Internship at RTL Nederland

What was your first

module like?

Utrecht

Edition 1; 2014 – 2015

Leisure Trend

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The first edition of the Leisure Magazine of the academic year 2014 – 2015! We would like to thank the

students who have helped by giving input for this issue.

This magazine is filled with a lot of information about school and about the leisure industry. We hope

you enjoy reading this issue. We wish you all the best for the coming year!

If you have any question or comments you can send an email to secretariaat.lm@stenden.com

For now, we would like to introduce ourselves.

I am 21 years old and I am from

Amersfoort. I live in Leeuwarden

for three years now. At the

moment I work in a café in

Amersfoort, which is partly the

reason why I am still there every

weekend. The other part of the

reason is that my boyfriend lives

in Amersfoort. When I am

graduated I am not sure yet

what I want to do. Maybe I want

to study something else but it is

also possible I am going to start

my own company. For now, I am

enjoying my time as a student!

Pem Versluijs

Carla Poelman

I am 24 years old. I live in

Groningen with my boyfriend

and our two cats. Besides my

study Leisure Management I work

at the technical support of cable

provider Ziggo. Last year I did my

minors, both in event

management and I would like to

do my internship in the event

industry as well. Next module I will

begin with my thesis and I am

going to do some assignment

from the second year.

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Dean speaking 4

Module evaluation and lecturers 6

Meet StuRa LM 7

Internship at …. RTL Nederland 8

Sources of wellbeing; Happiness and Quality of Life 11

Meet Aris Leeuwarden 12

Theatres are back in business 14

Event Management at Stenden 16

What to attend? 18

Chantal Bleeker – Alumna 20

First year, first module 24

Help! I am going on Grand Tour 26

Editor’s choice 28

Easy cooking 30

How to study successfully 32

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Dear reader, When you read these words you will

have almost finished the first module of this academic year. Still, I hope you all had a leisurely vacation, and have returned from your holidays with a fresh mind.

A special warm welcome to all new students; we are very glad you decided to come to Stenden Leisure Management. This year we broke a record; in total 241 new students have

started with the LM course, 32 at our

facility in Emmen and 209 in Leeuwarden. 62 new students decided to go for the 2 year Associate Degree programme, the other 179 students started the 4 year Bachelor course. In our International course we have 50

students, including students from Germany, Italy, Canada, Lithuania,

Estonia, Bulgaria and England. Welcome

to The Netherlands! When we look at prior education we can conclude that about 40 percent of the new students has a HAVO diploma, 45% an MBO diploma, 3 % finished VWO, 10% has an international degree and 2%

passed the admissions test (colloquium doctum). As always, female students form the majority (65%). It will not come as a surprise to you that most Dutch

students come from the Northern provinces. This academic year we will

keep on improving the Leisure Management course. At the moment, we are working hard on refreshing our curriculum. Based on the new national LM

competence profile, we are developing inspiring and exciting new course material. A major change is that, in the

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future, students will be getting more freedom and responsibility in developing

their own learning questions. Another important issue is the communication to you. We want to inform you in time when, for example, teachers are ill or when changes occur

in the schedules. Normally, we place

announcements on Elo, so make sure you check it every day! If you have any suggestions how we can make further improvement, let us know!

For now, I wish you good luck with your studies and do not forget to take your

leisure seriously! Martin Groters

Academic Dean

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At the end of every module we ask you to fill in

the module evaluation and to give your opinion

about the lectures. We already know that it is

very difficult to provide the students with lectures

that fit their needs, the reason for this is because

every student has his or her own way of learning

and has different needs.

One student would like to get inspired and the

other one is looking for more depth into the

literature, or has the need for examples from the

working field so they can bring this into practice.

Sometimes the lecture is given by a very

experienced lecturer, and other times the

lecturer is less experienced. We try to look at the

needs of every student when we plan a lecture

about a certain topic. Still this is very difficult.

Last spring I followed an extra course on giving

inspiring and interesting lectures together with

some of my colleagues. We also learned to use

theatre techniques and to use our voice in a

more specific way. Also we have learned to

make use of the space in the room. These tips

were very useful for giving lectures.

This extra course has inspired me to give my

lectures in a different way. The making of the

new lectures took a lot of time, the result of this is

that I was very satisfied about the lecture.

Students gave me a compliment about the new

way of lecturing and other students thought the

lecture did not fit their needs. They thought it

was too difficult and too long.

In short the giving of lectures for a large group of

students is a profession. We have to practice,

listen to feedback and take courses, but it

remains difficult to fit all the needs of the

students. I would like to ask you to give specific

feedback in the module evaluations about the

lectures so that we know what the needs of the

students are, so we can adjust our lectures.

By Hilda Koops

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StuRa Leisure Management was first run by a completely other team and when they all left to go on internship, exchange or grand tour, the complete StuRa LM fell apart. Some of us have tried to pick up the pieces since then. When we started, we did not really know what to expect and we had never really heard of the StuRa. We wanted to change all of this. In our minds, the StuRa was not active enough and more problem focused, so changes had to be made.

“We want to improve the educational

programme.” Now the StuRa consists of seven students who are going to renew the concept. Leo (27), a second year student of the international stream, he is the head of the StuRa. Eileen (20) is in the events department and is in the second year of the international stream. Katja (20), a second year student from the international stream and is part of the feedback and development department. Tabea (21) is a third year student from the international stream and is in the marketing department of the StuRa. Alexander (21) takes care of the event department, is 21 years old and in the second year of the international stream. Jauke (23), a first year student of the Dutch stream, he is in the marketing department. Femke (19) is in the first year of the international stream and takes care of the feedback and development.

