Lean Startup: How Development Looks Different at a Startup
-
Upload
abby-fichtner -
Category
Technology
-
view
15.194 -
download
2
description
Transcript of Lean Startup: How Development Looks Different at a Startup
![Page 1: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/1.jpg)
Lean Startup
Abby FichtnerDeveloper Evangelist for Startups, Microsoft
@HackerChick
http://HackerChick.com
How Development Looks Different at a Startup
![Page 2: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/2.jpg)
doing well-thought-out designs, it turns your whole world
upside down and says “no, all those things you thought
made you great, now those same things actually make you a
bad developer.” Very world-rocking stuff.”
- Abby Fichtner “Hacker Chick”
“Getting used to emergent design is hard
because if feels like you’re going to be just
hacking! And if you’ve prided yourself on
being a very good developer and always
![Page 3: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/3.jpg)
![Page 4: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/4.jpg)
“Considering the incredible amount of human energy, passion, and
creativity that we invest in creating new products & services…
@EricRies
![Page 5: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/5.jpg)
! it’s a terrible waste that so many of them fail.”
@EricRies
![Page 6: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/6.jpg)
Instead of building our startups according to myths
We can guide them with facts and knowledge
Promise of the Lean Startup
@EricRies
![Page 7: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/7.jpg)
We won’t waste our time building
things that nobody wants.
@EricRies
![Page 8: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/8.jpg)
![Page 9: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/9.jpg)
![Page 10: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/10.jpg)
![Page 11: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/11.jpg)
![Page 12: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/12.jpg)
![Page 13: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/13.jpg)
![Page 14: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/14.jpg)
![Page 15: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/15.jpg)
“Most technology start-ups fail not because the
technology doesn’t work, but because they’re making
something that there is not a real market for”
@EricRies
![Page 16: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/16.jpg)
![Page 17: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/17.jpg)
![Page 18: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/18.jpg)
3.0
2.5
2.0
1.5
1.0
0.5
3.5
% R
ea
ch
‘99 ‘00 ‘01
Furniture.com
EddieBauer.com
Bhg.com
Living.com
Furniture.com
FAILSource: PCData Online
![Page 19: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/19.jpg)
![Page 20: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/20.jpg)
$5 BILLION FAIL
![Page 21: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/21.jpg)
![Page 22: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/22.jpg)
Startups are NOT small versions
of large organizations
![Page 23: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/23.jpg)
![Page 24: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/24.jpg)
![Page 25: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/25.jpg)
The unit of progress for entrepreneurs
is learning, not execution
@EricRies
![Page 26: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/26.jpg)
What fun is spending months building
something that nobody wants?
![Page 27: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/27.jpg)
mudaany activity that is wasteful and
doesn’t add value or is unproductive
wikipedia
![Page 28: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/28.jpg)
Get through the whole Get through the whole Get through the whole Get through the whole loop as fast as possibleloop as fast as possibleloop as fast as possibleloop as fast as possible
![Page 29: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/29.jpg)
Minimum Viable Product (MVP)strategy for fast & quantitative
market testing of a product or feature
wikipedia
![Page 30: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/30.jpg)
“Papa built our last tree house in a day!”
“Yeah, but that tree house was a couple pallets
and a ladder”
The Minimum Viable Tree House by Christian Wyglendowski
![Page 31: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/31.jpg)
![Page 32: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/32.jpg)
![Page 33: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/33.jpg)
We had an idea for a new product.
We went off & built it, put it on our website.
Not a single person clicked thru to it
What did we learn from that?
![Page 34: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/34.jpg)
We had an idea for a new product.
We went off & built it, put it on our website.
Not a single person clicked thru to it
Was there a faster way to get through
that learning loop?
![Page 35: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/35.jpg)
![Page 36: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/36.jpg)
![Page 37: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/37.jpg)
![Page 38: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/38.jpg)
![Page 39: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/39.jpg)
![Page 40: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/40.jpg)
How can we fail as fast as possible?
