Lees sandwiches
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Transcript of Lees sandwiches
MCOM139Social Media Strategies
Spring 2014Supervised by: Prof. Michael Brito
Danielle Escobar
Kadee Vigil
TalalAlenezi
Lee’s SandwichesOur Heroes
Danielle Is a fourth year advertising student on the creative track with a minor in Radio, Television, and Film. She is looking forward to graduating the fall, and expanding into her professional career.
- Mentor-- Designer--Content Manager- -Researcher- - Director-
ElliotAlagueuzia
n
Elizabeth Truong
Jonelle Encamacio
n
Jeffry Gonzalez
Team
-Journalist--Photographer-
Jeff is a magazine journalism major from the Bay Area. He writes for Content Magazine and is the Opinion editor of the Spartan Daily.
Liz: started school as a bet to her son that
she had when she was 15 yrs old. After
she had him she concentrated on
working and raising him. Until one day he told her that he was stupid. And pointed out that she didn’t
go to school, she was fine so… she made a
bet to return to school and whatever degree she received he would have to get
the equivalent.
Talal is a graduate student from
Kuwait who has a background in
journalism. He is really passionate about technology and that was the reason he came here to study at
the Silicon Valley. His dream is transfer the
business culture her in the Silicon
Valley to his Hometown
Elliot is a fifth year senior with a major
in broadcast journalism and a minor in French.
With skills in editing, writing and
television production his
dream is to comment soccer games for NBC
Sportsnet.
Jonelle is a junior that will be
graduating in December 2015 from SJSU with a
degree in Advertising. After graduating, she plans on moving
up to the marketing and
advertising department of her
current job at
WesternDental.
Kadee is a senior that will be
graduating from SJSU in December majoring in PR and minoring in RTVF.
When Kadee is not doing schoolwork, she is putting her
new skills to work at her Community
Relations internship with NBC. Her goal for after graduation is to being working as a PR professional
in the entertainment or lifestyle industry.
Our Story1983• Food truck parked
outside of 6th and Santa Clara to cater to SJSU students.
• First restaurant opens shortly after in same location.
• Lee’s Sandwiches remains a Vietnamese niche for almost 20 years.
2001• Minh dies tragically in
motorcycle accident 2 months before graduating SJSU.
• Lee family unites and brings his idea to life
• Menu is Americanized and changed and popularity soars.
• Lee’s expands from a mom-and-pop shop into a mom-and-pop franchise.
Why Lee’s Sandwiches
• Local business that directly affects SJSU and downtown community.
• Growing corporation creates a wider audience.
• To reach audience Social Media must eventually be employed.
• We continue to project the vision of an SJSU alumnus.
“I only like Lees Sandwiches”
Face
book
“Now that’s useful info I can
use”
Some Feedback on our Social Media
Inst
agra
m
“I am so sleepy at class, craving this coffee”
O u r S o c i a l M e d i a C h a n n e l s
Facebook Twi t te r Ins tagram
232
YouTube
61 19 420
Actions Speak Louder Than Words
1,769
Engagement
232
Likes
10,420
Total Reach
Our Facebook Insight
50%50%
Engagement53% 47%
18 -24
25 -34
35 -44
35 -44
Age
21%
21%
50%
5%
29%
12%
50%
5%
The success of different post types based on average reach and engagement.
61 7
FavoritesFollowers Tweets
9
Retweets
50
Actions Speak Louder Than Words
18%14%
19 69
Love Rate
1
Engagement
Followers10.5%
Actions Speak Louder Than Words
Wednesday was random content.
Thursday was a drink for the week.
Friday was a sandwich for the week.
Tuesday we posted videos
Monday would be a preview for our video of the
week.
Increase SalesExpand our Demographics
C o n t e n t p i l l a rFi v e d a y s a a w e e k f o r 1 3
w e e k s
Upto Statigram Perch
Implemented Tech
We used Statigram, a free Instgram analytics tool to
measure our reach and figure what our customers enjoyed,
which helped us create the most
visually appealing content
Perch is designed for small or local
business like Lee’s Sandwiches to
track competitors and their
customers in the neighborhood, it keep us updated on what they are
posting and in what social media
channels
We used Upto to monitor
upcoming holidays, sport
and music events in the
area which gave us the
opportunity to generate new content based
on peoples’ interests
Actions Speak Louder Than Words
“ C o m p a r i s o n s w i t h o t h e r re s t a u r a n t s i n t h e N e i g h b o rh o o d ”
2253 The Alameda, Santa Clara
350 Bird Ave, San Jose
San Jose
38.606Facebook
9.060Twitter
127 245
23average view ate
No Twitter
VS.
Since February 2014
230Facebook
61TwitterTwitterFacebook
Future Planning
• Use more services to gain social media analytics.
• Start an advocacy program which will help spread the word and prevent communication crises.
• Contribute to the society through Corporate Social Responsibility Program (CSR).
• Implement themes for future campaigns such as promoting healthy eating.