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    7IB003 International Business EnvironmentLecture 5

    FDI investment flows

    theory and evidence

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    Objectives for this

    session Examine the differing definitions ofmultinational companies or enterprises(MNCs or MNEs)

    Critically examine the methods forinternationalisation of firms

    Assess the different motives for firmsbecoming multinational

    Evaluate the financial benefits, challengesand risks for MNEs

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    Definitions of MNEs

    A firm that owns and controls activities in two or moredifferent countries (Buckley and Casson, 1976; 2009:

    1564)

    A coordinated system of cross-border value-creatingactivities, some of which are carried out within thehierarchy of the firm, and some of which are carried outthrough informal social ties or contractual relationships

    (Dunning and Lundan, 2008; Cantwell et al., 2010: 569)

    An enterprise that has operating subsidiaries, branches,or affiliates located in foreign countries (Eiteman et al.,

    2010: 2)

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    Definitions of MNEs

    A company that has headquarters inone country but has operations in

    other countries (Wall and Rees,2004: 23)

    Stakeholders are from differentcountries

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    Worlds leading MNEs in 2012 (source:

    Fortune Global 500)

    Rank Company Country Main sectorRevenues

    ($m)Profits ($m)

    1 Royal Dutch Shell UK/Netherlands Oil refining 484,400 30,918

    2 Exxon Mobil USA Oil refining 452,900 41,060

    3 Walmart USA Retail 446,900 15,699

    4 BP UK Oil refining 386,400 25,700

    5 Sinopec China Oil refining 375,200 9,453

    6China National

    Petroleum CorpChina Petroleum 352, 300 16,317

    7State Grid Corp. ofChina

    China Power 259,100 5,678

    8 Chevron USA Automobile 263,159 26,895

    9 ConocoPhillips USA Oil refining 237,272 12,436

    10 Toyota Motor Japan Automobile 235,364 3,591

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    Selected Countries

    GDP in 2011 (in $m)IMF list World Bank List CIA World Factbook

    Hong Kong 243,302 243,666 243,300

    New Zealand 161,851 142,477 161,900

    Bangladesh 113,032 110,612 113,000

    Kiribati 167 178 167

    Data illustrates many MNEs have larger revenues than many

    countries GDPs.

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    Chinas leading MNEs in 2011 (source:

    Fortune Global 500)

    Rank Company GlobalRank

    Revenues($m)

    GlobalRank 2005

    1 Sinopec 5 375,214 31

    2 China National Petroleum 6 352,338 46

    3 State Grid 7 259,142 40

    4Industrial & Commercial Bank ofChina

    54 109,040 229

    5 China Construction Bank 77 89,648 315

    6 China Mobile Communications 81 87,544 224

    7 Agricultural Bank of China 84 84,803 397

    8 Noble Group 91 80,732 -

    9 Bank of China 93 80,230 339

    10 China State Construction Engineering 100 76,024 -

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    Indias leading MNEs in 2011 (source:

    Fortune Global 500)

    Rank

    Company GlobalRank

    Revenues($m)

    1 Indian Oil 83 86,016

    2 Reliance Industries 99 76,119

    3 Bharat Petroleum 225 44,582

    4 Hindustan Petroleum 267 38,885

    5 State Bank of India 285 36,950

    6 Tata Motors 314 34,575

    7 Oil and Natural Gas 357 30,746

    8 Tata Steel 401 27,739

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    Rankings of MNEs The rankings of global MNEs, depend upon

    the measurement of MNEs.

    Revenue

    Profits Internationalisation (number of affiliates)

    Employment

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    Methods ofInternationalisation

    Export-based methodsIndirect exporting - through intermediaries

    Direct exporting

    Non-equity based methodsLicensing

    Franchising

    Equity-based methodsStrategic alliances

    Joint ventures

    Merger & acquisitions

    Wh d fi b

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    Why do firms becomeMNEs (Eiteman et al.,

    2010) Market seekers

    Raw material seekers

    Production material seekers Knowledge seekers

    Political safety seekers Brand seekers

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    Dunnings View

    The drivers of FDI(MNE) activity are:

    The Search for markets The search for resources

    Agglomeration economies Efficiency seeking motives

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    Potential Financial Benefits

    of MNEs (Butler, 2004) Enhancing RevenuesGlobal branding

    The advantages of size

    Flexibility in marketing and distribution

    Reducing CostsLow-cost raw materials

    Low-cost labour

    Flexibility in global site selectionFlexibility in sourcing and production

    Economies of scale

    Economies of vertical and horizontal integration

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    Other benefits from being anMNE

    To save on transport costs To develop an international brand

    Employment and Health and Safety legislationin other countries may be more relaxed

    Reduce a companys tax bill

    To take advantage of government grants

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    The Challenges of

    MNEs (Butler, 2004) Differences in marketing Differences in distribution

    Differences in personnel management Differences in legal, accounting, and tax

    systems

    Differences in financial markets Differences in corporate governance and

    institutions

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    Risks of MNEs (Butler, 2004;

    Eiteman et al., 2010) Country Risk - risk that business environment in host

    country will unexpectedly change- sometimesthought of as economic risk

    Political Risk - risk that business environment in ahost country will change due to political events

    Financial Risk - risk of unexpected change in thefinancial or economic environment of a host country

    Currency risks - transaction exposure; operatingexposure; translation exposure

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    References Buckley, P.J., & Casson, M.C. (1976) The future of the multinational

    enterprise, London:Macmillan

    Buckley, P.J., & Casson, M.C. (2009) The internationalisation theory ofthe multinational enterprise: A review of the progress of a researchagenda after 30 years, Journal of International Business Studies, 40,

    1563-1580 Butler, K.C. (2004) Multinational Finance, 3rd ed., Mason, Ohio:

    Thomson South-Western

    Cantwell, J., Dunning, J.H., & Lundan, S.M., (2010) An evolutionaryapproach to understanding international business activity: The co-evolution of MNEs and the institutional environment, Journal of

    International Business Studies, 41, 567-586

    Eiteman, D.K., Stonehill, A.I., & Moffett, M.H. (2010) MultinationalBusiness Finance, 12th ed., Boston, MA: Pearson Education, Ltd.

    Wall, S., & Rees, B. (2004) International Business, 2nd ed., Harlow,Essex: Pearson Education Limited