Starting StuRa New students starting Leisure Management became aware of us as soon as they started. They have to be aware that we are always there to help them with any problem they may have concerning school or affecting their school progress. First we started recruiting for new members and tried to formulate new concepts for StuRa and maybe a name change. This all lead to us being busy internally for the first six months but now we are finally ready to implement all of this. First off, we are no longer focussed on problems, but more on solutions. It may sound cheesy but it does help with the communication towards the teachers and the dean Martin Groters. If we can already brainstorm about solutions and pitch the ideas with the teachers, it is a lot easier to get them to implement changes. This solution based thinking will also encourage teachers to come to us with problems as well, then we can think of solutions together.

Activities As for being active, we are in the process of developing new events to attract students. Just a few weeks ago we already had a dodgeball tournament for the new international stream. This to ensure that they get to know their study coaches in a friendly and open way. This will hopefully lead to less people leaving school as they can feel more at ease with their study coaches.

“Developing new events

to attract students.” Achievements So what do we want to achieve with StuRa? A lot of things really, first the improvement of the educational programme but also things like communication between the Dutch and the international stream (another problem we felt was there during our first year). Also more events should be organised to get the different streams and years coming together to exchange knowledge and just have a great time. Further ideas and concepts will kept secret for a little bit longer but something we really want to explore as soon as possible is a feedback desk just like StuCo has every module. We have seen that they get great feedback which can and will help their education to improve. We are not afraid to learn from those that we now consider a better organisation. But through this learning process we also hope to become the best student council Stenden has to offer. If you have anything you think StuRa can help with, you can find their office in room 0.76. They are present on Tuesday from 11.00h until 14.00h. You can also contact them on sturalm@stenden.com

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Ferdi Pool

22 years old

Groningen

Internship at

RTL Nederland

Hilversum

“Everyday is different.

It is so awesome!”

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RTL Live Entertainment is a full-service event company

which organises events of all sizes. The events are

sometimes RTL related (co-) productions (like the RTL-

press releases, “The voice of Holland on tour”, “GTST

Live”, the finals of “Holland’s next Top Model” and the

“RTL zomerfestival”) and sometimes other (co-)

productions (like “Voetballer van het jaar gala”, “Musicals

in Concert” and big company parties). I am working for

the productions department.

Tasks at RTL Nederland

My internship is very divers. At the office I mainly work on

events scripts, processing invoices and having contact and

meetings with all kinds of stakeholders. On event days I

guide the artists, inform staff and guests when necessary

and walk around constantly to check if everything is going

right. To see every detail of every show is something I

really like. Besides, it's awesome to get to know all kinds

of 'BN-ers' and professionals from the event industry.

I work together with two managers on the production

department. Besides productions the departments sales,

marketing, finances and the project management team

are in the same office. To be short, the production

department is executing the event. In other words,

organising, preparing and managing the whole event.

Special internship

A classmate told me about a vacancy at the RTL Live Entertainment sales department and I applied immediately. With six others I was chosen out of 75 people for a job interview. After the interview the company and I both thought that I would fit better in the productions department. I had another interview with another manager and after two weeks they called me that I was chosen to be the new employee for the productions department! Awesome! Before starting an internship School related preparation were contracts, information

forms about the company, Progress list check, meetings

with the Industrial placement department and

assignments for SLB. Other preparations were

appointments at the internship company, finding a home,

register in Hilversum, changing DUO, moving to

Hilversum, and probably a lot more!

The things I enjoy the most

is the chaos during an

event, contact with the

artists and personalities

from the world of events and

of course the kick you get

when we have set up a great

event with everything that

belongs to it! So far I do

not have things I do not

like, however I think I will

get bored of processing

invoices at a certain

moment.

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Typical day at work

On the 'office days' we wear casual clothing, on normal events and during some meetings we wear business-casual clothes or suits and on galas we wear a smoking.

On the office days I start at 9.30h and I go home around

18.00h. Around half past 12 we go lunch with the whole

department. I start my day with checking my e-mail and

answer e-mails if necessary. Then I discuss with the

managers what has to be done that day.

The day after an event I am primarily busy with taking

care of answering questions, make sure all the invoices

are processed, etcetera. When there is an event we are

busy with the preparations like the right signs on the right

places, red carpets on their places, check the cleaning,

etcetera. But also having conversations with the artists

and the crew about the when which person has to be at

what place, rehearsals and final checks.

Every day is different and is filled in differently. As said,

sometimes I am done at 18h, but the last three days there

were three events and I wasn’t home till 1 o’clock in the

night!

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Sources of wellbeing; Happiness and

Quality of Life

Visiting an ATLAS conference in Budapest

By Amber Herrewijn

It is Tuesday, the day that the New announced a huge

storm. However Martin and I managed to fly to Budapest

with a little delay. As our taxi races through the city at 1

a.m. in the morning I try to catch a glimpse of the 7th

largest city in Europe. The next morning there is rain, rain

and more rain so again our taxi window reveals little.

At the annual ATLAS conference (held in the University of

Budapest) 96 delegates travelled from 28 (!) different

countries. The conference opens with a rather awkward

presentation on tourist undergoing plastic surgery

combined with giraffes sightseeing (huh?) followed by a

presentation on wellbeing and wellness (conclusion:

sustainable is old school, wellbeing is sexy!) And

then...the first parallel sessions! A great presentation on

the effects of being European Capital of Culture and later

on a meeting with other Event specialist discussing topics

like 'retaking the city', the Eurovision Song Contest as a

knowledge platform and 'Sense of authenticity'.

The second day kicked of with a presentation on health

and happiness. Author and presenter Dina Glouberman

pointed out that turning points and new beginnings are

the heart of a healthy life. She elaborated on human

beings like snakes. Snakes shed their skin, because the

snake grows and the skin does not. Our skin is made of

our values and beliefs. And at some point you need to

take a close look at it and shed that skin. What a nice

analogy! During the parallel sessions I listened to topics

varying from the Hongkong MICE industry (MICE as in

Meetings, Incentives, Conferences and Events), to the

transfer of knowledge on a large Italian public event.

