Lee Kedrie - BB2872 - Master the Cloud series: Building a cloud roadmap with a cloud discovery...

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

BB2872Master the Cloud series:Developing your cloud Hybrid Delivery Strategy and Roadmap


BB2876 - Master the Cloud series:

Developing your cloud Hybrid Delivery Strategy and RoadmapLee Kedrie, Managing Partner, Advanced Technologies, HP Technology ConsultingJune 5, 2012

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3

Creating your Converged Cloud Strategy Without a plan your journey can be circuitous

HP’s converged cloud experience is your roadmap to success…


• Powering ~575 private and public clouds with HP CloudSystem

• ~180 Managed Cloud customers

• Launched HP (Public) Cloud Services (Thousands of registered customers)

• > 100 Cloud Maps for key partners

• Managing world’s largest private cloud with 50PB of storage (Autonomy)

• Delivering services to 90+ million Snapfish users

• CloudAgile Program

Market Adoption, Collaboration & Experience

4 of 5 leading hosting

providers recognized by analysts

8 out of

10 of the world’s most trafficked websites

4 out of 5 of the world’s largest search engines

3 most popularsocial media properties in the U.S.


Accelerating innovation & change

The InternetClient/Server

Mobile, Social, Big Data & The Cloud

Database

ERP

CRM

SCM

HCM

HCM

PLM

MRM

Amazon Web Services

OpSource

IBM

GoGrid

Rackspace

Joyent

Hosting.comTata Communications

Datapipe

PPM

Alterian

Hyland

LimeLight NetDocuments

NetReach

OpenText

PaperHost

Xerox

Google

HP

MicrosoftSLI Systems

EMC

IntraLinks

Jive Software

Qvidian

Sage

salesforce.com

SugarCRM

Volusion

Xactly

Zoho

Adobe

Avid

Corel

Microsoft

Paint.NET

Serif

YahooCyberShift

Saba

Softscape

Sonar6

Ariba

Yahoo!

Quadrem

Elemica

Kinaxis

CCC

DCC

SCM

Cost Management

Order Entry

Product Configurato

rBills of Material

Engineering

Claim Processing

Inventory

Manufacturing Projects

Quality Control

Business

Education

Entertainment

Games

Lifestyle

Music

Navigation

News

Photo & Video

Productivity

Reference

Social Networking

Sport

Travel

Utilities

every 60 seconds

400,710 ads requests

2000 lyrics playedon Tunewiki

1,500 pingssent on PingMe

34,597 peopleare using Zinio

208,333 minutesAngry Birds played

23,148 apps downloaded

Unisys

BurroughsHitachi

NEC Bull

Fijitsu

ADP VirtualEdge

Cornerstone onDemand

CyberShift

Workbrain

KenexaSaba

Softscape

Sonar6

SuccessFactors

Taleo

Workday

Workscape

Exact Online

FinancialForce.com

IntacctNetSuite

SAP

NetSuite

Plex Systems

Cash Management

Accounts Receivable

Fixed Assets

Costing

Billing

Time and Expense

Activity Manageme

nt

Payroll

Training

Time & Attendance

RosteringSales tracking & Marketing

Commissions Service

Data Warehousing

98,000 tweets

Finance

box.net

Facebook

LinkedIn

TripIt

Pinterest

Zynga

Zynga

Baidu

Twitter

TwitterYammer

Atlassian

Atlassian

MobilieIronSmugMug

SmugMug

Atlassian

Amazon

AmazoniHandy

PingMe

PingMe

Associatedcontent

Flickr

Snapfish

YouTube

Answers.com

Tumblr.

Urban

Scribd.

