Let’s Get Social! How to Put Social Media to Work for Your Club District 11 Fall Conference |...
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Transcript of Let’s Get Social! How to Put Social Media to Work for Your Club District 11 Fall Conference |...
Let’s Get Social!How to Put Social Media
to Work for Your Club
District 11 Fall Conference | October 25, 2014
www.toastmasters.org | www.toastmastersd11.org
A way to communicate A platform to network with others The sharing of information A potential time waster
What Is Social Media?
www.toastmasters.org | www.toastmastersd11.org
Build community and friendship among your club’s members
Re-connect with former members Connect with other clubs Recruit new members Share ideas
Benefits of Social Media for Your Club
www.toastmasters.org | www.toastmastersd11.org
www.facebook.com By far and away, the largest social
media platform anywhere. Build a Facebook Page or Group for
your club A Facebook Page allows your club to
create an authentic and public presence. A Facebook Group is designed for small
group communication and can be public or private.
Using Facebook
www.toastmasters.org | www.toastmastersd11.org
What to do on Facebook Share club news Share upcoming agendas Share photos and videos from club events Engage your members outside of
meetings Link to articles of interest to your
members from other Web sites Celebrate educational milestones
Using Facebook (www.facebook.com)
www.toastmasters.org | www.toastmastersd11.org
Toastmasters International public page www.facebook.com/
ToastmastersInternationalOfficialFanPage
Toastmasters International members’ page
www.facebook.com/groups/ToastmastersInternationalMembers
District 11 members’ page https://www.facebook.com/groups/
194199303938966
Toastmasters on Facebook
www.toastmasters.org | www.toastmastersd11.org
www.twitter.com Akin to a virtual postcard Limited to 140 characters per post Ideas for using Twitter
Post links to blog updates Connect with existing members Recruit new members Connect with other Toastmasters
Using Twitter
www.toastmasters.org | www.toastmastersd11.org
Toastmasters International www.twitter.com/Toastmasters
Toastmasters on Twitter
www.toastmasters.org | www.toastmastersd11.org
www.linkedin.com Focused on creating a business and
personal network of colleagues Can create a group for your club
Using LinkedIn
www.toastmasters.org | www.toastmastersd11.org
Toastmasters International www.linkedin.com/groups?gid=98449
Toastmasters on LinkedIn
www.toastmasters.org | www.toastmastersd11.org
Many options available for a blogging platform WordPress Tumblr Blogger
Similar to a public magazine or newspaper
A place to research topics and share ideas
Allows for longer posts
Using a Blog
www.toastmasters.org | www.toastmastersd11.org
Coordinated by VP Public Relations, VP Education, and VP Membership
Involve all club members Write articles for a club blog Share and discuss ideas from a variety of
sources (club members, news articles, other bloggers, etc.)
Talk about the individual’s Toastmaster journey
Volunteer to have speeches recorded and posted
Practice written communication skills
How to Execute a Social Media Strategy
www.toastmasters.org | www.toastmastersd11.org
Social media helps recruit younger members
It is available to everyone at no cost It’s easy to do There are many options; find what is
best for your club Start with one platform and build from
there You don’t have to do it alone Don’t be afraid or get overwhelmed When you get stumped, ask someone
Take Aways
www.toastmasters.org | www.toastmastersd11.org
Email: [email protected] Facebook:
www.facebook.com/ericscottmiller Twitter: www.twitter.com/EricScottMiller LinkedIn:
www.linkedin.com/in/ericsmiller Web site: www.ericscottmiller.com
Eric Scott Miller