Lec3_4 MM Applications and Use

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    INTERACTIVE

    MULTIMEDIA SYSTEMS

    Application Areas of Multimedia

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    With the advent of multimedia authoring

    applications like Flash, Shockwave, Photoshop

    and Director amongst a host of other equally

    enchanting applications, your multimedia end

    product is only limited by your imagination.

    If properly constructed, multimedia can be

    profoundly entertaining as well as useful.

    APPLICATION AREAS OFMULTIMEDIA

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    APPLICATION AREAS OFMULTIMEDIA

    Multimedia today can be used for:

    Entertainment

    Corporate Presentations

    Education

    Trainings

    Simulations

    Digital publications

    Museum exhibits

    Advertisements

    Art

    Video conferencing

    Journalism and so much more.

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    COMMERCIAL USE

    Much of the electronic (old and new) media used

    by commercial artists is multimedia. Exciting

    presentations are used to grab and keep attention

    in advertising. Business to business, and

    interoffice communications are often developedby creative service firms for advanced

    multimedia presentations beyond simple slide

    shows to sell ideas or liven-up trainings.

    Presentations, training materials, advertising,product demos, simulations and networked

    communications are all used commercially.

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    ENTERTAINMENT & FINE ARTS

    Multimedia is heavily used in the entertainment

    industry, especially to develop special effects in

    movies and animations. Multimedia games are a

    popular pastime and are software programs

    available either as CDs, DVDs or Online.

    ENGINEERING

    Software engineers may use multimedia in

    Computer Simulations for anything from

    entertainment to training such as military or

    industrial training. Multimedia for software

    interfaces are often done as a collaboration

    between creative professionals and software

    engineers.

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    MULTIMEDIA BUISNESS

    Even basic office applications like a word

    processing package or a spreadsheet becomes apowerful tool with the aid of multimedia. Pictures,

    Animation and Sound Effects can be added to

    these applications, emphasizing important points

    in the documents.

    MISCELLANEOUS

    Virtual reality is a truly absorbing multimedia

    applications. It is an artificial environment createdwith computer hardware and software. It is

    presented to the user in such a way that it appears

    and feels real.

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    MULTIMEDIABENEFITS

    Increased interest of the user

    Reduced learning curve for a new application

    Low cost of production

    Increased accessibility to data

    Empowerment of the user

    Increased retention of information provided

    Error Minimization

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    MULTIMEDIAUSAGE

    Advertising / Catalogs

    Product Showcase / Demonstration

    Education / Training

    Reference and Data Dissemination

    E-Zines

    Communication

    Commerce

    Presentations

    Entertainment and Gaming

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    MULTIMEDIA PRODUCTIONTEAM

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    MULTIMEDIA PRODUCTION TEAM

    Producer

    Multimedia Designer

    Subject Matter Expert

    Programmer / Author

    ScriptWriter

    Computer Graphic Artist

    Audio And Video Specialist

    WebMaster

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    The look and feel of a multimedia project should

    always be pleasing and aesthetic as well as

    engaging and inviting.

    Screens should present an appealing look of

    color, shape and elegance. The project should

    contain visual consistency. Navigation should be

    clear, icons should be meaningful and straight

    forward. The design should be sensitive to the

    needs of the general population using the project. Management of all this and more comprises the

    responsibilities of the multimedia designer.

    MULTIMEDIADESIGNER

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    MULTIMEDIADESIGNER

    Multimedia Designers work in a creative groupthat provides the clients with the multimedia

    content they need. The main responsibility of a

    Multimedia Designer is to design; that is, to

    produce sketches, scale models, plans, anddrawings of the multimedia content to be

    developed. These plans and sketches will be

    checked by the creative director or by the

    producers for any inconsistencies or for

    production feasibility. Multimedia Designers arethe ones in charge on the overall feel of the

    multimedia content. They can design the props,

    the set, and decide on the costumes that will best

    compliment the design.

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    SUBJECTMATTER EXPERT

    This term is used to describe professionals with

    expertise in the field of application but usually

    without technical project knowledge.

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    COMPUTERGRAPHICS ARTIST

    Graphic design is a collaborative process

    between a client and a designer in conjunction

    with producers of form to convey a specific

    message to a targeted audience.

    The graphic artist develops the Graphic

    Elements of the program such as backgrounds,

    buttons, photo collages, 3D objects, logos and

    animation.

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    AUDIO SPECIALIST

    The quality of audio elements can make or

    break a multimedia project. Audio Specialists are

    the wizards who make a multimedia project

    come alive, by designing and producing music,voice over narrations and sound effects.

    They are also responsible for recording,

    digitizing and editing sound. Adding soundeffects and background music transitions.

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    VIDEO SPECIALIST

    The video specialist digitizes video along with

    adding and editing video effects and transitions.

    Shooting quality video, integrating scenes and

    action sequences and efficient delivery on CD,DVD or on web is also the responsibility of the

    video specialist.

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