matthewwoodward.co.uk http://www.matthewwoodward.co.uk/tutorials/create-launch-product-wso/

How To Create & Launch A Highly Profitable Product Step ByStep

If you have ever wanted to create & launch your very own digital product online you are in the right place!

We are going to go behind the scenes of a $57,000 product launch teaching you everything you need to know soyou can do the same!

What You Will Learn

How to establish yourself as an authority

How to leverage authority into a highly successful product launch

How to analyze the market & identify a unique angle

How to promote your product step by step

My name is Steve Brodsky, I run The World Is My Office , and this is the story of how I started in the Solo Adindustry, built up my reputation & became an Authority in the niche.

I then leveraged that authority into launching a WSO (Warrior Special Offer) that has made me over $59,000 andcontinues to bring in $150-300 per day on complete auto pilot.

To this date my course, The List Builders Academy, has done very well.

Some of its achievements include-

$59,200 in revenue to date (and still brings in $150-300 daily)

The #7 top selling WSO on Jvzoo

Over 1,500 students

Produced some amazing student success stories

Not bad for an internet marketing newbie right? Let me show you how you can do the same!

Taking It From The Top

It all started in March of 2013 when I took the advice you keep hearing people say in the IM world, pick one moneymaking method and stick with it.

So after analyzing and considering all the different business models available to internet marketers I decided todive head first into the solo ad business.

For those of you who are wondering what the heck a solo ad is I’ll give you a brief overview.

A solo ad seller is someone who has built up a large email list interested in a certain topic.

They send out an email to their list promoting whatever you want (generally a squeeze page) and charges a feeper click (visitor) they send your way.

As a solo ad seller I would control the life blood of every onlinebusiness, traffic!

Learning The Ropes

When I first started I didn’t have any idea how to build a huge list,much less how to become a solo ad seller.

After scanning the WSO section of the Warrior Forum and askingaround I settled on a Solo Ad coaching program by an up andcoming solo ad seller named Lewis Turner.

Included in this coaching was access to his student onlyFacebook group, which turned out to be one of the biggest tools Ihave used to build my authority and launch my product, but moreon that later.

I devoured not only his solo ad course, but I scoured the internet, looking in forums, blogs, Facebook and Skypegroups for anything I could find on Solo Ads.

I knew that if I was going to succeed at this I was going to have to know everything there is to know about the SoloAd industry.

It paid off and within three weeks of starting I was well on my way to reaching the $100/day mark.

Building Your Reputation

I knew that if I was going to do this I wanted to be one of the top solo ad sellers in the industry.

To do that I would need to be very vocal about what I am doing and my accomplishments as I went so that myname would be recognized in the industry.

This is where the Facebook group came into play. As it turns out the vast majority of business in the Solo Adindustry takes place in Facebook groups and Skype rooms.

So between the two I had the perfect soapbox to inform the industry on what I was doing and to build my authorityand notoriety.

I posted frequent updates on how much money I was making and how well I was doing.

And it worked! My frequent updates and posts got tons of comments from other Solo Ad sellers and built my self areputation in the industry.

The ball was certainly rolling now!

The Initial Idea

Now that I had a solid reputation and a successful Solo Ad Business I wanted to expand into coaching.

After seeing some of the price tags on the “Guru” solo ad coaching I knew that I could make a better course, offerit for cheaper than the $1,000’s that the other courses were charging and be successful with it.

But I didn’t feel ready to launch a full fledged WSO yet, so instead I decided to do a smaller trial run first.

This would not only build up my confidence but would help me collect testimonials and social proof that would helpsky rocket my coaching program once I was ready to release it as a WSO.

Launching A Free WSO

Now I just needed to figure out a way to let people know about my coaching program.

Not only did I need to find a way to drive traffic to my coaching program sales page but I needed make sure thattraffic was actually interested in building a solo ad business.

To accomplish both of these goals I launched a free WSO about how I started a Solo Ad business and went from$0 to $100/day in 3 weeks.

This did two things:

1. Allowed me to build a list of people that are interested in starting a Solo Ad business

2. Gave me instant credibility and authority

To set myself apart from the hundreds of other free WSO’s that get posted I released the case study early to fellowsolo ad sellers in the FB groups in return for an honest review.

This built up some huge social proof in my Free WSO thread and was one of the big contributing factors to itssuccess.

I created a short video in powerpoint talking about what people will learn from the case study and made a button inphotoshop.

You can take a look at the Free WSO here.

The Free WSO launched and within a week 1,000 people had joined my list and downloaded my case study.

My First Coaching Course

It was time to promote my first coaching course!

I sent out the following email to the list of 1,000:

Within 24 hours I had 64 responses from interested people!

I setup the coaching as a 4 week group coaching course made up of a weekly webinar combined with detailedPDF step by step instructions for any technical bits and pieces.

I set the price at $99.

Out of the 64 responses 50 people signed up and I made $5,000 from my first coaching course.

Not a bad start!

The first group coaching course went so well that I ended up doinganother one right afterwards.

Moving Into The Big Leagues

Now with some student success stories under my belt I was finally readyto launch a full fledged WSO.