Pandora

MobileFrame.com

Mixi

CYworld

Qzone

Renren

Xing

Yandex

Yandex

Heroku

RightScale

New Relic

AppFog

Bromium

Splunk

CloudSigma

cloudability

kaggle

nebula

Parse

ScaleXtreme

SolidFire

Zillabyte

dotCloud

BeyondCore

Mozy

Viber

Fring Toggl

MailChimp

Quickbooks

Hootsuite

Foursquare

buzzd

Dragon DictioneBay

SuperCam

UPS Mobile

Fed Ex Mobile

Scanner Pro

DocuSign

HP ePrint

iSchedule

Khan Academy

BrainPOP

myHomework

Cookie Doodle

Ah! Fasion Girl

Mainframe

• Change how technology is consumed & value it can bring

• Open up new business models

• Remove current inhibitors & unleash power of innovation

New technology access methods

Business needs to innovate to remain relevant


Data centers must support hybrid IT delivery – cloud is one model of many

What is the future state of IT

By 2015, senior business, government and technology executives believe that:• 18% of their IT delivery will be via the public cloud • 28% of their IT delivery will be by private cloud.• The remainder – 58% will be in-house or outsourced.

Coleman Parkes Research for HP October 2010

Insourced ITOutsourced IT

Public Cloud

Shared ServicesPrivate Cloud


Evolution of service delivery

Evolving Current State

Disparate architecturesDifferent management & security

Inconsistent development environmentsIncreased complexity

Traditional IT

DedicatedPhysical

HomogenousInflexible

Future

Common architectureConverged management & security

Open & standards basedDevelop once, run anywhere

Flexibility & portability

Tradition

al

Managed Cloud

Public Cloud

Private Cloud

Applications

Information

Infrastructure

Applications

Information

Infrastructure

Applications

Information

Infrastructure

Applications

INFORMATION

INFRASTRUCTURE

Private Cloud

Tradition

al Managed Cloud

Public Cloud

InformationApplications

InfrastructureInformationApplications

Infrastructure

Hybrid Delivery Model


HP Converged Cloud

InformationApplications

Infrastructure

Public Cloud

Traditional

Private Cloud Managed Cloud

Choice • Open…standards-based across all delivery models• Heterogeneous…hypervisors, development,

infrastructure• Extensible…partner ecosystem

Consistency• Common architecture…across all delivery models• Portability…for flexibility & optimization• Consumption experience…one simple model

Confidence • Security…across info, apps, infrastructure, delivery

models• Management …end to end• Automation…for cloud based architectures & processes

Hybrid delivery based on common architecture across traditional & all cloud models


Journey to cloud


Common project pitfalls on the way to converged cloud • Cloud computing is just virtualization,

automation or any other technology

• There is no need to involve business early on

• We can build an internal private cloud and the see if we can consume public cloud services later

• Our security requirements prevent us from adapting cloud

• We can absorb/adapt cloud within our current organization, processes, business operations



Step by step cloud planning and analysis1. Align business and technology teams

2. Define future state and optimum delivery model (cloud and traditional)

3. Assess your current state, identify gaps between current and future state

4. Develop detailed master project plan

5. Develop detailed business plan and/or business case

6. Analyze workloads and categorize for different delivery models

11 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


Speeding-up analysis process through automated tool and models

12

Build the concept of future operating model, architecture

Analyze current state, validate future state concept and analyze the gaps

Build the financial business case for the first or the total initiative

Understand cloud opportunities, align teams

Build a detailed master project plan that addresses these gaps

Workshops Meetings Templates System data Market data Questionnaires Project artifacts

