Leanconf 2014: field notes- applying lean startup to consulting - martina hodges-schell
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Transcript of Leanconf 2014: field notes- applying lean startup to consulting - martina hodges-schell
Field notes:Applying Lean Startup to Design Consulting
Martina Hodges-Schell ~ @polaroidgrrlLeanconf 2014, Manchester
Photo by Jason Rodman: http://www.flickr.com/photos/jrodmanjr/2775877760/
“A startup is a human institution designed
to create a new product or service under
conditions of extreme uncertainty.”
~ @ericries
Setup Make Finish
Setup
Adapted from Ash Maurya, ‘Running Lean: Iterate from Plan A to a Plan That Works’
Problem/Solution Fit Product/Market Fit Scale
Photo by Adam Fagen: http://www.flickr.com/photos/afagen/3362070803/
Founder?
Photo by Anders Zakrisson http://www.flickr.com/photos/anders-zakrisson/4982281184/
Photo by Anders Zakrisson http://www.flickr.com/photos/anders-zakrisson/4982281184/
Minimum Viable Product
this not this not this
functional
reliable
usable
emotionaldesign
functional
reliable
usable
emotionaldesign
functional
reliable
usable
emotionaldesign
Make
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CC Image credit: ts small Image by http://adamsavage.com/images/pix/mythbusters.jpg
Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/155918164/
Photo by @polaroidgrrl
Photo by @polaroidgrrl
Photo by Pat00139 http://www.flickr.com/photos/pat00139/5773953057/
Finish
Photo by Jack Canfield:http://http://www.flickr.com/photos/jackcanfield/4787745535/Photo by Andrew Burrows:http://www.flickr.com/photos/andrewburrows/2559394780/
Photo by Jack Canfield:http://http://www.flickr.com/photos/jackcanfield/4787745535/
Photo by: http://www.flickr.com/photos/herr_e_aus_b/8290177683/
Thinking about things as business changes everything.
My role as a consultant is tohelp my client learn.
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What’s your experience?
@polaroidgrrl