Learnings & buzz from Web 2.0 Expo San Francisco 2009
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Transcript of Learnings & buzz from Web 2.0 Expo San Francisco 2009
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Don’t aimat creating WOM.Aim to exceed & disrupt expectations.
LEARNINGS FROM #w2e San Francisco 2009
@jussisolja / jussisolja.com@DaGood / danielgoodall.com
@r2r0 / artojoensuu.com@anssimakela /
anssimakela.com@Jussipekka / erkkola.net
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“People don’t just connect to other people. People connect around social objects.”
- Jyri Engeström, Google/Jaiku
http://www.slideshare.net/jyri/building-sites-around-social-objects-web-20-expo-sf-2009#
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Building websites around social objects
1. Define your social object2. Define your verbs3. Make the objects shareable4. Turn invitations into gifts 5. Charge the publishers - not the spectators
- Jyri Engeström, Google/Jaiku
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“RT @davekim: since optimizing for social media, Telegraph UK has upped traffic from Digg from 500K to 5.5M pageviews monthly #w2e”
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“You don’t own a community.If you are lucky the community will allow you to help them.”
- Jeff Jarvis, excerpt from “What Would Google Do?”
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“Community managers live in the service of the community and the individuals in it”
- Micki Krimmel, Mickipedia.com
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“Everyone in the company should be a community manager.”
- Micki Krimmel, Mickipedia.com
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“Content on the web is not just about what.It’s what, why, how, for whom, by whom, with what, when, where, how often, what next.”
Kristina Halvorson, Brain Traffichttp://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
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Kristina Halvorson, Brain Traffichttp://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
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“Spoken like a human.Written like a human.”
Kristina Halvorson, Brain Traffichttp://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
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ContentStrategyContentStrategy
Communitymanagers
Communitymanagers
AudienceAudience
Continuouscontentcycle
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Kristina Halvorson, Brain Traffichttp://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
Emotional Functional
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Kristina Halvorson, Brain Traffichttp://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
Emotional Functional
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- Kristina Halvorson, Brain Traffichttp://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
Emotional Functional
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“Ambient searches are the future. Using sensors built into to mobile devices to gather information and then automatically pushing the right content to users.”
- Jyri Engeström, Google/Jaiku
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“The companies that thrive in web 2.0 are the companies that use the web as a platform to harness the collective intelligence.”
- Tim O’Reilly
http://blip.tv/file/1947371/
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“Future of the web?Web 2.0 + World = Web Squared”
- Tim O’Reilly
http://blip.tv/file/1947371/
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“Don’t build everything yourself. License / use excisting tools and build on those.”
- Tim O’Reilly
http://blip.tv/file/1947371/
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“Facebook created the trusted online identity. They created a cultural norm. It's ok & even expected of you to share your life online.”
- Clara Shih, Salesforce.com, author of “The Facebook Era”
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“Social media is so important because we are swinging back toward humanity.”
- John Maeda, President of RISD
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“Real life is the original social media: Events are becoming more and more crucial.Offline as the kick-off and culmination and online as the enabler of continuous dialogue.”
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“Key to social marketing: Be a human. Even better: be a Tummler. Tummlers are the people at Yiddish parties who encourage group participation”
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“Role of brands in social media:Spark conversations & enable interaction around your social objects”
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“Focus on building social capital aka whuffie. The money will follow.”
- Tara Hunt, HorsePigCow.com
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“Give to get”
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“There is no such thing as a social media campaign.It’s all about ongoing relationships.”
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“Engaging social media is PR, marketing, product development & customer service all rolled into one.”
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Brands are getting on board…48 social media managers @ DellDedicated social media team @ Coca-Cola.Mission: #1 Social Brand in the world @ Ford.
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stick to your core competency: the internet is the ultimate BS detector #w2e
#w2e design for the two percent (influencers) and also for the others. Two tiers needed.
RT @RGreenberg: Key to succesful and meaningful business tweeting, engage in conversation,
#w2e Dont just tweet business info
Build something simple and let it evolve. #w2e
RT @motivationmama: RT @gwenbell Social media is so important because we are swinging
back toward humanity. John Maeda, Pres of RISD #w2e
money spent on marketing is money taken away from product development #w2e
if you're invited to a dinner party, don't turn up to sell tuppaware" - Schultz #w2e
"Tummlers are the people at Yiddish parties who encourage group participation" - Schultz #w2e
"you don't create community, you create the conditions for community" - Oberkirch #w2e
#w2e ad agencies used to be the authorities on understanding and affecting user behaviour.
Today it's the social media & web 2.0 startups.
Go for the opportunity for dialogue rather than legal shutdown of "bad" content online. #fordw2e
#w2e
Companies tend to have a campaign-approach to social media whereas they should look at it as
a continuos activity. #fordw2e #w2e
For more quotes & buzz from Web 2.0 San Francisco:
http://search.twitter.com/search?q=%23w2e
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@DaGood / danielgoodall.com@r2r0 / artojoensuu.com@anssimakela / anssimakela.com@Jussipekka / erkkola.net@jussisolja / jussisolja.com