Automated Transformation Planning Delivery

List of projects in timeline and priority order


Need to know where you are and where you are going

HP Cloud Capability Model

13

Characteristics

Technical infrastructure & architecture

Service management framework

Governance, finance & security

Culture & staffBest practice processes

Service portfolio management

Stage 5: Cloud service supplier

Cloud services optimized infrastructure

Continuous value mgmt optimization

Value based pricingEmbedded commercial & security mgmt

Business/commercial centric

Value chain optimized processes

Commercial service portfolio mgmt

Stage 4: Differentiated service sourcing

Automated Infrastructure pooling

Value chain based service mgmt

Variable IT costing Optimized policy mgmt

Customer centric behavior

Service strategy processes

Service brokering

Stage 3: Service enabled

Shared virtualization infrastructure

Integrated information service

Service driven Policy principles

Service Processor Service with

Stage 2: OptimizedConsolidated, negotiated functionality

Enterprise IT information mgmt

Negotiated budget/resource mgmt

Expertise Planning processesSLA based technology services

Stage 1: Standardized

Enterprise infrastructure architecture

Mgmt control by function/element

Joint, agreed budget driven, Hierarchical mgmt

Departmental silo’s & competency hero’s

Operational processesDefined technology services


Defining your future state

14


Strategy for service-centric world

• New service-centric enterprise business models

• New role of CIO and IT departments (massive shift in skill, behavior)

• Service user—consumer relationship between LOB and IT

• Impact of ongoing technology innovations—automation, virtualization, SOA, mobility

Cloud is accelerating the change



Applications become “cloud services”

Cloud changes architecture

16

Service Architecture Model: 5 Attributes that support outcomes

Service Based

Consumer concerns are abstracted from provider concerns through service interfaces

Scalable & Elastic Shared Metered by Use Internet Technologies

Services scale on demand to add or remove resources as needed

Services share a pool of resources to build economies of scale

Services are tracked with usage metrics to enable multiple payment models

Services are delivered through use of Internet identifiers, formats and protocols

Enables innovation, agility and efficiency


HP Cloud Future Definition Service

Steps of defining optimum operational model

17

Planning

Investigation• Management reporting

methods• Definition of services• Available architecture• Financial reporting

structure• Organizational Structures• Other customer exhibits

Facilitation• 30-45 minute

educational modules• Conversation around

each module• First draft current state

profile• High level principles

Conduct strategy workshop Analysis Mobilization

Workshop Preparation• Workshop focus• Agenda and content

definition• Attendee list• Venue• Logistics

Transformation Tool• Input data into model

and running the model• Generating a high-level

roadmap

Analysis of workshop output• Compare output• Formalize and

develop principles

Recommendations• Formalize draft roadmap• Run FTE model output

(optional)

Report• Develop draft report• Review draft with

workshop participants

Present Report• Present findings• Provide final presentation

(optional)

Plan Next Steps• Consolidated action items

list (HP & client)


Understanding the gap to success


Are you ready?

Technology

• Consolidation, virtualisation, automation

• Resource pooling/sharing

• Capacity • management

Management Governance

People Process Services

• Information availability

• Monitoring & reporting

• Integration of data• Dashboard &

tracking

• Control & decision making

• Business – IT alignment

• Supply & demand matching

• Architecture & standards

• Organisational structure

• Roles and responsibilities

• Culture, Mmt. Style• Measurement &

appraisal

• CMM level attainment

• ITIL adoption• Focus on process

management• Level of process

automation

• Services Catalog• Services Levels• Service

provisioning• Service

differentiation & pricing



Undertake current state analyses, gap analyses and program planning

Cloud Gap Analysis and Master Project Plan Service

20

Define current

Gap analyses and roadmap development

Develop schedule

Develop effortestimate

Discuss and present results

Current state analyses Roadmap development

Schedule development

1 month


Mapped to a Program Schedule.

Example Roadmap

21

Phase “Initiate”

Decision to start project

Month 0

Decision to invest

Month 4

Decision to implement

Month 8

Decision to use

Month 12

Phase 1 “Plan” Phase 2 “Design” Phase 3 “Build” Phase 4 “Run”· Accept project vision,

goals, future state definition and cost benefit analyses

· Staff the core project team

· Make budget available to execute plan phase

· Selection of delivery partner

· Design Srv Mgmt + Technical Architecture

· Validate market analyses + opportunity

· Define Process framework + approach

· Accept progress tracking methodology

· Needs for skills· Plan proof of concept· Initiate & define short

Terms Savings (P2V, …)· Eval. of BC + project BC

· Conduct PoC· Plan preproduction · Accept service descriptions · Design self service portal· Service costing· Learning and development

plan· Define major process, incl.