Interesting stuff from an international perspective.

In the evening a conference dinner was organised. Two

busses drove us to a 'ranch' were a horse show took

place. Some volunteers were asked to assist with the whip

(I could not resist..;-)) and whipped of the bottle of whine

in an instant) and later to dance an Hungarian dance.

There was good food and nice whine, but also the

discussion about 'staged authenticity'. How cultural was

this evening and what do we, as leisure experts, think of

being part of such a tourist product? And did we, by

visiting this place, contribute to the preservation of local

folklore or did we help to demolish it?

The next day was already the last conference day and I

reflected on my newly gained insights. The leisure and

tourism industry evolves rapidly: consumers become

presumes who need self-fulfilment, challenge and joy. But

this I already knew. I made new friends and valuable

contacts with new exchange possibilities for students and

potential guest speaker whenever in town. I gained an

international perspective on my field of expertise. But

most importantly I learned about doing research. As an

event management lecturer I am a practical person. I

pursue a managerial approach with the most optimal

outcome. However, this is not what research is about. It is

not about the result, it is about the evidence. Evidence for

your statement, assumption or hypothesis. The result is

less relevant, as long as you use the proper methodology

and the evidence is there.

Learning, living, being. Thinking about quality of life, it

made me realise that gaining and sharing knowledge is an

important thing that makes me happy. It contributes to

my wellbeing and hopefully I am able to shine a little bit

of happiness on my hard- working, over-stimulated and

eager students...

ATLAS: The Association for Tourism and Leisure

Educations was established in 1991 to develop

transnational educational initiatives in tourism and

leisure. ATLAS provides a forum to promote staff

and student exchange, transnational research

and professional development. Currently there are

member in about 70 countries.

Team photo: (From left to right) Top: Rik Pijp, Jelmer Visser, Torgrim Sommerfeldt Middle: Marquise Simmons, Tjoe de

Paula, Dexter Hope, Miles Jackson-Cartwright, Phillip Bach, Ryan Watkins Bottom: Jesse Markusse

Do you feel like doing something different in the weekend? Something sporty? Then visit a game of Aris Leeuwarden is

perfect for you!

Aris Leeuwarden is a basketball club from Leeuwarden. They play in the Dutch Basketball League since 2004, led by

coach Tom Simpson. The team consists of 10 players. Six of them are Dutch, three are from the United States of America

and one is from Norway.

There is a lot of talent in the team. One of the players even played European Championship qualifying matches. The

players all have the drive to win, passion for the game and there is a good atmosphere in the group. The boys all want to

work hard for each other, which adorns this team. The team is also known as a very social team. For instance, they

provide clinics for kids at primary schools, visit kids in the hospital and give lectures about the consequences of bullying.

The home games are played in het Kalverdijkje, that has recently been renovated. Now they play on a real NBA floor.

This wooden floor is the Rolls Roys of sports floors and can be found nowhere else in Europe than in Leeuwarden.

Do you want to see them play? Feel free to come take a look and support them! For you as a student, there is a special

deal! When you show your student card, you will get a 25% discount on the entrance fee. So gather along your fellow

students and we will see you at the game!

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Theatres are back in business!

By Pem Versluijs

Last years all businesses have been suffering from the

economic crisis. But now we finally are climbing out a

little. We were wondering how this crisis had influence on

the cultural sector – specifically on theatres – and how

they coped with the lack of financial possibilities. We

thought they might had a hard time dealing with all the

budget cuts from the government. Now that the crisis is

more or less over – if we may believe the minister of

finances Jeroen Dijsselbloem (van der Groot via nu.nl,

2014) – how that has effect on the visitor number of

theatre.

As we all know, the economic crisis has its origin in the

United States of America (Rijksoverheid, 2014). In the

year 2000 the banks took too much risk in mortgage

lending. After that the FED (central bank in the U.S.)

lowered the interest on loans to restore the trust in the

market. In 2007 the interest rate increased again and

people could not pay their mortgage which meant they

had to sell their house. This led to a loss for banks: people

could not repay their mortgage. Europe decided in 2008

to help America. The Netherlands is an export land with

an open economy, that is why the helping hand had big

consequences for the Dutch economy.

The economic crisis has also influence on our purchasing

power (ANP, 2014). The year 2013 was the fourth year in

a row the purchasing power was decreased (CBS, 2014).

In image 1 below the development of the purchasing

power of the last thirty years can be seen.

Image 1: Development of purchasing power (CBS, 2014)

Horizontal: mutation compared to the previous year in %

The next question is how the crisis had influence on the

theatres. People had less money so logically they had to

cut on things less necessary. Which means theatres

should have less visitors then before. The Rijksoverheid

(2012) mentions that the subsidised sector should have

less notice of the recession. Yes, there is a mild decrease

of the growth of the amount of visitors at that moment.

They say the subsidised sector has generally a loyal

audience which is mostly high educated, a bit older and

has a higher purchase power. The effect of the budget

cuts should be noticed in 2013 because it is defined for

four years.

.

“Youp van ‘t Hek has not always

been as known as he is now”

Nevertheless, there has been a dropping amount of

visitors as can be seen in image 2. This can be related to

the increase of the prices for theatres, cinemas and

festivals with about 25 percent since July 2009 (CBS,

2014). The increasing prices can be related to the budget

cuts of the government and to the tax increase in 2011

(NOS, 2014). Luckily this was reversed after protest but

unluckily for the visitors the prices were not adept after

that.

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Image 2: visitor number theatres in millions per year (nritmedia, 2014)

But what did the theatres do when their budget was cut?

