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Appendix 1

Appendix 2:

Texts from the LEGO Group website

(www.lego.com)

LEGO.com About Us - LEGO Company - Corporate Responsibility

http://www.lego.com/eng/info/default.asp?page=corporate[22-03-2010 14:46:31]

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About Us

The LEGO Group

Lifelong Play

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CorporateResponsibility

Product Quality & Safety

Corporate Policies

Code of Conduct

Global Compact

Charity

Freight Security

Legal Notice

Press Room

Visits

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Ever since the founding of the company in 1932, the LEGOGroup has considered it important to take part in theimprovement of issues that concern the world inside theLEGO Group as well as in relation to our stakeholders outsidethe LEGO Group - being the child and its parents, the retailshops, vendors and the society in general.

Only the best is good enough was the motto of Ole KirkChristiansen, founder of the company and inventor of LEGObricks, and today we still involve that spirit in every way weoperate.

This means that we do our best to make a positive impact onareas such as: human rights, working environment,environment, anti-corruption, charity etc.

Download our Progress Report:

2009 Report 2 Mb

2008 Report 652 Kb

2007 Report 2 Mb

2006 Report 1 Mb

You can order a printed version of the Progress Report 2009 by sending an e-mail [email protected] with your name, address and (optional) an indication of the reason for yourinterest in the report. Please note that the report is only available in English.

Customer Service About Us Educators Parents LEGOLAND Site Index Legal Notice

LEGO, the LEGO logo, DUPLO, BIONICLE, MINDSTORMS, the BELVILLE, KNIGHTS KINGDOM and EXO-FORCE logos,the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group.

2010 The LEGO Group. All rights reserved. Use of this site signifies your agreement to the terms of use.

Appendix 2.1

http://www.lego.com/en-US/default.aspxhttp://www.lego.com/default.aspxhttp://www.lego.com/products/default.aspxhttp://play.lego.com/http://shop.lego.com/http://www.lego.com/eng/info/default.asp?page=privacypolicyhttps://account.lego.com/en-US/Signup.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dcorporatehttps://account.lego.com/en-US/Signin.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dcorporatehttp://www.lego.com/ms/Default.aspx?site=infohttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=securityhttp://www.lego.com/eng/info/default.asp?page=legalnoticehttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://cache.lego.com/downloads/aboutus/ProgressReport2009GB.pdfhttp://cache.lego.com/downloads/info/Progress_Report_2008.pdfhttp://cache.lego.com/downloads/info/SusReport_2007_UK.pdfhttp://cache.lego.com/downloads/info/SusReport_2006_UK.pdfmailto:[email protected]://service.lego.com/default.aspxhttp://www.lego.com/eng/info/http://www.lego.com/eng/education/#http://parents.lego.com/eng/default.aspxhttp://www.lego.com/eng/legoland/http://www.lego.com/siteindex/default.aspxhttp://www.lego.com/eng/info/legal.asphttp://www.lego.com/eng/

LEGO.com About Us - LEGO Company and Toy Safety

http://www.lego.com/eng/info/default.asp?page=safety[22-03-2010 14:46:48]

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Ever since it was founded in 1932, the LEGO Group hasfocused on quality in everything it does. To the LEGO Group,quality means product quality and ethical values of a highstandard. These matters establish a relationship of trustbetween consumer and company. The trust that the outsideworld displays towards the LEGO Group has been achieved byrefusing to compromise on quality - whether product qualityor responsibility towards employees, customers, suppliers,consumers or the local environment.

LEGO Group's new policy on quality "Our aim at the LEGO Group is to exceed customerexpectations with regard to our products, service and theirexperience of the LEGO brand.

Quality is firmly rooted in our fundamental beliefs, ourmission statement, our strategic goals and our values.

As a world leader in the field of quality experience, service and products, we focus on the customer'sperception of quality.

Quality procedures are specified in our global quality management system.

We view the implementation of this policy as the shared responsibility of all LEGO employees."

LEGO Group aims to lead on quality One of the LEGO Group's declared aims is to be the best in all areas of business in which thecompany participates. At a very minimum, play material from the LEGO Group must satisfy allnational and international toy standards.

Apart from official regulations, we aim to ensure that all LEGO products meet the expectations ofquality and safety that consumers can reasonably demand of design, play patterns and foreseeableuse.

As a further requirement, the LEGO Group has opted to ensure that its products not only satisfy thestandards for plastics used in making toys but also the regulations that govern food packaging - plusmeet a series of specific requirements for the properties of the raw materials. The company has a development laboratory for plastics materials and a test laboratory in Denmark.

The LEGO Group uses primarily ABS plastics in the manufacture of its products. This ABS materialhas been specially developed for our company and is not available to others. This has importantconsequences: for example, no other manufacturer is able to make products with the same uniqueclutch power, shine properties and colour stability as LEGO Group products possess. The company'slaboratories continuously test our plastics to the extreme in order to improve resistance, for example,to bite marks and scratching.

All LEGO play materials carry the EU CE symbol. The symbol means that the LEGO Group guaranteesthat the product complies with the European Toy Directive. Products manufactured for the Americanmarket must satisfy the Code of Federal Regulation and ASTM standard F963.

The LEGO Group is a member of both TIE (Toy Industries of Europe) and TIA (Toy Industries ofAmerica), and chairs the European committee for standardisation of toy safety. Through TIE and theEuropean standardisation committee, CEN, the LEGO Group is actively engaged in defining toystandards which can promote safety in the toy sector.

You can read more about how the LEGO Group works with toy quality and safety in our SustainabilityReport.

Appendix 2.2

http://www.lego.com/en-US/default.aspxhttp://www.lego.com/default.aspxhttp://www.lego.com/products/default.aspxhttp://play.lego.com/http://shop.lego.com/http://www.lego.com/eng/info/default.asp?page=privacypolicyhttps://account.lego.com/en-US/Signup.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dsafetyhttps://account.lego.com/en-US/Signin.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dsafetyhttp://www.lego.com/ms/Default.aspx?site=infohttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=securityhttp://www.lego.com/eng/info/default.asp?page=legalnoticehttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asp

LEGO.com About Us - Corporate Policies

http://www.lego.com/eng/info/default.asp?page=corporatepolicies[22-03-2010 14:47:02]

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Global Compact

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Corporate PoliciesThe LEGO Corporate Policy Framework embraces our spirit, Only the best is good enough and setsthe corporate behavioural directions and framework for our company processes. The Framework consists of 11 Corporate Policies and a number of underlying Corporate Standards. AllCorporate Policies and Standards are in nature global and are adhered to by all LEGO employees.

Corporate Policies of external relevance are published.

