Lego Hogsmeade - A real pitch for a fake product
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Transcript of Lego Hogsmeade - A real pitch for a fake product
![Page 1: Lego Hogsmeade - A real pitch for a fake product](https://reader035.fdocuments.net/reader035/viewer/2022062523/58ed25741a28ab6d578b45e7/html5/thumbnails/1.jpg)
LEGO - HOGSMEADE Physical treasures, digitally treasured
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DIGITAL DISTRACTION
BRICK TO DIGITAL
A PLATFORM WORTHY OF LEGO
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A photo of Zach and Arthur on the iPads• The problem?
Arthur (nearly 3) Zachary (5 ½)
SCREENTIME RESTRICTED
UNDERAGE LEGO ENTHUSIASTS
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A photo of the lego table
BUILD TIME LIMITLESS*
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Add in photo of Zach’s instructions (laid out and in the bin)
LOST TREASURES?
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BUY PHYSICAL, PLAY DIGITAL
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BUY PHYSICAL, PLAY DIGITAL
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BUY PHYSICAL, TO GET MORE DIGITAL
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BUY PHYSICAL, FORCE DIGITAL?
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BRICK TO DIGITAL
DIGITAL TO BRICK
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EVERY BRICK & SET HAS A HOME
INSTRUCTIONS SHOW THE WAYIDENTITY BINDS IT ALL
TOGETHER
DIGITAL TO BRICK
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http://www.lego.com/sets/4695/Mini-Harry-Potter-Knight-Bus
http://www.lego.com/bricks/2x4/purple
EVERY BRICK & SET HAS A HOME
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EVERY BRICK AND SET HAS A HOME
INSTRUCTIONS SHOW THE WAY
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PDF = PAPER ON THE WEB
INSTRUCTIONS SHOW THE WAY
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EVERY BRICK AND SET HAS A HOME
INSTRUCTIONS SHOW THE WAY
IDENTITY BINDS IT ALL TOGETHER
![Page 18: Lego Hogsmeade - A real pitch for a fake product](https://reader035.fdocuments.net/reader035/viewer/2022062523/58ed25741a28ab6d578b45e7/html5/thumbnails/18.jpg)
IDENTITY BINDS IT ALL TOGETHER
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EVERY BRICK & SET HAS A HOME
INSTRUCTIONS SHOW THE WAYIDENTITY BINDS IT ALL
TOGETHER
DIGITAL TO BRICK
A DIGITAL PLATFORM WORTHY OF LEGO
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MAGICALINSTRUCTIONS
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MAGICAL INSTRUCTIONS
THE MAGIC OF KNOWING
PERSONAL INSTRUCTION
MEDIATED PLAY
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MAGICAL LAUNCH
TWO GENERATIONS
VIDEO STARSHOGSMEADE ADVENTURES
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LEGO - HOGSMEADE PHYSICAL TREASURES, DIGITALLY TREASURED