Every theatre has it own ways to handle the lack of

subsidies. It is possible to just look at the small things like

turning off the lights but a solution can also be found in

sharp negotiations with artist agencies. According to

Pietie van Veen – former programmer of Stadschouwburg

de Harmonie – the gap of the subsidy cut can be filled by

commercial rental, bringing in sponsors and invest in

marketing to increase the promotion of performances

which can lead to more visitors. The hardest thing is that

you cannot only programme known artists, you also want

to give undiscovered talent the opportunity to expose

their self. “Youp van ‘t Hek has not always been as known

as he is now.” The visitor number can also be increased

because of reduced prices when you have a CJP pass or a

culture card. Luckily, after 5 years the visitor number

increased in 2013. This can be seen in image 2.

“The efforts have paid off”

As mentioned before the visitor number is finally growing

again. Carefully, but growing. In 2012 – when the visitor

number was the lowest – there were a total of 10,9

million people who visited the theatre. In 2013 this

number grew to 11,2 million people which is an increase

of 3% (Nritmedia, 2014). Some facts about 2013:

- +3% visitors

- +11% more tickets sold

- 33.383 performances and concerts

- 3.608 FTEs

According to Jan Hoekema – chairman of VSCD: the union

of theatre and concert hall management – it has helped to

strengthen the relationship with the audience: “The

efforts of theatres, festivals and concert halls to

strengthen the relationship with the public have paid off”.

What about 2014, can we say the visitor number will

increase again, will it remain the same or worse? DNB (De

Nederlandse Bank) says the purchasing power will

increase next year with 2,5% (NOS, 2013). Also the wages

are predicted to increase with about 0,9% compared to

2014. Despite these positive things, the Netherlands will

not be at the same economic level as it was before the

crisis started. These things will improve the purchasing

power but people have to spend their money. Looking at

the purchasing power we can say the visitor number

might increase again. But maybe people are still careful

with spending money. This means it is hard to predict

what the number will do. If we all go to the theatre, we

can help get the theatres completely back!

Would you like to go to a performance? Take a look at

“Editor’s choice” we have looked up some performances

you might like.

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Event Management at Stenden;

A unique experience!

The specialisation Event Management at

Leisure Management

By Amber Herrewijn

“Organising events and projects is an important skill of a

Leisure Manager. Events are increasingly used to intensify

customer/consumer relations, for either a brief or long

period of time. The industry has indicated that trained

event managers are so versatile and knowledgeable that

they can be employed anywhere in an organization”. A

nicely written sentence posted on the website about the

Specialisation track within Leisure Management.

Specialisation track you say?! Aha. Didn’t you know you

have the opportunity to specialise yourself and get an

additional notification on your diploma?

Leisure students have the opportunity to choose between

four specialisation tracks; Tourism Management, Sports

Management, Arts and Culture Management and Event

Management. The idea is simple; If you choose two

minors, do an internship ánd write a thesis focussing on

one of these expertise areas, you have done the

Specialisation track! Let’s take a closer look at one of the

most popular specialisations; Event Management.

“Organising events and projects

is an important skill

of a Leisure Manager.”

A Leisure Manager needs to know how to design, produce

and execute all sorts of leisure activities, especially large

and complicated events. Events have been organised

since the beginning of time as amusement for the crowd

(and to distract the people from poverty and oppression).

Today events are still organised for fun, but mostly used

as ‘live-communication’ tool to communicate with

(potential) target audiences. Event managers most

importantly work project based, and the foundation for

project management is laid in the second year of Leisure

Management with Leisure

Projects. The minors Event Management 1 and 2 continue

on project management but much more into depth,

including five other areas.

During the minor Event Management 1 (EM1) master

classes are offered, as well as a fieldtrip of ± one week to

London or another international city. In weekly sessions

you gain knowledge on design and conceptualisation,

marketing, finance and meeting architecture.

Management skills sessions support you in developing

personal leadership skills. And yeah, by the way, EM1 can

be done in Bali (Indonesia) and Port Alfred (South Africa).

Nice! During Event Management 2 you will work with and

for experts in the MICE (Meetings, Incentives,

Conferences & Events) industry that enables you to build

upon your network and master yourself in marketing,

design, leadership and programming. And if you do not

want to build upon your network in Leeuwarden, you can

go to Bangkok (Thailand), South Africa or Qatar to follow

EM2. Not bad.

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Looking for an internship, Leisure offers partnerships with

international as well as local and national partners. The

Amsterdam RAI for example is a popular place for interns.

Not only do they operate on an international level, their

quality, service ánd sustainability standards has brought

them to be a leading exhibition centre within Europe. And

many Stenden interns receive job offers and work at the

sales, exhibition or hospitality department.

Specialising yourself in Event Management means that

you are creative, can come up with solutions, that you are

a planner and that you are structured and flexible at the

same time. Many Leisure students have found their way

in the MICE industry and work organising music festivals

or travel the world organising huge events for

international companies.

Following a specialisation track means that you will get

and stay in contact with the track’s coordinator. This

person will support you in the choices you have to make

and will help you find the best placement or research

questions for your final thesis. Coordinator of the Event

Management Specialisation is Ms. Amber Herrewijn. She

worked in the event industry for years organising

theatrical events for companies up to 1.000 participants.

Besides lecturing and being an entrepreneur, she is

currently finalising her master in International Event

Management at Brighton University.

Questions on Event Management? Contact Amber at

amber.herrewijn@stenden.com

or 06-29151365

What to attend as a Leisure Professional? We

learn a lot at our education. But it is also

imaginable that you want to see some things in

practice. These events are conferences you can

attend in your professional life as a Leisure

Manager.

