Lecture 3-Strategic DesignPPT

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    Module 2

    Three Lenses on OrganizationalAnalysis and Action

    Instructor :Amna Yameen

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    Managers can make their

    organization successful

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    Strategic Grouping (differentiation)

    Drawing boundaries around clusters of tasks or activities to define

    job, departments or processes

    Strategic Linking (integration)

    Creating links across boundaries

    Alignment

    Aligning other elements of the organization (e.g.

    incentives/rewards) to provide access to the resources and the

    incentives to do the tasks assigned

    Relevant at every level of the organization

    from design of teams or departments to design of

    organization 5

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    1. Complexity

    Extent to which activity can bespecified or programmed

    Simple tasks are routine but

    complex task can also be

    routinized

    Task2. Routinization

    The smallest unit of act iv i ty that

    needs to be perform ed

    Tasks vary in:

    Degree to which extent tasks are

    independent of other tasks

    Most tasks in an organization

    involve some level of

    3.Interdependence

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    Types of Interdependence

    O Sequential Interdependence

    O When one task is completed and handed off for

    next stage

    O Pooled Interdependence

    O When interdependent tasks are taken at the

    same time, and the final results are put together

    or pooled

    O Reciprocal Interdependence

    O When tasks are completed with repeated

    interaction with each other

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    Pooled

    Sequential

    Reciprocal

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    1. Strategic Grouping

    Grouping gathers together some tasks, functions, or

    disciplines, and separates them from others

    Fundamental assumption

    Coordination and communication are easier and denser within aunit than across units

    Sharing information and building and adding to a common

    knowledge base are easier within than across units

    Most important areas of interdependence should be under a

    unified reporting structure

    Focuses on how to cluster tasks and activities?

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    Basic Structures

    Grouping by Expertise/ Function

    Functional Grouping Structure

    Brings together individuals who share similarfunctions, disciplines, skills and work

    processes

    Grouping by Product

    Business/Product Division Structure

    People within a group perform variety ofdifferent tasks/activities but they are all

    contributors to same final output

    Grouping by Market (Geography or

    Customer)

    Gathers together people who perform different

    activities and tasks and produce different

    outputs but who serve the same customers or

    market segments

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    2. Strategic Linking

    involves designing formal and informal structures and processes toconnect and coordinate organizational units and subunits whose tasks

    are interdependent but have been separated by strategic grouping

    The level of interdependence across groups depends in part on the

    tasks they perform

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    Linking MechanismsHierarchy

    Organization chart not only shows map of strategic grouping but

    also explains who must keep whom informed and who has

    responsibility for linking which activities

    Dotted Line Hierarchical Relationship

    lower ranking person is formally responsible for supplying all

    relevant information to the higher ranked person

    the higher ranked person has no formal authority over the lowerranked person beyond the information flow

    Liaison Roles

    Individuals who have the responsibility for coordinating across

    groupsRole is information focused, dont have authority to impose

    decisions on others

    Integrator Roles

    Coordinates activities and decision processes

    Has some carrots and sticks to reinforce the rule14

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    Permanent Cross Unit Groups

    Brings together representatives of different

    workgroups. Membership on these groups is often

    combined with other activities and is often not a

    full time assignment Temporary Cross Unit Groups

    Represent permanent cross unit groups in their

    composition. Problem focused. Exist only until

    particular problem is solved or assigned task is

    accomplished. More often a full time assignment

    Information Technology Systems

    Allow to push back time and distance constraints,

    disseminate information more broadly &quickly

    and facilitate collaboration and teamwork e.g.

    networks, email, digital scanning/printing, videoconferencing etc.

    Planning Processes

    Brings people together from different groups to

    identify major challenges and develop jointly a set

    of goals for a certain time horizon 15

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    design appropriate pattern of linkages that willcreate the clearest channels of information with

    minimum commitment of people, time, money,

    and other organizational resources

    Challenge

    construct linking

    mechanisms that are both

    effective and efficient

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    Alignment

    Ensuring that units and individuals

    assigned certain tasks and activities bythe grouping and linking patterns have the

    resources and motivation to carry them

    Failure of redesign efforts lack of

    organizational congruence

    Includes: Organizational performance

    measurement systems

    Individual rewards and incentives

    Resource allocation

    Human resource development

    Informal systems and processes

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    Alignment

    Organizational Performance Measurement Systems Align the performance measurement systems with the strategic

    intent

    Helps the leaders to understand that the strategic intent

    underlying the grouping and linking patterns is being realized

    Also align measurement systems for different strategic grouping

    Individual rewards and incentives

    align rewards with strategic grouping and linking patterns

    Traditional org: bonuses, raises, promotions

    Flatter org: project assignment, training opp., choice in

    assignments

    Resources

    Include: people, money, things, information expertise etc

    Ensure units created by strategic grouping process have the

    resources to achieve their goals Ensure linking mechanisms accompanied by adequate allocation19

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    Alignment(continued..)

    Human Resource Development Change in design often needs a change in the way careers are

    designed

    Align human resources, skills and expertise with the new design

    Training, personnel transfers and career planning are among the

    key alignment mechanisms

    Informal Systems and Processes

    The most elusive and challenging element of alignment

    These systems emerge over time as people adapt to the

    organization and to the demand of their jobs and environment

    Structured through various alignment mechanisms arenas which facilitate formation of new networks, discusiion

    of problems, formation of new patterns

    can be designed into training programs

    incorporating into linking mechanisms

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    Strategic Organizational Design Process

    Process of design involves costs:

    Disruption of normal flow of business

    Risk to long-term relationships with key customers and

    suppliersStress and anxiety

    Reasons for organization redesign:

    Response to growth of organization

    Management succession stimulates change

    Required as a result of internal problems

    Current design no longer fits external environment

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    o be continued