Lean UX for Startup Teams (Kill Yr Darlings)
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Transcript of Lean UX for Startup Teams (Kill Yr Darlings)
Kill Yr Darlings
startups+
ux
4evr
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
+ +
reduce wastemake products customers want
incremental releases
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
41,000 views(past 12 mos)
Entrepreneur in Residence
(2010-2011)
19,741 followers(1,738 listed)
Fall 2011(Random House)
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
5% (not the real number)
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
5%
(Proportions are accurate, but metrics on this page are not real values.)
4% 9.75%
30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions
Say each conversion is worth $2
That works out to $26,000 revenue by not waiting.
That’s more than most startups pay for design services, total, prior to launch.
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
Less risk (and more)
The old way
The new way
)
)
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
The LEAN principle:
reduce INVENTORY, RISK, and WASTE
Make a design decision
Discover that it wasn’t right
Like this...Nobody clicked.
3 MONTHS
3 HOURS
) )
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
UX Cycles
THINK
MAKE
CHECK
PROTOTYPESWIREFRAMESVALUE PROPLANDING PAGEHYPOTHESESCOMPSDEPLOYED CODE
A/B TESTINGSITE ANALYTICS
USABILITY TESTINGFUNNEL
SIGN-UPS
GENERATIVE RESEARCHIDEATION
MENTAL MODELSBEHAVIOR MODELS
TEST RESULTSCOMPETITIVE ANALYSIS
Reduce cycle time, not build time
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
OMG! custdev=ux!
People, their goals & needs
Sketches & prototypes
“New user” experiences
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
• Keep your inventory low.
• Talk to your customers.
• Make something they want.
• Prove your ideas and your interfaces.
Lean means...
UX CLASSIC
UX CLASSIC
UX CLASSIC
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
How do you do good user experience work in a lean environment?
PROVE IMPROVE
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
Lean User Experience Fundamentals
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
Lean User Experience is a cross-functional,
principle-driven process characterized by rituals
that predispose teams to predictable, high-quality,
high-velocity user experience outcomes.
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
LEAN UX PRINCIPLES
1. Design + product management + development = 1 product team
2. Externalize
3. Research with users is the best source of information
4. Focus on solving the right problem
5. Generate many options and decide quickly which to pursue
6. Recognize hypotheses & validate them
7. Rapid cycles: think/make/check
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
USERS
NEEDS
USES
FEATURES
USER STORIES THEMED RELEASES
1. BLAH2. BLAH3. BLAH
BOB CAN...
PEOPLE
PRODUCT
(INSERT BUSINESS THINKING HERE)
THIS WEEK
(CREATE SKETCHES, WIREFRAMES & PIXELS)
LEAN UX FRAMEWORK
WHYWHAT
HOW
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
USERS
NEEDS
USES
FEATURES
USER STORIES THEMED RELEASES
(INSERT BUSINESS THINKING HERE)
(CREATE SKETCHES, WIREFRAMES & PIXELS)
LEAN UX FRAMEWORK
THINK
MAKE
CHECK
THINK
MAKE
CHECK
THINK
MAKE
CHECK
THINK
MAKE
CHECK
THINK
MAKE
CHECK
THINK
MAKE
CHECK
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
LIGHTWEIGHT
LOW-FI
LO-TECH
EXTERNAL
FACE TO FACE
COLLABORATIVE
GENERATIVE AND DECISIVE
FAST
REPEATABLE
ROUTINIZED
GOAL DRIVEN
LEAN UX METHODS ARE
OUTCOME FOCUSED
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected] WORKING SOFTWARE
ABSTRACT CONCEPTS
PyramidBusiness Model Canvas
Ecosystem Map
Personas (scenarios)Design Target
Activity Map
Sticky Triage
Story Boards
Story MappingIteration Planning
6-Up Sketching
2 or 3-Up SketchingTest CreationWireframesCard Sorting
Sketch BoardsPrototyping (many kinds)
Greyboxing
Black Hat Session
Pair Production/Design
Design BiblePattern LibrariesHousecleaning
STRATEGY
USER
USES
FEATURE PLANNING
IA, IXD, UI
DETAIL DESIGN
COHESIVENESS
THE UX FIELD HAS LOADS OF METHODS THAT WILL WORK LEAN. (PLUS A FEW OF MY OWN MAKING)
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
Listen (talk*) to people**
Usertesting.com
Customer acceptance testing with paper prototypes
A/B testing
SurveysWatch people use
competitors
Behavioral metrics
Usability testing
OPTIMIZATION
CUSTOMER DEVELOPMENT
Heat mapping
GENERATIVE
QUANTITATIVE
Card sorting EVOLUTIONARY
WE ALSO HAVE METHODS TO “GET OUT OF THE BUILDING.”
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
WORKING SOFTWARE
ABSTRACT CONCEPTS
IDEATE
COMMUNICATE
LEARN
IMPROVE
Wireframe checkPairing
Housecleaning
MeasureRedo
Define the problem and write the “test” first
User need/quote as sprint name
Retrospective
RITUALS FOR LEAN PRODUCT TEAMS
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 [email protected]
Janice Fraserwww.luxr.co
@clevergirl@luxrco#LeanUX
Thank You!