I analyzed all of the Solo Ad/List Building WSO’s and programs on themarket and I found that all of the large all inclusive list building courseswere very expensive, many costing thousands of dollars.

The reason they were so expensive was due to the fact that most wereone on one coaching that required a ton of time to be invested by the coach forcing the large price tag.

I had the idea to take the same knowledge taught in the big price tag one on one courses and turn it into a low

ticket self taught membership course.

By turning it into a self taught course instead of one on one coaching I only have to create the course once andthen it is drip fed via the membership site to them on a weekly/monthly basis.

This allows me to make the course much cheaper than all my competitors and opens it up to a completely new setof customers who can’t afford a large price tag.

I settled on calling my new course The List Builders Academy and built it out into a 12 month self taughtmembership course using a combination of video and PDF lessons.

I priced it at $27 per month with a $1 three day trial.

My hope was that with the $1 trial it would be a no brainer for people to sign up and try it and when they saw thequality of the material they would be hooked.

I also included a 12 month no questions asked money backed guarantee, which made it even more appealing tojoin and try it out.

Setting Up The Sales Funnel

I created two one time offers (OTO). These are pages that the customer gets redirected to immediately after theypurchase.

The first was for a $149/month one on one coaching to go along with the regular membership.

It included one coaching call with me a month as well as access to me via Skype and email.

I did this because I know from the earlier group coaching, that a lot of people really do need one on one attentionto be successful and I wanted to offer it for the people who wanted it.

If they did not want the one on one coaching they were taken to a second OTO.

This offered a downgraded version of the one on one coaching that just included unlimited access to me via Skypeand email for $27. (Technically this is called a down-sell)

These two OTO’s have converted extremely well.

I used the membership software Instamember to set the site up.

It was extremely easy to use and I highly recommend it.

Creating My Sales Page

I created the sales page myself which took a bit of time but saved some money which you can see here.

I used Juicy Graphics, a set of incredible graphics that I highly recommend picking up.

I also wrote the sales copy myself. I wanted it to sound different from all of the other WSO’s out there and it got alot of people asking me who wrote it.

Setting Up An Affiliate Program

When you launch a product the majority of your sales will come from affiliates (or so I was told, but I’ll get to that).

These are people who agree to promote your product in exchange for a commission on each sale.

Now to handle the payment automatically you list your product on an affiliate network. In the IM niche there arethree main ones; Clickbank, Warrior Plus and JVzoo.

I chose to list The List Builders Academy (TLBA) on JVzoo.

It was a mixture of personal preference and the fact that I already knew a couple affiliates that promote productson JVzoo and I thought it would give me a head start.

Setting The Commission

Next I needed to decide on how much commission I was going to offer to affiliates. There are a couple of differenttheories on this and it really depends on what your priorities are.

If you want to build a list of buyers as fast as possible then you want to offer a higher percentage commission sothat you can recruit as many affiliates as you can.

Since my goal was to make some money from this launch I set the commission at 50%.

This is because it was a 12 month recurring membership course, the recurring commission would make up for notoffering a higher payout percentage.

Building The Affiliate Page

I built a JV/Affiliate page using optimize press that had a short video explaining what The List Builders Academywas about.

It also detailed the price points and commissions for the main product and the two OTO’s.

Click here to see the JV page

I also included some pre-written emails that affiliates could send out (since most of them are lazy).

As well as some bonus ebooks they could include to entice people to sign up through their affiliate link.

Preparing for launch

I set the launch date for two weeks away (October 2nd) and focused full time on recruiting as many affiliates as I

could.

First I went to the JV Launch Boards and listed the launch date for TLBA.

The launch boards are websites that affiliates watch to keep an eye out for upcoming product launches.

It is a must do thing if you want to get the word out about your upcoming launch.

The main launch boards are:

http://muncheye.com

http://jvlaunchcalendar.com

http://warriorjv.com

I also went into all of the various Facebook groups for JV Launches and posted daily, trying to recruit affiliates.

The big groups for this are:

https://www.facebook.com/groups/393921200706011/

https://www.facebook.com/groups/topjvgroup/

https://www.facebook.com/groups/wsolaunchandjvnetwork/

https://www.facebook.com/groups/272522146182371/

https://www.facebook.com/groups/jvalert/

https://www.facebook.com/groups/jvlaunchcalendar/

https://www.facebook.com/groups/jvzooproductlaunch/

I searched the WSO section of the warrior forum for any list building WSO’s.

Whenever I found one I would contact the owner and try to bring them on board as an affiliate.

Now a lot of you are probably wondering why I would go to the competition and try to get them to promote myproduct.

The list they built from their WSO are all interested in list building products. Who better to promote a brand newlist building course too?

I did all of this almost non stop for an entire two weeks and brought on 25 affiliates before launch.

The Launch Date Theory

I decided to launch on Wednesday, October 2nd.

I did this for a couple reasons, after analyzing the launch date and times of all the major players launches I noticeda trend.

The massive launches all happened on either Tuesday or Thursday at around 11am EST.

So by launching on Wednesday at 11am I was avoiding all of the big launches and hopefully could get somepeople to mail out for me.