Corporate Policies in the LEGO Group:

Communication PolicyEnvironmental PolicyFinance PolicyHealth & Safety PolicyIT PolicyLegal PolicyPeople & Culture PolicyProduct Safety PolicyQuality PolicyResponsibility PolicyRisk Management Policy




Appendix 2.3

http://www.lego.com/en-US/default.aspxhttp://www.lego.com/default.aspxhttp://www.lego.com/products/default.aspxhttp://play.lego.com/http://shop.lego.com/http://www.lego.com/eng/info/default.asp?page=privacypolicyhttps://account.lego.com/en-US/Signup.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dcorporatepolicieshttps://account.lego.com/en-US/Signin.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dcorporatepolicieshttp://www.lego.com/ms/Default.aspx?site=infohttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=securityhttp://www.lego.com/eng/info/default.asp?page=legalnoticehttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://service.lego.com/default.aspxhttp://www.lego.com/eng/info/http://www.lego.com/eng/education/#http://parents.lego.com/eng/default.aspxhttp://www.lego.com/eng/legoland/http://www.lego.com/siteindex/default.aspxhttp://www.lego.com/eng/info/legal.asphttp://www.lego.com/eng/

LEGO.com About Us - Enviromental Policy

http://www.lego.com/eng/info/default.asp?page=envpolicy[22-03-2010 14:47:15]

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Environmental Policy Objective

The Environmental Policy shall ensure that all activities in The LEGO Group are planned and executedwith respect towards the surrounding environment. The LEGO Group strives to ensure a highenvironmental standard. Compliance with national and international legislation and other standards,which The LEGO Group has adopted, is considered a minimum requirement. The Environmental policysupports the continuous process of integrating the Global Compact principles in our daily work:

Support a precautionary approach to environmental challenges;

Undertake initiatives to promote greater environmental responsibility;

Encourage the development and diffusion of environmentally friendly technologies.

The LEGO Group Way

Continuous long term improvement: We continuously identify new improvement areaswith the overall goal to protect natural resources and reduce climate impacts. The primaryfocus is on energy consumption, materials, waste, procurement and new technology. Throughdaily business we strive to improve our environmental performance. All production sites mustbe certified according to the international environmental management standard ISO 14001. Ona quarterly basis we monitor and evaluate the environmental performance.

Products: We take environmental concerns into consideration through the entire life cycle ofour products; from development, through production, distribution, in the daily use anddisposal.

Suppliers: We have defined environmental standards in the LEGO Group Code of Conduct forour suppliers. Through on site audits and dialogue we engage actively with our suppliers toensure and influence their environmental awareness and practice.

Responsibility: We integrate environmental considerations in all relevant processes andactivities, and engage employees at all levels to assume responsibility for and participate in environmental activities. Each employee has the right and duty to call attention tocircumstances which in his/her opinion are unreasonable or harmful to the environment.Reporting should take place to the person responsible for local environment or through linemanagement.




Appendix 2.4

http://www.lego.com/en-US/default.aspxhttp://www.lego.com/default.aspxhttp://www.lego.com/products/default.aspxhttp://play.lego.com/http://shop.lego.com/http://www.lego.com/eng/info/default.asp?page=privacypolicyhttps://account.lego.com/en-US/Signup.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Denvpolicyhttps://account.lego.com/en-US/Signin.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Denvpolicyhttp://www.lego.com/ms/Default.aspx?site=infohttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=securityhttp://www.lego.com/eng/info/default.asp?page=legalnoticehttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://service.lego.com/default.aspxhttp://www.lego.com/eng/info/http://www.lego.com/eng/education/#http://parents.lego.com/eng/default.aspxhttp://www.lego.com/eng/legoland/http://www.lego.com/siteindex/default.aspxhttp://www.lego.com/eng/info/legal.asphttp://www.lego.com/eng/

LEGO.com About Us - Health Policy

http://www.lego.com/eng/info/default.asp?page=healthpolicy[22-03-2010 14:47:27]

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Health & Safety Policy Objective

The Occupational Health & Safety policy shall ensure that all activities of the LEGO Group are plannedand executed in accordance with a healthy and safe working environment. Compliance with nationaland international legislation and other standards which the LEGO Group has adopted is considered aminimum requirement.

The LEGO Group Way

Safety: The LEGO Group plan and carry out all activities in a safe way for all employees.Through ongoing workplace assessments, we strive to minimize all harmful exposure to ouremployees.

Health: The LEGO Group wishes to stimulate our employees well being and opportunity tolive a healthy life. It is the responsibility of the LEGO Group to provide the framework forhealthy working conditions, through selected health promoting initiatives.

Work Planning: In the LEGO Group we plan the work of the individual in a way whichaccommodates a good balance between demands and resources to minimize stress amongemployees. The demands towards the performance of each employee shall match the personalresources available.

Improvements: The working environment is to be improved continuously. Through the workwith Occupational Health and Safety Management in accordance with OHSAS 18001 andthrough an annual employee survey we will evaluate the results achieved compared withtargets and define new yearly goals for improvement of the working environment. The resultswill be monitored and evaluated on a quarterly basis. Each employee has the right and dutyto call attention to circumstances which in his/her opinion are unreasonable or harmful.Reporting should take place to the person responsible for local health & safety or through linemanagement.




Appendix 2.5

http://www.lego.com/en-US/default.aspxhttp://www.lego.com/default.aspxhttp://www.lego.com/products/default.aspxhttp://play.lego.com/http://shop.lego.com/http://www.lego.com/eng/info/default.asp?page=privacypolicyhttps://account.lego.com/en-US/Signup.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dhealthpolicyhttps://account.lego.com/en-US/Signin.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dhealthpolicyhttp://www.lego.com/ms/Default.aspx?site=infohttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=securityhttp://www.lego.com/eng/info/default.asp?page=legalnoticehttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://service.lego.com/default.aspxhttp://www.lego.com/eng/info/http://www.lego.com/eng/education/#http://parents.lego.com/eng/default.aspxhttp://www.lego.com/eng/legoland/http://www.lego.com/siteindex/default.aspxhttp://www.lego.com/eng/info/legal.asphttp://www.lego.com/eng/

LEGO.com About Us - People & Culture Policy

http://www.lego.com/eng/info/default.asp?page=culpolicy[22-03-2010 14:47:38]

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People & Culture Policy Objective

The people & culture policy defines the ambition, and direction of the LEGO Group on our companysapproach to our people, organizational culture and leadership. The policy shall ensure that allprocesses and activities concerning employees of the LEGO Group are planned and executed in aresponsible and consistent way. The people & culture policy of the LEGO Group is developed withrespect to the fundamental human and labour rights and it shall at any time ensure that LEGO Groupis a high standard work place. Furthermore it shall as a minimum comply with national andinternational legislation concerning working environment and also with other principles that apply tothe LEGO Group. Finally, the policy supports the continuous process of integrating the GlobalCompact principles in our daily work.

