Legal, IT & PR in the age of social media
description
Transcript of Legal, IT & PR in the age of social media
![Page 1: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/1.jpg)
PR-‐супровід
ринку професійних послуг
на прикладі юридичного сектору
Legal Camp 2.0
24.07.10
![Page 2: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/2.jpg)
• #uapr • #legalcamp
• www.uapr.com.ua • hOp://prcafe.ning.com/
• www.prpodcast.com.ua
Оксана Сміщук
PR-‐менеджер UAPR
![Page 3: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/3.jpg)
Блок 1
• PR в системі маркетингу професійних послуг Даниїл Ваховський, керівник проектів комунікаційної групи “Новая концепция”
• Legal, IT and Public Relanons in the Age of Social Media. Закордонний досвід. Оксана Гошва, директор агенції HOSHVA PR, Член Правління UAPR
• Обговорення
![Page 4: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/4.jpg)
Блок 2
• «PR в юридичному бізнесі – творчість чи консерватизм?»
Ольга Пікульська, PR-‐менеджер адвокатської фірми “ПАРИТЕТ”
• "Як знайти "золоту середину" в PR-‐і юридичних фірм, або що занадто – то не здраво”
Анна Сіліна, PR-‐менеджер юридичної фірми Magisters
• Обговорення
![Page 5: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/5.jpg)
Блок 3
• PR-‐супровід судових процесів. Мирон Василик, старший віце-‐президент, керуючий директор The PBN Company Ukraine
• Практичний кейс • Обговорення
![Page 6: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/6.jpg)
Legal, IT and PR in the age of social media
Оксана Гошва PR Cafe @Legal Camp 2.0
24.06.10
![Page 7: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/7.jpg)
MaO Shaw Senior Vice President, Director of Communicanons
'Council of Public Relanons Firms'
![Page 8: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/8.jpg)
• LeOer from Apple lawyers makes liOle girl cry • Apple leOer breaks liOle girl's heart • Apple legal makes liOle girl sob
![Page 9: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/9.jpg)
Legal and public relanons maintain disparate objecnves
vis-‐à-‐vis the business.
![Page 10: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/10.jpg)
Collaboranon is becoming even more vital today, with social media upending tradinonal pracnces.
![Page 11: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/11.jpg)
William Murray President and COO
Public Relanons Society of America
![Page 12: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/12.jpg)
Should public relanons professionals be allowed to access social media Web sites at work?
![Page 13: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/13.jpg)
For organizanons of all kinds, employee Internet access raises leginmate concerns about
• Producnvity • Security • Liability.
![Page 14: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/14.jpg)
So how do public relanons professionals address these challenges inside their organizanons?
![Page 15: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/15.jpg)
![Page 16: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/16.jpg)
1. Understand and acknowledge the challenges faced by IT Departments in protecnng their organizanons.
2. Engage at the right level. 3. Audit your communicanons
strategy with respect to social media.
4. Make the case.
5. Work collaboranvely to create policies.
![Page 17: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/17.jpg)
With the passage of nme, IT administrators, legal departments and public relanons departments will come to an understanding regarding social media.
![Page 18: Legal, IT & PR in the age of social media](https://reader035.fdocuments.net/reader035/viewer/2022081413/5463b470b4af9f533f8b4664/html5/thumbnails/18.jpg)
Організації на порозі великих змін