Tools support· MOC plan· Resource utilization goals· Approval of changes in

operational procedures· Eval. of BC + project BC

· Build pre production· Test and Pilot Pre-

production · Use of self service portal· Implement/migrate two

customers· Conduct End Services +

Applications pilots· Publish service catalogue· Service pricing· Execution of MOC program· Design/test migration

scenarios· Eval. of BC + project BC

· Handover to production· Initiate optimization and

migrations projects· Implement MOC · Accept Completion of the

project· Final business case

Decision to put to Operations

Month 18


Example - IT Cloud Project Roadmap

#Architecture

Domains Projects or Programs

0 Underpinning Projects

1 Best Practice Processes

2 Service Portfolio Management

5 Technical Infrastructure & Architecture

7 Culture & Staff

8 Service Management Framework

11 Governance Finance & security

Culture BarriersElimination

1. IT Transformation PMO

Communication Plan

Stage 1 Stage 2 Stage 3Get Ready

Leadership Barriers

1. Business Case for Common Corporate Process Model

2. Corporate Business Process Taxonomy Model

3. Implement Common Processes & applications

2. Enterprise System Management Architecture

3. ITIL V3 Service Operation Tools

4. ITIL V3 Service Transition Tools

2. Security assessment & gap analysis

3. Security Enforcement tools and process & policy

4. SOX Continuous Compliance Reporting

1. Security Policy and Governance

3. RACI Architecture Enforcement

4. RACI IT Processes

2. Project Portfolio Management

2. Enterprise Architecture Program

1. Enterprise Architecture assessment

3. PortfolioManagement Integration

1. Software Lifecycle Updated

2. Shared ApplicationPlatforms

1. IT Shared ServicesExperience workshop

2.Infrastructure Consolidation study

3. Modular Shared infrastructure Modules Build

3. ILM Policies& Enforcement2. Architect Solution

1. Capture Business, data& Meta data requirements

3. ITIL V3Training

2. RACI & JobDescriptions

1. IT Organizational Design

4. SOA, BPM, ILM & EDW Training

2. Data CenterMaster Planning

3. Data CentersConceptual Design

4. Data Centers &Telecommunication Build

1. Data Center ProgramTrusted Advisor

4. Data CentersDetailed Design

5. Role Based ID Management

1. ITSM Tools Assessment5. ITIL V3 Service Design Tools

5 Six SigmaTraining

Skills Barriers

ArchitectureStandards Barriers

Portfolio Management Barriers

IT Process & ToolsBarriers

2. Application Rationalizationassessment

1. Application Rationalization /Modernization Transformation Experience (MTE) workshop

4. Execute ApplicationRationalization and Modernization 5. SOA

3. Application Modernization assessment

6. Global Common Services

1. ITSM Vision & Value Proposition

3. ITSM Assessment

5. ITIL V3 Service Operation Process

6. ITIL V3 Service Transition Process

7. ITIL V3 Service Design Process

4. ITSM Race toResults Simulation

8. ITIL V3 Service Strategy Process

9. ITIL V3CSI

2. ServiceFoundation

Stage 5Stage 4


Developing your business case

23


Create a supporting business model

Cloud Business Case Development Service

FTE model development

Virtualisation impact

Develop scenarios

Develop cash flow

Discuss and present results

Project costs

FTE reduction (FTE model)

Virtualization savings Cash flow analyses

Revenue scenarios

4 weeks


Business plan development for Public Cloud providers

Sample Output:

25

IaaS Market: Revenue Forecasts (Malaysia), 2009-2017

Note: All figures are rounded; the base year is 2010. Source: Frost & SullivanNote: Compound Annual Growth Rate (2010-2017): 59.8%

