Lessons Learned in Using Video for Affiliates
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Transcript of Lessons Learned in Using Video for Affiliates
Lessons Learned in Using Video for Affiliates
Jonathan StefanskyEVP Sales and Marketing
Agenda
• Content Creation
• Calls to Action
• Affiliate Distribution and Configuration
• What Actually Happens?
• Q&A
Content Creation – Video 1 Good or Bad?
Content Creation – Video 2Good or Bad?
Content Creation – Video 3Good or Bad?
Content CreationThanks to YouTube – Good Lighting and
High Sound Quality gives you an advantage over most Internet Videos today
Some Video is Better than No VideoPractice, Practice, Practice
What works for 1 vertical/business doesn’t necessarily work for another
No different than other creatives, needs to be updated (less frequently though)
Content Creation
User Generated vs. Professional ContentIn-House Production vs. OutsourcedHosting/Streaming In-House vs
Outsourced
Content Creation Best Practices
Keep Videos to no more than 3 minsGood Sound and LightingCreate multiple versions of content to test
withCreate different genres of content
(informative, fun, product demo, etc)Include Call to Action
Call 2 Action – Where’s the Call?
Call 2 Action
The point of the Video is to Sell!What do you want them to do? Tell ThemSoft Sell vs. Hard SellThis is not your classic InfomercialAudio Learners vs. Visual Learners
Affiliate Distribution & Configuration
Backend Integration (Flex Links/Advanced Links, etc) vs. Widget Configuration Page
Size and Speed – Can’t interfere with site performance
Auto Update!
What Actually Happens? (1)
What Actually Happens? (2)
What Actually Happens? (3)
Q&A