received by a member of the Management Board of Legia Warszawa – Jarosław Jankowski) and Włodzimierz Smolarek (in his name, the award was collected by his son, a UEFA Cup winner Euzebiusz Smolarek). They received special statutes presented by the President of the Management Board of Ekstraklasa S.A. Marcin Animucki. Their appearance on the stage was accompanied bya solemn and glamorous multimedia presentation.

This was not, however, the only activity related to the “Ekstraklasa Hall of Fame” undertaken during the 2018/2019 season.

BOOKEkstraklasa S.A. has become an official partner of the “Ekstraklasa Hall of Fame” book that was published in January 2019 by the Novae Res publishing house. The book was authored by an employee of Ekstraklasa S.A. - Wojciech Bajak.

The fans and several invited experts had the opportunity, overa year ago, to choose the best players in the history of the league. They came up with a narrow group of 105 players from the years 1927-2010 who are now the characters commemorated in the book titled “Ekstraklasa Hall of Fame”. A single chapter has been devoted to each of those characters. The publication presents the stories of, inter alia, the following: Ernest Wilimowski, Henryk Reyman, Wacław Kuchar, Teodor Peterek, Gerard Cieślik, Ernest Pohl, Lucjan Brychczy, Włodzimierz Lubański, Stanisław Oślizło, Jan Banaś, Kazimierz Deyna, Grzegorz Lato, Andrzej Szarmach, Zbigniew Boniek, Józef Młynarczyk, Włodzimierz Smolarek, Maciej Szczęsny, Andrzej Juskowiak, Marek Citko, Tomasz Frankowski or Maciej Żurawski.

The book presents both biographical facts, as well as some trivia, anecdotes and quotations related to the players it describes. Many of these were never published before, or were uncovered once again after many years of diligent archive searches.

MOVIEThe stories of twenty members of the Ekstraklasa Hall of Fame have also been told in a documentary movie. It premiered on TVP Sport on 10 October 2018, at 8:15 pm.

The production presented the stories of such players as: Ernest Wilimowski, Henryk Reyman, Teodor Peterek, Gerard Cieślik, Ernest Pohl, Lucjan Brychczy, Włodzimierz Lubański, Hubert Kostka, Stanisław Oślizło, Kazimierz Deyna, Grzegorz Lato, Andrzej Szarmach, Zbigniew Boniek, Włodzimierz Smolarek, Mirosław Okoński, Marek Citko, Maciej Szczęsny, Jacek Zieliński, Tomasz Frankowski, Maciej Żurawski, Robert Lewandowski and Andrzej Juskowiak. The following football experts shared their memories, anecdotes and observations connected with those

players: Three former coaches of the Polish national team - Jerzy Engel, Jacek Gmoch, Stefan Majewski, a World Cup medalist Andrzej Iwan, the champion of Poland Marcin Rosłoń; great television and press journalists – Dariusz Szpakowski, Robert Błoński, Paweł Czado, Zbigniew Mroziński, Żelisław Żyżyński, Janusz Basałaj and Ryszard Niemiec, as well as historians and experts in the field of football statistics – Andrzej Gowarzewski and Wojciech Frączek.

The film presents also a considerable amount of archive footage made available by 400mm.pl, the National Digital Archive, the clubs and the families of the players themselves. Primarily, however, it contains videos from Ekstraklasa and European cup matches, as well as from games played by the Polish national team, with the participation of the movie’s characters. All those stories comprise a 90-minute film documenting over 90 years of Ekstraklasa’s history. The movie was produced by Maja Strzelczyk, Piotr Brygoła, Krzysztof Kulas and Kacper Wójcicki from Ekstraklasa Live Park. The screenplay was written by Marcin Pelc and Wojciech Bajak from Ekstraklasa S.A.

A PLAN FOR FOOTBALLAs it was the case in the previous years, Ekstraklasa S.A. was active on the public forum this season as well. Its representatives expressed their opinions on numerous important issues concerning sports and football, as well as cooperated with the government and with local authorities.

A meeting that was organized by Ekstraklasa S.A. in May 2019, attended by the Prime Minister of the Government of Poland Mateusz Morawiecki, representatives of the Polish Football Association, as well as LOTTO Ekstraklasa and Fortuna 1 Liga clubs was one of the most important events of this type that took place over the course of the past season. The said meeting

MEDIA RIGHTSCentralized media rights belonging to the league’s organizer are the main source of revenues generated by Ekstraklasa S.A. and shared with the clubs. Their value is growing continuously. According to UEFA, the revenues generated on media rights have increased by 113% since 2009, considerably reducing the share of other sources of profit. In Poland, media rights account for approx. 21% of all revenues of Ekstraklasa clubs. TELEVISION AND THE INTERNETA package of all games broadcast live throughout Poland is the primary offer as far as television rights distributed by Ekstraklasa S.A. are concerned. During the 2018/2019 season, the package was purchased by Canal+. The channel has been the holder, under a four-year contract effective from the 2015/2016 season, of the rights to broadcast all 296 games per season.

The package authorized Canal+ to grant sub-licenses to other stations, or to transfer some rights to broadcast the live games. Thanks to such a solution, the LOTTO Ekstraklasa games were also shown, throughout the 2018/2019 season, on Eurosport 1 and

Eurosport 2. In late March 2019, the right to broadcast a single game per each round was also acquired by Telewizja Polska.

Telewizja Polska held a package of right authorizing it to broadcast games on open channels before. The package comprised one live game per season, a 5-minute summary with game clips aired twice a week, as well as a 30-minute league magazine aired once a week.

Both of the aforementioned packages enable the right holders to use game fragments in their programs. The Digital Rights package, distributed separately, also offered similar rights. It was purchased by Grupa RAS Polska (Onet). Its holder was authorized to use fragments of all matches on websites and in a mobile app, but live broadcasts of Ekstraklasa games were excluded.

The packages under distribution are supplemented by NewsAccess rights enabling their holders to present some of the games in sports news programs. Last season, NewsAccess rights were held by TVN, Polsat and TVP.

PROTECTING THE RIGHTSIt is one of the tasks of Ekstraklasa S.A. to take care of the interests of media right holders, which involves counteracting piracy, especially on the Internet. The company fights with piracy on a continuous basis, with all its partners and all the measures available involved. Similar efforts are also taken by the Bundesliga, Ligue 1, La Liga and in Premier League.

INTERNATIONAL RIGHTS The broadcasts of 2018/2019 Ekstraklasa games aired abroad were based on other terms and conditions. According to the international rights package, all Ekstraklasa games could be watched outside Poland free of charge, on Dailymotion (Dailymotion.com/Ekstraklasa). The games were also archived and made available to fans abroad.

BOOKMAKING RIGHTSEkstraklasa has been cooperating, for many years now, with licensed bookmaking companies in Poland. Pursuant to the agreements it has conclude, the league managing company is making available the game results in exchange for a license fee. Last season, Ekstraklasa’s bookmaking-related revenues equaled approximately PLN 11 million. The funds are handed over the clubs and are earmarked for training children and youths.

Within the framework of its cooperation with bookmaking companies, Ekstraklasa is also selling rights to broadcast games live at the bookmakers’ and on bookmaking platforms. These rights were taking advantage of, from the beginning of the 2018/2019 season, by bookmakers from outside Poland as well, thanks to the agreement that Ekstraklasa signed with IMG.

TV AUDIENCEFor the first time since the 2013/2014 season, the total audience watching Ekstraklasa games live on television exceeded 40 million people per season. Additional 10 viewers followed the games online.

All 296 games were broadcast live, with 18 of them available on more than one channel. In total 323 live broadcasts have been conducted, with their combined audience reaching 40.09 million viewers. The result was by 20% better than the year before. The average audience of a single game equaled 135,400 people, i.e. 12,500 more than the season before. One round was followed, on television, by 1,083,000 viewers, on average. In the case of three rounds (27th, 33rd and 34th), the number of viewers exceeded the 2-million mark.

Total of 229 matches broadcast live: 217 games - with seven of them available simultaneously on two channels - and five “multi-league” broadcasts combining feeds from eight (in one case), four (in three cases) and three (in one case) games could be followed on the nc+ digital platform. Their total audience equaled 21.16 million viewers. The largest audience enjoyed the 23rd round game between Lech Poznań and Legia Warszawa. It was watched live by 276,000 fans. The result was by 13,000 higher than that of nc+’s last season hit. Audiences of over 200,000 viewers were also enjoying the following games: Lech Poznań - Lechia Gdańsk in round 14, Lechia Gdańsk - Legia Warszawa in round 18, and the multi-league broadcast from Group A 37th round matches. The average nc+ audience was 105,000 viewers.

The 2018/2019 season was the first in the history of the professional league with such a considerable participation of Telewizja Polska in the pool of live broadcast rights. The public broadcaster was showing one game per round, starting from round 27. In eight cases, marches were shown both on one of the main channels (TVP1 or TVP2), and on TVP Sport. In two cases the broadcast was shown on a main channel only, and in one case on TVP Sport only. The total number of live broadcasts amounted to nineteen. The total audience equaled approximately 10 million viewers, while the average audience per game amounted to 912,500 fans. A record result was observed in round 27, when TVP2 was showing a clash between Wisła Kraków and Legia Warszawa. This particular match was viewed by 1,222,000 supporters. The result was the best score achieved this season as far as the number of viewers watching a game on a single channel was concerned. At the same time the record from the 2017/2018 season was improved by 87,000 viewers. Previously, a greater audience watching a single game on one channel was recorded in the 2013/2014 season.

