INTERACTIVE

MULTIMEDIA SYSTEMS

Application Areas of Multimedia

• With the advent of multimedia authoring applications like Flash, Shockwave, Photoshop and Director amongst a host of other equally enchanting applications, your multimedia end product is only limited by your imagination.

• If properly constructed, multimedia can be profoundly entertaining as well as useful.

APPLICATION AREAS OF MULTIMEDIA

APPLICATION AREAS OF MULTIMEDIA• Multimedia today can be used for: Entertainment Corporate Presentations Education Trainings Simulations Digital publications Museum exhibits Advertisements Art Video conferencing Journalism and so much more.

COMMERCIAL USE

• Much of the electronic (old and new) media used by commercial artists is multimedia. Exciting presentations are used to grab and keep attention in advertising. Business to business, and interoffice communications are often developed by creative service firms for advanced multimedia presentations beyond simple slide shows to sell ideas or liven-up trainings.

• Presentations, training materials, advertising, product demos, simulations and networked communications are all used commercially.

ENTERTAINMENT & FINE ARTS

• Multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations. Multimedia games are a popular pastime and are software programs available either as CDs, DVDs or Online.

ENGINEERING

• Software engineers may use multimedia in Computer Simulations for anything from entertainment to training such as military or industrial training. Multimedia for software interfaces are often done as a collaboration between creative professionals and software engineers.

MULTIMEDIA BUISNESS

• Even basic office applications like a word processing package or a spreadsheet becomes a powerful tool with the aid of multimedia. Pictures, Animation and Sound Effects can be added to these applications, emphasizing important points in the documents.

MISCELLANEOUS

• Virtual reality is a truly absorbing multimedia applications. It is an artificial environment created with computer hardware and software. It is presented to the user in such a way that it appears and feels real.

MULTIMEDIA BENEFITS

• Increased interest of the user

• Reduced learning curve for a new application

• Low cost of production

• Increased accessibility to data

• Empowerment of the user

• Increased retention of information provided

• Error Minimization

MULTIMEDIA USAGE

• Advertising / Catalogs

• Product Showcase / Demonstration

• Education / Training

• Reference and Data Dissemination

• E-Zines

• Communication

• Commerce

• Presentations

• Entertainment and Gaming

MULTIMEDIA PRODUCTION

TEAM

MULTIMEDIA PRODUCTION

TEAM

• Producer

• Multimedia Designer

• Subject Matter Expert

• Programmer / Author

• ScriptWriter

• Computer Graphic Artist

• Audio And Video Specialist

• WebMaster

PRODUCER

• A multimedia producer is essentially a team leader or project manager. This will likely include working with and managing a team of people who specialize in certain areas of media production.

• Multimedia producers play an important role in each of three phases in the production process: preproduction, production and postproduction.

• The look and feel of a multimedia project should always be pleasing and aesthetic as well as engaging and inviting.

• Screens should present an appealing look of color, shape and elegance. The project should contain visual consistency. Navigation should be clear, icons should be meaningful and straight forward. The design should be sensitive to the needs of the general population using the project.

• Management of all this and more comprises the responsibilities of the multimedia designer.

MULTIMEDIA DESIGNER

MULTIMEDIA DESIGNER

• Multimedia Designers work in a creative group that provides the clients with the multimedia content they need. The main responsibility of a Multimedia Designer is to design; that is, to produce sketches, scale models, plans, and drawings of the multimedia content to be developed. These plans and sketches will be checked by the creative director or by the producers for any inconsistencies or for production feasibility. Multimedia Designers are the ones in charge on the overall feel of the multimedia content. They can design the props, the set, and decide on the costumes that will best compliment the design.

SUBJECT MATTER EXPERT

• This term is used to describe professionals with expertise in the field of application but usually without technical project knowledge.

COMPUTER GRAPHICS ARTIST

• Graphic design is a collaborative process between a client and a designer in conjunction with producers of form to convey a specific message to a targeted audience.

• The graphic artist develops the Graphic Elements of the program such as backgrounds, buttons, photo collages, 3D objects, logos and animation.

AUDIO SPECIALIST

• The quality of audio elements can make or break a multimedia project. Audio Specialists are the wizards who make a multimedia project come alive, by designing and producing music, voice over narrations and sound effects.

• They are also responsible for recording, digitizing and editing sound. Adding sound effects and background music transitions.

VIDEO SPECIALIST

• The video specialist digitizes video along with

adding and editing video effects and transitions. Shooting quality video, integrating scenes and action sequences and efficient delivery on CD, DVD or on web is also the responsibility of the video specialist.

SCRIPT WRITER

• Multimedia writers do everything writers of Linear Media do. They create characters, action, point of views and they create interactivity.

• They write proposals, they script voice-overs and action sequences and narrations. They write text screens to deliver messages. Writers of text screens are often referred to as content writers.

MULTIMEDIA PROGRAMMER

• A multimedia programmer or a software engineer integrates all the multimedia elements into of a project into a seamless whole using an authoring system or a programming language.

• Their function ranges from coding simple displays of multimedia elements to managing complex timings, transitions and record keeping.

WEBMASTER’S ROLE

• Creates and maintain the web site. Integrates the multimedia elements into a web page and handles enquiries and feedback.

TASK

• If you were a part of the multimedia production team, which of the above mentioned roles would you probably have and why?

• Write a script for an advertisement to sell lap tops. Specify dialogues, set settings, background effects, the multimedia elements you will use etc.