Lean Startup Marketing/PR Principles
22
for TBC HR3D & Hippo Public Relations Proposal Lean Marketing/PR Principles
-
Upload
peter-justin-yu -
Category
Marketing
-
view
455 -
download
0
Transcript of Lean Startup Marketing/PR Principles
for TBC HR3D & HippoPublic Relations Proposal
Lean Marketing/PR Principles
205/01/2023
CONTENT1. Marketing VS Public Relations
2. Campaign Generation
3. Channel Selection
05/01/2023
3
1. MARKETING VS PR
Marketing
Public Relations
05/01/2023
4
Basically, it is about Press Coverage
Stimulate awareness (demand) Strengthen image and perception Increase search engine visibility
and organic search
MARKETING Basically, it is about the 4Ps Establishment of brand
recognition through increased contacts
Increase in customer interaction Increase in contact to customer
conversions
PR
MARKETING VS PR (BENEFITS)
05/01/2023
5
MARKETING VS PR
WHICH IS BETTER?
Just like lean startup methodology, its about experimentation What works for one may not work for another Ideally, it is a good mix of both
05/01/2023
6
TRADITIONAL APPROACH
05/01/2023
7
TODAY’S APPROACH
05/01/2023
8
SIMILAR TO PR FUNNEL
05/01/2023
9
Immersion – to understand the client and product / service better Planning – creating a series of articles for the appropriate news
outlets Differentiation – changing the approach based on industry and
company size Sustainability – long-tail effect that delivers results from mid to
long term
TO BE TRULY LEAN, marketing needs to be targeted and flexible. Here is how Bebop Asia’s Wordsmiths approach projects:
2. CAMPAIGN GENERATION
05/01/2023
10
TIMELINE
At least 3 – 6 months or even longer
Real content and not spam With that expectation, it is
easier to experiment to reach a proper build up
TO SEE TRUE EFFECT AND RESULTS, marketing needs time.
05/01/2023
11
WHAT’S THE ORIGINAL PURPOSE?
05/01/2023
12
THE PIVOT
Proximity to the “baby” may lead to blinders being on The final line should be versatile (i.e. Post-Its & Viagra) Ideas are free, execution is key (i.e. GrabTaxi vs Uber) Have clear markers for success (i.e no. of signups, paying customers,
outlets, etc) Commit to a direction but be open to quick detours
BUILD, MEASURE and LEARN, experimentation will take place in the middle of your timeline to find your MVP.
05/01/2023
13
THE LAUNCH
With precise strategy and marketing, limited resources can be maximized
Different strokes for different folks (i.e. soft launch, beta-testing, press release)
Event launches can be great for media, stakeholder and investor experience (i.e. MyRepublic)
LEADING UP TO D-DAY, where your customers meet your product/service at the end of the the timeline. With a strong MVP, a good launch can work wonders with traction and confidence.
05/01/2023
14
4. CHANNEL SELECTIONTO EFFECTIVELY ENGAGE, you will need create effective and extensive content to capture the attention of the media and the general public through the following avenues: High Price
High Effort
Low Price
Low Effort
Press Releases Company MentionsGuest Posts / Blogging
Networking Sessions
Press Conferences
Exhibitions
Experiential Activations
Advertising
SEO
AdWords
Social Media
05/01/2023
15
MOST OVERRATED
05/01/2023
16
3 MOST UNDERRATED – EMAIL MARKETING
05/01/2023
17
05/01/2023
18
3 MOST UNDERRATED - SEO
05/01/2023
19
05/01/2023
20
3 MOST UNDERRATED - PR
05/01/2023
21
WHEN YOU LEAVE HERE
Join https://www.facebook.com/groups/DigitalMarketingSingapore/ Talk to anyone from the Bebop and/or Akin team Watch “Thank You For Smoking”
THREE THINGS FOR YOU TO DO
