Lessons Learned as a Shell Oil

Project Communication ConsultantDr. James Ward

Fort Hays State Universityjgward@fhsu.edu

http://www.youtube.com/watch?v=3-FCz345Ny4&feature=youtu.be

These slides, with the YouTube links, have been uploaded to my Slideshare site. leadchangeagent Total run time with videos is 18 minutes.

If you see value in this sharing, please feel free to use in your classes and share with your students.

Categories of Learnings

•My Role

•Work Processes

•Skills

•Politics

And then into materials creation

My Roles

•Designed communication campaigns from scratch or followed them to the letter!

•Change Manager- from the AS IS to the TO BE

•Evolved into the “how to” person for billable hours consultancy

•Trusted advisor

http://www.youtube.com/watch?v=R2d93TE5dKk&feature=youtu.be

Work Processes

•Standardized and global

•Virtual teams

•Top down in one business and bottom up in the other

•Billable hours drives behaviors

http://www.youtube.com/watch?v=69fDRdQC9Y4&feature=youtu.be

Required Skills: Where I scrambled

•The Gap- Excel, PowerPoint, Web portals

•The application- Written Comm Plans in Excel, Death by PowerPoint, Portals in a DIY society

Digital Native to Digital Native- Can you believe this! He doesn’t know PowerPoint!

http://www.youtube.com/watch?v=sKuUID2ynhE&feature=youtu.be

The Politics

•Potential Us vs Them Attitude

•Potential adversarial nature of outside contractors

http://www.youtube.com/watch?v=rqD4XdtkTDo&feature=youtu.be

Evolution of Communication Campaign Ideas

Slides 8-12 http://www.youtube.com/watch?v=fd9kK4hg-vg&feature=youtu.be

Global safety communication campaign: Why am I afraid to intervene?

http://www.abelardomorell.net/photography/childhood_01/childhood_01.html Laura and Brady in the Shadow of Our House, 1994

Our rugs for refinery and manufacturing site floors.

The origin of the concept- food store ad poster adhered to the floor!

The Ever Popular “Journey Map”

http://www.youtube.com/watch?v=qyWha8tQO3A&feature=youtu.be

Our spontaneous map created to communicate the project journey

We created a snail mail post card using project team members working on the training videosin The Hague, global headquarters of Shell Oil.

http://www.youtube.com/watch?v=16-kfGExChM&feature=youtu.be

A poster created by a subject matter expert (SME) committee

http://www.youtube.com/watch?v=RQC6_GBLEvk&feature=youtu.be

Back Up Slides

Unexpectedly required knowledge:What I learned and not under

pressure!•The interrelationship of organizational development, organizational leadership, training (learning and development), written defined competencies, and communications.

•The Nine Planets of Leadership

•Use of breakout groups

•After Action Reviews

•Facilitating business meetings

•Business culture

My personal post-Shell mental models

•24/7/365

•Disruptive Technology and change

•Accountability

•Significant differences in business and education culture