Les Roches Gruyère - University of Applied Sciences

www.lrg-uas.ch

U N I V E R S I T Y O F A P P L I E D S C I E N C E S

What is LRG

Les Roches Gruyère University of Applied Sciences is a new University that received official federal authorization on the 2nd of July 2008 from the Swiss government.

Second private UAS ever approved in Switzerland

First private UAS in the hotel management field

In January 2009, it launched a Bachelor of Science in Hospitality Management.

What is LRG

http://www.bbt.admin.ch/themen/hochschulen/00215/00232/index.html?lang=fr

What are the criteria to be a UAS

1. To deliver a Bologna Style degree that meets Swiss entry requirements

2. To deliver post graduate degree: (Master of Advanced Studies)

3. To undertake Research

4. To undertake consultancy

Why the name of LRG?

One of our prime objective was to launch a new university that would receive

immediate recognition throughout the world and the hospitality industry. The name of

Les Roches is very well known and is among the top three hospitality schools in the

world, hence taking advantage of its prime position and recognised brand name.

We were not allowed to use the name “Glion” as it is the name of a town and we do

not meet the criteria necessary to use it.

NEASC and the Swiss Government did not allow us to use “Les Roches University of

Applied Sciences” because too close and similar to the current Les Roches

International School of Hotel Management.

Why the name of LRG?

To clearly differentiate this new university and as it will be registered in the Canton of

Fribourg and more specifically in the Gruyère region (which is different from the

cheese which is spelled with an “s” at the end of “Gruyères”), the word Gruyère was

added to the name. Also, the main campus will be in Bulle which is also part of the

Gruyère region.

Hence Les Roches-Gruyère University of Applied Sciences was chosen to ensure quick

recognition within the industry through the name of “Les Roches”, and to differentiate

it from the current Les Roches through its distinctive location in the Gruyère region.

Logo was changed recently to put more emphasis on the UAS aspect rather than LRG


STUDENT PROFILE

Student Profile

Who is this programme for?

1) People who want & or need a Swiss and European recognised degree meeting Bologna standards

2) People who would like to continue in European graduate schools

Who would be interested to enrol in this programme:

1) Students who desire to work in a governmental capacity – Important in China

2) Students who want to obtain government subsidies to come to Switzerland to study (Norway, etc.)

3) Students who want to reduce military service time – Turkey and others

4) Students who plan continue their studies to go to graduate school in Europe

Student Profile

Academic Student Profile

1) Student is looking for a rigorous academic learning environment

2) Does not want to do as much craft-based learning as the Les Roches SHA program (only done in the

preparatory year)

3) Students need to have a good academic level (no course can be failed in the degree program. In

PREP program the requirements are the same as for NEASC)

4) Student needs to have a good English level (TOEFL 550 or equivalent) at the time of entry into the

main degree program (not for preparatory year)

Programme Identity

Name: Bachelor of Science in Hospitality Management

Specialisations: 2

International Hospitality Management

Food, Beverage and Operations Management

Duration: 4 years including:

1 non-degree preparatory year (1 taught semester / 1 internship)

3 years Bachelor degree (5 taught semesters / 1 internship)

Internships: 2

Requirements: TOEFL 550 or equivalent at the start of the BSc

Intakes: January & July

Location: 2

GIHE / Bulle (International hospitality Management pathway)

Bluche (Food, Beverage & Operations Management pathway)

Accreditation: Swiss Federation - meets Bologna standards

Type of Degree: European

Number of Credits: 180 ECTS

Price: CHF. 183’000.- (tuition, room & board) it is more or less at parity with Glion and EHL


