Presented By:

Muhammad Awais Khan

IN MARKETING & ADVERTISING

WHAT’S NEXT

THE PRODUCT IS THE MARKETING

GREAT.BUT MY PRODUCTISN’T COOL.

WHAT CANI DO???

WELL,FRANKLYYOU’RESCREWED.

ADD VALUETHROUGHCONTENT.

CONTENTIS THENEWCURRENCY

PEOPLE WILLPAY FORGREATCONTENT.

ENGAGEMENT

IT’S ALL ABOUT HOW PEOPLE WILL ENGAGE - WHY THEY WILL FIND IT INTERESTING & PARTICIPATE.

UTILITY

UTILITY

UTILITY

“[Nike+] is not an advertising idea, it's a technology idea. We are delivering a product, an application.”

Nick LawChief Creative Officer, North AmericaR/GAApril 2007

HOW DOWE CREATETHIS KIND OFMARKETING?

CREATING BETTER MARKETING

“We don’t ask consumers what they want. They don’t know. Instead we apply our brain power to what they need, and will want, then make sure we’re there, ready.”

Akio MoritaCo-FounderSony Corporation

CREATING BETTER MARKETING

“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.”

Steve JobsCo-Founder, Chairman & CEOAppleMay 1998

UNCOVERRICHCONSUMERINSIGHTS

OBSERVE+

LISTEN

EMERGINGMETHODS

COLLABORATION

COLLABORATION

AGENCY CONSUMERS

COMPANY

INFORMATION& INPUT

INSIGHTS & IDEAS

INNOVATION& CONTENT

BETTERBRANDS

IF YOU ONLYREMEMBERONE THING…

MODERN MARKETING

=MAKING PEOPLES’LIVES BETTER.