Lessons From Oz
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Transcript of Lessons From Oz
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How?
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“Somewhere over the rainbow...”
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The Wand in the World
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Re-think the relationship to the object
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Mobile Needs
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“There’s no place like home!”
GOALS:- Figure out where the heck she is- Avoid the evil witch- Find the Emerald City- Speak with this Wizard of Oz guy
NEEDS:- To find her way home
BEHAVIORS AND ATTITUDES- Optimistic- Dreams of better life
Dorothy
Age: 17Home: KansasMarital status: SingleChildren: noneOccupation: student
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nobody knows!
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“... before Twitter, I spent 12 years working in the dispatch industry, which are couriers, taxis, 911. And these industries are concerned with status - what people are doing right now.
I’ve always been fascinated by this concept of status, and I wanted to have that same model for my friends.”
- Jack Dorsey, Founder of Twitter
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Embrace what you don’t know
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Discovering the Senses
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Swing for the fences when thinking about the senses
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Journeys
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