Eurosport channels, i.e. Eurosport 1 and Eurosport 2 showed the total of 72 live games during the 2018/2019 season. Their total audience equaled 8,891,000 viewers. This means a 1.3% (121,000 viewers) increase compared to the 2017/2018 season. On average, each game broadcast on Eurosport channels was watched by 123,500 fans, meaning that the average audience was by 1,700 people higher. The record was broken during the game between Górnik Zabrze and Wisła Kraków, i.e. the first match in the history of Ekstraklasa with the participation of a player who previously took part in the Champions League final - Jakub Błaszczykowski. This particular game was watched by 259,000 viewers.

All three television broadcasters referred to above offered also re-broadcasts of the games. Their total audience equaled 3,960,000 viewers.

Ekstraklasa is improving its results in terms of online audience. Over 10 million views were recorded throughout the season on three platforms: nc+ GO, sport.tvp.pl and Dailymotion, as well as on Ekstraklasa’s mobile app. Ekstraklasa games were watched on nc+ GO by nearly 7.4 million viewers. The largest audience enjoyed the game between Lech Poznań and Legia Warszawa (round 32). The match was followed by 40,000 fans (nearly 164,000 views). As far as sport.tvp.pl is concerned, eleven last games of the season had the total of 293,000 views, with 63,000 of them attributed to the final game between Piast Gliwice and Lech Poznań. In terms of the Dailymotion platform and the Ekstraklasa mobile app, the games generated nearly 2.5 million views throughout the entire season.

Match summaries and goal replays available at Ekstraklasa.org, PrzelgadSportowy.pl, Onet.pl, Ekstraklasa.TV and on official websites of the clubs were very popular as well. The total number of views generated by that content exceeded 15.1 million. Video content published on Ekstraklasa’s official Facebook page generated 44.5 million views, which is an improvement of approx. 10 million YoY.

PRODUCTIONThe cameras of Ekstraklasa Live Park recorded every single minute of the 296 games played throughout the season, feeding the signal the world over. Starting from 2013, each game is filmed with at least ten cameras. In 2018, Ekstraklasa Live Park expanded its production capabilities by acquiring Poland’s first 4K UHD HDR broadcasting van.

The model, manufactured by NEP Europe and Broadcast Solutions GmbH (Germany), is commonly used by broadcasters all over the world. In the months to come, its functionalities will be upgraded even further. 4K Ultra HD HDR broadcasts from Polish football pitches are currently transmitted via 19 Grass Valley cameras, with 2 of them supporting the Super Slow Motion and 1 the Ultra Slow Motion format. The EVS VIA replay system is used as well. Starting from November 2018, 3 games in each round of the 2018/2019 season were broadcast in the 4K UHD HDR standard that was introduced in Ekstraklasa after several years of testing. Starting from the 2019/2020 season, the technology will be used during 100 match broadcasts per year. LOTTO Ekstraklasa is Europe’s fourth football league, just after Premier League, Bundesliga and LaLiga Santander, whose games are available in the 4K format.

Ekstraklasa Live Park has also concluded a contract with ChyronHego - a leader among the supplier of sports fitness data. Thanks to that cooperation, the TRACAB™ tracking system was installed at all Ekstraklasa venues in February 2018. The system operating at each stadium comprises six cameras, a server and auxiliary equipment. The technology relies on imaging solutions to determine the exact position of all “objects” (i.e. players, referees and the ball) moving on the pitch. Based on that data, coordinates of those “objects” are generated live. The data is presented, in a graphic form, during the broadcast, and on all LOTTO Ekstraklasa multimedia channels. The information also makes the live TV feed more attractive by providing the fans with interesting statistical data. Thanks to its cooperation with ChyronHego, Ekstraklasa has, at its disposal, the same data as is available to the Bundesliga or the Premier League.

TENDER FOR 2019-2021BROADCASTING RIGHTSOne of the most important activities that Ekstraklasa S.A. undertook last season was the conclusion of an agreement with Canal+ and with TVP for broadcasting the league’s games during the 2019/2020 and 2020/2021 seasons. Thanks to the new, innovative structure of the media packages, all 296 games per season will be available at the nc+ platform. TVP is airing one game per round, played on a Saturday or on a Sunday, on its open channel. The public broadcaster has the right to broadcast, in twelve rounds, the game of its first choice, the game of its second choice during another twelve rounds, and the game of its third choice during the remaining rounds. Under the right packages they have purchased, Canal+ and TVP will be not only broadcasting

the games and their replays, but will be also publishing summaries in their news programs and league magazines. Simultaneously with TV broadcasts, the games will be streamed online as well. TVP and TVN, in turn, will air 2-minute summaries of each game on their news programs, based on the News Access scheme.

New agreements concluded with broadcasters assume that the 2019/2020 and 2020/2021 games will be held, as a rule, between Friday and Sunday. Approximately 15 games per season may be played on Mondays, due to the international federations’ schedule. The television feed is still produced by Ekstraklasa live Park - a company that provides the technical solutions relying on the world’s top quality standards.

The guaranteed value of contracts concluded with the broadcasters, covering also the licensee fees and the cost of producing the TV feed, will reach the league’s record-breaking result of PLN 250 million per season. This will allow Ekstraklasa to move up from 11th to 8th place in Europe in terms of the value of the media rights it has sold.

In addition to the Poland broadcasting rights purchased by nc+ and TVP, the most interesting fragments of each games are available (before the game ends) to the users of Ekstraklasa’s official mobile app. During each match, they receive notifications with 20-second clips showing the goals, penalties or other developments (the so-called “near live clips”. Match summaries are published, as quickly as approximately a quarter of the final whistle, on the new www.Ekstraklasa.tv website. The platform allows fans from all over the world, including Poland, to see a 5-minute summary of each game and its best actions. 30-second clips are also published on social media accounts (Facebook, Twitter, YouTube) of Ekstraklasa and of the individual clubs. Additionally, 2-minute summaries are available for foreign fans only, on YouTube.

The newly launched www.Ekstraklasa.tv platform makes all PKO BP Ekstraklasa games available, for the first time, during the 2019/20 season, to fans all over the world (with the exception of Poland the Balkan countries), using its own OTT (over the top) pay-per-view system. The system is targeted for all Polish league fans living abroad, and especially to the 20-million strong Polish diaspora.

In seven Balkan countries, i.e. in Serbia, Croatia, Northern Macedonia, Montenegro, Kosovo, Slovenia, Bosnia and Herzegovina, the rights to broadcast PKO BP Ekstraklasa games pursuant to license and a sub-license have been acquired by Planet Sport - a television channel owned by Telekom Austria. Cooperation with the German Sportdigital channels has been confirmed as well. It will broadcast, liver, 30 games of the polish top football division in Germany, Austria and Switzerland during the 2019/2020 season.

Ekstraklasa commercialized the international bookmaking rights at the very beginning of the season, signing a contract with IMG. Pursuant to that contracts, the games are broadcast live at the bookmaking stalls and on the website platforms of foreign online bookmakers.

MATCH ATTENDANCE LOTTO Ekstraklasa games staged during the 2018/2019 season were watched by the total of 2,610,000 spectators. This means that last season the fourth in a row in which the overall attendance exceeded the 2.6 million mark. On average, each game was watched at the stadiums by nearly 9,000 people (8,878).

The number of one million fans populating the grandstands during the 2018/2019 season was reached exactly at mid primary phase - in round 15. The two-million mark was reached during round 29. The attendance rates improved after the winter break. The seventeen rounds played in 2019 were watched by the average number of 9,437 spectators, while the preceding stage of the season was enjoyed, on average, by 8,396 spectators per game. So, the results for both halves of the season show a difference of over 1,000 people.

The best attendance result was observed during the very last round, when each of the games was watched, on average, by 11,767 fans. In total, all last round games were enjoyed by 94,133 spectators. This means that round 37 has generated the third best result in the history of the ESA37 format.

Legia Warszawa, last season ranked third in terms of the average match attendance, moved to the top position this season, with its games watched, on average by 17,609 people per match. Wisła Kraków moved from position 4 to 2 (16,135). The podium was completed - just as in the case of the final classification of the season - by Lechia Gdańsk (14,746) - a club which was ranked 6th the year before. Five clubs have seen an increase in match attendance compared to the preceding year. These included: Wisła Kraków, Legia Warszawa, Lechia Gdańsk, Cracovia and Piast Gliwice. The highest increase was recorded by Lechia Gdańsk - the number of fans visiting their stadium was higher, on average, by 3,956 than during the preceding season.

Four clubs have seen an increase in attendance during the final phase of the 2018/2019 season, with the change exceeding 50% in three of those cases. The most spectacular result was achieved by Cracovia which improved its last season’s figure by 357%! In total, this meant nearly 8,000 more spectators.

The average stadium occupancy rate equaled 41.43% during the 2018/2019 season. The best result was achieved by Miedź Legnica, with the result of 80.09%. The result is by 3.07% higher than that of last year’s winner of this classification - Górnik Zabrze. Six clubs were able to fill more than a half of all seats available at their stadiums.

9 games were sold out. Two such matches were held at the stadiums of Wisła Kraków, Pogoń Szczecin, Piast Gliwice and Miedź Legnica. One game that sold out complete was staged at the stadium of Lechia Gdańsk. The highest number of spectators during the entire season enjoyed the 27th round clash between Wisła Kraków and Legia Warszawa (33,000). The same game had the largest TV audience as well. In total, as many as twenty games were held with the spectator turnout of at least 20,000. Five of them were watched by at least 25,000 fans.