1.3 1.8 2.7 4.1 6.510.9

18.7

30.7

47.8

0.2 0.3 0.6 1.11.8

2.9

4.4

6.4

9.0

47.4%52.9%

57.7%61.6%

65.7% 67.5%

60.4%

53.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

0.0

10.0

20.0

30.0

40.0

50.0

60.0

2009 2010 2011 2012 2013 2014 2015 2016 2017

Gro

wth

ra

te (

%)

Re

ve

nu

es

(US

$ m

illi

on

)

Compute Storage Growth Rate (%)

Year 2009 2010 2011 2012 2013 2014 2015 2016 2017

Compute 1.3 1.8 2.7 4.1 6.5 10.9 18.7 30.7 47.8

Storage 0.2 0.3 0.6 1.1 1.8 2.9 4.4 6.4 9.0

Growth Rate --- 47.4% 52.9% 57.7% 61.6% 65.7% 67.5% 60.4% 53.4%

1.5 2.1 3.3 5.28.3

13.8

23.1

37.1

56.9

Protect position Invest Selective expansion

Selective investment Selective strategyprofits

Selective expansionOf harvest

Protect and reconsider

Harvest Disinvest

Selection of product market combination

Infrastructure as a service

platform as a service

Software as a service

High(500) Ability to compete (0) Low

low

(0

)

a

ttra

ctive

ness

hig

h (5

00)

Invest/grow

Selective harvest

disinvest

Legend:

Market share

AVG caseService UOM Year1 year2 year3 year4 year5 year6VM machine 4GB 4 GB ram 18.75 37.5 250 500 750 1000VM machine 8GB 8 GB ram 18.75 75 250 550 750 875VM machine 16GB 16 GB ram 25 75 200 375 750 875VM machine 48GB 48 GB ram 25 75 187.5 375 500 625GB storage GB 500 2500 5000 15000 20000 25000networkbandwidth mb/sec 30 75 125 125 125 125

derived volumes worst caseInstances # 88 263 888 1800 2750 3375GB storage GB 2250 7750 22750 51000 75000 92500networkbandwidth mb/sec 205 600 1900 3725 5625 6875Intiations # 87.5 175 625 912.5 950 625

Worse caseService UOM Year1 year2 year3 year4 year5 year6VM machine 4GB 4 GB ram 3.75 7.5 50 100 150 200VM machine 8GB 8 GB ram 3.75 15 50 110 150 175VM machine 16GB 16 GB ram 5 15 40 75 150 175VM machine 48GB 48 GB ram 5 15 37.5 75 100 125GB storage GB 100 500 1000 3000 4000 5000networkbandwidth 1 mb/sec 6 15 25 25 25 25

derived volumes avg caseInstances # 17.5 52.5 177.5 360 550 675GB storage GB 450 1550 4550 10200 15000 18500networkbandwidth mb/sec 41 120 380 745 1125 1375Intiations # 17.5 35 125 182.5 190 125

Best caseService UOM Year1 year2 year3 year4 year5 year6VM machine 4GB 4 GB ram 45 90 600 1200 1800 2400VM machine 8GB 8 GB ram 45 180 600 1320 1800 2100VM machine 16GB 16 GB ram 60 180 480 900 1800 2100VM machine 48GB 48 GB ram 60 180 450 900 1200 1500GB storage GB 1200 6000 12000 36000 48000 60000networkbandwidth mb/sec 72 180 300 300 300 300

derived volumes best caseInstances # 210 630 2130 4320 6600 8100GB storage GB 5400 18600 54600 122400 180000 222000networkbandwidth mb/sec 492 1440 4560 8940 13500 16500Intiations # 210 420 1500 2190 2280 1500

avg case worse case best cae

25% 5% 60%

Value at Stake (VaS) RMNet Present Value (NPV) RMInternal Rate of Return (IRR) %Payback (static; not discounted): yearsPayback (dynamic; discounted): yearsBaldwin Rate of Return %Return of Investment (ROI): %

