Lesson Program Average 1200 students a week Lesson Coordinators schedule General outline: 30 min....
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Transcript of Lesson Program Average 1200 students a week Lesson Coordinators schedule General outline: 30 min....
Lesson Program
•Average 1200 students a week
•Lesson Coordinators schedule
•General outline: 30 min. once a week
•Instructors are Independent Contractors
•Hiring Process
•Lesson Policies
Promoting Lessons & Instructors
•Hire instructors with good credentials who are still involved in the local music scene
•Include bios and videos on website
•Put testimonials on website
•Showcase your instructors
•Offer “Free Lesson” deals during the holidays
•Advertise with eblasts, website & flyers
Outside Events
•Sponsor a large local music festival
•Sponsor a Battle of the Bands Contest
•Get affiliated with local sports teams
Community Service
•Back-Pack Attack Sale
•Food Drive
•Clothing Drive
•Sponsorships: Golf tournaments, Trivia Nights, etc.
•Not-for profit charities
Back to School
PromotionTeamed up with a local
church to give back packs and school supplies to under-resourced youth.
Local Schools
•Marching Percussion Competition
•Science of Sound Clinics
•Show your passion
•Have Road Reps advertise events and lessons
In-Store Music Events
•Student Recitals and Performance Opportunities
•Group Classes - beginning & advanced
•FREE Jam Sessions
•Professional Clinicians
Takeaways•Use social media and technology to
promote your teachers and special events
•Eblasts
•Website - Facebook
•Radio - Television
•Text campaigns/offers
•Think outside the box and look for ways to get involved in the community. Think of places where you don’t think music will fit and find a way to gain exposure there!