Lecture - Playing the Emotional Game - white notes
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Transcript of Lecture - Playing the Emotional Game - white notes
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Marketing :- is an essential business function. It is
the process of planning & distributing the exchange
of products & services using the concepts of pricing
& promotion. In this sense, marketing is not only an & promotion. In this sense, marketing is not only an
essential function, it is also a creative process.
It is based on the idea of an exchange of equal
market values for the purpose of satisfying human
needs or wants. However, this raises several
additional questions.-Jae Shim, Ph.D.; Joel Siegel, Ph.D., CPA; Abraham Simon Ph.D., CPA
created by: Zane Van Rooyen
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TV & Community TV
Radio & Community Radio
Outdoor
Publications Magazine
Press & Community Press
Direct to home
Modern Media Channels
Online
Mall Media & In-store
Mobile
Experiential Social Marketing
Word of mouth
Engagement
Commuter media
Product Placement
![Page 3: Lecture - Playing the Emotional Game - white notes](https://reader033.fdocuments.net/reader033/viewer/2022060111/556547cdd8b42a9b4c8b4b01/html5/thumbnails/3.jpg)
� rock exercise
� car example
� Seat
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TV & Community TV
Radio & Community Radio
Outdoor
Publications Magazine
Press & Community Press
Direct to home
Modern Media Channels + Engagement
Online
Mall Media & In-store
Mobile
Experiential Social Marketing
Word of mouth
Engagement
Commuter media
Product Placement
![Page 5: Lecture - Playing the Emotional Game - white notes](https://reader033.fdocuments.net/reader033/viewer/2022060111/556547cdd8b42a9b4c8b4b01/html5/thumbnails/5.jpg)
![Page 6: Lecture - Playing the Emotional Game - white notes](https://reader033.fdocuments.net/reader033/viewer/2022060111/556547cdd8b42a9b4c8b4b01/html5/thumbnails/6.jpg)
Areas covered
-Traditional marketing
- Experiential marketing
- Moving beyond the basic experience
- Action Plan
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