Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved.

Learning Express

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Cisco Confidential 2 © 2010 Cisco and/or its affiliates. All rights reserved.

eloliva@cisco.com

Are you ready?

• Cisco SMB Customer Proposition

• Cisco SMB Partner Proposition

• Product Overview

• What is stacking and why it is important for the SMB Architecture

• Cisco 500 series

• Cisco 2960 series

• Product Positioning

Cisco’s Small Business Focus The Customer’s Value Proposition

Fits Small Business

Designed for Extensible Networks Regardless of Size

Service Provider

Enterprise Commercial/ Mid-Market

Small Business

Built for Small Business

Designed for Small Businesses

Cisco Small Business

Small Business (<100 employees)

Cisco

Cisco SMB Architecture Cisco Enterprise Architecture

Cisco’s Small Business Focus The Partner Perspective

Differences in experience to consider

Built for Small Business Drivers: Simplicity, Price

Business-class

Cisco IP in software

Simple configuration

Small Business Support Options

Fit Small Business Drivers: Sophistication, Scalability

Best-in-class

Cisco software

Customizable configuration

TAC, SMARTnet

So

ph

istica

tio

n

Willingness to Invest

Functionalit

y

Cost

300 Series Managed

Catalyst 2960-S

2960-SF LAN Base

Catalyst 2960

Switches

500 Series Switches

One portfolio—a spectrum of choices

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Catalyst 3750

Catalyst 3560

Fixed Standalone Fixed Stackable

100/200 Series

• Enables the inter connection of multiple physical devices (chassis) to form a single logical device

• Devices in stack are managed as one device

– One Ip address – Serial console management – network based management (Telnet, SSH EWS) – One configuration – saves time and money during

installation

• Stack topology is based on a single “master”, one “backup”, and multiple “slaves”

• Chain or ring topology

• Advantages

• Add ports to switch with no interruption

• Add resiliency – LAGs on different chassis

• Resilient core switch – two interfaces to router

• Easy config and software update • Single IP management

• Troubleshoot, configure, and manage entire stack as single entity – Spanning Tree, Port/VLAN mirror, LAGs, ACLs, QoS

• Stack-plane Dual Ring Architecture – High throughput – Stacking Resiliency—switch can be removed with

minimal affect to rest of the stack

• Most of the above features are not possible in a “clustered” stacking setup

• Stacking ports are not treated as regular user ports. Running a stacking protocol to effieciently switch traffic between members of stack

• These ports cannot be used by the user in any way, including:

– They cannot be members of trunks.

– The user cannot define them to be a member of a VLAN.

– No statistics are collected/visible to the user.

– Port settings cannot be defined on them.

True Stacking – unified control and management plane

PoE+ support

EEE / Low power consumption

VRRP, RIPv2

10G uplinks available

KEY FEATURES OPERATIONAL SIMPLICITY

Limited Lifetime Warranty w/NBD

Auto Smart Ports

Network-Wide Auto Voice

Web GUI and CLI

Addressing new opportunities and markets for Small Business

EASE-OF-USE USGv6 / IPv6 GOLD LOGO

VARIETY OF OPTIONS

ENERGY EFFICIENCY

LOWER CAPEX

SF500-24 SF500-24-K9 24 10/100; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)

SF500-24P SF500-24P-K9 24 10/100 PoE+; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)

SF500-48 SF500-48-K9 48 10/100; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)

SF500-48P SF500-48P-K9 48 10/100 PoE+; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)

SG500-28 SG500-28-K9 24 10/100/1000; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)

SG500-28P SG500-28P-K9 24 10/100/1000 PoE; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)

SG500-52 SG500-52-K9 48 10/100/1000; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)

SG500-52P SG500-52P-K9 48 10/100/1000 PoE; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)

SG500X-24 SG500X-24-K9 24 10/100/1000; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+)

SG500X-24P SG500X-24P-K9 24 10/100/1000 PoE; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+)

SG500X-48 SG500X-48-K9 48 10/100/1000; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+)

SG500X-48P SG500X-48P-K9 48 10/100/1000 PoE; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+)

Cisco 500 Series Model Pricing

ADVANCED LAYER 2 (LAN Base) PORTFOLIO

Fast Ethernet Gigabit Ethernet

Catalyst 2960-S

10G/1G Uplinks FlexStack Full PoE, Partial PoE+ E-LLW

BASIC LAYER 2 (LAN Lite) PORTFOLIO

Fast Ethernet Gigabit Ethernet

Catalyst 2960-S

1G Uplinks Partial PoE/PoE+ E-LLW

FLEXSTACK MODULE

C2960S-STACK

Catalyst 2960-SF

1G Uplinks E-LLW

Catalyst 2960-SF

1G Uplinks FlexStack Full PoE, Partial PoE+ E-LLW

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

Device Limit 4 units / 200 ports 4 units 9 units

Stack Bandwidth 10G / 20G 10G / 20G 32G / 64G

Architecture HW Drop Table HW Drop Table Ring (Destination stripping)

Dynamic Ring Load Balancing No No Yes

Stack Convergence Few milliseconds to 5 sec 1-2 seconds Few milliseconds

Stack QoS Applied hop by hop Applied hop by hop Applied on ingress

Management Single IP address, SNMP, SYSLOG Single IP address, SNMP,

SYSLOG Single IP address, SNMP,

SYSLOG

Configuration Single config and CLI, auto image

and config update Single config and CLI, auto image and config update

Single config and CLI, auto image and config update

Show and Debug Commands Unified Unified Unified

Single Forwarding and Control Plane

Synchronize ARP, MAC Address, IGMP, VLAN tables

Synchronize ARP, MAC Address, IGMP, VLAN tables

Synchronize ARP, MAC Address, IGMP, VLAN, Routing tables

Cross-Stack Features Yes Yes Yes

Single Bridge-ID Yes Yes Yes

Pre-Provision Members Yes Yes Yes

Redundancy Stack master 1:2 redundancy Stack master 1:N redundancy Stack master 1:N redundancy

Easy Member Replacement Yes Yes Yes

Basic Guidance for Positioning Catalyst 2K/3K series & Small Business Managed Switches

• Sell within the category • 500 series switches to be integrated with other small business solutions

• Catalyst 2K/3K switches to be integrated with other Cisco Enterprise-class products

• Sell to support specific application and network management requirements

• Sell to beat competing products • Cisco Catalyst 2K vs. HP A5120, E4210, E45xx, E2910, E2620 • Cisco Catalyst 3K vs. HP A5500, 3500yl, 4800G • Cisco 200,300,500 series switches vs. HP E2510/20, E2620, E2810, V-Series,

Netgear, Dlink

• Sell up!

• Cisco 500 Series Switches

www.cisco.com/go/500switches

• Cisco 2960 Series Switches www.cisco.com/go/2960

• Partner Central Small Business Switching

www.cisco.com/go/smbpartner/switching

• Cisco Small Business Support Community

www.myciscocommunity.com/community/smallbizsupport

• Cisco Series Switches Warranty

www.cisco.com/go/warranty

• Cisco Movie - Ike Can Do It www.youtube.com/watch?v=0MFi3q5LyxICisco

• Cisco Small Business Service

www.cisco.com/go/smbservices

Thank you.