Creativity

Entrepreneurship

Learning in Action

R. Wilburn Clouse, Ph.D.Vanderbilt UniversityUSASBE/SBI Session

January 2007

ProgramR. Wilburn Clouse--------------------Introduction

Vanderbilt University

Chuck Stowe-------------------------- Video and Report on SHSU Sam Houston State University

Inge Nickerson------------------------Report on BUBerry University

Joe Aniello----------------------------Report on FMU Francis Marion University

Deane Peterson---------------------Report on UAHPrivate Practice

Robert Lahm-------------------------Report o MTSUMiddle Tennessee State University

Jeff Helbig---------------------------Report on K-12Sumner County SchoolsR. Wilburn ClouseVanderbilt University

Joe Roberts-----------------------Reactions to LIAColumbia College

R. Wilburn Clouse--------------Summary and FutureVanderbilt University

Players• Joe Aniello, Francis Marion University• Bill Laing, Anderson University• Deane Peterson, Private Practice• Terry Goodin, Middle Tennessee State university• David Fender, Murray State University• Robert Lahm, Middle Tennessee State University• Chuck Stowe, Sam Houston State University• Inge Nickerson, Berry University• Wilma King, Rochester Institute of Technology• Jeff Helbig, Sumner County Schools• Mark Davey, Hudson Falls Central Schools• Jeff Burgone, Jefferson Parish Schools• Roberta Miller, Resources, Inc.• Don Miller, Heritage Hills Foundation• Robert J. Clougherty, Tennessee Technological University• Joseph Biernacki, Tennessee Technological University• Jerry Carr, Phoenix University• Robert August, Lady of the Lake University • Kevin Howell, Appalachian State University• William Ruleman, Tennessee Wesleyan College • Joe Roberts, Columbia College• R. Wilburn Clouse, Vanderbilt University

What do we believe?

04/08/23

What is “Entrepreneurship?”

• Not just a business management or administration concept

• State of mind

• An artful, insightful and innovative mentality

• Seeing unusual opportunities

“Entrepreneurship is the non-violent response to excess government.”

- John E. Hughes

SPIRIT

Humor

Innovation

Creativity

“E”

Entrepreneurship

We believe that most people can be creative and entrepreneurial!!

If its going to be,

Its up to me

We are often trapped by the images we hold of ourselves.

Hey, Wil… Where are my glasses?

I started out with nothing. I still have most of it.

Thinking Like an Entrepreneur

Self Directed

Self Supported

Self Sustaining

Creating Your Own World

UNCERTAINITY???

AMBINGUITY???

Chaos!!!

We LIKE ALL OF THEM!!!

THEY OFFER OPPORTUNITIES!!!

And MOST OTHERS DO NOT LIKE

THESE WORDS!!!!

Most People LikeAnd most Schools Teach

StructureOrder

Conformity Think logicallyThink linearly

Find the right answer!!!!

What are we doing now?

Traditional Education

Come be an “E” and never work a day in your life!!!!!

SPIRIT

How do you do it??Passion!

Determination!Dedication!

• Creativity Cases Underdevelopment

Grease MonkeyLifecare Family Services: An Elder Day Care for OrganizationsThe Seat Selection KioskBrown Bag Workshops: Parenting for ProfessionalsOven - RefrigeratorTeacher Performance Evaluation: A Proposal for PrivatizationOrganizational MetaphorsDuo-Cam: The Convenience Camera of ChoiceA US President Looks for a JobThe Case of the Missing Mutual FundExpanding Efficiency to Greater Limits

HUMOR CASESCurrent cases underdevelopmentCase 1 Power and Paradox in Humor: Imitation Isn’t Always FlatteryCase 2 Humor Rings True: A Humor CaseCase 3 Case of the Empty VaseCase 4 Case of IndigestionCase 4 Case of the Empty VaseCase 5 Waitressing WoesCase 6 Letting Your Boss Know How You Feel: An Example of Benign HumorCase 7 Did You say What I thought You said? Case 9 The red, red, rose or just the thorn in its side? The Story of a Flower Girl Flare UpCase 10 Carnival CapersCase 11 Corny SituationsCase 12 Learning to LaughCase 13 The Case of the Up-Tight TeacherCase 13 Sarah’s Sore AnklesCase14 Attempt at humor fails miserably and lands me in hot waterCase 15 Elvis is a Social Lubricant Case 16 Cardinal Rule No. 1: Never Embarrass the BossCase 17 Ricky, No Relation to EdgarCase 18 Hunter Found Himself Hunted: Ivory Coast Case

Entrepreneurs in Action!Entrepreneurs in Action!Writing a Case

Featured Cases

1. Blackout in America! (Electrical Energy Case)This case is about the great electrical energy blackout that began in the Midwest and continued to the Eastern US several months ago. This case encourages students to think about new alternatives to electrical power.