EIBTM2014 18 – 20 November Tickets: website / Barcelona EIBTM is the leading global event for the meetings, incentives, conferences, events and business travel industry, taking place in Barcelona. The event gathers over 15,000 Meetings industry professionals for three days of focused business opportunities, though provoking professional education and networking to drive your business into the future. www.eibtm.com

Artiesten en Evenementen Beurs 11 – 12 January 2015 €15,00 / Beursgebouw, Eindhoven The conference where supply and demand in the event industry can meet and do business. AEB exists already for 27 years. The unique exhibition for organising events in the entertainment industry. Enjoy great diversity of entertainment and live performances. www.aeb.nl

Best of Events International 21 – 22 January 2015 From €20,- / Dortmund The Best of Events International is the sector’s leading meeting place for business communications, live marketing, event services and congress. You get the chance to meet professionals from the industries and get up to date with the latest trends in the event industry. www.boe-messe.de

Event 15 1 – 2 April 2015 Register for newsletter / Jaarbeurs Utrecht You will meet peers in an inspiring and knowledge-rich environment. The imaginative stand and the top speakers create fertile ground for making new contacts, initiate new collaborations and creating new ideas. www.event.nl

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ART Rotterdam 5 – 8 February 2015 €13,50 – €17,50 / Van Nellefabriek Rotterdam The fair to discover young art. Around the Van Nellefabriek many shows, artist presentations and exhibitions will be organised. For example by Modriaan Fund and We Like Art. Also in 2015 the twentieth year of the Cultural Treaty Vlaanderen–Nederland will be celebrated. www.artrotterdam.com

Kunst RAI 27 – 31 May 2015 €12,50 - €15,00 / Amsterdam RAI The Kunst RAI is a national art fair for modern and contemporary art from bots Dutch as well as foreign artists. A one audience fair with 60 high class galleries who reflect the diversity, quality and pluralism of the historic rich offer of Dutch art. Besides that, Kunst RAI celebrated its 30th anniversary this year. www.kunstrai.nl

Fringe Festival 7 – 31 August 2015 Edinburgh The Edinburgh Festival Fringe is the largest festival in the world and takes place every August for three weeks in Scotland’s capital city. Join in the celebration of arts and entertainment. Edinburgh too far away? There is also a festival in Amsterdam. Tickets are not available yet, but keep this in mind. www.edfringe.com www.amsterdamfringefestival.nl

Make sure you check in advance where you have to buy tickets. For some of the events you have to

register for some you do not. For others it will not be possible yet to buy tickets.

As a student it is possible to go to EIBTM for free. It is possible to go with a group of students but you

have to register in time because there are limited places.

Chantal Bleeker - Alumna

Chantal Bleeker has graduated Leisure Management in

2009. First she has studied law and when she was working

at Holland Casino she had the opportunity to study part

time Leisure Management at Stenden. Now she works in

Centraal Museum in Utrecht as head of commercial

businesses.

You have studied Leisure Management,

why did you choose for this programme?

That is the funny thing, I have never chosen for this.

Originally I studied law and after I would like to do

another education on an HBO level. I have always worked

for Holland Casino and in that time, Holland Casino had a

business school. They offered commercial economy via IN

Holland, then they had some conversations with Stenden

about offering Leisure Management. Leisure always has

been a passion of mine so when it was possible they

called me with the question if I wanted to do the

programme. The reason why I did it was that I really like

the industry. If I had to learn something I did not like, my

grades would not have been this high. If I had the chance

again, I would have made the same decision. I would

choose for Leisure and I would choose for Stenden.

How does the programme connect to the

working field?

There were a lot of students from Holland Casino in my

class, almost 80 percent. But it was still Leisure

Management, no Holland Casino Management. The

programme is so broad that you can easily switch jobs if

you want to. One learns different things from the

different parts of the industry through theory and then

you get a lecture. The lecturer is not a lecturer or a

professor who only knows the theory, the lecturer is

someone who works in the field and can tell you

everything about practice. How easy is it to connect the

theory you learned to the stories from the lecturer in

Page | 21

practice! Learning is not like high school anymore: hear it

and forget it again. You remember it because of that

connection you have made. And all those reports you

have to make in a certain way, I still do it that way..

What part of the programme was most

useful?

I actually think almost everything is useful. But for

instance English was less useful for me because we have a

lot of international visitors at Holland Casino, which is the

reason I had to talk English and German. Most useful for

me was and is my personal development.

You are head of commercial businesses

at the moment, what does this function

mean?

As head of commercial businesses I am responsible for

everything what brings in money for the museum. I am

head of three other departments. First entrance and

shop, ticket prices go via me and the prices of the things

we sell in the shop as well. The prices in the shop can be

calculated through formulas and I discuss the ticket prices

with someone else because that depends on the market.

Second restaurant and café and third the events on

multiple locations.

You are busy with companies which are

potential sponsors for the museum, how

does that work?

I have been in England lately and there museums get only

few subsidies from the government. Despite that, there

are no entrance fees. The museums in England see

themselves more as a company that has to make its own

money. This is how they are more ahead of the

Netherlands. To make it really simple: they offer packages

for other companies. The company gives money and they

get something in return for that. This really depends on

the person you have to deal with. Some find it more

important to expose their selves and some find their staff

more important so you give them a party for the

personnel in return. Nowadays you always have to give

something in return, there is no more simple and clean

sponsoring. This is why a relationship with a potential

sponsor is very important.

Being a company which makes its own money as a

museum is a bit strange because a museum is not really

commercial. You really have to keep the identity in mind.

We have to stay authentic because we are still a museum.

This is where Imagineering is important. Giving visitors an

experience is very normal nowadays. You see experiences

everywhere.

Are there any things you would like to

do in your career?

The amount of time I work here is too short to say

something about that. I always wanted to work in a

museum and that is what I do right now. If you ask me

again in half a year or a year I think I am more able to

answer this.

Do you have some advice for the current

student?