According to the CIES Football Observatory (International Centre of Sports Studies) report, Poland’s top football division has recorded, over the past 16 years, the largest (percentage-wise) increase in the number of spectators among all football leagues worldwide (47%). The “Football Landscape” report published by UEFA, in turn, shows that our country is the leader in the number of new football-related investment projects. Under the total of 27 such projects, 13 new stadiums have been built from scratch, 5 have been modernized slightly and nine have been revamped completely. This means that Poland was rated higher than Turkey, where 26 new stadium projects were completed during the same period of time.

MARKETING RIGHTSPursuant to an agreement they have concluded, the clubs have assigned centralized marketing rights to Ekstraklasa S.A. The sale of those rights is one of the statutory tasks of the company in charge of managing the league. The marketing rights offered by Ekstraklasa S.A. are based on advertising areas acquired from all Ekstraklasa clubs. Thanks to the professional cooperation terms, a wide variety of sponsorship packages is offered, enabling the Partners of Ekstraklasa to meet their business objectives.

Marketing and communication-related projects are the responsibility of the Communications, Marketing and Sales Department. Its main tasks include the following: on-going cooperation with business partners, offering marketing packages and supervising marketing communications.

SPONSORSHIP PROJECT: TOTALIZATOR SPORTOWY,PKO BANK POLSKIIn July 2018, a ceremony was held during which a tripartite agreement between Ekstraklasa S.A., Totalizator Sportowy and PKO Bank Polski was signed. Pursuant to the agreement, two companies referred to above purchased the most important marketing rights that may be exercised at the Ekstraklasa stadiums, and acquired the rights to display their logos on the players’ jerseys. The funding provided by those sponsors will be earmarked to ensure long-term growth of all Ekstraklasa clubs. They are spent on training children and youths, and on promoting football as such.

Thanks to a well-though package of rights enabling the brands of two partners to be displayed during Ekstraklasa games, the league managing company has established cooperation with two large Polish corporations that decided to sponsor the country’s top football division over the next three seasons. It is one of the largest sponsorship projects in Poland.

TITLE PARTNERTitle Partnership is a solution that generates the highest level of effectiveness expressed in advertising equivalent. Under such a partnership, the right is granted to include, in the name of the league, for a limited period of time, a name of a given brand or a product. The brand’s logo is combined with the Ekstraklasa logo as well. As the Partner’s logo and name are positioned at strategic locations at the stadiums and are shown during TV broadcasts, the brand of the Title Partner generates a high return on the investment made. The great interest shown in Ekstraklasa games means that the name of the league, combined with the brand of the Title Partner appears in broadcasts and materials related to Poland’s top-level football league available on TV, in the press, on the radio and online. The number of publications equals approximately 1,000 per week.

The package guarantees the Partner wide-scale presence during the games at all Ekstraklasa stadiums. Its name and logo are placed, inter alia: on the jerseys of all teams, on LED fencing, on the pitch itself, as well as on TV interview walls. The Partner may also create products dedicated for Ekstraklasa fans, using the Ekstraklasa brand. The package closely ties the Partner’s brand with the world’s most popular sports discipline and with Poland’s top-level football division.

The 2018/2019 season was the fifth in a row in which Ekstraklasa cooperated with Totalizator Sportowy. It was also the third season with the LOTTO brand present in Ekstraklasa’s sponsorship structure as a Title Partner. After the two preceding years of cooperation, the partnership was positively approved by the new Management Board of Totalizator Sportowy. The Partner was granted the right to use a combined name of the league and of its own brand, as well as the Ekstraklasa logo during the 2018/2019 season.

The LOTTO Ekstraklasa logotype remained unchanged compared to the version used during the two preceding seasons. It was visible, inter alia, on the sleeves of the players’ jerseys, on the advertising fences around the pitches, and on interview boards. The league’s logo was also presented in TV broadcasts, in other TV productions, in online content and on all communication channels managed the league and by the clubs themselves. Totalizator Sportowy established also closer cooperation with the fans.

In 2019, Ekstraklasa’s Title Partner expanded the scope of its cooperation with Poland’s top football league. Starting with the spring phase of the season, LOTTO became the Official Partner of the Ekstraklasa Mobile App.

Under a tripartite agreement concluded, Totalizator Sportowy became, for the 2019/2020 and 2020/2021 seasons, the Main Partner of Ekstraklasa, and the role of the Title Partner was taken over by PKO Bank Polski.

MAIN PARTNER / OFFICIAL BANK OF THE LEAGUEThe title of the Main Partner is another method of gaining access to significant exposure at the league’s venues. This package also offers the right to place logos on the jerseys of all clubs, at the stadiums and during the television broadcasts. The entity acquiring this particular package is also entitled to use the name of Ekstraklasa’s Main Partner in its marketing communication.

This package was acquired, during the 2018/2019 season, by PKO Bank Polski. In July, Ekstraklasa commenced a three-year term during which it will be cooperating with Poland’s largest bank. The bank also became the Official Bank of Ekstraklasa, providing its expert knowledge in the field of finance to all those having close ties with football. As it is the case in the

leagues of western countries, the bank will launch a pension system accessible to Ekstraklasa players. The multi-year sponsorship project aims to assist in the development of the league and of Poland’s young football talent.

In February, PKO Bank Polski introduced debit cards with images of Ekstraklasa’s fifteen clubs. The campaign was joined by the following teams: Arka Gdynia, Górnik Zabrze, Jagiellonia Białystok, Korona Kielce, Lech Poznań, Lechia Gdańsk, Legia Warszawa, Miedź Legnica, Piast Gliwice, Pogoń Szczecin, Śląsk Wrocław, Wisła Kraków, Wisła Płock, Zagłębie Lubin and Zagłębie Sosnowiec. The product is the only of its kind available on the market. The cards are available to all PKO Bank Polski customers, via the bank’s branches, its IKO app, the iPKO online banking site, and via the www.pkobp.pl website.

As PKO Bank Polski became the Title Partner of the league starting with the 2019/2020 season, Poland’s top division changed its official name into PKO Bank Polski Ekstraklasa.

OFFICIAL PARTNEREkstraklasa S.A. offers also Official Partner packages. The said packages provide the Partners with the right to use, in their marketing communication, the title and the sign of the Official Ekstraklasa Partner, along with the emblems of all 16 clubs. Television and stadium exposure is also offered under the packages, to ensure that the target groups are reached in an efficient manner. In addition to offering various brand exposure schemes, Ekstraklasa provides also other opportunities directly enhancing the business growth of its Partners.

The company managing Poland’s top level football division extended, in July 2018, all sponsorship agreements that were

effective previously. As a result, two Oshee brands (Oshee and Combu), ZM Henryk Kania and Aztorin retained their titled of the Ekstraklasa’s Official Partner for the 2018/2019 season.

Pursuant to the contracts signed, the said brands appeared on various advertising formats visible at the stadiums of all Ekstraklasa clubs. The promotional activities included also using the Partner’s logo, ensuring presence on Ekstraklasa’s social media channels, and guaranteeing a number of various TV appearances. Combu was a brand with considerable exposure on LED advertising fencing and on the banners hung in the goals during the breaks. Additionally, the company’s logotype was also present during TV broadcasts and was embedded, inter alia, in the graphics presenting the names of the players and the coaches. The Combu logo was also visible on the fencing around the coaches’ bench. The Oshee brand, in turn, was a partner of the social media channels operated by Ekstraklasa S.A.

OFFICIAL FOOTBALL SUPPLIERThe Official Football Supplier is a key technical partner of Ekstraklasa. Its main task is to design, manufacture and supply, to Ekstraklasa clubs, the footballs that are used during all of the league’s matches. Prior to each game, one football is displayed on a special stand placed near the center line of the pitch. Thanks to its cooperation with Ekstraklasa, the Partner may promote the official football of the league and may sell it relying on its own sales channels.

LOTTO Ekstraklasa players kicked off the 2018/2019 season with the Telstar18 football. It was used throughout the entire year of 2018. It allowed the players to score 792 goals in 288 matches, meaning that the average equaled 2.75 goals per game. The result is higher than that achieved with the use of the Krasava football (2.65) used over the previous 12-month period.

On 8 February 2019, after the winter break, the Conext 19 football debuted in Ekstraklasa, in a match between Miedź Legnica and Jagiellonia Białystok. The league’s logotype, combine with the logo of the Title Partner - LOTTO - appeared, for the first time, on a football manufactured by Adidas. The football is of the seamless, single-panel design, with a glossy graphic inspired by the Tricolore model used during the 1998 World Cup. The football boasts a thermally welded surface and is highly water resistant. Another variety of the Conext model was also used in Poland’s top football division during the 2015/2016 season.

Cooperation between Ekstraklasa and the Adidas brand has been on-going since 2014. Conext was the sixth official Ekstraklasa football manufactured by Adidas. It total, the players of Poland’s top level division scored 3,984 goals with it.

Both Conext 19 and Telstar18 were also used in numerous promotional initiatives of Ekstraklasa. Adidas has also founded an award for the Best Striker of the 2018/2019 season. The said award was presented, during the Ekstraklasa Gala, to Igor Angulo.