2. A Question of Power (Oil Related Case)This case is associated with the oil industry and provides the student with the opportunity to investigate new business ventures related to other sources of energy.

3. Chasing the Dragon (Drug Related Case)This case is about the problems associated with the increase in the number of methamphetamine labs in Tennessee. The production of such toxic illegal drugs has created a major social, political and economic problem across our country.

4. Not in My Backyard! (Recycling Case) The United States is a “throw away society.” This case is about recycling and the many social and economic issues related to this problem.

Entrepreneurs in Action!Entrepreneurs in Action!Writing a Case

Featured Cases (continued)

 5. Music City Blues (Music Case)This is a case about the music business. How does one write lyrics and find a means to support himself or herself?

6. Talking to the Air (Wireless Technology Case)This is a wireless technology case involving the opportunity to develop a wireless downtown community in a small town.

7. The Santa Fe Effect (Small Town Redevelopment)This is a case designed around the rejuvenation of small downtown areas.

8. The Phoenix (Cyber Café Case) This case is written to encourage students to develop a cyber café with a cross-disciplinary learning environment that could be the place where great ideas germinate and move into business ventures.

Entrepreneurs in Action!Entrepreneurs in Action!Writing a Case

Featured Cases (continued)

9. Long Lines, Short Tempers (Homeland Security)This case is written for engineering design classes interested in small device designs for homeland security and terrorist prevention. One of the most pressing problems facing the United States at this time is the threat of terrorist attacks, both on the homeland and on foreign soil. This case provides a scenario for students to develop Micro-electro-mechanical-systems (MEMS) to help protect the security of the homeland.

10. Fashion, Fashion Everywhere, and Nothing to Wear (Fashion, Design, and International Development Case). This case is designed to investigate the impact of fashion on creativity, ethics, culture and international development.

11. The Night of Celebration (Wealth Distribution Case) This is an introductory case to engage students in thinking creatively and entrepreneurially about a business venture. It also involves the transfer of wealth from generation to generation. This case is usually used as a teaching strategy to introduce the major concepts of entrepreneurship.

THINK FROM THE END!!!!!

SEE IT IN YOUR HEAD!!!!

SAMPLE SOLUTIONS

• Vanderbilt University• Anderson University• Western Kentucky University• Francis Marion University• Phoenix University• Murray State University• Middle Tennessee State University• Berry University• Sam Houston State University• Columbia College• Tennessee Technological University

Cross Disciplinary Rubric EIA Cases Summary Reports

Vanderbilt UniversityProfessor: Dr. R. Wilburn ClouseWhat part did the case play in the course? 20%HOD 2760Number of Students 90UndergraduateReason for using the cases1. Introduction to entrepreneurship +2. Critical thinking about entrepreneurship +3. To help develop the "e" spirit +4. Building organizations for the future +5. Addressing social issues +6. Others What part did the case play in the course? 20Case outputs: Class presentations, role play & research papers

Appearance 1 2 3 4 5Readability 1 2 3 4 5Writing 1 2 3 4 5Math 1 2 3 4 5Social issues 1 2 3 4 5Policy issues 1 2 3 4 5Economic issues 1 2 3 4 5Political issues 1 2 3 4 5Creative approach 1 2 3 4 5Overall case 1 2 3 4 5Case Application 1 2 3 4 5

Vanderbilt University

Blackout in America! – Electrical Energy A Question of Power – Oil Shortage Chasing the Dragon – Illegal DrugsNot in My Backyard! – Recycling Music City Blues – Music Business Talking to the Air – Wireless Technology The Santa Fe Effect – City Planning The Phoenix – Creating a Cyber Café Long Lines and Hot Tempers—Homeland SecurityA Safety Manager’s DilemmaChanging Generations: An Entrepreneur takes over the Family

Business(The Family Business)The Big Question (No Sports in School)

Vanderbilt University

Sam Houston State UniversityProfessor Charles R. B. (Chuck) StoweCase Name: Changing Generations Course Number and name: GBA 366 Global Entrepreneurship and InnovationNumber of students involved: 18Grad/undergrad: UndergraduateReason for using the case1. Introduction to entrepreneurship +2. Critical thinking about entrepreneurship +3. To help develop the "e" spirit +4. Building organizations for the future +5. Addressing social issues6. Others —What part did the case play in the course? 10%Case outputs: Class presentations & Research papers

