Lessons for a Rooki PR | My biggest comms inspiration seminar | 29 September 2016
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Transcript of Lessons for a Rooki PR | My biggest comms inspiration seminar | 29 September 2016
CharityComms: My biggest comms inspiration
Lessons for a Rookie PR
Myra Johnson - director of communications and engagementTogether for Short Lives@Tog4ShortLives @Myra6767
There are 50,000 children and young people with
life-shortening conditions, and the number is rising
Together for Short Lives’ vision is for children and young people with life-shortening conditions to have as fulfilling lives as possible, and the best care at the end of life.
Cast your mind back to 1989…
The start of my comms journey
PR was a different world and tools
were limited
Enter my Hero: Professor Nick
Hardwick
Lesson 1 – Telling stories, keeping
people at the heart of your work
“When we think of people just as numbers we do terrible things.
Telling the story of the individual human being behind the numbers helps us do the right thing”
Professor Nick Hardwick, September 2016
Real people, real words“No treatment. No cure. James would not live beyond 5 years old.
We were given a sheet saying that over time children suffer mental impairment and worsening seizures.
Children with Batten disease go blind, are bedridden and demented – it is always fatal. To say we were devastated, heartbroken, shocked, crushed just doesn’t come close.”
Mum, Amanda Harrison
Lesson 2 – Keep an eye on the horizon
and embrace change
Lesson 2 (cont)
Lesson 3 – Keep your mouth shut
Lesson 4 – An empowering leader
And how to end up in a bedroom with a
Duke
Thank you
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
29 September 2016
London
#CommsInspiration
My biggest
comms inspiration