Lean Startup & Innovation for PMI Taiwan International Conference

Innovation of Taiwan Mobile Startup via implementation of Lean Startup

透過精實創業導入，建立台灣行動應用創新

David Kuo, PMP

CEO, WizXpand International

1. Innovation

2. Lean Startup 3. Success of “Startup

Weekend” event in TW

Agenda

- page 2 – © 2011 / WizXpand International 耕慧國際 www.wizxpand.com / [email protected] / +886-2-2712-7687

mailto:[email protected]

Current• CEO of WizXpand International Management Consulting Co., LTD• Founder of Taiwan Professional• Co-Organizer of Startup Weekend Taipei • Certified PMP® Instructor & Consultant to clients like Hi-Life,

Qantas Air, FIME, TTL, Global Mobile • Speaker/trainer at various chamber: French and German

Transforming• Mentor of SW Taipei Team• Student of lean startup • TWNPro 2.0 Project

About Me



攜手用心耕耘蓄積商業智慧

innovation

• Definition

• Top companies

• Common Traits

• Challenges

the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society.

"to renew or change“

Definition



I ask my 7 years old daughter

Dad “Honey! Which would be a great company” Tiana “Google / Apple / 7-11 ..” (without hesitation) Dad (woooow, she is no longer my baby girl) Dad “So, why 7-11, and not other?” Tiana “7-11 is more competitive” Dad “woow (she knows the word competitive” and I wonder

what I was doing when I was 7 years old) Dad “what you like about 7-11”

Competitive:Good Service / Fresh Food (taste the same defreeze)Better light / Wash Room / Clean / Great Product

Dad: So if other do the same, would you go other? Tiana: (she pauses) Well, depends, 7-11 will always be better choice (only if

they continue to be better)

Secrete of Superior Success



Secrete Formula Innovative(produce new)+Entrepreneurial (take risk+$)

Secrete of Superior Success



2011 Ranking1. Apples (3)2. Twitter (50)3. Facebook (1)4. Nissan (-)5. Groupon (-)6. Google (4)7. Dawning Information (-)8. Netflix (12)9. Zygna10. Epocrates

2010 Ranking1. Facebook (3)2. Amazon (27)3. Apple (1)4. Google (6)5. Huawei (18)6. -7. -8. -9. -10. -

#7: super computer / #10: Drug referenceSource: http://www.fastcompany.com/most-innovative-companies/2011/

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Most Innovated Companies


http://www.fastcompany.com/most-innovative-companies/2011/


# Traits # Traits

1 Ability to set the agenda(Vision)

6 Adaptability (implement from lesson learn)

2 Remarkable courage(excitement for uncover opportunity)

7 Creativity and practicality(feasible “out of box)

3 A stomach for uncertainty(making decision on info available)

8 An eye on the "Big Picture“(look out both inside and outside)

4 Networking and communication prowess (persuade and inspire)

9 Forming a team(balanced team with expertise)

5 A passionate champion for new projects (promotion and stakeholder management)

10 Always an optimist(see challenges as opportunities than problem)

Source: http://www.cioupdate.com/insights/article.php/3834941/The-10-Essential-Traits-of-an-Innovation-Leader.htm

Traits of Innovation


http://www.cioupdate.com/insights/article.php/3834941/The-10-Essential-Traits-of-an-Innovation-Leader.htm


• Great Manager• vs

• Great Leader Indifferent

• Positive Support• vs

• Negative/HostileHostile

• Do it own• vs

• Team with expertIsolation

Source: http://www.businessweek.com/innovate/content/aug2008/id20080822_832405.htm

Challenges of Innovation




Lean Startup

• Why companies fail

• Why lean?

• Methodology

• Next Step

#1 “I build, they buy”• No effort in testing “leap of faith”• Make things that no one wants

#2 “idea is everything”• It is team, not idea• It is speed, not $

#3 “Great Project Management is Key”• Do it on time, on budget, but no one wanted

Critical Misconception



“ New Thinking”#1 Do customer recognize the “problem” we are solving

#2 If there is solution… would customer buy the solution?

