LENOVO DIGITAL ADVERTISEMENT

NAME: YANNING LIU

Digital advertisement It refers to promotion of brands and products through the electronic media.

Lenovo products Lenovo is a Chinese multinational computer technology It makes and sells personal computers, smartphones, servers, tablet computers and many other products.

Target audience My target audience with this marketing strategy are mainly consumers from external markets.

These include internet users that use computers, mobile phones and internet television.

This will advertisements will be all internet users in the world.

These include the audience that other forms of advertisements are unable to reach.

Internet sitesThe internet sites will include social media sites, email platforms, Google ads and search engine advertising.Much effort and resources will be directed to social media advertisement.

The advertisement The advertisements will be creative and captivating.There will be links to Lenovo sales webpage.

PlanThe social sites to be used will be identified.

Information from the sites will be collected to make sure that appropriate

advertisements are created.

The advertisements will be created and then be placed on the social media.

Evaluation of the success of the digital marketing strategy will be done.

BudgetACTIVITY PROJECTED AMOUNT

Planning $ 10 million

Operational costs $ 300 million

Maintenance $ 50 million

Total cost $ 360 million

EvaluationIncreased number of sales.

Increased awareness of Lenovo products.

Increased demand of Lenovo products from regions where the sales were low.

Increased traffic on the Lenovo website and sales through the website.