Let us guide your career - Deloitte
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1 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. LET US GUIDE YOUR CAREER CASE STUDY A creative concept communicating offerings to graduates. Client Deloitte Region China Date 2013 Keywords The Big Idea Graduate Marketing
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Transcript of Let us guide your career - Deloitte
1 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
LET US GUIDE YOUR CAREER
CASE STUDY A creative concept communicating offerings to graduates. Client Deloitte Region China Date 2013 Keywords The Big Idea Graduate Marketing
2 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
BACKGROUND After the previous success of Deloitte’s “The Green Dot” campaign, Deloitte wanted to continue conveying its message – “the best start of your career”.
3 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
BRIEF Continue communicating joining Deloitte is the best start of your career for graduates. On top of this, highlight and convince targeted students that they offer strong “Training”, “Mentoring” and “Respect culture”.
4 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
SOLUTION Maximum translated the career path of graduates into mastering different types of dance. The concept was consistently used on campus recruitment material such as print, outdoor, website and e-brochure and onsite during campus talks.
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The visual refers to Deloitte’s training – "The Pirouette takes years to perfect.
The visual refers to Deloitte’s mentoring – It takes two to Tango.
POSTERS
The visual refers to Deloitte’s respectful culture – Moonwalk in your own way.
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E-BROCHURE
V
V
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CAREER WEBSITE
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CAMPUS TALK Maximum developed an execution book with a material list and script to guide all recruiters on how to execute the campus event and what key messages to communicate to students on site. The topics and content of whole event was fully in line with the dance steps concept.
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