AZTORIN EKSTRAKLASA - OFFICIAL WATCH BRANDAztorin is another brand enjoying the status of an Ekstraklasa Partner. It is the league’s Official Watch Brand. During the 2018/2019 season, the cooperation consisted in continuing the promotion and sale of a personalized watch model offered by Aztorin. Aztorin was also one of the partners of the Player of the Month awards, as well as of dedicated video production created during the season. It has also founded prices for the Ekstraklasa Games e-contest.

The Official Watch Brand enjoys guaranteed exposure on television graphics during Ekstraklasa games, and at the stadiums themselves. Furthermore, the brand is presented, on a regular basis, in all of the league’s marketing, advertising, promotional and information materials. An Aztorin clock is also showcased, on a permanent basis, in the upper section of the league’s website.

The official Ekstraklasa 2018/2019 watch, dedicated to the league’s fans, is equipped, inter alia, with a timer and an extra time indicator. It is embellished with the league’s logo. Following its positive reception, Aztorin has also created first chronometers for the supporters of the individual clubs. Watches dedicated to Legia Warszawa and Lech Poznań were unveiled in September, before the 8th round game between those two clubs. All models are available online and in Apart showrooms. The Lech Poznań watch may be purchased in Poznań, while its Legia Warszawa counterpart - in the Mazovia region.

LICENSEESTitles of licensees are also offered by Ekstraklasa S.A. to its sponsors. Depending on the type of business activity conducted, cooperation with Ekstraklasa enables the partners to introduce a new or reinforce an existing product, and to promote the brand itself.

In September 2018, Ekstraklasa was featured in the new edition of the premiering EA SPORTS FIFA 19 game. It was already the sixth edition of the world’s most popular sports simulator with the participation of Poland’s top level division. EA SPORTS is the only maker of video games licensed to include Ekstraklasa clubs. This enables the fans to play using their favorite clubs and their real world make-ups. All 16 LOTTO Ekstraklasa clubs playing during the 2018/2019 season, as well as their logos and official outfits are featured in FIFA 19.

In November 2018, a game titled SEGA - Football Manager 2019 went on sale, also boasting an official license to include LOTTO Ekstraklasa clubs. The game was licensed, for the third year in a row, to enable the players to manage a LOTTO Ekstraklasa club. The game allows also to reflect the results of actual league matches. The product is the most complex sports managing solution in the history of computer games. It is available for PC and Mac computers, both in Polish and in English language versions.

MARKETING CAMPAIGNSEkstraklasa S.A. was actively involved in celebrating the 100th anniversary of Poland’s independence on 11 November 2018. During round 14 and 15 matches (2-5 November and 9-11 November), special clips prepared to celebrate the occasion were displayed at the stadiums’ big screens and were shown during television broadcasts. The clips included footage of foreigners playing for LOTTO Ekstraklasa clubs, wishing our country the best and sharing with us the feelings they have about Poland.

A flag of Poland was presented at the pitch prior to each game, the national anthem was played, and the players were wearing red and white scarves and armbands before the games commenced. The TV audience, in turn, could admire a special visual layout of the broadcast. The league’s managing company has also made available the www.ekstraklasa.org/niepodlegla website, informing about the history of our independence and of Poland’s various football divisions. The campaign was prepared in cooperation with Biuro Niepodległa.

During the Sopot TOP Trendy Festival, Ekstraklasa S.A. was involved in surprising one of Poland’s best known contemporary music stars - Agnieszka Chylińska who is, in her private life, a great fan of the top level football division. Ekstraklasa prepared a special birthday clip, shown during a special birthday concern of the artist. The clip included footage with various Ekstraklasa players. A special jersey commemorating the occasion was presented to the artist, on stage, by Marcin Animucki - President of the Management Board of Ekstraklasa S.A. The birthday wishes posted on Instagram had the highest number of views among all Ekstraklasa content published in May (40,000).

On Monday, 20 May 2019, one day after the end of the season, a traditional ceremony summarizing the 2018/2019 LOTTO Ekstraklasa season was held. The Ekstraklasa gala was organized, for the third year in a row, at Warsaw’s ATM Studio. The season’s main actors enjoyed the beautiful setting and the company of nearly a thousand renowned guests. They received awards for: Goalkeeper of the Year, Defender of the Year, Midfielder of the Year, Forward of the Year, Coach of the Year and Player of the Year.

The nominees for those awards were selected by the Ekstraklasa Chapter whose meeting took place on 7 May 2019 at the nc+ office. The Chapter was made up of various journalists and experts. The also chose, in a secret vote, their own winners in the five categories listed below: Goalkeeper, Defender, Midfielder, Forward and Coach. The jury of the Player of the Year contest was made up of the footballers themselves and of the Ekstraklasa coaches who voted by correspondence. The Young Player of the Year was chosen by PKO Bank Polski from among the winners of the Young Player of the Month awards. The Ekstraklasa Gala was broadcast on the open Canal+ sport channel.

AWARDSAs it was the case in the preceding seasons, Ekstraklasa S.A. was also awarding the best players and the best coaches during each month of the 2018/2019 season.

The Player of the Month was chosen by the captains of all sixteen teams. The seventeenth vote was cast by the followers of the Canal+ sport Facebook channel, while vote number eighteen was cast by the Ekstraklasa.tv subscribers. In total, ten Player of the Month awards were presented. No player has managed to win that particular award on more than one occasion. The winners included three Wisła Kraków players (Zdenek Ondrasek, Jesus Imaz, Jakub Błaszczykowski), two Lechia Gdańsk representatives (Filip Mladenović, Flavio Paixao) and one player from each of the following clubs: Górnik Zabrze (Igor Angulo), Arka Gdynia (Michał Janota), Miedź Legnica (Petteri Forsell), Śląsk Wrocław (Piotr Celeban) and Pogoń Szczecin (Zvonimir Kozulj). In total, 70 winners have already been decorated in the history of this particular award.

It was also the third season in a row in which awards for the best coach were presented. Here, one vote could be cast, each month, by all LOTTO Ekstraklasa coaches. The competition was dominated by Waldemar Fornalik of Piast Gliwice, who won of five different occasions. He is the record holder in terms of the number of distinctions received. Michał Probierz (Cracovia) and Kosta Runjaić (Pogoń Szczecin) had two wins each under their belts, with one award going to Piotr Stokowiec. In total, as many as 22 awards of this kind have already been presented since the competition kicked off in February of 2017.

The title of PKO Bank Polski Young Player of the Month was a novelty in the range of awards presented during the 2018/2019 season. This particular award was an element of cooperation between Ekstraklasa S.A. and its Main Partner - PKO Bank Polski. This season, it could be won by Polish nationals born in 1997 or earlier. The nominees and the winners were selected by a committee made up of the representatives of Ekstraklasa S.A. and PKO Bank Polski. The official E-Stats results, the Fair Play classification and the attitude of the player shown outside the football pitch were taken into consideration while selecting the winners.

The prize was won on two occasions (September and May) by Patryk Dziczek. Two Legia Warszawa players (Sebastian Szymański and Radosław Majecki), as well as one representative of Lechia Gdańsk (Tomasz Makowski), KGHM Zagłębie Lubin (Filip Jagiełło), Jagiellonia Białystok (Karol Świderski) and Pogoń Szczecin (Sebastian Kowalczyk) were distinguished as well. The

goalkeeper of Legia Warszawa Radosław Majecki (born on 19 November 1999) was the youngest of the winners. Two award winners were appointed members of the national team participating in the U20 World Cup, while four of them took part in the Junior European Championships. Those who had been awarded the title of the best player of the month automatically qualified for the competition in which the Best Young Player of the Season was chosen. This particular prize was awarded, at the Ekstraklasa Gala, to the freshly appointed champion of Poland – Patryk Dziczek.

MOBILE APP2018/2019 was the first full season during which the Ekstraklasa by 12Player app that debuted in November 2017 was available on the market. In the meantime, it became the highest rated official league app in Europe (a rating of 4.5 at Google Play), leaving such renowned leagues as Premier League, Bundesliga or Serie A behind.

Since its debut, it has been downloaded by 180,000 users by the end of the 2018/2019 season, establishing a strong, league-focused community operating on a completely new platform. Each of those users had, on average, 12 friends, meaning the total of over 2.1 million relations between them. Fan engagement functionalities of the app have recorded truly impressive results: surveys +785%, player ratings +172%, comments +162%. The activities referred to above have generated nearly 1.5 million interactions last season and nearly 2.5 million interactions since the debut of the app.

Additionally, the users commented on various match-related developments on 100,000 different occasions. Nearly 20 million notifications were sent throughout the season, with

approximately 65% of them being opened by the users. Such a high share shows that the Ekstraklasa app provides the users with valuable content they find interesting, offering also messages promoting various products and brands.

In February 2019, Totalizator Sportowy and its LOTTO brand became the official partner of the app. Work will continue, over the coming months, to boost the fans’ interest in the app even further, and to introduce new video formats that will be exclusive to the online tool.

SOCIAL MEDIAThe 2018/2019 season saw some new records in and a continued growth of Ekstraklasa’s primary online communication channels. Instagram was the quickest growing medium, while Facebook experienced continued growth in the popularity of video content. Twitter posts, in turn, generated record-high viewing rates as well.

New milestones in terms of the followers of Ekstraklasa channels were reached as well. The gains observed on Instagram meant that the number of 100,000 and then 150,000 users was exceeded. The Twitter account passed the 100,000 user mark as well. On LinkedIn, where corporate and business content is published, the league’s profile was followed by nearly 1,500 users.