1.2

1.2

0.0

48

Results Table

7,032,441

19,539,030

153

under/over pricing PROPOSED monthly market priceAvg caseService UOM Year1 year2 year3 year4 year5 year6

40% VM machine 4GB RM RM402 RM382 RM363 RM345 RM328 RM31180% VM machine 8GB RM RM977 RM929 RM882 RM838 RM796 RM756100% VM machine 16GB RM RM1,654 RM1,572 RM1,493 RM1,418 RM1,348 RM1,280115% VM machine 48GB RM RM3,893 RM3,698 RM3,513 RM3,338 RM3,171 RM3,012100% GB storage RM RM1.87 RM1.78 RM1.69 RM1.61 RM1.53 RM1.45100% networkbandwidth RM RM8.52 RM8.10 RM7.69 RM7.31 RM6.94 RM6.59100% Intenet bandwidth RM RM362.5 RM344.4 RM327.2 RM310.8 RM295.3 RM280.5

-RM5

RM0

RM5

RM10

RM15

RM20

RM25

RM30

RM35

Year1 year2 year3 year4 year5 year6

Millio

ns

Worse case

Avg case

Best case

Risks

imp

act

probability

1

3

2

45

6

7

8

Strengths

Weaknesses Opportunities

Threats

•HP-Maxis partnership•Use of proven technologies•Proven Methodology•All required skills available•Highly scalable

•New competitors entering•Too high Customer expectations•Suitability of current Maxis operating model for cloud computing •Too late readiness

•No finalized market penetration plan.•New service offering for Maxis.•Complex governance structure.

• Cross sell current Maxis offerings• Resell SaaS on IaaS platform•Extend partnership into other area’s

Market analyses Competitive analyses Product market combination (service structure)

Service forecast Investment plan Price plan & Marketing and sales plan

Profitability estimation Risk analyses SWOT analyses


Customers trust HP to lead them on their journey to the cloud

26


Leading Mail Service Provider

TNT Post

27

Problem

• Significant changes in their Service Portfolio with a declining share of classic mail services and an increasing share of additional services

• Cloud Discovery workshop

• Assess flexible models to support downsizing and resizing

• Seed, Select and Amplify new business opportunities using Cloud Delivery models of the supporting IT services.

Solution Results

• The roadmap steps of the Cloud Discovery Workshops have been used as one of the inputs to TNT Post’s new IT Strategy

• HP will support initiatives to implement the Cloud modelof deploying IT services


Cloud Planning Services

SwissComm

28

Problem

• Transform IT service architecture and management towards standardized services delivered through a cloud-type model.

• Also, reduce number of servers by one third, increase utilization and replace > 50% of the delivery of many unique, locally managed service offerings with the delivery of standard services achieving significant savings and business responsiveness.

• A planning framework and a stepwise implementation program leveraging HP Capability Framework for Cloud and a conceptual description of the future state of the various aspects of the new production model based on HP Reference Architecture for Cloud

Solution Results

• Detailed roadmap towards a cloud-based architecture and operational model

• Well integrated transformation plan thorough development of overall plan, the services, the technical infrastructure, the system and process management tooling, the financial costing model, the skills requirements, the process framework and the project progress tracking methodology


Public Cloud and Marketplace in production

Turkcell

29

Problem

• A single software platform that can aggregate numerous as-a-service offerings,

• Flexibility to adapt quickly to market changes and customer needs.

• Easily add new offerings as well as create customized cloud service bundles that simplify procurement and usage for enterprise customers.

• Turkcell is using HP CloudSystem Service Provider to provide its business customers with infrastructure as a service (IaaS) and communications as a service (CaaS).

• HP provided consulting and integration services for design, implementation and project management, as well as support and management

Solution Results

• In production Turkcell SuperBulut cloud platform, is expected to reduce small and medium sized enterprises’ cost of internet access by a minimum of 40% while offering an average of 80% savings on all Information technology services for its users.