The LEGO Group Way

Fairness: We provide equal opportunities for all employees and protect their rights to justand favorable conditions for work. All employees have the same right to be treated andhave the duty to treat each other - with respect and dignity. No employee may bediscriminated because of ethnical background, race, religion, gender, age, disabilities or sexualorientation.

Performance: We are determined to deliver results, meet our objective and perform to thebest of our ability we continuously strive to do better. All employees have the right toreceive clear targets, objective evaluation on their performance, and to be rewardedaccordingly.

Accountability: We should continuously strive to deliver what we promise; and seek tocreate worthwhile results and create value for the customer, the consumer and the company -while acting with integrity and in a responsible way.

Development: We expect every employee to seek learning in their daily job and make theuse of their talents. We believe it is a shared obligation for leaders and employees to create afulfilling and stimulating environment.

Improvements: The standard of the LEGO Group as an attractive work place is to beimproved continuously. We will therefore always as a minimum comply with the legislationand agreements applying for the LEGO Group. Through internal and external surveys andbenchmarking we evaluate the results achieved and define new goals for improvement.




Appendix 2.6

http://www.lego.com/en-US/default.aspxhttp://www.lego.com/default.aspxhttp://www.lego.com/products/default.aspxhttp://play.lego.com/http://shop.lego.com/http://www.lego.com/eng/info/default.asp?page=privacypolicyhttps://account.lego.com/en-US/Signup.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dculpolicyhttps://account.lego.com/en-US/Signin.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dculpolicyhttp://www.lego.com/ms/Default.aspx?site=infohttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=securityhttp://www.lego.com/eng/info/default.asp?page=legalnoticehttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://service.lego.com/default.aspxhttp://www.lego.com/eng/info/http://www.lego.com/eng/education/#http://parents.lego.com/eng/default.aspxhttp://www.lego.com/eng/legoland/http://www.lego.com/siteindex/default.aspxhttp://www.lego.com/eng/info/legal.asphttp://www.lego.com/eng/

LEGO.com About Us - Responsibility Policy

http://www.lego.com/eng/info/default.asp?page=respolicy[22-03-2010 14:47:56]

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Responsibility Policy Objective

For more than 70 years, the LEGO Group has operated under the spirit: Only the best is goodenough. As a family-owned business it has been critical never to compromise this focus. Corporateresponsibility is about living the values and principles that govern the way we operate as anorganisation and how we behave as individuals towards our stakeholders. In the LEGO Group, wehave made it our explicit policy to comply with the letter as well as the spirit of all laws, rules andregulations applicable in the countries in which we conduct business. Our business is founded on thetrust of consumers as well as the society at large, and in turn, that trust is predicated upon the LEGOGroup always acting, and being perceived as acting, in a legal, consistent and ethical manner.

The LEGO Group Way

Our Consumers & Customers: We care for the safety, play and development of children.Quality is therefore a key value for the LEGO Group, not only with regard to the safety of ourproducts but in every aspect of the way we do business. We want to understand and translatethe expectations of children, parents and adult fans into the development of new products.Furthermore, we want to be a trusted and respected business partner by our customers.

Our People: We want to be an exciting and challenging place to work where respect for theUN Declaration of Human Rights and a safe working environment is an integrated part of ourdaily work for the benefit of the employees and the company.

Our Business Partners and Suppliers: The LEGO Groups ethical standards are laid down inour Code of Conduct. We select business partners and suppliers based on a spirit of mutualtrust and openness and who adhere to the principles laid down by the LEGO Group.

Our Planet: We will continuously work to improve our environmental footprint.

Our Dialogue with Stakeholders: We listen to the concerns of all our stakeholders andenter into open dialogue to improve our products and/or change the way we do business.

Our Community: We aim to help children in need by providing support for creative play anddevelopment.

Continuous Improvement: We will continually work to improve our performance by settingambitious targets and implement the necessary systems to track our progress.

The operational part of the values and aspirations stated in this policy will be available in moredetailed policies for the individual areas, such as the People & Culture Policy, etc. In the LEGO Group,we take full responsibility for:

Setting up adequate systems and procedures which will enable us to achieve compliance,

Creating monitoring tools which will enable us to verify compliance, and for

Correcting possible instances of non-compliance.




Appendix 2.7

http://www.lego.com/en-US/default.aspxhttp://www.lego.com/default.aspxhttp://www.lego.com/products/default.aspxhttp://play.lego.com/http://shop.lego.com/http://www.lego.com/eng/info/default.asp?page=privacypolicyhttps://account.lego.com/en-US/Signup.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Drespolicyhttps://account.lego.com/en-US/Signin.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Drespolicyhttp://www.lego.com/ms/Default.aspx?site=infohttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=securityhttp://www.lego.com/eng/info/default.asp?page=legalnoticehttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://service.lego.com/default.aspxhttp://www.lego.com/eng/info/http://www.lego.com/eng/education/#http://parents.lego.com/eng/default.aspxhttp://www.lego.com/eng/legoland/http://www.lego.com/siteindex/default.aspxhttp://www.lego.com/eng/info/legal.asphttp://www.lego.com/eng/

LEGO.com About Us - LEGO Company - Code of Conduct

http://www.lego.com/eng/info/default.asp?page=conduct[22-03-2010 14:48:19]

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Code of ConductThe LEGO Group does business in a responsible way. We seeit as our responsibility to ensure that our vendors actionscomply with our high standards. As early as 1997 the LEGOGroup drew up a set of guidelines - a Code of Conduct -outlining what it expected of itself and of its vendors. Thereason for defining the Code was that vendors in manycountries regrettably fail to ensure compliance with ILO andother conventions. The LEGO Group's Code of Conduct istherefore in several respects stricter than the generalstandard observed in many of our vendor countries.

The LEGO Group requires all of its vendors to give a writtenassurance that their vendors, too, comply with the LEGOGroup's Code of Conduct.

LEGO Groups Code of Conduct covers: Child labourCompensation and working hoursDiscriminationCoercion and harassmentForced and compulsory labourHealth and safetyFreedom of associationThe environmentAnti-Corruption

Monitoring visitsThe Code of Conduct is an integral part of the contract the LEGO Group signs with all vendors whomanufacture LEGO products or components and parts for such products and licensees' vendors. Inother words, they give a written undertaking that they will comply with the LEGO Group's Code ofConduct and that the LEGO Group is entitled at any time to make inspection visits.

If there are conditions which do not meet the LEGO Group's requirements, the vendor must draw upan action plan with the assistance of the LEGO Group in which a timetable for corrections is included.This is combined with a follow up visit to check whether conditions have improved. Through acombination of action plans and follow up visits, the LEGO Group helps to secure a program ofsteady improvement in the working conditions of its vendors.

The LEGO Groups Code of Conduct will continuously be updated, please find the latest version underthe link below.ChineseCzechDanishEnglishGermanHungarianSpanish

You must have Adobe Acrobat Reader to view the files. Please downloadAcrobat Reader from Adobe's web site if it is not already installed on yourcomputer.




