Research Methodology- MGN 206LTP : 3, 1, 0 Credit : 4Text book:-RESEARCH METHODOLOGY : METHODS AND TECHNIQUES by C.R.KOTHARI AND GAURAV GARG, NEW AGE INTERNATIONAL, 3rd Edition, (2014)Reference book:-BUSINESS RESEARCH METHODS by NAVAL BAJPAI, PEARSON, 4th Edition,( 2013)

Course Objectives• Ability to identify problem areas in

business settings. • Ability to plan, organize, design and

conduct research to solve identified problems.

• Ability to interpret statistical analysis techniques and indicators.

• Ability to write and present research finding in research reports.

What is…

RESEARCH• It is the systematic study

of trend or event which involves careful collection, presentation, analysis and interpretation of quantitative data or facts that relates man’s thinking with reality.

Importance of Research

Coined a term…

Research & Mankind

What is the relationship of research to the problems or difficulties of human kind?

Functions of Research

• Research corrects perceptions as well as expands them.

• Research gathers information on subjects or phenomena we lack or have little knowledge about.

• Research develops and evaluates concepts, practices and theories.

• Research also develops and evaluates methods that test concepts, practices and theories.

• Research obtains knowledge for practical purposes like solving problems on population explosion, drug addiction, juvenile delinquency and the like.

Functions of Research

• Research provides hard facts which serve as bases for planning, decision-making, project implementation and evaluation.

Functions of Research

Relationship of Research & Mankind Problems

The development of the society from its simple to its complex state will reveal the many and varied problems which afflict human kind.

Thus, solutions to problems must be based on knowledge, not on mere beliefs, guesses or theories. To acquire knowledge and to continuously evaluate its accuracy and usefulness requires a well planned and systemic procedure on which research has been devised to meet this need.

Research is a human device invented and developed not only to push far the limit the human knowledge but to improve the quality of individual and group life.

This underscores the importance of research, the continued existence and relevance of which will last as long as there is human being who wishes to expand his knowledge and understanding about the world and everything therein.

Relationship of Research & Mankind Problems

Qualities of a Good Researcher

• Research Oriented• Efficient• Scientific• Effective• Active• Resourceful• Creative• Honest• Economical• Religious

Types of research• Qualitative research• Quantitative research

Qualitative research• Qualitative research is to find

out the ‘why’, rather than the ‘how’ of the chosen topic. Qualitative research does this by analysing unstructured information such as: emails, feedback forms, interview transcripts and more. Unlike quantitative research, qualitative research does not rely on statistics or numbers.

Quantitative Research• Quantitative research is asking people

for their own opinions on something but in a structured way. The research has to be structured so that you can produce statistics and hard facts. Often with quantitative research a large survey of many different people would be carried out, this has to match the target market.

Quantitative research typically includes customer surveys and questionnaires.

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