It is a shame students still choose to do their internship in

their own region. Students nowadays think more about

travelling and how many hours they are going to spend,

while this is the moment to learn the basic skills in the

industry in real life during your internship. Leisure is

something which finds place in the west of the

Netherlands, except for sports. If you want to do

something with sport, stay in the north. But doing an

internship at a bigger company will look good on your

resume, it is good for your experience and for your own

development. When you choose for your own region, that

is fine, but now you have the opportunity to work in a

bigger company. Make use of the companies through the

whole country, look a bit further then just Friesland and

Groningen. Also use the guest lecturers, they work in the

field and always have possibilities for internships. Listen

to them and give them a hand after the lesson. In that

way you are one step ahead: they already know your face

when you look for an internship.

Visit Centraal Museum? Now for

€7,50

Besides the permanent exhibition

There is Piet Paris until

30 November 2014

www.centraalmuseum .nl

Searching for an internship?

Think about Centraal Museum:

Experience event from A to Z

Searching for a subject for your thesis?

Think about Centraal Museum:

How does the sponsoring work in England

and would it work in

the Netherlands?

Page | 23

Page | 24

As we all know, we were very excited to be a student. A new school, finally going to learn things we might actually like, a

new city and new people which means new friends. The StudyStartWeek is always fun: a lot of new impressions, a lot of

fun games and a lot of drinking. Then we had one weekend to get back to real life because we had to start school on

Monday. On the first school day of the new school year everyone gets so much information we cannot see the wood for

the trees. Luckily it will be alright eventually even though we do not realise that in the beginning. Since the first module

is over, we were wondering how our first year students have experienced their first module. We went out to ask them.

Xander Horselenberg

From Hengelo

Before Leisure Management:

Leisure and Hospitality in Enschede

(MBO)

Stenden University in Emmen

Associate Degree

I expected that we would gain a lot

of experience in the first module.

Things like how the school works and

how to find our way in the school. I

also expected the first module to be

tough because it is all new and we

had to find a way to learn things

Stenden expects from us. The module

did meet my expectations, I had to

work hard individually to improve

myself during my study. The last

weeks were very interesting. I have

explored a whole new kind of

studying and I think it was fun as

well. I also think we have a nice

group with YE and PBL which make the

lessons more fun. Unfortunately the

schedules are very annoying, the

times lessons are scheduled are

really strange. The assignment I

like the most until now is starting

our own company with YE. It is a

great way to learn and we have to

communicate with a lot of different

people. When I have my diploma I

would like to work in a festival

organization: B2S, Q-dance or ID&T.

That is my biggest dream so far!

I expected that the first module was hard and

that it probably would be a big change

between MBO and HBO. It did really meet my

expectations because the level of education

was higher than the MBO level. I also think that

the first module was interested because

everything was new. Last weeks were very

educational. I learned a lot and it was a lot of

fun as well! For me, I think the most fun thing until

now was the Study Start Week because I have

met all new people and of course it was a great

and fun week. I also like the management skills

classes because they were very interesting.

When I have my diploma I do not know yet what

I want to do. I hope to find out during the next

two years.

Rinaldo Stopel

From Almelo

Before Leisure Management:

Marketing and Event organization in Almelo (ROC)

Stenden University Emmen

Associate Degree

Page | 25

Femke Torensma

From Emmen

Before Leisure Management:

HAVO

Stenden University Leeuwarden

International Leisure

Last year I organised some stuff on my own like a small arts festival

and a fundraising market. This is how I knew I wanted to follow the

Leisure Management programme. I expected the first module to be a

big change from my former education. I expected the school to be big

and formal. It did not meet my expectations though. I think the

school is really small and cosy. The education is not formal at all,

teachers are really nice and actually just like the students. Last

weeks were great. I really love it here. My class is nice and I met so

many fun people! The most fun assignment for me was the PBL case

in which we had to make our own Leisure poster. First I thought I

wanted to be an event manager within the arts and cultural sector

after I get my diploma. But after the fieldtrip we had, I also got

excited for the other sectors, so I am not sure about that anymore.

Page | 26

Every year students from Leisure Management are going on Grand Tour for their minors.

This year third year Leisure students are going on Grand Tour. of them are going in module three. of

them are on Grand Tour both module three and four. are going during the fourth module.

It is possible to go to one of the international Branch

Campuses in South Africa, Qatar, Thailand or Bali. We

wanted to know how students prepare their trip and why

they are going. We talked with two students about what

they do before they go on Grand Tour. Besides that, to

help all the students who are considering going on Grand

Tour or are going to one of the international Branch

Campuses Stenden offers, we asked a student who went

to Bali last year to think of some tips and tricks.

“Discover the world while you study! Stenden’s

Grand Tour creates a unique situation that

enables to develop your intercultural and

personal skills.”

According to the website of Stenden University there are

several reasons to go on Grand Tour.

Develop your talents

Be independent

Broaden your vision

Boost your language skills

Have a fantastic time

Learn to know another culture

Meet inspiring people

Esther de Groot (21) went to Bali and after that to

Malaysia for Grand Tour last school year. She has

experienced the tour and that is why we have asked her

to give some tips and tricks for the students who are

going on Grand Tour, like:

- Buy something like hand sanitizer to clean your

hands ones in a while

- Make sure you arrange your vaccinations in time

and look at your health insurance for

reimbursements

- Look for world deals of KLM, a friend of mine

bought her ticket during those deals and she did

not have to spend the €300,- I did spend

- Buy a USB stick for printing assignments

The Grand Tour office also has some tips. They told us

many students are late and sometimes too late

requesting their visa and arranging all the things they

have to arrange. Especially for South Africa there are a lot

of things to think of before you go there. Make sure you

go to the meetings and do everything in time.

Esmée (19)

Originally she is from

Switzerland but when she

was four years old she

moved to the north of The

Netherlands. In the third

and fourth module, she is

going to Bali and Bangkok.

1. Why are you going? I am going because it is

a once in a life time chance to experience the culture

abroad.