Appendix 2.8

http://www.lego.com/en-US/default.aspxhttp://www.lego.com/default.aspxhttp://www.lego.com/products/default.aspxhttp://play.lego.com/http://shop.lego.com/http://www.lego.com/eng/info/default.asp?page=privacypolicyhttps://account.lego.com/en-US/Signup.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dconducthttps://account.lego.com/en-US/Signin.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dconducthttp://www.adobe.com/products/acrobat/readstep2.htmlhttp://www.lego.com/ms/Default.aspx?site=infohttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=securityhttp://www.lego.com/eng/info/default.asp?page=legalnoticehttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://cache.lego.com/downloads/info/Codeofconduct/CODEOFCONDUCT_Chinese.pdfhttp://cache.lego.com/downloads/info/Codeofconduct/CODEOFCONDUCT_Czech.pdfhttp://cache.lego.com/downloads/info/Codeofconduct/CODEOFCONDUCT_Danish.pdfhttp://cache.lego.com/downloads/info/Codeofconduct/CODEOFCONDUCT_English.pdfhttp://cache.lego.com/downloads/info/Codeofconduct/CODEOFCONDUCT_German.pdfhttp://cache.lego.com/downloads/info/Codeofconduct/CODEOFCONDUCT_Hungarian.pdfhttp://cache.lego.com/downloads/info/Codeofconduct/CODEOFCONDUCT_Spanish.pdfhttp://service.lego.com/default.aspxhttp://www.lego.com/eng/info/http://www.lego.com/eng/education/#http://parents.lego.com/eng/default.aspxhttp://www.lego.com/eng/legoland/http://www.lego.com/siteindex/default.aspxhttp://www.lego.com/eng/info/legal.asphttp://www.lego.com/eng/

LEGO.com About Us - ICTI CARE Process

http://www.lego.com/eng/info/default.asp?page=icti[22-03-2010 14:48:29]

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ICTI CARE ProcessIn the LEGO Group we consider ourselves responsible andcaring with an urge to behave decently in every situation.The LEGO Group joined the ICTI CARE Process in order totake part in solving major social issues that face the worldtoday. The ICTI CARE Process is an initiative of the International Council of Toy Industries, and it isan ethical manufacturing program with the purpose of ensuring fair labour treatment and safeworking conditions. For this purpose a Code of Business Practice has been developed by ICTI, whichour vendors are obligated to follow.

We are very positive about being a part of the ICTI CARE process, and we support this programbecause we believe it is possible to achieve fair labour treatment and safe working conditions, at thevendors, when groups work together towards the same target. Vendors who meet the requirementsreceive a Seal of Compliance.

The LEGO Groups Code of Conduct is affecting all vendors but for toy vendors the ICTI program is ademand. At the moment the ICTI program (CARE) is covering factories in China, Hong Kong andMacau, however, we have recently planned to start cooperation in Europe and will be committed assoon as it is possible in Europe.

Learn more about the ICITI CARE Process:Visit the International Council of Toy Industries-website:www.icti-care.org




Appendix 2.9

http://www.lego.com/en-US/default.aspxhttp://www.lego.com/default.aspxhttp://www.lego.com/products/default.aspxhttp://play.lego.com/http://shop.lego.com/http://www.lego.com/eng/info/default.asp?page=privacypolicyhttps://account.lego.com/en-US/Signup.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dictihttps://account.lego.com/en-US/Signin.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dictihttp://www.lego.com/ms/Default.aspx?site=infohttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=securityhttp://www.lego.com/eng/info/default.asp?page=legalnoticehttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.aspjavascript:openWindow('/include/xlink/xlinkpopup.asp?id=565&art=default&langdir=eng','ExternalLink','status=yes,width=400,height=385,scrollbars=no')http://service.lego.com/default.aspxhttp://www.lego.com/eng/info/http://www.lego.com/eng/education/#http://parents.lego.com/eng/default.aspxhttp://www.lego.com/eng/legoland/http://www.lego.com/siteindex/default.aspxhttp://www.lego.com/eng/info/legal.asphttp://www.lego.com/eng/

LEGO.com About Us - LEGO Company - Global Compact

http://www.lego.com/eng/info/default.asp?page=compact[22-03-2010 14:48:44]

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Global CompactSocial commitment and responsible actionAs the first in the toy industry to join Secretary General ofthe United Nations Kofi Annan's Global Compact initiative in2003, the LEGO Group was taking a natural next step in theprocess of social commitment that is so deeply rooted in thecompany. Adoption of the Global Compact also reflected anurge to behave decently and to assume a share of theresponsibility for helping to solve the major issues facing theworld in such areas as human rights, labour standards, theenvironment and the fight against corruption.

UN Global Compact The Ten Principles:

Human RightsPrinciple 1: Businesses should support and respect the

protection of internationally proclaimed human rights withintheir sphere of influence; and

Principle 2: make sure that they are not complicit in human rights abuses.

Labour StandardsPrinciple 3: Businesses should uphold the freedom of association and the effective recognition of the

right to collective bargaining;Principle 4: the elimination of all forms of forced and compulsory labour;Principle 5: the effective abolition of child labour; andPrinciple 6: eliminate discrimination in respect of employment and occupation.

EnvironmentPrinciple 7: Businesses should support a precautionary approach to environmental challenges;Principle 8: undertake initiatives to promote greater environmental responsibility; andPrinciple 9: encourage the development and diffusion of environmentally friendly technologies

Anti-CorruptionPrinciple 10: Businesses should work against all forms of corruption, including bribery and extortion

Learn more about the Global CompactVisit the United Nations Global Compact-website: http://www.unglobalcompact.org/




Appendix 2.10

http://www.lego.com/en-US/default.aspxhttp://www.lego.com/default.aspxhttp://www.lego.com/products/default.aspxhttp://play.lego.com/http://shop.lego.com/http://www.lego.com/eng/info/default.asp?page=privacypolicyhttps://account.lego.com/en-US/Signup.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dcompacthttps://account.lego.com/en-US/Signin.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dcompacthttp://www.lego.com/ms/Default.aspx?site=infohttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=securityhttp://www.lego.com/eng/info/default.asp?page=legalnoticehttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.aspjavascript:openWindow('/include/xlink/xlinkpopup.asp?id=563&art=default&langdir=eng','ExternalLink','status=yes,width=400,height=385,scrollbars=no')http://service.lego.com/default.aspxhttp://www.lego.com/eng/info/http://www.lego.com/eng/education/#http://parents.lego.com/eng/default.aspxhttp://www.lego.com/eng/legoland/http://www.lego.com/siteindex/default.aspxhttp://www.lego.com/eng/info/legal.asphttp://www.lego.com/eng/

LEGO.com About Us - Charity

http://www.lego.com/eng/info/default.asp?page=charity[22-03-2010 14:48:55]

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Charity In the LEGO Group we would like to help children to developtheir creativity and learning through play. We focus ourCharity Activities on children who due to illness or their socialstatus have limited possibilities for play experiences. Webelieve that our donations can help children to develop theirplay, creativity and learning.

