Learn how to master Instagram from these Indian brands

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8 Indian Brands that have mastered the use of Instagram Great brands with great marketing L I M I T L E S S 1

Transcript of Learn how to master Instagram from these Indian brands

Page 1: Learn how to master Instagram from these Indian brands

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8 Indian Brands that have mastered the use of InstagramGreat brands with great marketing

L I M I T L E S S

Page 2: Learn how to master Instagram from these Indian brands

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Chumbak

Chumbak’s fans always look forward to its posts on Hugo, the Chumbak Dog. The brand ensures its product pictures make a quirky impression, are less intrusive and trigger engagement.

It is one of those brands that does not mind driving engagement through sharing what goes inside the making of a product.

For Chumbak, Insagram became a medium for the brand to tell stories with its brand philosophy of ‘Make Happy’, posting pictures of things and situations that makes people happy and somehow manage to tie it up with CHUMBAK products.

Number of followers: 137K

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Amazon India

Amazon India is very active on social media especially Instagram. The brand’s approach is quite innovative and interesting. Unlike other e-commerce brands, they just don’t just keep posting about sales and offers going on.

Instead they try to engage with creative ways with the audience. The brand recently launched a contest on Instagram where users were asked to upload photos or videos of their pets doing adorable tricks using the hashtag #AmazonPetFest which was huge success.

Amazon has crawled inside the minds of their audiences and cracked the code of acing a social media strategy suitable for their particular target audience.

Number of followers: 157K

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Paperboat Drinks

The Paper Boat’s Instagram page is a treat to the eyes with its combination of cute doodles, two lovely puppies, little visual stories and childhood memories.

While Instagram as a social network, is only an experiment for most brands present on the medium, fortunately, it is not so for Paper Boat.

For the brand, Instagram is a brilliant platform to reach out to the audience who love beauty, goodness and stunning creativity.

It is not restrictive and allows for one to explore and be free spirited.

Number of followers: 16.6K

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Amul

Amul is one of the most successful Indian brands in the FMCG industry. It is known for creating white revolution in India and now it has made India the largest producer of milk and milk products all across the world.

Its strategy has always been very tactical and current, with its topical cartoons appearing in the paper the very next day. The brand has managed to translate this to social media as well.

Amul’s age-old strategy of staying current has paid off in terms of catching its community’s eye.

Number of followers: 51.7K

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Oyo Rooms

If a brand is posting the right images, consumers soak up the marketing message without any hardcore sales pitch. The same is the case of Oyo Rooms.

The use of geotagging and the right hashtags cannot be emphasized enough. The brand ensures that besides having its own hashtags #OYOgram & #OYOexplorer, the posts also have the popular travel related hashtags.

OYO also actively associates with different Instagram groups in India to organize InstaMeets, which is a great way of engaging with the community.

Number of followers: 13.7K

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Flipkart

The brand creatively used Instagram during the Big Billion Days Sale by conducting a competition to engage users.

"The Big Billion Hunt" was an Instagram treasure hunt wherein "hunters" (participants) explored the house of a protagonist "Tarun" and were supposed to find him and his Big Billion Kit items.

These were items that would give shoppers an ideal Big Billion Days sale experience - a wallet with card, standard charger, portable charger, Wi-Fi dongle and a shopping list.

Pretty creative huh!

Number of followers: 280K

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Inshorts App

Currently, Instagram is growing in popularity amongst the Indian youth. Since most of the brand’s majority of the users are from the age group of 18-24, Instagram turns out to be an important platform for its business. Moreover,

They also run App install ads on Instagram, it being a mobile based platform.

The brand does not mind playing around graphics and believes that creatives are the only way around they can crack on Instagram.

Number of followers: 17.1K

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LivingFoodz

Zee Khana Khazana, one of India’s leading cooking and lifestyle TV channel understood that for reaching out to it’s target audience on digital meant it would have to have an active presence on Instagram.

It is no secret that Instagram is the de facto home for appetizing food pictures and innovative recipes. Users of the network are mobile savvy, on-the-go millennials who are very receptive towards good content about food, especially recipes.

The brand used an innovative approach and launched the very first cookbook by the name of #InstaCookBook on Instagram with compilation of multiple summer recipes and tips which was a big hit.

Number of followers: 43.8K

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Tips to help your brand grow on Instagram

- Build a community around an actionable hashtag- Determine post frequency - Relate to your followers while staying relevant to

your brand- Interact with Others on Instagram to Grow Your

Following- Repurpose content from other relevant accounts- Respond to comments on all your posts- Post photos and short videos of your products- Find your perfect Instagram posting time- Keep on top of Instagram trends

Make your audience love your brand

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