Lean Startup in the Enterprise - Lean Startup Conference 2012
Lean Startup - A Primer for Entrepreneurs
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Transcript of Lean Startup - A Primer for Entrepreneurs
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Lean Startup: WTF?
massdistraction
Justin [email protected]@mimecast.com
The Next Web, AmsterdamApril 29th 2011
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Analyst Blogger
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Community Manager
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Where I work
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How the problem used to be solved...
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Nearly 1m users can’t be wrong!
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Gueorgui Tcherednitchenko
+ Experience
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Business Plan…
dpstyles™
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Houston, We Have A Problem…
nasa
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chubbybrain.com
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Matthew Burpee
Lack of Customers
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Fallacy #1: Problem is known
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Fallacy #2: Solution is known
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THAT is Lean Startup
Joi
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EOI Escuela de Organización Industrial
So People Looked For “Experience”
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NASA's Marshall Space Flight Center
Lean Startup = Stress Testing Process
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Lean Startup is a rigorous process for iterating from Plan A to a Plan that works
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Ah Ha! Idea = Hypotheses
niznoz
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Nevada Tumbleweed
So You Can Focus on the Right Actions(and at the right time)
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Russians: MiG 15
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Boyd: Maverick Pilot, Investigates
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OODA Loop:# of Iterations BEATS Quality of Cycles
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Lean Manufacturing = Remove Waste
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Bake
yvettemn
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Ta Dah!The Lean Startup Loop
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David Wulff
Build
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Measure
wwarby
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surlygirl
Learn
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Rinse, Repeat.
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Matthew Burpee
We Know: Businesses Fail Because of No Customers
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Objective: Find the most effectiveway to validate your hypothesis
sashamd
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If You’re Not Embarassed:You’ve Waited Too Long
LostInInaka
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In a Great Market:The Market Pulls the Product Out
toffehoff
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originallittlehellraiser
Before Launching: Do the 40% Test.Are <40% Very Disappointed?
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Pivoting?
lovely fig rolls
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Change of Direction:Based on Validated Learning
Phillie Casablanca
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http://startup-marketing.com
Startup Pyramid:Nail it before you Scale it
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Focus on Verifiable Hypothesis
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Some Myths:
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Build on Solid Foundations
David Wulff