2. What minor(s) are you going to do?

Event management 1 and 2.

3. How do you prepare for such a trip?

I try to organize as many as possible in advance, this

means that I already have a passport and vaccinations.

My visa needs to be prepared too. Furthermore, I will

follow the course that is offered by Stenden about the

Indonesian language and culture.

4. Have you contacted the Grand Tour

Office? Yes I have, I wanted to know which other

students were going so I asked for list with names.

5. Why should everyone else go? Because

it is really a once in a life time chance. At this moment,

most of the students do not have many obligations

which makes it a lot easier to experience a foreign

culture!

Rick (23)

He lives in Leeuwarden. He

is going to Bali during the

third module.

1. Why are you

going? Otherwise, I

would never visit Bali

because it is a long trip for

a short break. This is a great opportunity for me to

stay for such a long period in a country like Indonesia.

In addition, I cannot think of a better location to study.

2. What minor(s) are you going to do?

In Bali, Events 1

3. How do you prepare for such a

trip? I had to request my passport again because

the one had expired. I also still have to apply for my

vaccinations and visa.

4. Have you contacted the Grand Tour

Office? I did not receive a confirmation mail about

my trip. That is why I contacted the offices. Luckily

they assured me that it was all arranged and that I

could expect my confirmation mail soon.

5. Why should everyone else go? Life is

inexpensive there and I think it is a great country to

stay. You have the chance to see some of the country

and its culture. The country also has a great nightlife –

if am informed right.. Besides that, you can follow the

minor Event Management 1!

Page | 28

Interstellar 6 November 2014 With Matthew McConaughy and Anne Hathaway. “A group of explorers make use of a newly discovered wormhole to surpass the limitations on human space travel and conquer the vast distances involved in an interstellar voyage.” (IMBd, 2014)

Ashton Brothers, Treasures 15 November 2014 €28,75 / in De Harmonie The audience and the international press calls it a “definite must see”. Their shows consist of acrobatics, music and magic. According to De Volkskrant: “Your jaws will drop in amazement and until the final round of applause they will not close.” www.ashtonbrothers.nl

Nederlands Dans Theater 1, Sleeping Beauty 27 November 2014 €27,50 / in De Harmonie A modern version of the fairy tale Sleeping Beauty. A spoiled Aurora is looking for some excitement in her life. She falls in love with a junk and an injection needle causes her to fall asleep. The Gazette (Canada) “Those who see this Sleeping Beauty will never forget it.” www.ndt.nl

Explore the North 28 & 29 November 2014 A cultural festival with the city centre of Leeuwarden as the stage for music, literature, performances and more. www.explore-the-north.nl

Jeans, Tropical Heat 29 November 2014 €26,- / in the Muzeval A Young cast presents “Tropical heat” with a mix of romantic duets, show music and sensational melodies. A bit of salsa, a pinch of folk and a big wink to theatre. A new chapter is added to the Jeans series. www.jeanstheatershows.nl

Lucky Fonz III, Neurose, geur & maneschijn 4 December 2014 €17,75 / in De Harmonie Lucky Fonz III, actually Otto Wichers, is called a troubadour. You might know from “De Wereld Draait Door” or “De Slimte Mens”. He is making a new step in his career with old and new Dutch material. www.luckyfonziii.com

Page | 29

The Hobbit: The battle of the five armies 3D 10 December 2014 “The Company of Thorin has reached Smaug’s lair; but can Bilbo and the Dwarven reclaim Erebor and the Treasure? And, if so, can they hold on to is?” (IMBd, 2014)

Miss Montreal 20 March 2015 €25,- / in the Muzeval You may know Miss Montreal aka Sanne Hans from the television series “De beste singer-songwriter van Nederland”. In October 2008 she launched her first single Just a Flirt. Now she is in the theatres with her programme S-SS-SSS-Sanne. www.missmontreal.nl

If you want to go more often to the theatre, concerts, a museum or borrow books and music from the

library, or you think it is too expensive to go, consider buying a culture card. For only €5,- you can get

a discount at Poppodium Romein, Tryater, Theatre the Harmonie, the library, Princessehof Ceramics

Museum, Slieker Film, Fries Museum and the Jeugdtheaterschool. More information on

www.culturecard.nl

Tip! Want to do something fun with your friends? Go to MR. BRIGHTS QUIZ NIGHT at Café Scooter’s.

Every Wednesday evening from 20.00. Make a team with a maximum of five persons, grab a beer and

answer those questions. More information on www.cafescooters.com

Page | 30

Every student knows the feeling. You come home after a long day of school and you still have to cook, but you do not

feel like it. The easiest thing to do? Order a pizza! Healthy or cheap? Absolutely not. We have looked up some healthy,

cheap and easy recipes for you.

Spicy spaghetti with vegetables and goat cheese

How to cook in 30 minutes?

1. Cook the spaghetti al dente according to the package instructions.

Meanwhile, heat the oil in a frying pan and fry the garlic for 1 minute.

Add the vegetables and fry until al dente. Add the chili pepper and

thyme leaves (as much as you like).

2. Pour off the spaghetti and mix it with the vegetables.

3. Put the pasta on plates and crumble the goat cheese above it.

The recipe is for four persons. These are the nutritional values per

portion. 535 kCal; 21 g proteins; 24 g fat; 59 g carbohydrates

(www.ah.nl)

Page | 31

Zucchini gratin with lemon schnitzel

How to cook in 30 minutes?

1. Place the zucchini slices on the baking tray. Sprinkle them with

parmesan cheese and pepper. Drizzle with 2 tablespoons of olive

oil.

2. Cut the schnitzels into wide strips. Grate the peel of one lemon

and save the lemon juice. Cut the other lemon into wedges.

Preheat the oven grill. Put the zucchini in the center of the oven for

4 – 5 minutes.