The growth of Ekstraklasa’s three largest communication channels is confirmed by the statistical data pertaining to the 2018/2019 season. Over 130 million of Instagram views meant that the result from the preceding year had been doubled. The posts were also liked by over 60% more users that the year before (nearly 4 million). On Facebook, work continued to increase the use of video content, which has translated into over 45 million views (an increase of 30% compared to the preceding season). Content prepared by Ekstraklasa Live Park reached also, for the first time in the history of the profile, a million views on Facebook, going viral among the fans. The strategy based on promoting video content was adopted on Twitter as well, translating into over 5 million views - a result that is nearly twice as high as that achieved in the 2017/2018 season.

Special activities related to the celebrations of the 100th anniversary of Poland’s independence, with the participation of players from all clubs, have also received a warm social media welcome, as has the continuation of the “Rysunkowa Ekstraklasa” comic book, new formats prepared for the league’s official Partners, or the first edition of Poland’s largest FIFA 19 contest - Ekstraklasa Games. Facebook posts concerned with the competition for the title of Poland’s first e-sports Champion have reached over 4 million viewers.

During the past season, Ekstraklasa was also maintaining the so-called “Social Media Tables”, monitoring the development of the league’s and the clubs’ channels on four primary channels - Instagram, Facebook, Twitter and YouTube. Between July 2018 and May 2019, all accounts reached over half a million of new followers, and the total number of those followers is now approaching 6 million.

Ekstraklasa has been recognized, for the second time, for original and innovative management of its social media channels. During the annual Sports and Business Gala, representatives of Poland’s most popular league collected the DEMES Statute for the year 2018. When selecting winners in the social media category, the following factors were taken into consideration: quality of competition, fan interaction, innovative approach, originality of content, reach, image, coherence of activities undertaken and multi-channel focus. On the previous occasion, Ekstraklasa received that award in 2016. The DEMES Sports Business awards promote people and institutions whose activities directly contribute to the development of Polish sports. The awards are an important distinction for all entities that contribute to the reinforcement of ties between sports and business. This year’s 15th Sport and Business Gala, during which the awards were presented, took place on 13 March 2019, at the Olympic Center of the Polish Olympic Committee in Warsaw.

E-SPORTDuring the 2018/2019 season, Ekstraklasa embraced e-sports on a very wide scale. The company managing Poland’s top level football division was also the organizer of the two main EA SPORTS FIFA 2019 contests.

In March 2019, Ekstraklasa joined the exclusive group of football leagues that launched their won e-sports counterparts. This step was previously taken by Premier League, Bundesliga, La Liga, Ligue 1 or MLS. The pioneering undertaking has been christened Ekstraklasa Games. The series was the largest EA SPORTS FIFA 2019 contest on the Polish market. It was awarded the status of the EA SPORTS - Official League Qualifier, which meant that the points won were also taken into consideration in the official FIFA 19 Global Series ranking. The number of points scored served also as a key element for qualifying for the FIFA eWorld Cup 2019.

The Ekstraklasa Games lasted for more than two months, and was preceded by a two-week qualification stage. To participate, the players had to register at the dedicated www.EkstraklasaGames.org website. In total, as many as seventeen thousand amateur and professional players registered

their accounts. 32 online play-off tournaments were played during the qualification phase. This has allowed each club to appoint for representatives (with two of the using PlayStation and two Xbox consoles). During the main phase, the 1 vs. 1 system was in place, and the FIFA Ultimate Team online format was applied. Eight best teams qualified to the Grand Finale that was held on 26 May 2019. Pogoń Szczecin turned out to be the winners, with Legia Warszawa and KGHM Zagłębie Lubin following closely behind. The first three teams were awarded PLN 35,000 in prize money. It was the Aztorin brand that funded the prize money.

Television broadcasts from the tournament could be followed on Polsat Games and on-line: on Twitch, YouTube and Facebook. Ekstraklasa’s other partners working on this particular undertaking included the following: publisher of the FIFA 19 game - Electronic Arts Polska, an e-sports agency responsible for coordinating the ESL Polska tournament, and the Lagardere Sports agency that coordinated the project together with Ekstraklasa. The official partners of the tournament included the following: KFC - a renowned food brand and Media Expert –a chain of consumer electronics stores. During the tournament, the partners were also conducting special campaigns for FIFA and Ekstraklasa fans.

Acting in cooperation with Electronic Arts, Ekstraklasa S.A. organized also the FIFA 19 Ekstraklasa Cup tournament that is well known from its previous editions. Third edition of the tournament was concluded in March of this year. For the very first time in history, the final game was broadcast live. The broadcast was aired on Polsat Games, on the WP Sportowe Fakty website, and on the social media channels operated by EA SPORTS FIFA Polska, Ekstraklasa and the individual clubs. The total number of viewers exceeded 800,000.

The event, taking place in the modern Polsat Games studio, was hosted by popular sports commentators - Tomasz Smokowski and Bartosz Ignacik. As it was the case in previous editions, two-man teams representing all 16 Ekstraklasa clubs took part in the tournament. There was one professional player in each of the teams. The participants included, inter alia, the following: Radosław Majewski from Pogoń Szczecin, Jarosław Niezgoda from Legia Warszawa and Ivan Runje from Jagiellonia Białystok. The majority of clubs decided to be represented by professional e-players only. This means that the very top of Poland’s FIFA scene was competing against each other, including such well-known names as Nikodem “Piko” Pawlak (Pogoń Szczecin), Michał “Sroka” Srokosz (Legia Warszawa), Kamil “Riptorek” Soszyński (Jagiellonia Białystok) or Tomasz “Bryke” Beczak (Wisła Płock). The tournament ended with Wisła Płock defeating Miedź Legnica and Lechia Gdańsk.

The tournament was organized jointly by Electronic Arts Polska, Ekstraklasa, Polsat Games TV and in cooperation with Play Station Polska. The average TV audience equaled nearly 6,000 viewers, to peak at 23,500 fans. On social media channels, in turn, the fans watched the total of over 2.2 million minutes of content.

EKSTRAKLASA HALL OF FAMEThe Ekstraklasa Hall of Fame project, initially kicked offin February 2018 to commemorate the 90th anniversaryof Poland’s top level football division, was continued throughout the 2018/2019 season. It aimed to recognize the best footballersin the history of the league, chosen both by fans and by experts.

Five players received special awards during the Ekstraklasa Gala. These included the following: Stanisław Oślizło, Grzegorz Lato, Łukasz Surma and two late players (in his name, the award was

allowed its participant to work out a draft solution aiming to enhance the development of Polish football. The projectis known as “A plan for football”.

The program is based on five key pillars: sports infrastructure-related investment (with the constructionof inflatable, full-size venues), innovative projects, education of children and youths, regulatory changes, enhancing stadium safety and sponsorship support provided by State Treasury companies, especially to clubs representing Polandin European cup games.

Erection of approximately a dozen of pneumatic venuesis planned in 2019 thanks to cooperation with governmental administration. Pogoń Szczecin has commenced the construction of a stadium and a training center. Legia Warszawa and Cracovia, in turn, are in the processof establishing modern football academies. A similar academy operated by Jagiellonia Białystok was launched after the end of the 2018/2019 season.

The conference during which the “Plan for Football” was announced was preceded by months of consultations with various stakeholders, including football entities and state institutions. Cooperation with those stakeholders dates back to the meeting that was held at the National Stadium in May 2018.

PUBLIC ACTIVITIESIn November 2018, Marcin Animucki - the President of the Management Board of Ekstraklasa S.A. - was also hosted during the “Polish Football Forum” organized as part of the 590 Congress in Rzeszów. The event was attended by representatives of Polish football and business sectors. The speakers included, inter alia, the following: Zbigniew Jagiełło (CEO of PKO Bank Polski S.A.), Olgierd Cieślik (CEO of Totalizator Sportowy Sp. z o.o.), Dariusz Mioduski (owner and CEO of Legia Warszawa), Marek Szkolnikowski (director at TVP Sport), Wojciech Strzałkowski (chairman of the Supervisory Board of Jagiellonia Białystok), Tomasz Zahorski (CEO of Legia Warszawa Football Academy anda member of the Youth Working Group at the European Club Association), and Rafał Wisłocki (the then director at Wisła Kraków Football Academy).

The discussions were divided - in a football-like manner - into two 45-minute sessions. During the first part, the experts discussed figures, finances and the role that money plays in contemporary football. In the other part, in turn, they focused on training and on investing in new talent. The President of Ekstraklasa S.A. took the

opportunity to call for increasing the use of modern technologiesin football. The speakers agreed also that the increase in funding and investment was necessary in order for Polish clubs to be able to compete on equal terms at football venues all over Europe.

Ekstraklasa S.A. also marked its presence, last season, on the European arena. In May 2019 it organized, for the first time,a session of the management board of European Leagues - the largest European organization associating professional football leagues. The company’s Warsaw headquarters were visited by representatives of leagues from Denmark, France, Spain, the Netherlands, Germany, Poland, Portugal, Russia, Switzerland, Sweden and Italy, discussing the changes planned in international formats which may harm, in their opinion, the domestic leagues and clubs. All the parties attempted to identify solutions aiming to prevent such unfavorable developments.

During the Warsaw session, the leagues associated in the European Leagues opted for maintaining the exclusive right to play matched on weekends, and for a fair scheme based on which media rights related to European games are distributed (draft distribution rights applicable from the 2024 season). European Leagues is of the position that UEFA needs to recommence the introduction of changes to the club championships, in orderto protect the interests of Europe’s professional football clubs.