We donate LEGO products to the above mentioned group andwish to help as many children as possible at a time. For thatreason we intend to donate through major internationalorganizations.

More than 5,000 LEGO sets have been distributed via Savethe Children Denmark and SOS Children's Villages. Close to10,000 LEGO sets have been used as consolation gifts forchildren confined to public hospitals and other majorinstitutions.

Donation Requests

Outside of the US and Canada

Stakeholder Relations DepartmentEmail: [email protected]

US and Canada

For more information on donations in the US and Canada see LEGOChildrensFund.orgEmail: [email protected]: 860-763-7736

UK Only

LEGO UK is working with The National Autistic Society (NAS), The UKs leading charity for peopleaffected by autism. For more information about autism and for help in your area, call the NAS AutismHelpline on: 0845 070 4004 10am-4pm, Monday to Friday, (local rates apply).




Appendix 2.11

http://www.lego.com/en-US/default.aspxhttp://www.lego.com/default.aspxhttp://www.lego.com/products/default.aspxhttp://play.lego.com/http://shop.lego.com/http://www.lego.com/eng/info/default.asp?page=privacypolicyhttps://account.lego.com/en-US/Signup.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dcharityhttps://account.lego.com/en-US/Signin.aspx?ReturnUrl=http%3A%2F%2Fwww%2Elego%2Ecom%2F%2Feng%2Finfo%2Fdefault%2Easp%3Fpage%3Dcharityhttp://www.lego.com/ms/Default.aspx?site=infohttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=grouphttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=lifelonghttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=factshttp://www.lego.com/eng/info/default.asp?page=securityhttp://www.lego.com/eng/info/default.asp?page=legalnoticehttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=presshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=visitshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=programshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/eng/info/default.asp?page=jobshttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.asphttp://www.lego.com/dan/info/default.aspmailto:[email protected]:openWindow('/include/xlink/xlinkpopup.asp?id=572&art=default&langdir=eng','ExternalLink','status=yes,width=400,height=385,scrollbars=no')mailto:[email protected]://service.lego.com/default.aspxhttp://www.lego.com/eng/info/http://www.lego.com/eng/education/#http://parents.lego.com/eng/default.aspxhttp://www.lego.com/eng/legoland/http://www.lego.com/siteindex/default.aspxhttp://www.lego.com/eng/info/legal.asphttp://www.lego.com/eng/

Appendix 3:

Texts from the Mattel, Inc. corporate website

(www.mattel.com)

Mattel Inc. - About Us - Corporate Responsibility

http://corporate.mattel.com/about-us/corporate-responsibility.aspx[22-03-2010 15:04:06]

Playing Responsibly

Product Safety

Responsible Manufacturing

Sustainability

Citizenship Reports

Corporate Responsibility

Playing Responsibly

Mattel's Corporate Responsibility mission is to positively impact our people, our products and our planet by playingresponsibly . This commitment resonates in our actions and through our company values each and every day, as we:

Play Fair by continually encouraging the Mattel organization to align decision-making with the company's values.Play Together by working with employees, partners, vendors and regulators to bring the world safe toys thatgrown-ups trust and children love.Play to Grow by committing to a sustainable future through efforts to work smarter and reduce our impact on theenvironment.Play with Passion by volunteering in our communities and helping underserved children experience the joy ofplay.

Mattel is recognized among the "100 Best Corporate Citizens", as one of the "World's Most Ethical Companies" and as oneof FORTUNE Magazine's "100 Best Companies to Work For."

In 2009, Mattel launched its third Global Citizenship report. Titled "Playing Responsibly", the report reflects the evolution ofMattel's global Citizenship efforts. Go to the report.

Product Safety

At Mattel, the safety of our toys is our number one priority. We create and produce some of the world's most beloved toysand brands for children, and we know that with this comes the responsibility to ensure quality and safety. We strive tosustain the trust of consumers by employing strict standards that extend from product design to manufacturing and throughdistribution.

Mattel applies internal operating procedures designed to meet or exceed compliance with regulations and laws enforced bythe U.S. Consumer Product Safety Commission (CPSC), and their regulatory counterparts around the world.

If questions ever arise about a product, consumers can contact Mattel directly at our Consumer Relations Call Center. Inaddition, consumers can make contact 24 hours a day via the company's Consumer Relations Answer Center website.

Learn more about our approach to product safety: Go to the 2009 Global Citizenship Report

Get more information about toy safety:

Toy Industry Association: www.toyinfo.org

Toy Safety Certification Program

Regulatory agencies in some major countries:

Australia: ACCC

Games Videos Toy Factory My Mattel Our Sites Shop

Appendix 3.1

http://www.cpsc.gov/http://service.mattel.com/us/http://www.toyinfo.org/http://www.toyassociation.org/AM/Template.cfm?Section=TSCP_Home&Template=/TaggedPage/TaggedPageDisplay.cfm&TPLID=352&ContentID=10268http://mattel.com/http://mattel.com/gameshttp://mattel.com/videoshttp://mattel.com/toy-factoryhttp://mattel.com/myhttp://shop.mattel.com/

Mattel Inc. - About Us - Corporate Responsibility

http://corporate.mattel.com/about-us/corporate-responsibility.aspx[22-03-2010 15:04:06]

http://www.accc.gov.au/content/index.phtml/itemId/142

Brazil: Inmetro http://www.inmetro.gov.br/english

Canada: Health Canada http://www.hc-sc.gc.ca/cps-spc/index-eng.php

China: AQSIQ http://english.aqsiq.gov.cn/

Europe: European Commission DG SANCO http://ec.europa.eu/consumers/safety/rapex/index_en.htm

USA: Consumer Product Safety Commission http://www.cpsc.gov


As a global leader in the toy industry, we believe that how we achieve success is just as important as the success itself.We strive to ensure that our toys and licensed products are manufactured in a responsible and ethical manner, and we havecontinued to evolve our standards and oversight process to reflect those expectations for labor practices and environmentalstewardship.

Launched in 1997, Mattel's Global Manufacturing Principles (GMP) represents the company's ongoing commitment toresponsible manufacturing around the world. Mattel's GMP have remained some of the most detailed and comprehensivestandards in the consumer products industry by addressing a spectrum of social compliance issues, from employee healthand safety, environmental management and ensuring that employees are treated fairly and with respect, to the cultural,ethnic and philosophical differences of the countries where Mattel operates. Independent monitoring was launched in 1997to evaluate compliance with GMP. For more than a decade the Sethi International Center for Corporate Accountability(ICCA), conducted independent audits of Mattel owned-and-operated facilities in all countries where we manufacture toys,as well as vendors, and publicly reported its findings.

