Learning From Campaigns V210512
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Transcript of Learning From Campaigns V210512
Reflecting on a decade of joint policy advocacy with multi-agency
coalitions: some breakdown and breakthroughs
By Irũngũ HoughtonOxfam Pan Africa Director
First phase: 2003-2005• Advocacy on Africa: G8 & WTO Summitry, Make
Trade Fair joint advocacy, joint statements, papers, mini-grants, MPs and CSOs, SEATINI
Second phase: 2005-2009• Advocacy on and in Africa: G8, UN & AU
Summitry, drop debt, increase dev finance and Women’s Protocol, joint advocacy, joint statements, papers, mini-grants, online media petitions, women’s orgs and national CSO coalitions, formation of GCAP and SOAWR
Third phase: 2010-2012• Advocacy in and less on Africa: AU Summitry,
ratification and implementation of AU standards, multi-country programming, large third party funding on women’s protocol, joint advocacy, joint statements, papers, large grants, www.soawr.org, www.sotu-africa.org, FB presence, direct self re-presentation
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Major changes2003 – 2012
NBI=NBI/ADD/DAK
Single=multi-affiliate
1=15 people
100k = 2.2m GBP
2,000 contacts
Internal and external
recognition
• Combining digital/social media with mass media has most power
• Co-constructing the campaign purpose and ways of working around what matters to partners prior to fundraising externally
• Be willing to walk away when you have exhausted all avenues to build capacity with partners
• Be willing to hold back the Oxfam machine when it does not work for the partners we are supporting
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• Knowledge (context, contacts) critical but insufficient without imagination and leadership
• Building public awareness through digital campaigning without policy or practice change objectives is escapism
• Where absent, norms building important but real challenge is changing behaviour of states
• Constructing multi-country campaigns around multi-layered objectives within a broad campaign purpose enables agency at all levels
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Lessons from a decade of campaigning & advocacyOur campaigns will have power, impact and sustainability if they;1. Enable citizens voice and agency: (we can transform this!)2. Deploy tools, tactics and spaces that create mass constituency
and impact3. Shift power, resources and investment and priorities of states
and multi-lateral institutions4. Situate the state as primary duty-bearer for guaranteeing rights
and freedoms5. Seek to interrupt the almost predictable future of misery, neglect
and inaction by states, public, you and me6. Remain agile and exercise a constant capability to reinvent
itself as the context shifts
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