Two Pathways

BSc. in Hospitality Management

with a specialisation in

International Hospitality

Management

BSc. in Hospitality Management


Food, Beverage

& Operations Management

Glion Institute

of Higher

Education

for

preparatory

year

Bulle

Campus

for main BSc

programme

Bluche

Campus

for

preparatory

year

&

main BSc

programme


Prep. 1

GIHE

Prep. 2

Internship

Prep. 1

Bluche Campus

Prep. 2

Internship

PREPARATORY

YEAR

BSc

BULLE CAMPUS BLUCHE CAMPUS

Semester 1

Bluche Campus

Semester 2

Bluche Campus

Semester 3

Internship

Semester 4

Bluche Campus

Semester 5

Bluche Campus

Semester 4

Bluche Campus

Semester 1

Bulle Campus

Semester 2

Bulle Campus

Semester 3

Internship

Semester 5

Bulle Campus

Semester 6

Bulle Campus

Semester 4

Bulle Campus

YEAR 1

60 ECTS

YEAR 2

60 ECTS

YEAR 3

60 ECTS

BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT

Preparatory year

0 ECTS


International Hospitality

Management


Food, Beverage &

Operations Management

Pathway:

TOEFL 500

Option to transfer back to

the NEASC programme

after prep year if not

satisfied

Can be followed in French

English group: TOEFL 550French joining English

Group - TOEFL 550


Two Degrees Possibility

Students for whom the name of Glion or Les Roches is important have the

possibility to obtain 2 degrees, one from LRG and one from either Glion or

Les Roches Bluche.

Students who are eligible are admitted from the start to both degrees

Student will take an extra 4 courses in General Education (NEASC

requirement) split over semesters 1, 2, 5 and 6 (1 course per semester).

No extra charge to be paid for additional 4 courses

Upon graduation they will receive two degrees:

1. BSc in Hospitality Management from Les Roches Gruyère University of Applied Sciences

2. A Bachelor Degree from Glion Institute of Higher Education or from Les Roches International School of Hotel

Management

P2 Internship 0 P2

Internship 0

Total ECTS for Preparatory year 0 Total ECTS for Preparatory year 0

International Hospitality Managementwith a specialisation in

International Hospitality Management

International Hospitality Managementwith a specialisation in

Food, Beverage & Operations Management

PREPARATORY YEAR

Glion Campus Bluche CampusPrep1

CBL in Food Service 0 Prep1

CBL – Food Production and Service

0

CBL practice Kitchen 0 Principles of Cleaning Science and Food Hygiene

0

Introduction to Food & Beverage

0 Service Concept 0

Housekeeping Operations 0 Culinary Concept 0

Front Office Operations 0 Principles of Bar and Beverage Operations

0

English (Extension or Academic)

0 Personal & Professional Development

0

Foreign Language 0 Introduction to Rooms Division Operations

0

Information Technology 0 English (Extension or Academic)

0

Foreign Language (Basic) 0

Information Technology 0

Programme Details & Pathway Comparison


BSc YEAR 1

Bulle Campus Bluche Campus

S1 Food & Beverage Administration

5 S1

Team Motivation & Personal Skills

5

Financial Accounting 5 Financial Accounting 5

• Introduction to International Hospitality Business

5 Introduction to International Hospitality Business

5

Academic Writing 5 Academic Writing 5

Foreign Language 2.5 Foreign Language 2.5

Advanced Information Technology

2.5 Advanced Information Technology

2.5S2 Introduction to

Entrepreneurship5 S

2 Menu Engineering and Product Knowledge

5

Food & Beverage Management 5 Facilities Planning and Operational Systems

5

Rooms Division Management 5 Technology for Hospitality Management

5

Facilities Management 5 Food Technology & Hazard Analysis Critical Control Point

5

Research Methods 5 Research Methods 5

Financial Management 1 5 Financial Management 1 5

Tourism 5 Tourism 5

Total ECTS for year 1 60 Total ECTS for year 1 60


BSc YEAR 2


S3 Internship 15 S3 Internship 15

Reflection on Practice 10 Reflection on Practice 10

S4*

Marketing 1 5 S4*

Marketing 1 5

Statistics 5 Statistics 5

Legislation & Contractual Law 5 Legislation & Contractual Law 5

Financial Management 2 5 Financial Management 2 5

Human Capital 1 5 Human Capital 1 5

Economics 5 Economics 5

Customer Service and Satisfaction

5 Customer Service and Satisfaction

5


* During semester 4 students will have the opportunity to study abroad in one of LIU European university

