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  • Sponsors

    Wednesday Webinars www.extension.umd.edu/womeninag

    Introduction to Instagram

    Michele Walfred Communication Specialist, University of Delaware Tracy Wootten, Horticulture Agent, University of Delaware

    Diamond Level

    Platinum Level

    Gold Level Agriculture Law Education Initiative

    PNC Silver Level

    Avery Hall Insurance Choptank Electric Cooperative Crow Insurance Delaware Council of Farm Organizations Delaware State University – Small Farms Program

    EnSave MDA – Crop Insurance MDA – Ag Mediation MidAtlantic CommonGround Shore United Bank & Wye Financial Weller & Associates Inc

    http://www.extension.umd.edu/womeninag

  • Instagram! Can it Work for You?

    Introduction to Instagram Michele Walfred –University of Delaware Tracy Wootten – University of Delaware

    Wednesday, March 8, 2017

  • • Mobile platform only (view-only from computer) • Photo sharing • Hashtag driven • Audience of curators • Audience = 600 Million • 30% of entire adult population • Artistic Platform

    What is Instagram?

  • Artistic, purposeful content

    • Advocate for agriculture • Emphasize family farm • Positive values

    • Your agribusiness • Creamery, winery, garden center, venues

    • Extension • Teaching moments: flowers, insects • Hashtags in another language

    • Overall: Videos up to one minute. Images- high quality any orientation

  • All Reasonable Effort

    • Younger • Hispanic 38% • Black 47%

  • Getting Started – Hashtags Matter! • Fill out profile. One website URL

    is allowed. • Icon consistent with other social

    media • Follow some local accounts. See

    who they are following and follow them as well.

    • Comment on other gardening, Extension, stakeholder, & media accounts. This is the best way to be followed back.

    • Search for hashtags on content you will be posting. Comment or like.

    • Determine the trending local hashtags for your state and use them. In Delaware, we have #Delagram, #iGDelaware #Delaware and #DE365. Use what is being used in your state!

    • Hashtags are not case sensitive. • Tag partners and friends when

    applicable.

  • Attracting new followers

    • Start local. Follow newspapers, media, legislators, restaurants, similar businesses or organizations in your area. Make note of common #s

    • Who are they following? • Like their photos and comment on them! Five-word comments. • Who is your target audience? Search & engage. • Have a public account • Use a lot of hashtags! Current wisdom is to place in comment section • Post quality photographs • Avoid a hard sell • Write a great profile • Tag friends, partners

  • Develop a look

    Source: smackbangdesigns.com

  • Customer curation!

    • Give your customers a #hashtag • Point of sale, receipt or bag

    stuffer • Are they enjoying your ice

    cream? • What are they pairing your wine

    with? • Having fun at your event? • Print out on a wall • Offer incentives

    Source: aseersuckerlife.com

  • Content suggestions

    • Shout out volunteers • Calendar-garden to do • What is this flower/shrub • Flavors of ice cream • Differences in your product • Problems in the garden • Examples of best practices

    • Video up to 60 seconds • Appear on camera or not • Spanish-language versions • Tag people • Use lots of hashtags

  • Example of a post

    • Happy August! Has summer flown by for you?

    #sunflower #garden #august #yellow #summer #flower #gardening #petals #Delagram

  • Another example

    • A beautiful day to flutter around and tour the #butterfly garden with our host @EleanorSwink #CoopExt #garden #pollinators #workshops #education #Delaware #VolunteerDE #summer #UDSummer #butterflies

  • Takeaways • Video up to 60 seconds (square or landscape) • Square, landscape or portrait photos • Followers? Follow local first & comment on their photos • High quality photos • Teachable moments • Hashtags! • Camera shy? Point at the topic

  • Metrics

    • Google Analytics – social media referrals to your website • Social media management tools – Hootsuite

    • Iconosquare (not free) • SimplyMeasured • InstaFollow (Mobile app) • Union Metrics (free, limited)

  • Summary

    • Engage, engage, engage • Learn the right hashtags • Pay attention to the overall look of your feed

  • Before we go live:

    Tracy Wootten

    Horticulture Extension Agent, M.S. University of Delaware

    Email: Wootten@udel.edu Phone: (302) 856-7303

    Michele Walfred

    Communications Specialist, M.A. University of Delaware

    Email: Walfred@udel.edu Phone: (302) 856-7303

    Twitter: @mwalfred @UDExtension @Delaware4h Instagram: @mdw302

    Sponsors Instagram! Can it Work for You? What is Instagram? Artistic, purposeful content All Reasonable Effort Slide Number 6 Getting Started – Hashtags Matter! Attracting new followers Slide Number 9 Slide Number 10 Slide Number 11 Slide Number 12 Develop a look Customer curation! Slide Number 15 Content suggestions Example of a post Another example Takeaways Metrics Summary Before we go live: