Lean Start Up Large Organisation
Transcript of Lean Start Up Large Organisation
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Successfully incorporate LeanStartup and Agile techniques into
your organisation
b Eewei Chen
1 0 w a y s y o u
c a n...
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Lesson: Design has to be Lean and Agile 1 6 y
e a r s
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I love working with large organisations!
ANYTIME
SKY+
SKY GO
EPG
MOBILE WEB
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SizeRecognition
Vision
Change the world
ALL OF THESE?
ClientsAwards
Trust
AdoptionValue
EmpathyHappy people
Innovation
Impact
But what defines a successful organisation?
Customers
Revenue
Time saving
Cost reduction
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1. Predict the future2. Balance innovation
3. Solve the real problems4. Influence the right people5. “Fit in”6. Simplify the business7. Define success8. Measure success
9. Create an MVP10. Sustain success
What you will learn today
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Lean Startup is the evolution of Agile
* Customer in this case means the client• No backlog
• No hierarchy• No tasking
• No estimtion
• No definition of done
• Less waste
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“Lean is a production practice that considersthe expenditure of resources for any goalother than the creation of value for theend customer to be wasteful, and thus a
target for elimination.”
- Wikipedia
What is Lean?
M O R E VA L U E,
L E S S W
O R K : - )
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The Lean Startup uses validated learning,
scientific experimentation, and iterative releases to deliver products and servicesthat accurately meet customer needs withthe minimum of initial investment.
- Wikipedia
What is Lean Startup?
B U I L D
M EA S U R E
L EA R N
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1. Predict the future
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“The best way to predict the
future is to create it.” - Peter Drucker, management guru
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Why do you want to predict the future?
1903Wright brothers
First flight
1886Ford Model T
First car
1937302
First phone
1943Biro
First non drip pen
1975Xerox star
First GUI
1996Motorola Startac
First mobile phone
2007iPhone
First ‘Smart’ phone
2013Your product?
First...
Retention, Market share, brand strength?
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Web Mobile
TV
cinema
commute
naturehome
shopping
holiday
work
play
exercise
family
friends
dining
sport
hobbies
school
sleep
R e w
a r d s ?
S e c o n d
s c r e e n ?
Live eventData analysis?
Create a framework
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* Facebook survey and street interviews
State the biggest problems
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ObserveActivity stream
Audience reactionsDash board, graphs, stats
Interaction history
InteractCollaborate, compete, predict
Ask a knowledge expertChoose a reward
Live Chat, social networking
Remind Live time line
AlertsPlayback
Related content
Show the future is possible
“Sky Living Data”
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2. Balance innovation
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Innovation is the development of newcustomer value through solutions that meetnew or old customer and market needs in
new ways.
- Wikipedia
What is Innovation?
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Optimise and fix
Tactical
Innovation
political
process, process, process
old tech
over analysis
less risky
not connected
comfortable
too busy
quick results
unproven risk
Find the right balance
safety in what is known
no time to improve
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INNOVATION
NON-APPLICABILITY
Future
tech
fixTactical
Emergingproduct
not innovative enough
idea
Not applicable
awesome innovation*
Good enough
* push and join the dots
idea
idea
More applicable innovation
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Time box it
TIME
IMPACTpotential maximum impact
what if... 60% of TIME givesyou 95% of IMPACT.
Good enough?
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3. Solve the real problems
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Identify the biggest problems
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http://staging.skycreative.tv/jh/nav/index.html
http://staging.skycreative.tv/jh/nav/indexx.html
http://staging.skycreative.tv/jh/nav/indexxx.html
Relevance
Ease of use
Find-a-bility
Solve it
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4. Influence the right people
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Connect with anyone you need to
Business ownerStrategy / Planning
MarketingCustomer insightUX Design
Graphic DesignDevelopment
OperationsSalesCustomer ServiceCustomer Training
Brand HR
Finance
CEO
Founder
Director of design
Design team lead
Futurist
UX Lead
Creative Director
Strategy consultant
Designer New business guy
Nerd
Producer
Teacher
Mentor
IA
BA
Manager
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• Marketing plan and timings
• Tone of voice and brand messaging
• Shared awareness of needs
TV
V i v , H e ad o f M ar k e t i n g ,
m y m at e : - )
Create advocates & champions
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5. Fit in
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Share the understanding
Thanks Jeff Patton
Live Information rad iators
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6. Simplify the business
les
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What: We make great computers,phones, tablets and TVs
How: They are well designed andsimple to use
Want to buy one?