Please rate each Project with the following scale with 5 being the highestAppearance 1 2 3 4 XReadability 1 2 3 4 XWriting 1 2 3 4 XMath Concepts X 2 3 4 5Social issues 1 X 3 4 5Policy issues 1 X 3 4 5Economic issues 1 X 3 4 5Political issues 1 X 3 4 5Creative approach 1 2 3 4 XOverall case 1 2 3 4 5Case Application 1 2 3 4 X

Sam Houston State University

Barry UniversityProfessor: Dr. Inge NickersonCase Name: Changing Generations: An Entrepreneur Takes Over the Family BusinessCourse Number and name: MGT 428 EntrepreneurshipNumber of students involved: 12UndergraduateReason for using the case1. Introduction to entrepreneurship2. Critical thinking about entrepreneurship X3. To help develop the "e" spirit4. Building organizations for the future5. Addressing social issues6. Others —please spell out-- Succession PlanningWhat part did the case play in the course? 5%Case outputs: Class presentations & Role play

Please rate each Project with the following scale with 5 being the highest

Appearance 1 2 3 4 5 Readability 1 2 3 4 5 Writing 1 2 3 4 5 Math Concept 1 2 3 4 5Social issues 1 2 3 4 5Policy issues 1 2 3 4 5 Economic issues 1 2 3 4 5Political issues 1 2 3 4 5Creative approach 1 2 3 4 5 Overall case 1 2 3 4 5Case Application 1 2 3 4 5

Barry University

Francis Marion UniversityProfessor: Dr. Joe Aniello School of BusinessMGT 758 – New Venture Creation Total number of students: 15MBA requirementReason for using the cases1. Introduction to entrepreneurship +2. Critical thinking about entrepreneurship +3. To help develop the "e" spirit +4. Building organizations for the future +5. Addressing social issues+6. Others —What part did the case play in the course? 10%Case outputs: Class presentations & Research papers

Western Kentucky UniversityProfessor: Dr. Wilma R. KingCourse title and Number: J453 Public Relations ResearchNumber of students: 29UndergraduateWhat part did the case play in the course? 25%Case outputs: Class presentations & research papersReason for using the cases1. Introduction to entrepreneurship +2. Critical thinking about entrepreneurship +3. To help develop the "e" spirit +4. Building organizations for the future +5. Addressing social issues+6. Others —Internatonal

Please rate each Project with the following scale with 5 being the highestAppearance 1 2 3 4 5Readability 1 2 3 4 5Writing 1 2 3 4 5Math 1 2 3 4 5Social issues 1 2 3 4 5Policy issues 1 2 3 4 5Economic issues 1 2 3 4 5Political issues 1 2 3 4 5Creative approach 1 2 3 4 5Overall case 1 2 3 4 5Case Application 1 2 3 4 5

Western Kentucky University

The University of Alabama in Huntsville, College of NursingDr. Deane Peterson

Case Name: Expansion of the Entrepreneurs in Action! program: evaluation of the effectiveness of a medical practice management case study for a university nursing program

Course Number and name: Adult Nurse

Practitioner I (Sections 1 and 2)

Number of students involved: 50 graduate students (28 experimental group; 22 control group)Graduate nursing students

Reason for using the case1. Introduction to entrepreneurship +2. Critical thinking about entrepreneurship – This was primarily a curricular intervention study for a dissertation; however, it involved exposing graduate nursing students to entrepreneurial concepts and getting them to think more creatively and entrepreneurially through their efforts in developing solutions to a medical office management case study.3. To help develop the "e" spirit +4. Building organizations for the future +5. Addressing social issues6.Others — As noted in #2 (above), this was a curricular intervention as part of dissertation research to determine whether graduate nursing students would develop higher levels of entrepreneurial thinking after developing solutions (a business plan) to a medical office management case study.What part did the case play in the course? 5%

The University of Alabama in Huntsville, College of Nursing

Please rate each Project with the following scale with 5 being the highestAppearance 1 2 3 4 5Readability 1 2 3 4 5Writing 1 2 3 4 5Math Concepts 1 2 3 4 5 (Not applicable)Social issues 1 2 3 4 5Policy issues 1 2 3 4 5Economic issues 1 2 3 4 5Political issues 1 2 3 4 5 (Not really applicable)Creative approach 1 2 3 4 5Overall case 1 2 3 4 5Case Application 1 2 3 4 5

