Lesson 1.3 – Entertainment Marketing

Unit 1

Lesson 1.3

Entertainment Marketing Goals Define entertainment. Describe the impacts of advances in

entertainment technology on entertainment marketing.

Chapter 1 Slide 2

ENTERTAINMENT FOR SALE

entertainment marketing influencing how people choose to spend

their time and money on entertainment

Chapter 1 Slide 3

What Exactly is Entertainment? entertainment

whatever people are willing to spend their money and spare time viewing rather than participating in

What are some examples? Movies TV Internet Live shows Others?

Chapter 1 Slide 4

Raise your hand if you spend money on entertainment.

What factors influence your entertainment purchases?

Chapter 1 Slide 5

EVOLUTION OF ENTERTAINMENT AND ENTERTAINMENT MARKETING At the beginning of the twentieth

century, audiences needed to travel to the entertainment source. Live theater, ballet, opera, and concerts

Audience feedback was instantaneous and live.

Technology distanced entertainers from their audiences. (Movies, TV, Internet)

Chapter 1 Slide 6

The Beginning of Change

Disneyland represented a new approach to the marketing mix of entertainment. Theme Park (opened 1955) The live arts and recorded arts were joined by an

ever-evolving, technology-driven show.

Chapter 1 Slide 7

The Big Eye in Every Room

The Early Days of Television and Marketing TV changed the marketing of entertainment in a

profound way. Television’s Increasing Influence

Major national corporations lined up to buy time and produce advertisements.

ratings the number of viewers the programming attracted

Chapter 1 Slide 8

Change Accelerated

Technology improvements, including the internet, have facilitated distribution of sports and entertainment to the masses. ESPN 360 Highlights, events on cell phones (V-Cast) March Madness on Demand

Chapter 1 Slide 9

Technology and Customer Feedback

Audiences can use a variety of communication technologies to provide entertainment feedback. Through the use of:

Instant messages Comments E-mails Etc.

Chapter 1 Slide 10

--

Name a few benefits of television to marketers and advertisers.

Answer: It provides an efficient means for promoting products and services through advertisement to a large audience

Chapter 1 Slide 11