Why: We constantly challenge the statusquo; thinking differently to make your
world a better place
How: Everything we create is beautifullydesigned, simple to use & useful to you
What: We just happen to make greatcomputers, phones, tablets and tvs
Are you interested?
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
G o l d e
n C i r c l e s
Start with the “Why”
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For people who needinformation on the move , the
Apple iPhone is a SmartPhone that lets you access email and
internet , unlike the PalmTreo , the Apple iPhone
removes the fixed keyboardgiving you 40% more room toemail and browse the internet
“Reinventing the phone”+ Tag line
Sum up your business in one sentence
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• Acquisition: arrival from channels
• Activation: enjoy the initial visit• Retention: re-visit• Referral: tell others
• Revenue: pay for services
http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
DaveMcClure
Pirate metrics AARRR!
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Business model + Lean Startup
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7. Define success
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How do you define success?
Output - EASY
Software we build. The materials we produce.
Outcome - NOT TOO HARD
The immediate change due to delivering output.
Impact - VERY HARD
The larger change we see over time
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Output
A new sign in page
OutcomeUsers sign in at a higher success rate
Impactlarger basket value per purchase
How do you define success?
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Assumptions define success criteria
We believe by Output, we will
Outcome* leading to Impact
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Attract Love Appreciate
“We believe by having the latest movies before Netflix &LoveFilm, we will increase NowTV free trial sign-ups leading to longer term premium subscription signups.”
Now TV assumption
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AS S U M P T I O N
AS S U M P T I O N
ASSUMP TION
Difficulty of Implementation
I m p a c t
Quick wins Differentiator
Building
blocksBin it
Lat e s t m o v i e s
b e f o r e N e t fl i x
and Lo v e F i l m
...
Drive out assumptions
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De-risk assumptions
KNOWN
HIGH RISK
LOW RISK
UNKNOWN
Having the latest movies
before Netflix &LoveFilm...
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9. Create an MVP
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What is an experiment?
http://www.youtube.com/watch?v=b240PGCMwV0
Fenyman, the grandfather of Lean Startup?
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Create an MVP to measure success
• Guess
• Consequences• Experiment
• Assume
• Output, Outcome, Impact• MVP
Validated learning!
Fenyman Riesvs
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• Validate biggest assumptions first
• ‘Thin slice’ a holistic journey
• Continuously add and pull new features (Kanban)
• Build, Measure, Learn
Do it in small batches
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• “In the wild”• Real-time, extra insight
• Early pivot or persevere
• Fast, furious & fun
• Adapt to change
Get out of the “building”
https://www.youtube.com/watch?v=szr0ezLyQHY
• Guerilla usability• Developers, designers, customers
• Lean UX
• MVP
• Agile
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Awesome team
Cool tech + clever partnerships
Build MeasureLearn
Release
Choose the right tech, partnerships, team
Build MeasureLearn
ReleaseRelease
Build MeasureLearn
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Good design is:
Innovative = early adoption & new prospects
Useful = increased repeat visitsAesthetic = improved customer satisfaction (NPS)Understandable = reduced complaintsUnobtrusive = reduced task completion timeHonest = social media kudos
Long lasting = less release cyclesThorough = preferred over competitorEnvironmentally friendly = accessibilityAs little design as possible = fewer clicks to content
http://www.vitsoe.com/en/gb/about/dieterrams/gooddesign
Map principles to success metrics
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• Give expert talks
• Facilitate creative workshops
• Mentor teams
Live and breathe it
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Of 15 innovation champions*,
10 left their organisations tobecome consultants, 4 joinedsmaller or startup companies,and 1 retired.
ZERO returned to a Fortune
500 company.
Most haveFortune 500 companies andtheir former organisations asclients.
*consultant is not a ‘dirty’ word any more!
B e a n i n n o
v a t i o n
s u b v e rs
i v e !
* The Association for Managers of Innovation studied why corporate innovation champions struggle to sur vive.
It’s ok to get fired (I did... kinda)
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• Start small fires. Fail fast & often.
• Pivot based on customer validation.
• Persevere past early stage adoption. Build momentum.
Idea
Idea
Don’t stop believing
Bin Tactical Awesome
IdeaIdea
IdeaIdea
Idea
Idea
Idea
Idea
Idea
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1. Predict the future2. Balance innovation
3. Solve the real problems4. Influence the right people5. “Fit in”6. Simplify the business
7. Define success8. Measure success
9. Create an MVP10. Sustain success
Did you learn these today?
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