#3 Would customer buy from us?

#4 Can we build the solution for that problem?

“ Traditional Thinking” (do it backward)

Why Business/Project Fail



Traditional: “Waterfall Approach” • Get justification, feasibility and take holder• Write-down assumption and discussion• Then, accelerate with great PMP®

approach, then only after spending $$ and time, result is not expected.

Innovation: Lean Startup• Immediate testing of “assumption”• Breakdown big vision• Build a “MVP” (experiment) • Not working, “Pivot”

What’s Happening at Work


Project Charter

ASSUMPTION


“Starting small, designing products with the smallest set of features to please a customer base, and moving products into the marketplace quickly to test

reaction and make more changes after that. “



Lean Startup by Eric Ries



Discover what sustaining the business • What does customer want? • Which customer opinion to listen• Which feature is crucial • What please customer vs anger customer

Old Concept leads to failure Do it, and see what happen successful implementation without fruit

Do experiment to test “leap of faith” surrender vision+

Readjust+Build (with speed)

Key #1 Validated Learning



MVP“Minimum effort to complete the loop” in order to test “leap of faith

Case study: http://theleanstartup.com/casestudies

Key#2: MVP (Minimum Viable Product)


http://theleanstartup.com/casestudies



What’s happening in Taiwan

• Startup scene in Taiwan

• What’s next

Event/Incubation/Event

Entrepreneurship in 54 hr• High Level Pitch• Mentorship• 10 teams

• Logo• Fan page > 2000 fan• Survey > 100 people



BNext Top 30 Teams ◎ Symphony ：有全球實力的網路軟體公司

◎ Fun3C ：靠語意搜尋闖天下 ◎ 奇想創意：終結電視觀眾的孤單◎ 酷米移動傳媒：把潛在客人拉進店裡◎ 宇萌數位科技：人人都能玩 AR

◎ 盈科泛利： QR Code 驗證，省去購票麻煩◎ Buyble國際代標代購：重入代購市場搶市◎ MamiBuy嬰兒用品推薦網：用爸爸的愛，經營社群購物◎ 愛維通系統： Remobo 打造私人通訊網路◎ 殺價王：殺出創新購物模式◎ 奇多比：規模化量產電子書◎ CloudMosa ：在台灣催生世界級軟體◎ 立即科技：資料庫管理輕鬆上手 ◎ 好玩家： Facebook 遊戲好好玩◎ 赫迅互動科技：我把網站變 App

◎ 形意科技：逛街不迷路◎ 匯知系統：人人都可以上手的軟體開發核心◎ 發燒網：好用的社群行銷工具◎ 勝義科技：用 LBS 挑戰雙 A

◎ 精靈數位科技： gulu 讓你吃到哪，分享到哪…… ◎ 萊碼創意科技：企業客服主動出擊 ◎ 果實夥伴：衝出影音廣告新格局◎ Patisco.com ：打造貿易商務幫手◎ GOMAJI ：台灣最大團購網站 ◎ 凱鈿行動科技：放眼全球 App 市場 ◎ 嬉遊紀 Heeyuki ：啟動社交商務潮◎ 麥伯行銷WaWaBank ：隨時隨地有好康◎ 時間軸科技 (Hiiir) ：三網合一整合行銷◎ 聖洋科技 cacafly ： Facebook 台灣廣告總代理◎ 嘎姆擂台： Flash 遊戲真好玩

Link: http://www.bnext.com.tw/magazine/view/cid/147/id/20662

http://www.bnext.com.tw/magazine/view/cid/147/id/20662

“Politician vs Entrepreneur”

“Manager vs Leader”

“Project Mgmt vs Lean Startup”

Conclusion



• Name: David Kuo• Cell: 0952509872• Facebook: david.kuo• Skype: davekuo0305• www.wizxpand.com


Contact

http://www.wizxpand.com/


Lean Startup & Innovation for PMI Taiwan International Conference

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Transcript of Lean Startup & Innovation for PMI Taiwan International Conference