Poland has been represented in the European Leagues management board since October 2016. The position is currently held by Marcin Animucki, President of the Management Board of Ekstraklasa S.A.

Representatives of Ekstraklasa S.A. were also present in May, at the ESSMA (European Stadium and Safety Management Association) meeting that was held at the Legia Warszawa stadium in Warsaw. In addition to managing stadiums and ensuring that sporting venues remain safe, the organization focuses also on broadly understood fan involvement, attempts to attract fans to stadiums and invests in new technologies making the reception of the sport more attractive. Marcin Pelc and Grzegorz Stańczuk - employees of Ekstraklasa S.A. - delivereda presentation concerning an official app of the league and its e-sports project. In May 2019, Mr. Piotr Bielecki - League Manager at Ekstraklasa S.A. - became also a new member of the ESSMA Advisory Committee.

Ekstraklasa S.A. has been present, since 2012, along with it daughter company of Ekstraklasa Live Park, at the SPORTEL Fair in Monaco. It participated during the last two editions of the event as an exhibitor, being one of a few professional leagues in the world to act in this capacity (along with Bundesliga and La Liga). The Fair

is an opportunity to meet with representatives of international media corporations, television stations, sports marketing agencies, foreign leagues and companies dealing in television rights. The Sportel fair has been attracting the key figures from the aforementioned sectors for 28 years now. The event sets new trends in the area in which sports, media and state-of-the-art technologies merge. Ekstraklasa’s presence at SPORTEL Monaco is funded by the European Union, under the European Fund for Regional Development.

Ekstraklasa S.A. was also cooperating with local governments.It helped, inter alia, solve a dispute between Wisła Kraków and the city, concerning the club’s stadium. Thanks to the solution proposed by the league managing company, Wisła Kraków was able to play at the Reymonta street venue. Several months later, Ekstraklasa S.A. actively participated in assisting Wisła Kraków during the period of time over which it license was suspended by the Polish Football Association in connection with ownership right disputes. Ekstraklasa S.A. is also a partner of the postgraduate FIFA/CIES Sport Management Program at Leon Koźmiński University. In June 2019 its representative took part in the “Image of sporting events, organizations and venues” held at the National Stadium and promoting the aforementioned post-graduate course.

AKADEMIE KLASY EKSTRAEkstraklasa S.A. was also working hard on promoting football among children and youths. This is one of the directions in which the company intends to develop. With the support of the Ministry of Sport and Tourism, another campaign promoting physical education-related activities was conducted, known as Ekstra Talent and Akademie Klasy Ekstra.

In September 2018, the third edition of the Ekstra Talent campaign was hosted at sixteen LOTTO Ekstraklasa clubs. Over three thousand young footballers (3,192) and 309 coaches took part in the event. The matches were held on four pitches in each of the participating cities. After the group and play-off phase, all teams attended the decoration gala. The medals were presented by the players and coaches from the club acting in the capacity of the tournament’s organizer. Some of the tournaments offered also the opportunity to organize meetings with football academy managers. The said meetings aimed to promote the activity of the academies, and to assess the challenges faced by the Polish coaching system.

In May 2019, in turn, the fourth edition of football events for the youngest - Akademie Klasy Ekstra - kicked off.

Tournaments for children aged up to 11 were held at Ekstraklasa’s sixteen clubs under the project. The participants were able to meet professional players, the youngest ones could take part in attractive competitions, and could spend some quality time in special football zones. An opportunity to play teqball - a combination of football and table tennis - was a novelty at this year’s edition of the event. The first Akademie Klasy Ekstra event was held on 13 May in Płock, while the last one was staged in 2 June in Białystok. The main objective of the cycle was to promote football among the youngest children and to encourage them to live healthy, active lives. In total, all Akademia Klasy Ekstra events that were held over the past four years have attracted over 100,000 of children and parents.

CSRTaking advantage of the popularity that the league was enjoying last season, Ekstraklasa acted in the capacity ofa patron of several CSR and charitable initiatives. Some of them were related to the company’s sports profile.

The “Stadiums without barriers” campaign was held during rounds 34 and 35 of LOTTO Ekstraklasa. Its objective was to encourage those with various types of disabilities to attend football matches. The event was a part of the “Week without barriers” event, held to celebrate May 5th - the Day of Counteracting Discrimination Against the Disabled. It was co-organized by the following: Ekstraklasa S.A., Polski Związek Piłkarzy, Federacja Kibiców Niepełnosprawnych and Olimpiady Specjalne Polska.

Special banners with the “Stadiums without barriers” slogan were displayed as the players were entering the stadiums.A video was also shown on the big screens and on Ekstraklasa’s social media channels, with the participation of male and female footballers with mental disabilities. The players entering the pitch were accompanied by disabled fans. On some of the stadiums, audio description service for the blind and for those with sight impairments was available as well. The Ekstraklasa app offered also information that was useful for all disabled fans attending the stadiums, concerning, inter alia, access to elevators and wheelchair ramps. Contact details of the clubs’ personnel members in charge of those issues were provided as well.

The league company was also a patron of the 19th Special Olympics European Football Week. The event is the world’s largest undertaking promoting football among those with mental disabilities and encouraging fans to support the players. 17 regional Special Olympic games were held in Poland

by 16 June 2019 to celebrate the occasion. Over 1,700 mentally disabled footballers and nearly 700 coaches and volunteers from all over the country took part in the tournaments throughout Poland. Those playing during the Polish edition of the Special Olympic Games participated also in the “Stadiums without barriers” campaign.

Ekstraklasa’s official mobile app was used in its CSR activities as well. The app was relied upon to raise money for Pola Kowalska - a girl suffering from leukemia. The fundraiser wasa part of the “Gramy do jednej bramki” campaign organized by the “Od Serca” Foundation established by Mariusz Stępiński - a former national team, Widzew Łódź, Wisła Kraków and Ruch Chorzów player. The high point of the vent was a charity game held at the Widzew stadium and combined with an auction and a concert by: Patrycja Markowska, Video and Lady Pank, as well as Marcin Daniec.

Poland’s top level football division was also taking an active part in this year’s edition of the Great Orchestra of Christmas Charity. Two special prize packages were offered during the 27th final of the event, with tickets for the Ekstraklasa Gala in May, the after-party and accommodation. Special gadgets were added to each of those packages as well, including the official LOTTO Ekstraklasa football with an autograph of one of the players, and a jersey of a selected club, with autographs of its players.

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TABLE OF CONTENTS

received by a member of the Management Board of Legia Warszawa – Jarosław Jankowski) and Włodzimierz Smolarek (in his name, the award was collected by his son, a UEFA Cup winner Euzebiusz Smolarek). They received special statutes presented by the President of the Management Board of Ekstraklasa S.A. Marcin Animucki. Their appearance on the stage was accompanied bya solemn and glamorous multimedia presentation.

This was not, however, the only activity related to the “Ekstraklasa Hall of Fame” undertaken during the 2018/2019 season.

BOOKEkstraklasa S.A. has become an official partner of the “Ekstraklasa Hall of Fame” book that was published in January 2019 by the Novae Res publishing house. The book was authored by an employee of Ekstraklasa S.A. - Wojciech Bajak.

The fans and several invited experts had the opportunity, overa year ago, to choose the best players in the history of the league. They came up with a narrow group of 105 players from the years 1927-2010 who are now the characters commemorated in the book titled “Ekstraklasa Hall of Fame”. A single chapter has been devoted to each of those characters. The publication presents the stories of, inter alia, the following: Ernest Wilimowski, Henryk Reyman, Wacław Kuchar, Teodor Peterek, Gerard Cieślik, Ernest Pohl, Lucjan Brychczy, Włodzimierz Lubański, Stanisław Oślizło, Jan Banaś, Kazimierz Deyna, Grzegorz Lato, Andrzej Szarmach, Zbigniew Boniek, Józef Młynarczyk, Włodzimierz Smolarek, Maciej Szczęsny, Andrzej Juskowiak, Marek Citko, Tomasz Frankowski or Maciej Żurawski.

The book presents both biographical facts, as well as some trivia, anecdotes and quotations related to the players it describes. Many of these were never published before, or were uncovered once again after many years of diligent archive searches.

MOVIEThe stories of twenty members of the Ekstraklasa Hall of Fame have also been told in a documentary movie. It premiered on TVP Sport on 10 October 2018, at 8:15 pm.

The production presented the stories of such players as: Ernest Wilimowski, Henryk Reyman, Teodor Peterek, Gerard Cieślik, Ernest Pohl, Lucjan Brychczy, Włodzimierz Lubański, Hubert Kostka, Stanisław Oślizło, Kazimierz Deyna, Grzegorz Lato, Andrzej Szarmach, Zbigniew Boniek, Włodzimierz Smolarek, Mirosław Okoński, Marek Citko, Maciej Szczęsny, Jacek Zieliński, Tomasz Frankowski, Maciej Żurawski, Robert Lewandowski and Andrzej Juskowiak. The following football experts shared their memories, anecdotes and observations connected with those

players: Three former coaches of the Polish national team - Jerzy Engel, Jacek Gmoch, Stefan Majewski, a World Cup medalist Andrzej Iwan, the champion of Poland Marcin Rosłoń; great television and press journalists – Dariusz Szpakowski, Robert Błoński, Paweł Czado, Zbigniew Mroziński, Żelisław Żyżyński, Janusz Basałaj and Ryszard Niemiec, as well as historians and experts in the field of football statistics – Andrzej Gowarzewski and Wojciech Frączek.