In 2009, Mattel transitioned its social responsibility independent audit program to the toy industry's ICTI CARE Process(ICP). The ICP is the product of an approach that Mattel has long supported, and through the ICP, the toy industry is workingtogether to address social compliance issues and improvements at factories that make toys. The ICP is based on a code ofethical operating practices similar to GMP. Designed to promote safe and just working conditions in toy factories around theworld, the ICP provides toy companies with a unified approach to responsible manufacturing, promoting safe and humaneworkplace environments. Find more information about responsible manufacturing practices across the toy industry:International Council of Toy Industries.

Learn more about our efforts in social compliance and responsible manufacturing: Go to the 2009 Global Citizenship Report

Sustainability

Mattel's sustainability strategy is focused on helping the company minimize its footprint throughout the value chainfromdesign to manufacturing through disposal of products and waste, and illustrates the importance of personal commitment inbusiness and everyday practices.

Design it with the end in mind. Historically, our sustainability efforts have focused on the manufacturing process,but we recognize that opportunity also lies in how we design our products and packaging.Make it with eco-efficiencies. Beyond design, we are always exploring opportunities to gain efficiencies and reduceenvironmental impacts through the manufacturing and distribution of our products.Live it with personal commitment. Fostering a culture of sustainability begins with personal commitment, and manyof our sustainability activities are employee-inspired grassroots initiatives.

Through this strategic approach, the company is able to continually find ways to minimize the companys impact on theenvironment and implement policies and procedures that support these efforts to "re-imagine the way we play."

Learn more about our sustainability efforts Go to the 2009 Global Citizenship Report

ABOUT US | OUR TOYS | INVESTORS & MEDIA | CAREERS | CONTACT US | CUSTOMER SERVICE | RECALL INFORMATION | TOY STORE LOCATIONS | SHOP

Appendix 3.2

http://www.accc.gov.au/content/index.phtml/itemId/142http://www.inmetro.gov.br/englishhttp://www.hc-sc.gc.ca/cps-spc/index-eng.phphttp://english.aqsiq.gov.cn/http://ec.europa.eu/consumers/safety/rapex/index_en.htmhttp://www.cpsc.gov/http://www.icca-corporateaccountability.org/04_reports.php#27http://www.icti-care.org/http://corporate.mattel.com/about-us/default.aspxhttp://corporate.mattel.com/our-toys/default.aspxhttp://investor.shareholder.com/mattel/http://corporate.mattel.com/careers/default.aspxhttp://corporate.mattel.com/contact-us/default.aspxhttp://service.mattel.com/http://corporate.mattel.com/safety/http://www.matteltoystore.com/http://shop.mattel.com/

Playing Responsibly

Product Safety


Sustainability

Citizenship Reports

2009 GLOBAL CITIZENSHIP REPORT

2007 GLOBAL CITIZENSHIP REPORT

Dear Stakeholders,

For more than six decades, Mattel toys have been bringing joy to the lives of children, many of whomhave since become parents, even grandparents, and are now introducing our toys to their children.Throughout the years, Mattel also has grown and changed; however one thing remains constant: ourcommitment to creating safe, high quality and innovative toys in a responsible and ethical manner.This includes the ongoing commitment to fair treatment of manufacturing workers, minimizing ourenvironmental impacts and delivering high-quality products our consumers trust.

This, our third Global Citizenship Report, explains the evolution of our efforts, including the creation ofa Corporate Responsibility organization that reports directly to me. We believe that making CorporateResponsibility an independent function will ensure greater accountability and oversight of our productquality, social compliance and environmental commitments.

Toy safety has been and will continue to be the highest priority at Mattel. Over the years, we haveearned a reputation as an industry leader, which made the voluntary recalls in 2007 all the moredisappointing for us. Yet, we are proud of the way in which we responded by taking immediate andunprecedented action to communicate globally. I told our employees that through challenging timescomes the opportunity to be betterand I believe that we did become a stronger and better companybecause of that experience.

Since the release of our last report, Mattel has received several honors for our global citizenshipefforts. In 2009, Mattel is listed in the top 10 of the 100 Best Corporate Citizens, is ranked one ofthe Worlds Most Ethical Companies and has been named for the second consecutive year toFORTUNE Magazines list of the 100 Best Companies to Work For. These honors speak directly tothe heart of Mattels culture and the values shared by our employees around the world.

As this report is being released, the global economy continues to face headwinds, the effects ofwhich are being felt by people around the world and in almost every facet of the business sector,including Mattel. Despite the rigors of the current economic climate, I want to assure you that we willnot depart from our core values or compromise how we do business. There are, however, financialrealities that require us to explore more efficient ways to implement these programs, and our peopleare focused on identifying resourceful and creative means to do so.

I hope that the information in this report helps you gain a better understanding of Mattel and whatsimportant to us. As we move ahead, we will continue to seek opportunities for open dialogue with ourstakeholders and communicate our progress and challenges through ongoing reporting andtransparency. In the meantime, please share your feedback with us at [email protected] tell us whats important to you.

Sincerely,

Robert A. EckertMattel Chairman and Chief Executive Officer


Appendix 3.3

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At Mattel, Everyone Plays...

As a part of our business strategy for success, we will strive for diversityin who we are and what we do, primarily through our:

People: we will hire, retain, and promote a diverse workforce, and will encourage opportunities within thecommunities that we live, work, and play

Perspectives: we will create a company culture that encourages an expression of, and a respect for, diverseviewpoints

Partners: we will do business with customers and suppliers who reflect the diversity of the worldwide communityin which we operate

Products: we will create and market products that appeal to and engage our consumers around the world

At Mattel Everyone Plays. For us, this is serious business. It is a guiding principle for our global business approach todiversity and inclusion.

We understand that a culture rich in diversity is key to business success. It allows us to better understand thebusiness opportunities in various markets around the world, and develop products that resonate with consumers indiverse cultures.

As the world's largest toy company, Mattel's global workforce is diverse by any measure, be it ethnicity, race, religionor gender. However, Mattel doesn't see diversity in such limited terms. Rather, Mattel is committed to a broader globalperspective. More importantly, we have a business imperative to think globally. Today, nearly half of Mattel's salescome from outside the US. And in the future, Mattel's greatest sales potential will be from its growing internationalmarkets.

Diversity and inclusion are an integral part of our business strategy, and help ensure that we are able to continuemeeting our customers' evolving needs. Our Office of Global Diversity provides expertise and guidance, but diversityand inclusion are everyone's responsibility at Mattel. I personally own our goals, strategies, and results for customers,employees and the communities in which we live and work.

We apply this mindset strategically to ensure our workforce is diverse and is able to apply a broad range ofknowledge, experience, perspectives and insights to meeting our customers' evolving needs.

