Lean Startup - Folkeuniversitetet Aalborg
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Transcript of Lean Startup - Folkeuniversitetet Aalborg
![Page 1: Lean Startup - Folkeuniversitetet Aalborg](https://reader031.fdocuments.net/reader031/viewer/2022021923/5a6eb72d7f8b9a40118b4c47/html5/thumbnails/1.jpg)
Lean Startup
“Life’s too short to build something nobody wants” – Ash Maurya
Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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Baggrunden for Lean Startup
Christian Fuglsang Pedersen
• Lean (Toyota)• Design Thinking• Customer Development• Agil udvikling
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Lean Startup principper
• 1. Entrepreneurs are everywhere
• 2. Entrepreneurship is management
• 3. Validated Learning
• 4. Build-Measure-Learn
• 5. Innovation Accounting
Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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SPILD
Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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Udviklingsmodel
Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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Hvad gør de galt?
Hvis vi udvikler noget ingen ønsker, hvad hjælper det så vi gør det?
Til tiden?Til budget?
Med høj kvalitet?Med smukt design?
Achieving Faliure = successfully executing a bad plan
Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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Validated Learning
• Startups eksisterer for at finde ud af, hvordan de kan bygge en bæredygtig forretningsmodel. Det lærer du ved eksperimenter og tests.
Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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Hypotese
Christian Fuglsang Pedersen
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20 minutter
Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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Riskiest Assumption
Christian Fuglsang Pedersen
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Riskiest Assumption
Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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Minimum Viable Product
“The minimum viable product is that product which has just those features and no more that allows you to ship a product that early adopters see and, at least some of whom
resonate with, pay you money for, and start to give you feedback on”.
-Eric Ries
Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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4,5 mio DKK
Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
”Det er vigtigt for os, at Sunday udvikler sig løbende. Vi fremlægger ikke et helt færdigt produkt, men lader det i stedet vokse i den retning, brugerne ønsker. Vi er meget spændte på modtagelsen af Sunday og glæder os til at få yderligere feedback fra brugerne.”
- Simon Haldrup
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Christian Fuglsang Pedersen
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Innovation Accounting
Christian Fuglsang Pedersen
1.Etabler en baseline2.Tune the engine3.Pivot eller persevere
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Christian Fuglsang Pedersen
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Kanban
Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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Christian Fuglsang Pedersen
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Spørgsmål?
• Christian Fuglsang Pedersen
• dk.linkedin.com/in/christianfuglsang
Christian Fuglsang Pedersen