should have a more strategic approach and start a series of pilot projects for experimentation and learning.
Thank You!Nathan Russell, Andrea Carvajal, Sophie Alvarez, Boru Douthwaite, Douglas
Pachico, Geoff Hawtin, Andy Jarvis, Lilian Torres, Ana Milena Guerrero, Laura Ivers, Danielle Lucca, Maria Iskandarani, Florencia Tateossian, Petr Kosina, Lucie Lamoureux, Peter Shelton, Nancy White, Bernd Hack, Gerry Toomey, Enrica Porcari, Nadia Manning-Thomas, Fionna Douglas, Fiona Chandler, Gauri Salokhe, Allison Hewlitt, Thomas Metz, Helen Leitch, Feby Litahamaputty, Michael Hailu, Andrea Pape-Christiansen, Francois Stepman, Antonella Pastore, Ajit Maru, Luz Marina Alvare, Christina Sette, Doug Horton, Jamie Watts, Jenin Assaf, Edith Hesse, Luca Servo, Vanessa Meadu, Alexandra Jorge, Alessandra Galié, Roxanna Samii, Francois Stepman, Josien Kapma, Steve Song, Camilo Villa, Adriana Sánchez, Margarita Salas, Kemly Camacho, Julie E. Ferguson, Sarah Cummings, Jan Börner, Roger Kirkby, Rachel Muthoni, Mary Schneider, Marc Steinlin, Michael Riggs, Sue Parrott, Garrett Wilkerson, Paola Valero, Cristina Douthwaite, KM4Dev, my friends on Facebook, my followers on Twitter, my contacts on Skype, …