Lee Hawksley, Exact Target - 'Digital & E-Commerce'

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iStrategy Conference 2011: Lee Hawksley, Senior Director APAC, Exact Target, 'How Digital Marketing is Changing the E-Commerce Space' - Keyynote Session-Panel Discussion (Day Two)

Transcript of Lee Hawksley, Exact Target - 'Digital & E-Commerce'

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How Digital Marketing is Changing the E-Commerce Space

Lee [email protected]

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Media [R]evolution

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is the new black.

gschott
Build slides to come from Theresa on Monday octo 4th
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Why data matters in ecommerce

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Where are your customers?

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FORECAST FOR GLOBAL ECOMMERCE GROWTH

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HOW ARE MARKETERS INVESTING IN DIGITAL?

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Find them. Know them.

Love them.Empower them.