Let's Get Digital: Creative Strategies for the Online OE ... › ... · Let's Get Digital: Creative...
Transcript of Let's Get Digital: Creative Strategies for the Online OE ... › ... · Let's Get Digital: Creative...
Let's Get Digital: Creative Strategies for the
Online OE Experience
M A Y 2 8 , 2 0 2 0
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W I L L T H E W E B I N A R B E R E C O R D E D ?
Yes!We will send you a link to the recording after the webinar.
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W I L L T H E S L I D E S B E AVA I L A B L E ?
Yes!We will send you a link to the PDF after the webinar.
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W I L L W E G E T HRC I A N D SHRM C R E D I T S ?
Yes!You will receive the codes at the end of the webinar and in follow up emails.
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H O W D O Y O U A S K Q U E S T I O N S ?
Type your question into the "Questions" panel
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PlanSourceBetter Technology for a Better Benefits Experience
Flexible and intuitive benefits shopping, enrollment, billing, compliance and administration
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PlanSourceBetter Technology for a Better Benefits Experience
Flexible and intuitive benefits shopping, enrollment, billing, compliance and administration
Justin Peter
Vice President, Marketing4mybenefits
I N T R O D U C I N G
Tad Dorroh
Employee Benefits AdvisorBKCW Insurance
I N T R O D U C I N G
Tad Dorroh
Employee Benefits AdvisorBKCW Insurance
I N T R O D U C I N G
Tad Dorroh
Employee Benefits AdvisorBKCW Insurance
I N T R O D U C I N G
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AGENDACurrent Landscape
Digital Employee CommunicationsOE Case Studies
Benefit Changes to ConsiderOE Video Postcard Giveaway
Q&A
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Have you started planning for your open enrollment this Fall?
a. What?!? No.b. nervous laughc. LOL Nod. awkward silence
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How will Open Enrollment be different this year?
Your employees who are vulnerable –or have family members that are –will not want to attend OE meetings.
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How will Open Enrollment be different this year?Possible home schooling, staggered school schedules, and new policies for returning to school after an illness will create challenges for working parents.
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It’s time to rethink Open Enrollment.
Rethinking Fitness Centers in Hong Kong
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How are brokers helping customers prepare for OE this Fall?
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Are companies still using paper for enrollment?
PlanSource is offering a “no payments in 2020” program to help companies who need a solution but don’t have budget in 2020.
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How important is mobile-friendly access?Both active and furloughed employees (and even COBRA participants) may not have company email or a computer at home, relying only on their phones to learn about benefits and enroll
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What has your experience been with text messaging?
IMO txt makes benefits E123!Keep employees informed about office/ plant closures, updated safety protocols, and changing work schedules. Also send reminders about EAP and telemedicine benefits.
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A new approach is needed
Best Practices for OE Communications
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How can I rework my OE communication plan?
We need to be prepared for a fully virtual OE experience – no in-person meetings, no paper and no face-to-face enrollers, although your approach may vary by location.
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OE Communications PlanningJustin’s top tips for OE 2021
C TA S F O C U S E D VA R I E T Y T E M P Oand deadlines and personalized
contentof communication
methodsand cadence of
messages
F O R M A L C O M M U N I C AT I O N S C A M PA I G N
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OE Communications PlanningCheck out the full timeline at plansource.com/oekit
P L A N I N F O R M E N E R G I Z E F O L L O W - U P
2-6 months prior to the start of OE
2 weeks prior to the start of OE
Throughout OE period
Week after OE period
Pre-Open Enrollment Open Enrollment Post-Open Enrollment
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Digital Benefits Fairs
Registration
Live and pre-recorded content
Guests speakers
Giveaways
Q&A
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Open Enrollment Case Studies
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Victory Automotive Group Case StudyOpen enrollment occurred in April 2020 right in the middle of COVID lockdowns
E M P L O Y E E C O U N T2,000+
L O C A T I O N SHeadquartered in Michigan
with 40+ locations in 9 statesI N D U S T R Y
Automotive
100% Digital ExperienceTransformed from in-person roadshow to 100% digital
92% Engagement92% of employees enrolled during
original 3-week window
34% Participationin new Hospital Indemnity benefit,
successful migration
8% Participation Increasein employee participation across all
voluntary benefits
Lower Costs5% reduction in premium costs,
25% reduction in technology cost due to PlanSource Boost
10% Increase in HDHPMet consumerism goal with 10%
more employees choosing the HDHP
We ended up with better benefits for a better price, had a successful Open Enrollment AND saved a ton of time and money on travel.– Myrna Maddison, Director of Human Resources
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Nueces County Community Action AgencyTransitioned from paper-based processes to PlanSource Premium
NCCAA’s transition to PlanSource not only helped us administer agency benefits but also helped our employees monitor their benefits year-round.– Hillary Pena, Employee Benefits Administrator
E M P L O Y E E C O U N T~ 300
L O C A T I O NTexas
I N D U S T R YNon-profit
100% Digital ExperienceTransformed from 7 days
of in-person meetings and paper enrollment
Less Admin TimeFrom 9 months to reconcile and close OE to 7 days; tasks that took weeks
and months now take minutes
Higher SatisfactionEmployee understanding of and satisfaction with their benefits is
higher than ever
Better Billing ProcessAccurate carrier bills that are paid timely
Affordable TechnologyPlanSource partnership with MetLife
provided financial incentives
Fewer QuestionsEmployees reach out to the
PlanSource, freeing up the HR team
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What changes should HR teams make to their benefits for 2021? Monitor COVID-19 market conditions and manage our response
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Any other ideas for new ways to educate employees at OE?
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OE Video Postcard GiveawayAnnounce your open enrollment in a fresh new way
C U S T O M I Z E T H E V I D E O F O R Y O U R C O M P A N Y
T H R E E L U C K Y A T T E N D E E S W I L L W I N A N O E V I D E O P O S T C A R D !
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Q&AS H R M & H R C I C O D E S
H R C I : 5 2 3 6 1 9S H R M : A C T I V I T Y 2 0 - J C P U U
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PA R T I C I PAT I N G C A R R I E R S
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Aflac Allstate Cigna Guardian Hartford Lincoln MetLife Mutual of Omaha Prudential The
Standard Unum Voya
Accident • • • • • • • • • • • •Basic Life AD&D • • • • • • • • • • •
Cancer • • •Critical Illness • • • • • • • • • • • •
Dental • • • • • •Hospital Indemnity • • • • • • • • • • •
LTD • • • • • • • • • • •Permanent Life/
Whole Life • • • • •STD • • • • • • • • • • •
Vision • • • • •Voluntary Life
and AD&D • • • • • • • • • • •Voluntary LTD • • • • • • • • • • •Voluntary STD • • • • • • • • • • • •
PlanSource Boost – Carriers and Products Included