LRG - SWITZERLAND

6 options to study abroad for 1 semester in one of the below universities during the second year of study (semester 4)

France - Paris

ESCE – Ecole Supérieure du Commerce

ExtérieurGermany - Iserlohn

BiTS – Business and Information Technology

School

Spain - Madrid

Universidad Europea

de Madrid

Australia - Leura

Blue Mountains International Hotel Management

School

Australia - Canberra

Australian International Hotel School

USA - Chicago

Kendall College

Switzerland – Bulle & Bluche


BSc YEAR 3


S5

Integrated Business Game (HOTS - Hotel Operation Training Software – The Service Industry Management Simulation)

5 S5

Food and Beverage Issues and Trends in the 21st Century

5

Conference & Event Management

5 Event Management & Support Technology

5

Dissertation 15 Dissertation 15

Revenue Maximisation & Pricing Optimisation

5 Revenue Maximisation & Pricing Optimisation

5

Marketing 2 5 Marketing 2 5

S6

Assessment Centre 5 S6

Virtual Food & Beverage Business

5

Human Capital 5 Human Capital 5

Marketing 3 5 Marketing 3 5

Corporate Governance and Social Responsibility

5 Corporate Governance and Social Responsibility

5

Environmental Studies 5 Environmental Studies 5


TOTAL ECTS FOR BSc 180 TOTAL ECTS FOR BSc 180

Les Roches-Gruyère MAS

Master of Advanced Studies in Hospitality Management

Normally 24 years old Same admissions requirements as Glion, plus must

have 3 years of relevant work experience Delivered only on Bulle campus Students will be with MBA students. It is not a stand

alone programme. Will get 2 degrees (Glion MBA + LRG MAS) Need to do an additional module to meet MAS

requirements No extra time required to complete additional

course No extra charge


ADMISSION REQUIREMENTS

BSc Admission Requirements

1. 18 years old or above

2. Application fee of CHF. 100.-

3. Student motivation essay (250 words min. 1,000 words max)

4. Baccalauréat, Maturité gymnasiale or professionnelle, Abitur, A-levels, accredited International High

School Diploma with SAT I & 3 Advanced Placements, Associate Degree, university degree or

equivalent.

5. If studies outside CH/Europe: info on institution + letter of recommendation

6. TOEFL 550 or equivalent – CFC: grade B – IELTS: 5.5 by the time they start BSc. For prep year: TOEFL

500 or equivalent

7. Medical Certificate

8. Student with work experience may be exempted from internship in prep year. Support in English +

math provided during prep year.

9. Non European qualification: evaluated on case to case basis

10. THE PREPARATORY YEAR MUST BE PASSED before admission to BSc


DIFFERENCES

What are the differences between the 2 specialisations?

SpecialisationDifferences

Int’l Hospitality Mngt(GIHE – Bulle campuses)

Food, Beverage and Ops. Mngt(Bluche campus)

Focus General Hospitality Management More focused on Food and Beverage and operations. This is for students who are ENTREPRENNEURIAL and want to set up their own business

Location Preparatory year in sister school GIHE, then remaining three years in Bulle.

Based in the Bluche campus

CBL 8 weeks in preparatory semester 12 weeks in preparatory semester

Programme module differences

1. Assessment Centre in last year.2. More emphasis on Rooms

Division and facilities management

3. Offers HOTS (Hotel Operations Training Simulation) training which is a computerized hotel simulation.

1. Virtual food and beverage project.2. Bar and beverage practice in prep

year3. More emphasis on the F&B and

Operational aspect.4. BEFEATER computer simulation

Differences between NEASC & UAS

Differences UAS – European System NEASC – American System

Duration 4 years Glion: 3.5 yearsLes Roches: 4 years

Credit name ECTS (European Credit Transfer System Credit

Teaching period name

A module A course

Number of credit

BSc = 180 ECTS BBA / BA = 127 credits

Value of a credit 1 ECTS is 30 hours of learning 1 NEASC credit is 15 hours of teaching

Detailed value of a credit

generally 10 hours of teaching and 20 hours of learning (home work) or 30 hours of learning

generally 15 hours of teaching and 30 hours of learning (home work).

