Lean Startup for Agile Product Management

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Lean Startup for Agile Product Management

Bucharest, August 28th-30th


Angel Medinilla

You Killed my father,

prepare to die!!

[email protected]/en/AngelMedinilla(Slides, Videos, Newsletter, Books, Blog, LinkedIn, Sketchnotes, Twitter...)

Twitter: @angel_m (would love some instant feedback!)


My Pleasure!


45 minutes??


Gee, we are Agile!


Mmm...But Wait...


Black Holes in Agile!


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Scrum 101 !

P.O.

Team

ScrumMaster Product Backlog

Sprint Backlog

Stakeholders

Sprint Review, feedback

Potentially Shippable

Sprint

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The “Visionary” Myth


Jeff Patton (The Man): “Why Product Owner is a Stupid Idea”


“Double the Sh*t, Double fast!”


Wrong Products!


Lean Startup


MVP!!

C-P-SAssumptions


MVP!!P-M FitC-P-S

Assumptions

ValidatedAssumptions


So,some ideas I imported and developed for

Agile Product Management...


1) Develop a Product Vision


Verb, Target, Outcome..

“Organize world's information, make it universally accessible” “Find and discover anything you might want to buy online”

“ (Be) Worldwide Authority on Kids, Families and Fun” “Be #1 car company in America & one of the great American

brands” “(Find) my iPhone”

“Find gay people near me” “File too big for email”

“Put a Man on the moon and back alive before 1970” “Run your own hospital online”


Think Problem, not solution


2) SHOW ME THE MONEY!!


Hipótesis

Hipótesis

Hipótesis

Hipótesis

Hipótesis Hipótesis Hipótesis Hipótesis

Hipótesis Hipótesis

Hipótesis

Hipótesis

Hipótesis

Hipótesis



Hipótesis

Hipótesis

Hipótesis

Hipótesis

Hipótesis

Partners

Costs Revenue Streams

ActivitiesValue

Customers

Relationship

Key Resources

Channels


Define your “C-P-S” Statement first


Define your “C-P-S” Statement firstAssumption!


Hipótesis

Hipótesis

Hipótesis

Hipótesis

Hipótesis Hipótesis Hipótesis Hipótesis


Hipótesis

Hipótesis

Hipótesis

Hipótesis



Hipótesis

Hipótesis

Hipótesis

Hipótesis

Hipótesis

Partners

Costs Revenue Streams

ActivitiesValue

Customers

Relationship

Key Resources

Channels

Assumptions!


“Thou Shall Know Your User”


Roman Pichler

Product Vision Board


3) Test Your Assumptions through MVP’s


MVP ≠ Product!

“...it’s not about creating minimal products.”

http://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.html


An experiment IS a product


Learning is WAY more important than launching


http://blog.leanstartupmachine.com/2012/10/how-to-get-out-of-the-building-with-the-validation-board


Roman Pichler

Vision Board --> Product Canvas


4) TTFU!


“The Comfort Zone"


Product Definition is a Collaborative Issue

Goal Modelling

Impact MappingStory Maps

Customer Ecosystem

“Personas”

Garret Stack


A.K.A. “No Scrum Norris”


6) Define a Funnel and Success Metrics


Acquisition

Activation

Retention

Referral

Revenue


Acquisition

Activation

Retention

Referral

Revenue

A. Cost, Channels, Campaign Efficiency

Bounce Rate, Time spent per page, pages visited, A/B tests, UX

Churn, Time Between Visits, Cohort Analysis, User Lifetime

Virality, Net Promoter Score

ARPU, Lifetime Value


Build Goals & Metrics Into Assumptions

We assume that (customer segment) has (problem / need) that can be solved through (solution). We will

know that we are right when (cuantitative metric outcome) or

(cualitative metric outcome), which will contribute to (KPI)


http://www.slideshare.net/dan_o/early-stage-web-product-management-by-dan-olsen


7) Keep Your Product Simple


Backlog Prioritizacion Frameworks

Kano Model

Cost of Delay

R.O.I.

Risk vs. Benefit

Importance vs. Satisfaction

Cost vs. Opportunity

Goal Scoring

Theme Screening

Triage

Normal Fecha Fija

Urgente Intangible


Backlog Funnel (“We Build THIS” + “Never” list)


Regular Backlog Grooming & Trimming


“Kill a Feature Day”


“In Many ways, it’s the things that are not there that we are most proud of”

Jony Ive, Apple Senior VP Design, on the iPad


Final Wrap-Up: 1) Develop (and Manage) a Product Vision (verb, target, outcome); think problem, not solution2) Show me the money! - Business Model Generation, list your assumptions3) Test your core assumptions (C-P-S) through MVP; build space for MVP in Backlog4) TTFU! Get out of your comfort zone5) Always go Iterative & Incremental; Product definition is Collaborative (no Scrum Norris)6) Define a funnel and success metrics; build goal and metrics into assumptions7) Keep your product simple; avoid scope creep, prioritze backlog


(Some Spam)


Thank you and... BLOG IT!!

(Oh, yes, and buy the book!)http://www.proyectalis.com/en/AngelMedinilla


http://creativecommons.org/licenses/by-nc-nd/3.0/

This presentation is based upon the ideas and work of many people. And while I’ve tried to recognize copyrights and give credit and attribution where possible, I cannot possibly list them all, so if you feel like there’s something that should be added, changed or removed from this presentation, please drop me an e-mail at [email protected]

Lean Startup for Agile Product Management

Business

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