3. Divide the remaining oil over two frying pans. Bake the meat in a

pan for about 3 minutes per side and stir the rösti in the other pan.

4. Remove the meat from the pan and add the lemon juice, 4

tablespoons of water, the lemon zest, honey, salt and pepper to

the shortening. Serve the schnitzel with the lemon sauce, zucchini

and rösti. Garnish with olives and lemon wedges.

The recipe is or four persons. These are the nutritional values per portion. 710 kCal 47 g proteins 32 g fat 54 g

carbohydrates.

(www.boodschappen.nl)

How to study successfully

By Carla Poelman

Sometimes you have stress for school. But guess what! It is

completely normal. Though, normally people do not like to

have stress. If you are one of them, this would be really

useful to read. Here you can learn how to study effectively

and how to make an effective working plan.

How to study effectively

Do not read the entire book! According to the University of

Amsterdam students should not read the entire book

when learning or studying. A whole book can look

frightened , doesn’t it? The first step is to exploratory read

the book. In this step there are seven small ones:

Read the title, subtitle and the author of the book.

Read the back cover of the book. On the back

cover of the book there is mostly information

about the goal of the book and information about

the author.

Table of content. What can be expected, is there

an overall summary or is there a summary per

chapter?

Read the foreword, do not read the foreword

when it is used to thank people, less useful

information!

Read the conclusion if the book has one. You get

an overview of the book.

Read the summary if the book has one.

Read the introduction. Here you can find the

purpose of the book.

The next step is to exploratory read the chapters. Do not

read them intensive! For only ten minutes: read titles of

the paragraphs, headers, titles, conclusions and

summaries.

Page | 33

The third and last step is to exploratory read the

paragraphs. This means you read every first sentence of

each paragraph. If necessary you can read the whole

paragraph in detail.

How to make an effective working plan

Also for a working plan there are some steps to make.

When making a plan, you have to ask yourself four

questions according to the University of Leiden:

1. What am I going to do?

2. When am I going to do it?

3. How am I going to do it?

4. What happens if I cannot make it in time?

What am I going to do

Seems logically right? Well, when you are making a

working plan, your first question always will be what am I

going to do. Make clear what your tasks are and if you can

handle them in the available time. Also think about things

you need to finish your task.

When am I going to do it?

The planning itself. A complete working plan consists of

some elements. First there is the planning of your study

activities and other activities on the long term. This will be

an overview in months.

Second there is the planning of your study activities and

other activities on the short term. This will be an overview

in weeks. In this way, you can see what you have to do per

week.

Third there is the division of your time for the upcoming

days from your study activities and other activities. Now

you can also see when you free time is. Make sure to have

some time open for unexpected activities.

How am I going to do it?

For all your study related activities it is important to have a

good working place. Try out some places to find out at

which place you are the most productive. Try the library,

at home, some will also be most productive in a café or

something. You can also try working together with another

student. This promotes the activeness and you are working

on the material together.

What if I cannot make it in time?!

It is not the end of the world you know. Probably your

working plan is not flawless and that is okay. That is the

reason why you have to calculate time for unexpected

activities in your schedule. In that case it is not that bad

when things take a bit longer than you thought in the first

time. Also think up front about some what-if scenarios.

What if I do not have time to start with that project I have

to hand in next week? Think about where the priorities

are. The big project or the thing you were working on

earlier.

How to learn effective

The TU Delft (Technical University Delft) claims says that

everyone has his own learning style. Effective for one,

does not have to be effective for another. However, they

have a few tips for us to learn effective.

1. Practice intensive and on a regular basis

It sounds cliché but practice does make perfect.

Our brains develop structures and those

connections make us remember things.

2. Pay attention to what you want to learn

Make sure you have a good working environment:

an environment without things that distract you

from working.

3. Be emotionally involved

Make it fun for yourself!

Page | 35

Sources

ANP. (2014). Crisis treft Nederland zwaar: vier jaar

koopkrachtdaling. Consulted on 1 October 2014

through http://www.iturl.nl/sn4n9e

CBS. (2014). Dagje uit flink duurder. Consulted on

1 October 2014 through http://www.iturl.nl/snNjfj

CBS. (2014). Koopkracht daalt ook in 2013.

Consulted on 1 October 2014 through

http://iturl.nl/snUQb

Groot, van der E. (2014). Is de financiële crisis

voorbij? Consulted on 2 October 2014 through

http://www.iturl.nl/snAZ1

NOS. (2014). Dagje uit flink duurder. Consulted on

1 October 2014 through http://www.iturl.nl/snz-_h

NOS. (2013). DNB: koopkracht gaat groeien.

Consulted on 1 October 2014 through

http://www.iturl.nl/snQtD1

Nritmedia. (2014). Publiek gaat meer naar

theater. Consulted on 1 October 2014 through

http://www.iturl.nl/snemd

Rijkoverheid. (2014). Onstaan kredietcrisis.

Consulted on 1 October 2014 through

http://www.iturl.nl/snFAZJ

Universiteit Amsterdam. (2014). Hoe lees je slim?

Leesstrategieën. Consulted on 8 October 2014

through http://www.iturl.nl/sn9ta6

Universiteit Leiden. (2014). Studieondersteuning:

werkplan. Consulted on 8 October 2014 through

http://www.iturl.nl/sn416

Colophon

Redaction Team

Carla Poelman

Pem Versluijs

Design & Layout

Pem Versluijs

Coach and client

Mijke Bos

José Westerhof

In cooperation with

Martin Groters

Hilda Koops

StuRa LM

Ferdi Pool

Amber Herrewijn

Fosuah Kwaku-Day (Aris Leeuwarden)

Chantal Bleeker

Xander Horselenberg

Rinaldo Stopel

Femke Torensma

Esmée Ronner

Rik van Raak

Esther de Groot

Contact

secretariaat.lm@stenden.com

Page | 36