Legalex 2014 - Building digital relationships- David Gilroy

Conscious Solutions http://www.conscious.co.uk/presentations

David GilroyDirector of Stuff & Things


Seth Godin – Connection Economy

• Who trusts you• Who wants to hear from you• Who will collaborate, support &

engage with you?


You lazy b*&@ard. Don’t mass email me!


Do.not.reply@ ! What, don’t you want a conversation with me?


The worst email format I’ve EVER seen!


Do you know what I do for a

living?

chat about your current digital presence


No, it doesn’t


What was Mantas thinking?• 409 shares• 67 comments

(all negative)• £350 of lost

revenue (min)• terrible

apology on their FB page


Do you LIKE and FOLLOW your clients?


Don’t let me go so easily


Oops!


Survey? What survey?


Why don’t you know how I travel?


Are you nudging people when you can?


Are you connected to everyone you should be?


Are you paying attention to everyone you can?


Do you use humour to build relationships?

Be different, not better!


Can I really run?


See, it’s not that hard


You don’t know me!!!


But I expect you to know who I am!

I really do


One day we’ll meet in person


Why don’t you know who I am?


Please don’t pretend to “care about me!


Don’t insult me please!


Adapt to my location if you can


I do NOT want to talk to you! Get out of my

face


I am going to complain in different ways now!


Really? I did not want to know! NEVER break Rule No.1 of social media


Do you want to know what’s going on?


1. Called & knew my name2. Was told to email me

3. Did not use my name or email address


Very smart, almost perfectly done!


And then they go & blow it!


Oops!


You have to get things proof-read!


So, what are you going to go and do today?

Career