The University of Alabama in Huntsville, College of Nursing

Murray State UniversityCase Name: Safety Director’s DilemnaProfessor: Dr. David FenderCourse Number and name: OSH 650, Occupational Safety & Health Organizational & Leadership ManagementNumber of students involved: Two times, 6 and 7 students.Grad/undergrad: Grad

Reason for using the case 1. Introduction to Entrepreneurship 2. Critical thinking about entrepreneurship3. To help develop the "e" spirit4. Building organizations for the future5. Addressing social issues: +6. Others —please spell out Case was used to have students apply leadership principles that had been studied to an actual problem. Case provided opportunity to widen the discussion and to get them thinking more originally (entrepreneurship?) and to consider social and international issues.What part did the case play in the course? 10%

Murray State University

Please rate each Project with the following scale with 5 being the highestAppearance 1 2 3 4 5Readability 1 2 3 4 5Writing 1 2 3 4 5Math Concepts 1 2 3 4 5Social issues 1 2 3 4 5Policy issues 1 2 3 4 5Economic issues 1 2 3 4 5Political issues 1 2 3 4 5Creative approach 1 2 3 4 5Overall case 1 2 3 4 5Case Application 1 2 3 4 5

Murray State University

Middle Tennessee State University

Robert Lahm

TBA

Columbia College

Joe RobertsTBA

Tennessee Technological University

Two Big Factors/Questions

• Providing a compelling real-world context (scenario) motivates creativity… ?

• Elements of entrepreneurship motivates creativity… ?

Microelectromechanical Systems (MEMS) – An Authentic

Interdisciplinary Educational ExperienceJ. J. Biernacki1, G. Cunningham1, S. Mahajan1, C. Wilson1, W. Clouse2

1Tennessee Technological University2Vanderbilt University

TWO Unlikely Courses

Marketing And LeadershipEntrepreneurial--Interdisciplinary ExperienceR. Wilburn Clouse Vanderbilt University

ACIDS: Automatic Chlorine Detection System

Product NameNeed for ProductDescription of ProductUses of ProductPossible MarketsSelling PriceTarget MarketMarketing Process

Marketing Class--- Example

Teaching Entrepreneurship in Schools of Engineering

• More emphasis on innovation than on entrepreneurship

• Focus on technical concepts related to the disciplines

• Course typically do not cut across technical subject areas

• courses involving entrepreneurship, when taught, are typically an entity within itself and do not involve cross-discipline activities

Implications

• Context provides motivation and tends to stimulate creativity

• The scenario provides a more authentic environment in which students can learn

• Marketing Students enjoyed working on Authentic case

• Difficult to coordinate

• Technology imperfect

TTU Products

• Long Lines and Hot Tempers– 1.Tri-Sensor—The development of a MEMS sensor with three different sources-Temperature, pressure and acoustic 2. Automatic Chlorine Detection System—(ACIDA) commercial systems for detecting dangerous materials, 3. Deterror– a state of the art MEMS– silicon subrate—for measuring mechanical, thermal, biological, chemical and optical phenomena--- theses project we developed with TTU Engineering

Anderson University

• Talking to the Air– Air Serve – Affordable wireless service– Provider of wireless internet service to small

colleges

• Santa Fe Effect– Robert E. Lee Hotel and Resort– A high quality getaway spa experience

UV-WKY-FMUDr. Wil Clouse

• Fashion, Fashion—Jade of Hope—High End Jewelry for the international market—Raw material from Third World—give back some profits

• Not in My back yard—Non profit environment consultant firm legal and social polices, technologies and ecological issues

K-12 Applications

Jeff HelbigWil Clouse

Entrepreneurs in Action!Entrepreneurs in Action!Current Cases K-12 Level

• Black Gold in Paradise: The Case of the Slippery Slope (Mandeville, LA)– High school students tackle the difficult issue of energy generation.

• The Case of the Disappearing School (Hendersonville, TN)– Middle school students generate business ideas for a closing school.

• The Case of the Neighborhood Renaissance (Schenectady, NY)– Elementary school students make plans for a neighborhood icon.

• So, What Are You Going to Do This Summer? (Murfreesboro, TN)– Middle school students create business ideas for a new theme park.

• Signs of a Storm (Los Lunas, NM)– Middle school students create business plans that deal with social issues.

• When Summer Sun Is No Fun (Mt. Juliet, TN)– Middle school students help to revitalize a downtown park.