Within the US, Mattel's commitment to encouraging inclusion within the workforce is exemplified by our longstandingrelationship with INROADS, an internship program designed to develop and place talented minority youth in businessand industry and prepare them for corporate and community leadership. Through INROADS we afford interns thechance to participate in unique leadership development opportunities. Mattel has partnered with INROADS since1998 and since then 117 young men and women have interned at Mattel. Mattel also actively recruits at the NationalBlack MBA Association and National Society of Hispanic MBA conferences, and regularly posts job openings withorganizations representing minorities and women.

Our commitment to diversity can also be seen in our outreach to communities. In more than 20 countries throughoutEurope, Latin America and Asia, Mattel employees volunteer to support their local Special Olympics. Whether theyare passing out water, offering a hug of encouragement, or participating in the sports themselves, Mattel employeesare supporting children and adults with intellectual disabilities around the world as part of Team Mattel, the largest


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Appendix 3.4

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global corporate team of volunteers in Special Olympics' history. In China, manufacturing employees volunteeralongside their management counterparts to make a meaningful difference in the lives of local disabled childrenthrough their work at the Nanhai Charity Center.

Additionally, we commit to purchase from a supplier base representative of our employees, consumers, retailcustomers and communities. Mattel recognizes the importance of supplier diversity in all aspects of our procurementpractices and, therefore, it is included in our global diversity initiative.

Moving forward as one inclusive organization, Mattel will continue its long heritage of being a committed and inspiredoutstanding corporate citizen, committed to our communities and to acting responsibly.

Robert A. EckertChairman and Chief Executive OfficeMattel Inc.

>Supplier Diversity


Use of this site signifies your acceptance of Mattel's Website Terms and Conditions and Privacy Policy. 2010 Mattel, Inc. All Rights Reserved.

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2007 AnnualReport

Welcome to Mattel's global philanthropy programs and the Mattel Children'sFoundation. Our commitment to making a meaningful difference in the lives ofchildren in need globally continues to guide our efforts. Perhaps it is throughsupporting over 200 children's hospitals in the United States, or by providingsmiles on the faces of approximately 5 million children through toys in the wakeof a natural disaster. Mattel is making a positive impact on the lives of childrenaround the world through its philanthropy programs.

We invite you to learn more about our programs and activities. Whether it bethrough our international grantmaking programs, our toy donations, or ourvolunteer activities, we think you will agree with us - Mattel is truly "making ameaningful difference, one child at a time!"

Please note: We are currently not accepting unsolicitedapplications for our domestic or international grants programs.

We believe it is our responsibility, as the largest toy manufacturer in the world, to lead the way in making a difference in the lives of children. We do that throughour safe and reliable products as well as by giving back to our communitiesthrough our philanthropic programs.

Each and every day, whether partnering with global organizations, granting fundsin local communities, donating toys, or coordinating our worldwide volunteerforce, Mattel is making a difference - one child at a time.

This philanthropic drive is part of who we are as a company. Mattel has a longhistory of actively supporting its communities around the world with a globalcommitment to children in need. Mattel's philanthropic programs consist of theMattel Children's Foundation, which includes U.S. and international grantmakingand employee matching gifts, scholarships and volunteer grants, as well as toydonations, corporate contributions, partnerships and volunteerism.

Mattel's philanthropic programs are guided by:

Mattel's Philanthropic VisionTo make a meaningful difference, one child at a time.

Mattel's Philanthropic Mission Mattel makes a difference in the global community by effectively servingchildrenin need . Partnering with charitable organizations dedicated to directlyserving children, Mattel creates joy through the Mattel Children's Foundation,product donations, grant making and the work of employee volunteers. We alsoenrich the lives of Mattel employees by identifying diverse volunteeropportunities and supporting their personal contributions through the matchinggifts program.

Mattel's Philanthropic ValuesWe intend to make a meaningful difference in the lives of children in need


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Appendix 3.5

http://corporate.mattel.com/about-us/philanthropy/http://corporate.mattel.com/about-us/philanthropy/doc/1465_Philan_Rprt_07_LoRes_FNL.pdfhttp://corporate.mattel.com/about-us/philanthropy/doc/1465_Philan_Rprt_07_LoRes_FNL.pdfhttp://corporate.mattel.com/about-us/philanthropy/doc/1465_Philan_Rprt_07_LoRes_FNL.pdfhttp://corporate.mattel.com/about-us/philanthropy/Philanthrapy2006AnnuaReport_lo.pdfjavascript:void(0)javascript:void(0)javascript:void(0)javascript:void(0)http://mattel.com/http://mattel.com/gameshttp://mattel.com/videoshttp://mattel.com/toy-factoryhttp://mattel.com/myhttp://shop.mattel.com/

around the world through our interactions - how we "play" - with our communities, our partners, and our volunteers.

Play with Passion: By making a meaningful and lasting impact onchildren globally.Play Together: By forming deep partnerships to enrich thecommunities in which we work and play, and engaging Mattel employeesin our efforts.Play Fair: By acting with unwavering integrity in all aspects of ourwork.Play to Grow: By striving to make long term differences in the lives ofchildren in need and seeking continuous improvement.

2007 Mattel Philanthropy Results - MattelPhilanthropy Programs & Mattel Children'sFoundation In 2007, the third year of Mattel's relaunched philanthropy programs, Matteldonated approximately $16 million in cash and product to philanthropic activitiesaround the world and impacted more than 3 million children in need. Mattelgranted the Mattel Children's Foundation approximately $4.6 million in cashwhich the Foundation donated to more than 400 nonprofit organizations in theU.S. and 42 charitable organizations internationally. Mattel's total cash donationsexceeded $9 million in 2007.

Mattel and the Mattel Children's Foundation identified six Signature Partners in2007: Special Olympics, which continued its newly-established Young AthletesProgram in 50 locations involving over 5,000 children with intellectual disabilitiesworldwide just last year; Save the Children, which expanded its Raising aReader literacy programs throughout rural parts of the U.S., El Salvador and thePhilippines; the Mattel Children's Hospital at UCLA, which served more than1,000 children last year; the National Association of Children's Hospitals andRelated Institutions (NACHRI) through which 50,000 toys were donated to morethan 200 children's hospitals across the country; the Children Affected By AIDSFoundation (CAAF), which granted funds to organizations serving more than21,000 children impacted by HIV/AIDS, including AIDS orphans, throughout LatinAmerica; and the Make-A-Wish Foundation of America and Make-A-WishFoundation International, which granted more than 20 wishes to children withlife-threatening illness with funding from the Mattel Children's Foundation.

Mattel also donated almost one million toys valued at over $6.5 million tothousands of organizations in more than 100 countries.

Through the Mattel PLAYers volunteer program, over 3,000 Mattel employeesvolunteered in charitable activities around the world, including Team Mattel,which partners Mattel employees with local Special Olympics programs in 10countries last year, making it the largest international team of corporatevolunteers in the history of Special Olympics. Mattel employees from 13countries joined together to become the first global volunteer team in Mattelhistory when they gathered as Team Mattel in Shanghai, China at the 2007Special Olympics World Games.