![Page 41: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/41.jpg)
![Page 42: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/42.jpg)
Customer Development
is not gathering requirements
![Page 43: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/43.jpg)
If Henry Ford had asked his customers
what they wanted0
They would have said a faster horse
![Page 44: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/44.jpg)
Customer Development is
validating our vision
![Page 45: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/45.jpg)
Product/Market FitWhen a product shows strong demand by
passionate users representing a sizeable market
The Entrepreneur’s Guide to Customer Development: A “Cheat Sheet” to the Four Steps (@BrantCooper, @Vlaskovits)
![Page 46: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/46.jpg)
@SGBlank
Customer Development
![Page 47: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/47.jpg)
Lean Startup
@SGBlank
![Page 48: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/48.jpg)
Get outside the building!
![Page 49: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/49.jpg)
What is the problem?
Who has the problem?@SGBlank
Customer DiscoveryCustomer DiscoveryCustomer DiscoveryCustomer Discovery
![Page 50: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/50.jpg)
How important is the problem’s solution to the customer?
How valuable is the problem’s solution to the customer?@SGBlank
Customer DiscoveryCustomer DiscoveryCustomer DiscoveryCustomer Discovery
![Page 51: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/51.jpg)
![Page 52: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/52.jpg)
Customer ValidationCustomer ValidationCustomer ValidationCustomer Validation
![Page 53: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/53.jpg)
![Page 54: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/54.jpg)
![Page 55: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/55.jpg)
OH at Lean Startup Circle Meetup
![Page 56: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/56.jpg)
How do we maximize progress in a
Lean Startup?
Answer: By maximizing learning
![Page 57: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/57.jpg)
@AshMaurya
![Page 58: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/58.jpg)
@AshMaurya
![Page 59: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/59.jpg)
@AshMaurya
![Page 60: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/60.jpg)
@AshMaurya
![Page 61: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/61.jpg)
@AshMaurya
![Page 62: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/62.jpg)
@AshMaurya
![Page 63: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/63.jpg)
Get through the whole Get through the whole Get through the whole Get through the whole loop as fast as possibleloop as fast as possibleloop as fast as possibleloop as fast as possible
![Page 64: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/64.jpg)
@AshMaurya
![Page 65: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/65.jpg)
@AshMaurya
![Page 66: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/66.jpg)
@AshMaurya
![Page 67: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/67.jpg)
@AshMaurya
![Page 68: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/68.jpg)
![Page 69: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/69.jpg)
BEFORE AFTER
2 week release cycles Multiple releases/day
WiredReach Case Study
Releases were all-day events Releases are non-events
Release size: 100’s LOC Release size: < 25 LOC
More emergency releases Less fire-fighting
@AshMaurya
![Page 70: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/70.jpg)
![Page 71: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/71.jpg)
@AshMaurya
![Page 72: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/72.jpg)
@AshMaurya
![Page 73: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/73.jpg)
How DOES development look
different at a startup?
![Page 74: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/74.jpg)
Shared Principles, PracticesAgile Development Practices (XP)
Flexible & Iterative
Fail Fast
Stop the Line
Continuous Learning
![Page 75: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/75.jpg)
Agile Lean Startup
Solution Unknown Problem Unknown
Beyond Agile0
Elicit Stories from Customers Validate Features with Market
2 Week SprintsGet Through the Loop
as FAST as possible
Continuous Integration Continuous Deployment
Done = Software Ready to Go Done = Validated Learning
![Page 76: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/76.jpg)
Kent Beck
![Page 77: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/77.jpg)
Kent Beck
![Page 78: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/78.jpg)
Kent Beck
![Page 79: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/79.jpg)
![Page 80: Lean Startup: How Development Looks Different at a Startup](https://reader033.fdocuments.net/reader033/viewer/2022052505/555334c1b4c905e12e8b4c95/html5/thumbnails/80.jpg)
Learn More
Steve Blank@sgblank
http://steveblank.com/
Eric Ries @EricRies
http://startuplessonslearned.com/
Ash Maurya@ashmaurya
http://ashmaurya.com/
Abby Fichtner@HackerChick
http://HackerChick.com