The film presents also a considerable amount of archive footage made available by 400mm.pl, the National Digital Archive, the clubs and the families of the players themselves. Primarily, however, it contains videos from Ekstraklasa and European cup matches, as well as from games played by the Polish national team, with the participation of the movie’s characters. All those stories comprise a 90-minute film documenting over 90 years of Ekstraklasa’s history. The movie was produced by Maja Strzelczyk, Piotr Brygoła, Krzysztof Kulas and Kacper Wójcicki from Ekstraklasa Live Park. The screenplay was written by Marcin Pelc and Wojciech Bajak from Ekstraklasa S.A.

A PLAN FOR FOOTBALLAs it was the case in the previous years, Ekstraklasa S.A. was active on the public forum this season as well. Its representatives expressed their opinions on numerous important issues concerning sports and football, as well as cooperated with the government and with local authorities.

A meeting that was organized by Ekstraklasa S.A. in May 2019, attended by the Prime Minister of the Government of Poland Mateusz Morawiecki, representatives of the Polish Football Association, as well as LOTTO Ekstraklasa and Fortuna 1 Liga clubs was one of the most important events of this type that took place over the course of the past season. The said meeting

MEDIA RIGHTSCentralized media rights belonging to the league’s organizer are the main source of revenues generated by Ekstraklasa S.A. and shared with the clubs. Their value is growing continuously. According to UEFA, the revenues generated on media rights have increased by 113% since 2009, considerably reducing the share of other sources of profit. In Poland, media rights account for approx. 21% of all revenues of Ekstraklasa clubs. TELEVISION AND THE INTERNETA package of all games broadcast live throughout Poland is the primary offer as far as television rights distributed by Ekstraklasa S.A. are concerned. During the 2018/2019 season, the package was purchased by Canal+. The channel has been the holder, under a four-year contract effective from the 2015/2016 season, of the rights to broadcast all 296 games per season.

The package authorized Canal+ to grant sub-licenses to other stations, or to transfer some rights to broadcast the live games. Thanks to such a solution, the LOTTO Ekstraklasa games were also shown, throughout the 2018/2019 season, on Eurosport 1 and

Eurosport 2. In late March 2019, the right to broadcast a single game per each round was also acquired by Telewizja Polska.

Telewizja Polska held a package of right authorizing it to broadcast games on open channels before. The package comprised one live game per season, a 5-minute summary with game clips aired twice a week, as well as a 30-minute league magazine aired once a week.

Both of the aforementioned packages enable the right holders to use game fragments in their programs. The Digital Rights package, distributed separately, also offered similar rights. It was purchased by Grupa RAS Polska (Onet). Its holder was authorized to use fragments of all matches on websites and in a mobile app, but live broadcasts of Ekstraklasa games were excluded.

The packages under distribution are supplemented by NewsAccess rights enabling their holders to present some of the games in sports news programs. Last season, NewsAccess rights were held by TVN, Polsat and TVP.

PROTECTING THE RIGHTSIt is one of the tasks of Ekstraklasa S.A. to take care of the interests of media right holders, which involves counteracting piracy, especially on the Internet. The company fights with piracy on a continuous basis, with all its partners and all the measures available involved. Similar efforts are also taken by the Bundesliga, Ligue 1, La Liga and in Premier League.

INTERNATIONAL RIGHTS The broadcasts of 2018/2019 Ekstraklasa games aired abroad were based on other terms and conditions. According to the international rights package, all Ekstraklasa games could be watched outside Poland free of charge, on Dailymotion (Dailymotion.com/Ekstraklasa). The games were also archived and made available to fans abroad.

BOOKMAKING RIGHTSEkstraklasa has been cooperating, for many years now, with licensed bookmaking companies in Poland. Pursuant to the agreements it has conclude, the league managing company is making available the game results in exchange for a license fee. Last season, Ekstraklasa’s bookmaking-related revenues equaled approximately PLN 11 million. The funds are handed over the clubs and are earmarked for training children and youths.

Within the framework of its cooperation with bookmaking companies, Ekstraklasa is also selling rights to broadcast games live at the bookmakers’ and on bookmaking platforms. These rights were taking advantage of, from the beginning of the 2018/2019 season, by bookmakers from outside Poland as well, thanks to the agreement that Ekstraklasa signed with IMG.

TV AUDIENCEFor the first time since the 2013/2014 season, the total audience watching Ekstraklasa games live on television exceeded 40 million people per season. Additional 10 viewers followed the games online.

All 296 games were broadcast live, with 18 of them available on more than one channel. In total 323 live broadcasts have been conducted, with their combined audience reaching 40.09 million viewers. The result was by 20% better than the year before. The average audience of a single game equaled 135,400 people, i.e. 12,500 more than the season before. One round was followed, on television, by 1,083,000 viewers, on average. In the case of three rounds (27th, 33rd and 34th), the number of viewers exceeded the 2-million mark.

Total of 229 matches broadcast live: 217 games - with seven of them available simultaneously on two channels - and five “multi-league” broadcasts combining feeds from eight (in one case), four (in three cases) and three (in one case) games could be followed on the nc+ digital platform. Their total audience equaled 21.16 million viewers. The largest audience enjoyed the 23rd round game between Lech Poznań and Legia Warszawa. It was watched live by 276,000 fans. The result was by 13,000 higher than that of nc+’s last season hit. Audiences of over 200,000 viewers were also enjoying the following games: Lech Poznań - Lechia Gdańsk in round 14, Lechia Gdańsk - Legia Warszawa in round 18, and the multi-league broadcast from Group A 37th round matches. The average nc+ audience was 105,000 viewers.

The 2018/2019 season was the first in the history of the professional league with such a considerable participation of Telewizja Polska in the pool of live broadcast rights. The public broadcaster was showing one game per round, starting from round 27. In eight cases, marches were shown both on one of the main channels (TVP1 or TVP2), and on TVP Sport. In two cases the broadcast was shown on a main channel only, and in one case on TVP Sport only. The total number of live broadcasts amounted to nineteen. The total audience equaled approximately 10 million viewers, while the average audience per game amounted to 912,500 fans. A record result was observed in round 27, when TVP2 was showing a clash between Wisła Kraków and Legia Warszawa. This particular match was viewed by 1,222,000 supporters. The result was the best score achieved this season as far as the number of viewers watching a game on a single channel was concerned. At the same time the record from the 2017/2018 season was improved by 87,000 viewers. Previously, a greater audience watching a single game on one channel was recorded in the 2013/2014 season.

Eurosport channels, i.e. Eurosport 1 and Eurosport 2 showed the total of 72 live games during the 2018/2019 season. Their total audience equaled 8,891,000 viewers. This means a 1.3% (121,000 viewers) increase compared to the 2017/2018 season. On average, each game broadcast on Eurosport channels was watched by 123,500 fans, meaning that the average audience was by 1,700 people higher. The record was broken during the game between Górnik Zabrze and Wisła Kraków, i.e. the first match in the history of Ekstraklasa with the participation of a player who previously took part in the Champions League final - Jakub Błaszczykowski. This particular game was watched by 259,000 viewers.

All three television broadcasters referred to above offered also re-broadcasts of the games. Their total audience equaled 3,960,000 viewers.

Ekstraklasa is improving its results in terms of online audience. Over 10 million views were recorded throughout the season on three platforms: nc+ GO, sport.tvp.pl and Dailymotion, as well as on Ekstraklasa’s mobile app. Ekstraklasa games were watched on nc+ GO by nearly 7.4 million viewers. The largest audience enjoyed the game between Lech Poznań and Legia Warszawa (round 32). The match was followed by 40,000 fans (nearly 164,000 views). As far as sport.tvp.pl is concerned, eleven last games of the season had the total of 293,000 views, with 63,000 of them attributed to the final game between Piast Gliwice and Lech Poznań. In terms of the Dailymotion platform and the Ekstraklasa mobile app, the games generated nearly 2.5 million views throughout the entire season.

Match summaries and goal replays available at Ekstraklasa.org, PrzelgadSportowy.pl, Onet.pl, Ekstraklasa.TV and on official websites of the clubs were very popular as well. The total number of views generated by that content exceeded 15.1 million. Video content published on Ekstraklasa’s official Facebook page generated 44.5 million views, which is an improvement of approx. 10 million YoY.

PRODUCTIONThe cameras of Ekstraklasa Live Park recorded every single minute of the 296 games played throughout the season, feeding the signal the world over. Starting from 2013, each game is filmed with at least ten cameras. In 2018, Ekstraklasa Live Park expanded its production capabilities by acquiring Poland’s first 4K UHD HDR broadcasting van.

The model, manufactured by NEP Europe and Broadcast Solutions GmbH (Germany), is commonly used by broadcasters all over the world. In the months to come, its functionalities will be upgraded even further. 4K Ultra HD HDR broadcasts from Polish football pitches are currently transmitted via 19 Grass Valley cameras, with 2 of them supporting the Super Slow Motion and 1 the Ultra Slow Motion format. The EVS VIA replay system is used as well. Starting from November 2018, 3 games in each round of the 2018/2019 season were broadcast in the 4K UHD HDR standard that was introduced in Ekstraklasa after several years of testing. Starting from the 2019/2020 season, the technology will be used during 100 match broadcasts per year. LOTTO Ekstraklasa is Europe’s fourth football league, just after Premier League, Bundesliga and LaLiga Santander, whose games are available in the 4K format.