For more information about Mattel's philanthropic results in 2007, please click onthe link to the 2007 Annual Report on this page.


Use of this site signifies your acceptance of Mattel's Website Terms and Conditions and Privacy Policy. 2010 Mattel, Inc. All Rights Reserved.

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Mattel Inc. - About Us

http://corporate.mattel.com/about-us/philanthropy/programs.aspx[22-03-2010 15:25:56]

Mattels philanthropic programs, including the Mattel Childrens Foundation, allfocus on benefiting children in need. Our philanthropic programs, partners andactivities are intended to make the most impact on the greatest number ofchildren around the world, every day. Our philanthropic focus continues to besupporting young children, ages 0 to 12 years, in need and bringing joy tochildren.

Our philanthropic priorities guide our programs and partnerships.

LEARNING -Increasing access to education and in particular,innovative strategies to promote and address the issue of literacyglobally.HEALTH -Supporting the physical health and well-being of children,with particular emphasis on promoting healthy, active lifestyles.GIRL EMPOWERMENT - Promoting self-esteem in young girls.JOY -Bringing smiles to childrens faces around the world.

PartnershipsTo achieve these priorities, the Mattel Children's Foundation has embarked onsignature partnerships with leading charitable organizations, including SpecialOlympics, Save The Children, Children Affected By AIDS Foundation (CAAF)and the National Association of Children's Hospitals and Related Institutions(NACHRI). In addition the Foundation will continue to support the MattelChildren's Hospital at UCLA and its many activities and volunteer opportunitiesthroughout each year.

GrantmakingMattel and the Mattel Children's Foundation are currently NOT acceptingunsolicited grants funds for its domestic grantmaking program.

The Foundation expanded its grantmaking in 2005 beyond the U.S. borders withan International Grantmaking Program. Mattel offices around the world mayrecommend Foundation grants for charities serving their local communities andchildren in need.

EmployeesThe Mattel Children's Foundation continues its support of Mattel employeevolunteer efforts and community involvement through matching gifts,scholarships and local community grants.

Toy DonationsEach year, Mattel donates over one million toys to thousands of non-profitorganizations across the U.S. and globally, from New York to New Delhi, andeverywhere in between. Sharing our success with children is not just a holidayeffort at Mattel -- it is a year-round, global mission.


Appendix 3.6

http://corporate.mattel.com/about-us/philanthropy/http://corporate.mattel.com/about-us/philanthropy/toydonations.aspxhttp://corporate.mattel.com/about-us/philanthropy/grantmaking.aspxhttp://corporate.mattel.com/about-us/philanthropy/internationalgrants.aspxhttp://corporate.mattel.com/about-us/philanthropy/grantmaking.aspxhttp://corporate.mattel.com/about-us/philanthropy/toydonations.aspxjavascript:void(0)http://mattel.com/http://mattel.com/gameshttp://mattel.com/videoshttp://mattel.com/toy-factoryhttp://mattel.com/myhttp://shop.mattel.com/

Mattel Inc. - About Us

http://corporate.mattel.com/about-us/philanthropy/employeeprograms.aspx[22-03-2010 15:26:52]

Mattel employees "play together" in communities around the world. Although it isthe right thing to do, it also makes business sense for employees to make ameaningful difference in the lives of children around the world.

Employee Matching GiftsIn addition to encouraging their gifts of time and talent, the Mattel Children'sFoundation also encourages U.S. employees to support nonprofit organizationsmonetarily by matching their contributions to educational institutions or nonprofitsthat serve children.

Global Scholarships for Employees' ChildrenWith higher education increasingly essential to compete and succeed in ourworld today, the Mattel Children's Foundation assists the children of employeesglobally with college or university education costs through its scholarshipprogram. The program is offered worldwide to include children of Mattelemployees around the world. Renewable scholarships are offered for full-timestudy at a college, university or vocational school, in any country of the student'schoice. Selection is based primarily on financial need, followed by merit.

Scholarships have been awarded to children of employees in the U.S., Brazil,Canada, China/Hong Kong, Germany, Italy, Malaysia, Mexico, Thailand andVenezuela.

At Mattel we incorporate volunteerism into our corporate culture. Playgrounds arebuilt, under privileged kids are invited to Mattel for a "Day of Play," employeesact as "Secret Santas" for sick children at Mattel Children's Hospital at UCLA.These are only a few of the wonderful activities our employees take part in tohelp make a meaningful difference in their local communities.

In 2005, Mattel launched a partnership with Special Olympics, which included thelaunch of Team Mattel. Since then, over 2,000 Mattel employees have joined inthe fun to support participating athletes with intellectual disabilities. In 12locations around the world, Mattel employees dedicated their time and energy toensuring local Special Olympic events such as basketball, track and field, andskating tournaments, were meaningful experiences for all the athletes involved. This effort marks the first time that Mattel employees globally joined together tosupport a single cause in the community. In 2007, Team Mattel will beexpanding to 45 locations in 21 countries.


Appendix 3.7

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In addition to Mattel's corporate philanthropic initiatives, Mattel's brands alsostriveto make a meaningful difference in the lives of children through cause marketingcampaigns. Mattel's brands which are involved in community service are:

Barbie In 2002, the Barbie brand debuted a worldwide cause-related program called"Barbie Cares Supporting Children in the ArtsT" dedicated to supporting artseducation for children. This program, made possible with over $2 million donatedby Mattel to the Entertainment Industry Foundation (EIF), includes a celebritypublic service announcement (PSA) campaign, an Arts Teacher of the YearSearch, andthe creation of innovative, relevant products that expose girls to the wonderfulworld of arts education and creative exploration.

In 2004, Barbie Princess and the Pauper is also a proud sponsor of St. Jude'sThanks and Giving program. This national program was created to benefit St.Jude's Children's Research Hospital -- the world's epicenter of pediatric medicalresearch founded by entertainer Danny Thomas.

Fisher-Price Fisher-Price is committed to the communities surrounding its headquarters inEast Aurora, New York. Over the years, Fisher-Price has supported initiativesranging from playgrounds, music and arts appreciation, education, to children'shospitals. Specifically, Fisher-Price and its employees have given their energy,time and financial support to the following:

Development, design and installation of 17 playgrounds in Western NewYork.Funding of the "Childcare Space" at EPIC's (Every Person InfluencesChildren) new National Center for Parenting and CharacterDevelopment.Support of the Buffalo Philharmonic by sponsoring children's concertswith pre- and post-concert programs and school-based educationalprograms that offer music to inner-city students and low-income schools.Sponsorship of the annual children's holiday show staged by Theatre ofYouth (TOY), the region's only full-time professional theatre in upstateNew York dedicated to young audiences.Creation of a family cen

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