Finally…Launch Day!

When launch day rolled around and my sales thread finally went live I was excited…and I mean really excited!

As soon as the thread was live I sent out an email to all of the affiliates that had promised to promote the launch aswell as pretty much everyone on my email list.

All day I sat at my computer, staring at my screen and hitting the reload button on my browser every 15 seconds.

Because I didn’t have a huge amount of affiliates I was relying on the large amount of traffic the WSO section ofthe warrior forum gets to get put my sales page in front of customers and it was slow going.

I was told over and over again by the “gurus” that it wouldn’t work, that you can’t just “throw up a WSO and hopefor the best”.

I proved them wrong, but to do that you have to make sure you do several things very well.

One Headline To Rule Them All

Since I was relying on natural traffic in the WSO section I knew I had to make my headline stand out and becompletely different than every other WSO listed.

Most of the WSO’s headlines talk about how much money you can make, generally giving you some crazy dollarfigure.

“Make $10,000 with no work!” “Push button software that will make you a bizilloinare overnight”

As you can see from my headline below I went a different route.

I didn’t put any dollar figures in the headline, instead I brought attention to how my training could change their life.

It worked wonderfully.

I have gotten 144,762 views to the thread, 649 responses and over 13 pages of interested questions and buyerreviews.

Be different than everyone else and it really pays off!

Getting Reviewers

One of the biggest factors in over coming buyers objections is social proof.

This comes in the form of reviews from people who have purchased the course and come back to the sales threadto leave their opinions.

Normally it is pretty difficult to get people to come back and leave reviews so I used the following two ways tomake sure they did.

First, I offered the first three months free to any of my past coaching students in exchange for a review.

This brought in a good number of reviews on the first couple days the thread was live.

Second, I setup an email to go out on the fourth day after someone had joined the course inviting them to leave anhonest review in the sales thread in exchange for a free 30 minute Skype coaching session with me.

This brought in a ton of reviews as you can see below.

After a review was posted in the sales thread I would copy & paste it as a quote in the main sales letter so that itwas prominently displayed to everyone who read it.

I also took the most enticing part of the review and made the text red and larger so that it would stand out and youreyes would naturally read it first.

This strategy has worked very well and I attribute most of my sales to the 65+ amazing buyer reviews I have in thethread.

All Roads Lead To My Course

I didn’t want to solely rely on the natural traffic in the WSO section to bring in all of my sales so I started looking atdifferent ways to send very targeted traffic to my sales page.

I was already posting frequently on different internet marketing forums and I knew that my free WSO case studywas adding a lot of people to my list that were interested in starting a solo ad business.

So I added a section at the end of the case study promoting The List Builders Academy.

Then I added a signature to all of my forum posts promoting the free case study.

This sent in a steady trickle of people and accounted for 2 or 3 sales every single day.

Slow But Steady Growth

The List Builders Academy did not launch to a huge amount of fanfare and mailings, due to me not having a lot ofaffiliates at launch.

I ended up making 35 sales in the first week brining in about $1,000.

As the reviews started to come in and the sales thread got longer the sales started to add up.

That is the great thing about membership sites.

Once someone has joined they continue to pay the membership fee every month, so adding a couple of newpaying members every day begins to build up.

Day after day my income slowly grew until before knew it I was making $200 to $500+ per day!

The Affiliates Come Marching In

There are two main stats that affiliates look at when they are finding products to promote.

1. EPC (Earnings per click) – This is how much, on average, that they will earn per click they send to youroffer.

2. Conversion Rate – This is the average percentage of people who purchase after seeing the sales page

You want your EPC to be above $1.00 and your conversion rate to be as high as possible.

I offer a $1.00 trial when people sign up, this resulted in a very low EPC when I first launched and therefore notmany affiliates were interested.

However as people moved past the trial and started paying the $27 monthly membership fee my EPC started torise and is staying at around $1.17 nowadays.

Because of this I didn’t start to see a lot of affiliates asking to promote my course until a couple of months afterlaunch.

Now because of the $1.17 EPC as well as the 6.66% conversion rate I receive 2 or 3 affiliate requests every singleday.

Most of my sales come from my affiliates now.

Got to love other people promoting your products

Wrapping it up

As I write this it has been a little over 6 months since I launched The List Builders Academy and it has been moresuccessful than I have ever dreamed.

Bringing in over $59,000 and being the #7 most sold WSO on JVzoo just to name a few.

I was able to accomplish this because I took the time to build myself up as an authority in my niche before I eventhought about lunching a course teaching others.

You have probably heard about Matthews much anticipated course on how to start and launch a business for$100.

I am sure its going to be a huge success, and it will be because he has taken the time to establish himself as anauthority in his field.

I hope you enjoyed reading about my journey over the last year and I wish you the best of luck in your own onlineventures!

ALERT: Get Instant Access To My Personal Tools of The Trade!

Want To Learn More?

If you would like to learn more on how to build your authority in a niche and start a business that you can run fromanywhere I would love to talk to you!

Check out my new site that talks all about it here: The World Is My Office

Thinking about launching a new product or course? Trying to build your authority in a niche? Leave acomment below and lets talk about it!