Start Small to make it Big…

Lessons and Best Practices in starting your food business

September 2014

My Retail Experience …

15 Years Ago

Put up a small stall in a College Canteen in 1999…

Friends and I put together 10k each to be able to put up a small hotdog stand. In 2 days, we got our Return On Investment…

That did well for 6 months…

Used money we earned to put up another retail concept… Zappy Burgers

Opened 3 branches. Did not really take off… But our careers did

Retail had to be put on hold

Post Mortem: What happened?

1. We got stuck with selling hotdogs and did not change;

2. We chose the wrong locations; 3. We wanted to expand so quickly; we failed to focus 4. No one wanted to do it full time

But at least we did one thing right… We saved our friendship.

What exactly is a Cuptail?

Cuptails

Top 5 Things I learned when we put up Cuptails…

1. “Sometimes when God wants you to jump, He pushes you off a cliff…”

Reena Francisco

What is the market like now?

2 4 8 16 ?

What comes next?

2 4 8 16 32

What comes next?

1 2 3 8 ? 1 5

What comes next?

1 2 3 8 13 1 5

What comes next?

2 7 9 ? 4

What comes next?

2 7 9 4 13

30 Years Ago…

2 7 9 13 4

There were only 5 channels on TV…

Now, things are kind of different …

The same is true in any industry …

1. There are thousands of concepts worldwide

2. Have evolved, and continue to evolve…

3. Exciting and fast paced…there is always something new

4. Niche … the new strategy?

“Be good at something… not everything.”

Focus & Stand Out

Top 5 Things I learned when we put up Cuptails…

1. “Sometimes when God wants you to jump, He pushes you off a cliff…”

2. Find something you love to do and look for a way to stand out…

Top 5 Things I learned when we put up Cuptails…

1. “Sometimes when God wants you to jump, He pushes you off a cliff…”

2. Find something you love to do and look for a way to stand out…

3. “There is no secret ingredient…” Po, Kung Fu Panda

How Big Chill changed its tagline

1. Needed to change its 16 year old tagline 2. Customers loved the fact that they can see what

goes into their drink 3. Made it current, updated its design, highlighted what

it sold… Fresh Fruits

Top 5 Things I learned when we put up Cuptails…

1. “Sometimes when God wants you to jump, He pushes you off a cliff…”

2. Find something you love to do and look for a way to stand out…

3. “There is no secret ingredient…” 4. You gotta have grit

What is Grit?

Time.com in its article “ Is the Secret to Success as Simple as just not giving up? “ written by Eric Barker, September 18, 2014 defines “Grit” as: “Perseverance and Passion for long term goals” “ Researchers have found that grit exists apart from IQ and is more predictive of success than IQ in a variety of challenging environments from Ivy league schools to military academics to the National Spelling Bee”

No Secret Ingredient for Success but Grit…

1. 10,000 Hours 2. Research and Learn 3. KYC – Know Your Customer 4. Communicate 5. EXPERIENCE … “Sometimes you WIN, sometimes you

LEARN” – John Maxwell

Top 5 Things I learned when we put up Cuptails

1. Sometimes when God wants you to jump, He pushes you off a cliff…

2. Find something you love to do and look for a way to stand out…

3. There is no secret ingredient… 4. You gotta have grit 5. Do it now… Think BIG!!! but start small…

Do it now because…

“The only place where Success comes before Work is in the Dictionary”

and

“99% of Failures come from people who have the habit of making excuses”

Business is like a Bamboo Tree…

It starts small… 1. BUSINESS IS LIKE A BAMBOO TREE – You need to take

very good care of it… 2. MUST BE WATERED DAILY – else it does not grow…. 3. WHEN MATURE IT IS VERY RESILIENT– It can weather

storms as long as someone watches over it 4. OVER TIME IT GROWS BIG AND EXPANDS

Cuptails & Dreams, Inc. Manila, Philippines September 2014

THANK YOU…

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