Public Cloud and Marketplace in production

Maxis

30

Problem

• Extend beyond telecom leadership into providing enterprises with integrated, end-to-end communications

• Introduce data center co-location & IaaS services

• Acquire business & technology expertise in rapidly changing market

• Advise on market trends & business models

• Design & implement IaaS and co-lo infrastructure

• Customize front-end portal that manages customer services

• HP Enterprise Services provides managed services to run infrastructure

Solution Results

Maxis is now:

• Malaysia’s first public cloud services provider

• Positioned to lead in integrated enterprise communications

• Building expertise in co-lo, IaaS markets & technologies

• Equipped to pursue new high-end channels and accounts


Energy Equipment Conditioning and Monitoring Solutions

GE Energy Bently

31

Problem

• Inability to quickly stand-up a T&D environment for engineers to use in developing new conditioning and monitoring solutions

• Wanted a cloud based solution to enable the GE team to chose a standard set of configuration options, decide on the option to be implemented, and enable quick access to an infrastructure solution

• CloudStart Workshop (review objectives and strategy, agree on services to be implemented, select standard server image solutions, review CloudSystem Matrix components)

• CloudSystem Platform Implementation and Configuration

• Documentation of the Service Catalogue, Storage Integration Configuration Guide, and Windows Developed Solutions

• Training and enablement capabilities to GE Bently team

Solution Results

• Developed and centralized 4 standard Windows solution environments (Build Machine, Test Machine, Developer Machine, General Machine)

• Removed physical boxes from under engineers desk

• Ensures software for their build and test environments is up to date

• Provided opportunity to move development efforts from NA to offshore resources

• Enabled significant reduction in provisioning times, server can now be provisioned in a day or less


• Converged Infrastructure

• Converged Management & Security

• Converged Information

• Spans traditional IT, private, managed & public cloud

• Supports infrastructure, applications & information

• Enables service flexibility & portability

• Heterogeneous (hypervisor, deployment, development, infrastructure)

• Designed with partners in mind

• Thousands of customer engagements

• Knowledge running large-scale cloud environments

HP Converged Cloud is uniquely positioned

Best-in-class technology

HybridDelivery

Open, extensible architecture

Experience


Connecting with HP Experts

• HP Cloud Consulting Serviceswww.hp.com/services/cloud

• Shape your Own Cloud in 2 minshttp://h30431.www3.hp.com/?fr_story=c2d32ea9cc0286baaa3f5a77e1d416ff2b9573ba&rf=bm

• Hear cloud computing trendshttp://h30423.www3.hp.com/?fr=sitemap&fr_story=ab6b6214d816571f49aebf489d2851a1640179f&jumpid=reg_R1001_USEN

• Maxis customer videohttp://h30431.www3.hp.com/?fr_story=b81035db8ffc45e2b7178e921f173f7a5ee563e3&rf=bm

• Meet cloud expertshttp://h30406.www3.hp.com/campaigns/2010/humanity/transform-it.php

33 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

http://www.hp.com/services/cloud

http://h30431.www3.hp.com/?fr_story=c2d32ea9cc0286baaa3f5a77e1d416ff2b9573ba&rf=bm

http://h30423.www3.hp.com/?fr=sitemap&fr_story=ab6b6214d816571f49aebf489d2851a1640179f&jumpid=reg_R1001_USEN

http://h30423.www3.hp.com/?fr=sitemap&fr_story=ab6b6214d816571f49aebf489d2851a1640179f&jumpid=reg_R1001_USEN

http://h30431.www3.hp.com/?fr_story=b81035db8ffc45e2b7178e921f173f7a5ee563e3&rf=bm

http://h30406.www3.hp.com/campaigns/2010/humanity/transform-it.php


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• Your Cloud. Your Way – 19 different cloud demos for you to review

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