How many credits is a typical course / module

1 module = 5 ECTS 50 hours of teaching100 hours of learning

1 course =3 Credits45 hours of teaching90 hours of learning

Internships 2 internships:1st internship = 0 ECTS2nd internship = 15 ECTS

2 to 3 internshipsEach internship = 2 credits

Dissertation Compulsory LR: for honours students only, others must take 2 coursesGlion: for honours students only, others must do an independent research study

Academic level No modules can be failed A maximum of two courses can be failed

Differences between LRG & EHL

Differences Les Roches-GruyèreUniversity of Applied Scinces

Ecole HôtelièreDe Lausanne

Intake 2 intakes per year – one July, one in January 1 intake per year in September

English Level TOEFL 550 or equivalent TOEFL 600 or equivalent

Programme Pathway

2 pathways:Int’l Hospitality MngtFB & Ops Mngt

1 pathwayInt’l Hospitality Mngt

Orientation None as such but the EHL orientations are essentially equivalent to our 2 specialisations

In the last semester of year 3: choice of 4 possible orientations:Human resourcesFinanceMarketingManagement of Hospitality SME’s

Type of UAS Private which means we do not receive any subsidies from the Swiss Government

Public which means they receive subsidies from the Swiss Government.

Accreditation Swiss Confederation Swiss ConfederationNEASC (CIHE)

Name of degree Awarded and accredited by

BSc in Hospitality Management by the “Swiss Confederation” BSc in Hôtellerie et professions de l’accueil by the “Swiss Confederation”Bachelors from the NEASC sister schools

BSc in International Hospitality Management by NEASCBSc in Hôtellerie et professions de l’accueil by the “Swiss Confederation”BSc in Hospitality Management by the “Swiss Confederation”

Languages of teaching

English: full programmeFrench: first 2 taught semesters (P1 and S1)

English: full programmeFrench: full programme

Lodging Provided throughout the studies Provided only during the preparatory semester


MAIN ADVANTAGES

USPs

ACADEMICS

1. European degree authorized by the Federation of Switzerland

2. Honours specialisations and higher admissions qualifications

3. New institution developed by Glion and Les Roches which are ranked by hiring managers among the top 3

hospitality management schools in the world for an international career

4. Ability to change specialisations or institution within the first year (preparatory year)

5. Two specialisation options in International Hospitality Management or in Food, Beverage & Operations

Management

6. International Study abroad opportunities within Europe during semester 4.

7. International faculty with academic credentials and/or work experience

8. Industry Recognition

9. Low Student/Teacher ratio

10. Input of professional in curriculum design through Industry panel

11. Students can be awarded two degrees: BSc. and NEASC BA of Glion or LRB if student completes 4 additional

General Education courses during the programme.

USPs

CAREER

1. Fastest growing industry in the world

2. Job almost guaranteed

3. Flexibility of careers

4. Access to top recruiters in the industry from both Les Roches and Glion.

STUDENT LIFE

1. International students (over 85 nationalities)

2. Excellent Facilities (building, IT, gym, new library, etc.)

3. 2 different style of campuses (Mountain, urban)

4. Numerous sport and social activities

5. Safe/Healthy environment

6. Switzerland at the heart of Europe

7. Travel opportunities within Europe

8. Opportunity to complete the prep year in China


Rue du Lac 118 Phone: +41 (0)21 989 26 77CH - 1815 Clarens Fax: +41 (0)21 989 26 78Switzerland E-mail: [email protected]

Les Roches Gruyère - University of Applied Sciences

Education

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