Lecture3: Introduction to web 2.0 and socialmedia
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MPM17 RESEARCH FOR EXPERIENCE DESIGN Lecture 3: Web 2.0 and Social Media as a Research Environment
description
This lecture introduces students to social media culture.
Transcript of Lecture3: Introduction to web 2.0 and socialmedia
MPM17RESEARCH FOR EXPERIENCE DESIGNLecture 3: Web 2.0 and Social Media as a Research Environment
WHAT IS WEB 2.0
Databases + Network = Aggregation of Content
A platform that changes our understanding and use of mass media
Allows to move from presentation to social media
PARTICIPATORY CULTURE (JENKINS) Peer based production and consumption of
media
Facilitate users’ participation
New tools and technologies enable consumers to archive, annotate, appropriate, and recirculate media content.
Mediate human relationships
Do It Yourself (DYI) media allows Individuals and groups to participate to conversations
EMERGENCE OF INFORMAL SOCIAL RESEARCH COMMONS
MOBILE, SOCIAL ECOLOGIES
Source: http://www.flickr.com/photos/leonardlow/277852319/#/
NETWORKS ARE RESEARCH ENVIRONMENTS
Learning based on interests Learning can happen when needed Learning in communities Experience is a source of expertise Learning can take place anywhere The world can become the classroom
LEARNER-CENTERED RESEARCH
Source: http://www.youtube.com/watch?v=LEpTTolebqo
PEER-BASED RESEARCH: SHARING LIFE EXPERIENCES
Source: http://www.youtube.com/results?search_query=dealing+with+cancer&aq=f
RESEARCH WITHIN COMMUNITIES OF INTEREST
People are learning within informal social networks.
Based on their interests.
They share experiences with members of communities of interests.
Social Constructivism:
Learning from their experiences and social contexts (Vygotsky, 1978).
Learning through reflection on doing instead of didactic learning(Dewey, 1939).
SOCIAL LEARNING WITHIN COMMUNITIES OF PRACTICES
Lived experiences + Action
Students co-construct meaning and experiences via co-construction of cultural artefacts (Ito, 2008).
Source: http://bp3.blogger.com/
Source: http://www.youtube.com/watch?v=HVCpeTtf2qc
SOME FORMS OF INTELLIGENCE BECOME COLLECTIVE
Connective Intelligence (de Kerckhove)
Collective Intelligence (Levy)
In both cases:Culture and knowledge results from• Conversations between peers• Activities between peers
Knowledge is the result of • Lived experience = expertise• Authentic and personal narratives • Co-creation by peers• Peers interests’
HOW DOES ALL OF THIS RELATE TO RESEARCH?
NETWORKS = DIFFERENT TYPE OF RESEARCH
Data mining: Networks have become informal public library
Social Learning: networks are social spheres.
EMERGENT Learning:
Each learner builds his-her own knowledge based on interest.
Shares Experiential/Authentic learning with and within self organizing social communities of interest/practices.
Mobile Learning: When/Where Needed
WEB 2.0 AND SOCIAL MEDIA ARE USED FOR:
Research• Gathering/sharing data • Gathering/sharing information
Participative production processes Archiving distribution Promotion Documentation Emerging aesthetic form Identity and Community experimentation and
Formation Social/Cultural/Production Experimentation
and Activities
RESEARCH: INDIVIDUAL/COLLECTIVE Wikis to collectively develop knowledge:
• As researchers: docgames• As fans: muppet• As participatory based practices: homelessnation
Collectively Share Knowledge• Belong to a collective intelligence, which relies on the
strenght of the group: A form of intelligence that emerges from the collaboration and competition of many individuals.
• Or belong to a connective intelligence• individual creation of information, ideas, and concepts
which are then shared with others, connected, and re-created and extended based on the interaction.
• Simply, collective means blending together. Connective means connecting while retaining the original (source: http://connectivism.ca/blog/2008/02/collective_or_connective_intel.html)
DEL.ICIO.US
A Collective Intelligence tool
Public as expert who validate information instead of an institution Tagging becomes keyAsynchronic communication between membersListening to each other's rss feeds
FLICKER
A Connective Intelligence tool
Public as artist who contribute images Tagging becomes keyAsynchronic communication between membersListening to each other's rss feeds
DISTRIBUTION
Gold Farmers
SOCIAL MEDIA ARE HYBRID SPACES
Personal-Informal-Professional networks boundaries
have become fluid (Gensollen, 2007) and now coexist
→ Media are now hybrid social environments that
blend:
1. Activities: Personal, Interest, Professional.
2. Economies: Product – Services - Gift.
3. Social organizational models : Institutions–
Individuals -Self-organizing Communities.
IDENTITY?
Identity and reputation as currency Identity connector Identity 2.0
PROFESSIONAL IDENTITY Professional Identity
VIRTUAL SELF ORGANIZING PROTESTERS