Ekstraklasa Live Park has also concluded a contract with ChyronHego - a leader among the supplier of sports fitness data. Thanks to that cooperation, the TRACAB™ tracking system was installed at all Ekstraklasa venues in February 2018. The system operating at each stadium comprises six cameras, a server and auxiliary equipment. The technology relies on imaging solutions to determine the exact position of all “objects” (i.e. players, referees and the ball) moving on the pitch. Based on that data, coordinates of those “objects” are generated live. The data is presented, in a graphic form, during the broadcast, and on all LOTTO Ekstraklasa multimedia channels. The information also makes the live TV feed more attractive by providing the fans with interesting statistical data. Thanks to its cooperation with ChyronHego, Ekstraklasa has, at its disposal, the same data as is available to the Bundesliga or the Premier League.

TENDER FOR 2019-2021BROADCASTING RIGHTSOne of the most important activities that Ekstraklasa S.A. undertook last season was the conclusion of an agreement with Canal+ and with TVP for broadcasting the league’s games during the 2019/2020 and 2020/2021 seasons. Thanks to the new, innovative structure of the media packages, all 296 games per season will be available at the nc+ platform. TVP is airing one game per round, played on a Saturday or on a Sunday, on its open channel. The public broadcaster has the right to broadcast, in twelve rounds, the game of its first choice, the game of its second choice during another twelve rounds, and the game of its third choice during the remaining rounds. Under the right packages they have purchased, Canal+ and TVP will be not only broadcasting

the games and their replays, but will be also publishing summaries in their news programs and league magazines. Simultaneously with TV broadcasts, the games will be streamed online as well. TVP and TVN, in turn, will air 2-minute summaries of each game on their news programs, based on the News Access scheme.

New agreements concluded with broadcasters assume that the 2019/2020 and 2020/2021 games will be held, as a rule, between Friday and Sunday. Approximately 15 games per season may be played on Mondays, due to the international federations’ schedule. The television feed is still produced by Ekstraklasa live Park - a company that provides the technical solutions relying on the world’s top quality standards.

The guaranteed value of contracts concluded with the broadcasters, covering also the licensee fees and the cost of producing the TV feed, will reach the league’s record-breaking result of PLN 250 million per season. This will allow Ekstraklasa to move up from 11th to 8th place in Europe in terms of the value of the media rights it has sold.

In addition to the Poland broadcasting rights purchased by nc+ and TVP, the most interesting fragments of each games are available (before the game ends) to the users of Ekstraklasa’s official mobile app. During each match, they receive notifications with 20-second clips showing the goals, penalties or other developments (the so-called “near live clips”. Match summaries are published, as quickly as approximately a quarter of the final whistle, on the new www.Ekstraklasa.tv website. The platform allows fans from all over the world, including Poland, to see a 5-minute summary of each game and its best actions. 30-second clips are also published on social media accounts (Facebook, Twitter, YouTube) of Ekstraklasa and of the individual clubs. Additionally, 2-minute summaries are available for foreign fans only, on YouTube.

The newly launched www.Ekstraklasa.tv platform makes all PKO BP Ekstraklasa games available, for the first time, during the 2019/20 season, to fans all over the world (with the exception of Poland the Balkan countries), using its own OTT (over the top) pay-per-view system. The system is targeted for all Polish league fans living abroad, and especially to the 20-million strong Polish diaspora.

In seven Balkan countries, i.e. in Serbia, Croatia, Northern Macedonia, Montenegro, Kosovo, Slovenia, Bosnia and Herzegovina, the rights to broadcast PKO BP Ekstraklasa games pursuant to license and a sub-license have been acquired by Planet Sport - a television channel owned by Telekom Austria. Cooperation with the German Sportdigital channels has been confirmed as well. It will broadcast, liver, 30 games of the polish top football division in Germany, Austria and Switzerland during the 2019/2020 season.

Ekstraklasa commercialized the international bookmaking rights at the very beginning of the season, signing a contract with IMG. Pursuant to that contracts, the games are broadcast live at the bookmaking stalls and on the website platforms of foreign online bookmakers.

MATCH ATTENDANCE LOTTO Ekstraklasa games staged during the 2018/2019 season were watched by the total of 2,610,000 spectators. This means that last season the fourth in a row in which the overall attendance exceeded the 2.6 million mark. On average, each game was watched at the stadiums by nearly 9,000 people (8,878).

The number of one million fans populating the grandstands during the 2018/2019 season was reached exactly at mid primary phase - in round 15. The two-million mark was reached during round 29. The attendance rates improved after the winter break. The seventeen rounds played in 2019 were watched by the average number of 9,437 spectators, while the preceding stage of the season was enjoyed, on average, by 8,396 spectators per game. So, the results for both halves of the season show a difference of over 1,000 people.

The best attendance result was observed during the very last round, when each of the games was watched, on average, by 11,767 fans. In total, all last round games were enjoyed by 94,133 spectators. This means that round 37 has generated the third best result in the history of the ESA37 format.

Legia Warszawa, last season ranked third in terms of the average match attendance, moved to the top position this season, with its games watched, on average by 17,609 people per match. Wisła Kraków moved from position 4 to 2 (16,135). The podium was completed - just as in the case of the final classification of the season - by Lechia Gdańsk (14,746) - a club which was ranked 6th the year before. Five clubs have seen an increase in match attendance compared to the preceding year. These included: Wisła Kraków, Legia Warszawa, Lechia Gdańsk, Cracovia and Piast Gliwice. The highest increase was recorded by Lechia Gdańsk - the number of fans visiting their stadium was higher, on average, by 3,956 than during the preceding season.

Four clubs have seen an increase in attendance during the final phase of the 2018/2019 season, with the change exceeding 50% in three of those cases. The most spectacular result was achieved by Cracovia which improved its last season’s figure by 357%! In total, this meant nearly 8,000 more spectators.

The average stadium occupancy rate equaled 41.43% during the 2018/2019 season. The best result was achieved by Miedź Legnica, with the result of 80.09%. The result is by 3.07% higher than that of last year’s winner of this classification - Górnik Zabrze. Six clubs were able to fill more than a half of all seats available at their stadiums.

9 games were sold out. Two such matches were held at the stadiums of Wisła Kraków, Pogoń Szczecin, Piast Gliwice and Miedź Legnica. One game that sold out complete was staged at the stadium of Lechia Gdańsk. The highest number of spectators during the entire season enjoyed the 27th round clash between Wisła Kraków and Legia Warszawa (33,000). The same game had the largest TV audience as well. In total, as many as twenty games were held with the spectator turnout of at least 20,000. Five of them were watched by at least 25,000 fans.

According to the CIES Football Observatory (International Centre of Sports Studies) report, Poland’s top football division has recorded, over the past 16 years, the largest (percentage-wise) increase in the number of spectators among all football leagues worldwide (47%). The “Football Landscape” report published by UEFA, in turn, shows that our country is the leader in the number of new football-related investment projects. Under the total of 27 such projects, 13 new stadiums have been built from scratch, 5 have been modernized slightly and nine have been revamped completely. This means that Poland was rated higher than Turkey, where 26 new stadium projects were completed during the same period of time.

MARKETING RIGHTSPursuant to an agreement they have concluded, the clubs have assigned centralized marketing rights to Ekstraklasa S.A. The sale of those rights is one of the statutory tasks of the company in charge of managing the league. The marketing rights offered by Ekstraklasa S.A. are based on advertising areas acquired from all Ekstraklasa clubs. Thanks to the professional cooperation terms, a wide variety of sponsorship packages is offered, enabling the Partners of Ekstraklasa to meet their business objectives.

Marketing and communication-related projects are the responsibility of the Communications, Marketing and Sales Department. Its main tasks include the following: on-going cooperation with business partners, offering marketing packages and supervising marketing communications.

SPONSORSHIP PROJECT: TOTALIZATOR SPORTOWY,PKO BANK POLSKIIn July 2018, a ceremony was held during which a tripartite agreement between Ekstraklasa S.A., Totalizator Sportowy and PKO Bank Polski was signed. Pursuant to the agreement, two companies referred to above purchased the most important marketing rights that may be exercised at the Ekstraklasa stadiums, and acquired the rights to display their logos on the players’ jerseys. The funding provided by those sponsors will be earmarked to ensure long-term growth of all Ekstraklasa clubs. They are spent on training children and youths, and on promoting football as such.

Thanks to a well-though package of rights enabling the brands of two partners to be displayed during Ekstraklasa games, the league managing company has established cooperation with two large Polish corporations that decided to sponsor the country’s top football division over the next three seasons. It is one of the largest sponsorship projects in Poland.

TITLE PARTNERTitle Partnership is a solution that generates the highest level of effectiveness expressed in advertising equivalent. Under such a partnership, the right is granted to include, in the name of the league, for a limited period of time, a name of a given brand or a product. The brand’s logo is combined with the Ekstraklasa logo as well. As the Partner’s logo and name are positioned at strategic locations at the stadiums and are shown during TV broadcasts, the brand of the Title Partner generates a high return on the investment made. The great interest shown in Ekstraklasa games means that the name of the league, combined with the brand of the Title Partner appears in broadcasts and materials related to Poland’s top-level football league available on TV, in the press, on the radio and online. The number of publications equals approximately 1,000 per week.

The package guarantees the Partner wide-scale presence during the games at all Ekstraklasa stadiums. Its name and logo are placed, inter alia: on the jerseys of all teams, on LED fencing, on t