"Let's Marathon!" Why to motivate the re-use of audiovisual archives?
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Transcript of "Let's Marathon!" Why to motivate the re-use of audiovisual archives?
We hate war, mother
“Let’s Marathon!” Why to mo3vate the re-‐use of
audiovisual archives?
Dr. Mariana Salgado
Arki Research group Department of Media
Aalto University
18-‐20 June 2015 NECS, Łódź, Poland
Archivists and media scholars need to take on new prac;ces, such as
organizing hackathons or marathons, to facilitate the crea;ve
re-‐use of archival material.
Why do archives have to facilitate the processes of crea;vely re-‐using audiovisual content? Who should be included and how in the crea;ve re-‐use of audiovisual works?
Video Poetry Marathon
Collabora;ve spaces (hackathons, marathons or cultural hacks).
Video Poetry Marathon
Video Poetry Marathon
Video Poetry Marathon
the facilita;on of crea;ve re-‐use as means for integra;on, the outreach of immigrant communi;es and its benefits for archives, the development of media literacy in the collabora;ve process, and the challenges of re-‐using archive material legally.
Analysis
infinito
the facilita;on of crea;ve re-‐use as means for integra;on
The inclusion of marginalized communi3es should be embedded in the facilita;on prac;ces in rela;on to crea3ve re-‐use and contextualiza3on of
the archives.
Law 0
the outreach of immigrant communi;es and its benefits for archives
Video makers wanted to find material that was visually effec3ve, aesthe3cally aQrac3ve and provided their crea;ons the right atmosphere.
Searchability and easy retrieval in the archive
become keys towards crea;ve re-‐use.
the development of media literacy in the collabora;ve process
”This was a great learning experience, because I have done video poems before but in a very
different way”
the challenges of re-‐using archive material legally
“I added the archive from where I took the footage, do you need
something more there?”
Discussion
It is in the process of observing the nego3a3ons and challenges of prac33oners that it is possible to
learn and draw direc;ons to the archives.
Co-‐create in order to understand the implica3ons for design and the crea3ve industry and how we could improve media retrieval, browsing and
authoring applica;ons.
Hackathons or cultural hacks are good collabora3ve spaces for this.
Discussion
We need to build a rapport between the archives and
the remix communi3es, the enthusias3c video makers, who are not professional but are eager to tell
stories re-‐using audiovisual archives.
The empathic rela3on with the makers is crucial to prepare the field for the changes to come.
References AvoinGLAM. (2015). Reusing Finnish cultural heritage – Best concepts of
“Hack your heritage” awarded. Retrieved from hYp://avoinglam.fi/ Dowmunt, T., Dunford, M., & Hemert, N. V. (Eds.). (2007). Inclusion Through Media. London: OpenMute. EUscreenXL. (2015). Retrieved May 29, 2015, from hYp://blog.euscreen.eu/ Navas, E. (2012). Sivuvalo group. (2015). Sivuvalo. Retrieved June 9, 2015, from hYp://sivuvalo.com/ Wikimedia Founda;on. (2015). Commons: Free media resources/Video. Retrieved from hYp://commons.wikimedia.org/wiki/Commons:Free_media_resources/Video
