Lessons learned w2
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Transcript of Lessons learned w2
Marketing for social value
SOCIALMIND
LESSONS LEARNED WEEK 2
Elise Balliauw, 159114612George Shava, 152113331Madalena Clara, 152114021Tomás Pinto, 152114001
PROCESSES DONE
Set up Business Model Canvas 1
Set up Group Bloghttp://
socialmind.weebly.com/
Set up project on Lean monitor
Business name originationSOCIALMIND
Prepared elevator pitch Team bonding & delegation of tasks
CROWDSOURCINGThe team explored the crowdsourcing concept and assessed the possibility of integrating it within its business model. A platform could be created in which a large number of volunteer “Donors” would provide advertising & marketing advice to social enterprises.
Quick access to qualified human capital Minimize costs Opportunity to turn attain a larger market
BENCHMARKING
Threadless is a creative community that supports and buys artists’ art pieces
“Everything we do gives you more opportunities to make great art”https://www.threadless.com/
LARGE MARKET?
DISCUSSION
´´You may rethink if general marketing is what social enterprises really need. You should help them reach their critical stakeholders such as
potential investors”Professor Tommaso Ramus
SOCIALMIND had a discussion with professor Ramus, instructor of SISE at Católica Lisbon. Na additional suggestion was to add Fundação Calouste Gulbenkian as a key partner on our business model because it is a foundation that works as an incubator for social enterprises
BUSINESS MODEL CANVAS 1.0